Beatstro
Beatstro is a single-location, hip-hop themed speakeasy restaurant in the Mott Haven neighborhood of The Bronx, serving Southern Comfort and Puerto Rican fusion cuisine with live DJ events and private bookings for local diners and cultural tourists.
- Company typePrivate
- Founded2019
- HeadquartersThe Bronx, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Beatstro does
Beatstro is a single-location, hip-hop themed restaurant and entertainment venue operating at 135 Alexander Avenue in the Mott Haven neighborhood of The Bronx, New York. Founded in 2019 by Bronx natives Alfredo Anguiera and Junior Martinez, the concept is built as a speakeasy paying homage to 1970s-80s hip-hop block parties, featuring original vinyl records, graffiti art by local artists Andre Trenier and SKEME, photography by Joe Conzo, and an open kitchen with subway car mural by TMT Crew. The restaurant operates on a direct-to-consumer, dine-in only model with à la carte pricing across three menus: Brunch (entrees $18-$28, including a 90-minute unlimited sangria/mimosa package at $24.95), Dinner (starters $6-$20, entrees $20-$28), and Cocktails (specialty drinks $17-$21, beer $8-$12, wine $13-$55). A secondary Happy Hour offer (Mon-Fri 4pm-8pm) provides $2-$6 off on drinks.
The core product is the physical restaurant experience, supplemented by an Events Services line (Beats and Brunch, Open Mic nights, B-Boy Battles, Live DJ Parties, fight-night screenings) and private event bookings for groups of five or more. Revenue is generated entirely from food and beverage sales and event bookings; there is no subscription, delivery, or third-party marketplace presence. The team comprises three chefs (Leonardo Marino, Adolfo Montes, R.L. King) supporting the founder-owners, with total headcount of 5. Distribution is purely physical at the single Mott Haven location, with marketing conducted through organic Instagram (beatstronyc), email newsletter capture, and earned media coverage from CBS News, Gothamist, AM New York, IN New York, and a Michelin Guide Point of View feature.
Beatstro firmographics
Firmographics- Name
- Beatstro
- Legal name
- Beatstro
- Website
- https://beatstro.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Beatstro is a single-location, hip-hop themed speakeasy restaurant in the Mott Haven neighborhood of The Bronx, serving Southern Comfort and Puerto Rican fusion cuisine with live DJ events and private bookings for local diners and cultural tourists.
- Ownership category
- akta.pro rank
Beatstro industry classification
Industry- Product category
- Hip-Hop Themed Restaurant
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Cocktail Lounges & Speakeasies (MPAGAIAD)
- akta.pro secondary industries
- Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF), Live Music Bars & Venues (CRANACAH), Live Music Venues & Concert Bars (THAFAEAD)
Keywords
Where Beatstro is headquartered
LocationHeadquarters
- HQ city
- The Bronx
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Beatstro business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Food and Beverage Sales: Revenue generated from dine-in food service and specialty cocktails, beer, and wine. Menu features elevated Southern Comfort and Puerto Rican fusion cuisine with price points ranging from $16-$28 for entrees. Beverage program includes craft cocktails ($14-$21), beer ($8-$12), and wine by glass/bottle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Specialty Cocktails |
| Unit Pricing | Pay-as-you-go | Beer Selection |
| Unit Pricing | Pay-as-you-go | Wine by Glass/Bottle |
| Unit Pricing | Pay-as-you-go | Bomb Sangria |
| Unit Pricing | Pay-as-you-go | Brunch Menu Items |
| Unit Pricing | Pay-as-you-go | Dinner Menu Items |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Beatstro product offering
Product offeringCore offering
Beatstro operates a single-location hip-hop themed speakeasy restaurant and entertainment venue in the Mott Haven neighborhood of the Bronx, NY. The company sells elevated Southern Comfort and Puerto Rican fusion cuisine through dedicated brunch, dinner, and cocktails menus, and hosts live entertainment events including Beats and Brunch, Open Mic nights, B-Boy Battles, Live DJ Parties, and Happy Hour programming. Revenue is generated primarily through dine-in food and beverage sales with à la carte and bottomless brunch package pricing.
Product overview
Beatstro is a single-location hip-hop themed restaurant operating as a speakeasy concept in the Bronx, NY. The venue offers a unified dining and entertainment experience combining Southern Comfort and Puerto Rican cuisine with live music events. The core product is the restaurant itself, supplemented by three distinct food and beverage menus (Brunch, Dinner, Cocktails) and Events services including Beats and Brunch packages with unlimited bottomless options. The venue features an open kitchen with subway car murals, vinyl record decor, and local graffiti art, creating an immersive cultural atmosphere.
Differentiator
Problem solved
Functional benefit
Products and services
- Beatstro Restaurant (Dine-In Experience) A hip-hop themed speakeasy restaurant in the Bronx, NY featuring Southern Comfort and Puerto Rican fusion cuisine, live DJ events, and a vintage vinyl record aesthetic, targeted at dine-in customers.
- Brunch Menu Service Weekend brunch service featuring a 90-minute bottomless sangria and mimosa package ($24.95 per person) and brunch entrees priced $18-$28, including Spiced Pineapple Pancakes, Chicken & Waffles, Lobster Roll, Boogie Down Burger, and Steak & Eggs. Targeted at weekend diners seeking a value-driven, DJ-accompanied brunch experience.
- Dinner Menu Service Dinner offerings including appetizers ($6-$20) and entrees ($20-$28) such as Red Velvet Waffle with Crispy Chicken, Beatstro UFO Burger, Lobster Mac, Philly Cheesesteak Sandwich, Grilled Salmon, and Steak Frites. Targeted at dinner diners seeking elevated Southern Comfort and Puerto Rican fusion cuisine.
- Cocktails and Beverage Program Specialty cocktails with hip-hop pun names (Gin & Juice $17, Method Man-Hattan $19, Virgo $19, Blackout $17, Nutcracker $21), plus craft beer ($8-$12), wine by glass ($13-$15) and bottle ($38-$55), and Bomb Sangria ($14 glass / $48 pitcher). Targeted at adult diners seeking creative mixology paired with the venue's music-themed atmosphere.
- Events and Private Event Hosting Event hosting including recurring Beats and Brunch (with DJs Ted Smooth and MFee), Open Mic nights, Live DJ Parties, B-Boy Battles, Happy Hour (Mon-Fri 4pm-8pm), and private event booking for groups of 5 or more, including corporate events and holiday parties. Targeted at groups and event organizers seeking a venue combining dining with live entertainment.
Quantifiable outcome
- Michelin Guide recognition
Companies that use Beatstro
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Beatstro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Beatstro partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Beatstro competitors and assessment
Company assessmentDirect peers
- The Spotted Pig: Pioneer NYC gastropub in the West Village with a speakeasy-adjacent atmosphere, celebrity-chef pedigree, and cult following. Comparable because it pairs a casual-elegant vibe with an iconic bar program in a destination neighborhood — a similar single-location thematic anchor model.
- Sylvia's Restaurant: Iconic soul food institution in Harlem founded on Black cultural heritage. Comparable because it pairs traditional Southern comfort cuisine with cultural storytelling and a destination dining experience anchored in a specific neighborhood identity — the same formula Beatstro applies to the Bronx.
- House of Yes: Themed nightclub, performance venue, and bar in Brooklyn known for immersive themed nights, DJs, and creative cultural programming. Comparable because it monetizes a themed live-entertainment experience with F&B attached, similar to Beatstro's Beats and Brunch and B-Boy Battles programming.
- The Smith: Multi-location NYC American brasserie known for lively atmosphere, strong cocktail program, and weekday Happy Hour traffic. Comparable as a benchmark for NYC casual-dining-plus-bar economics that Beatstro can reference for menu mix and traffic-driving pricing tactics.
- Lure Fishbar: Themed seafood restaurant and lounge in SoHo with a speakeasy-adjacent under-the-sea design and a strong bar/nightlife program. Comparable because it pairs a distinctive themed environment with elevated cuisine and a heavy cocktail/late-night mix in NYC.
- Sweet Chick: NYC-born comfort food restaurant specializing in chicken and waffles with a hip, music-influenced brand. Comparable because it targets a similar urban millennial demographic with elevated comfort food, hip cultural branding, and weekend brunch demand.
- Harlem Tavern: Uptown NYC neighborhood restaurant and bar that combines comfort food, craft cocktails, and live music/events. Comparable because it serves a similar community-pride-driven, urban demographic with a music-forward F&B concept outside the Manhattan core.
- Red Rooster Harlem: Marcus Samuelsson's culturally rooted soul food restaurant and live music venue in Harlem, NYC. Comparable because it combines elevated comfort food, a strong African-American cultural narrative, and a music-driven dining experience targeting a similar community-pride-oriented customer base.
Broad incumbents
- Tao Group Hospitality: Large multi-unit operator of upscale restaurants and nightclubs (TAO, Marquee, Lavo) across NYC, Las Vegas, and beyond. Comparable as a broader incumbent in the NYC dining-plus-nightlife space that demonstrates the scale ceiling of the themed nightlife-restaurant model Beatstro aspires to.
- Catch NYC: Trendy NYC restaurant and lounge known for premium pricing, celebrity clientele, and a vibrant nightlife atmosphere. Comparable as a higher-end NYC dining-plus-nightlife operator against which Beatstro's positioning and pricing can be benchmarked.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Beatstro social profiles
Digital presenceBeatstro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beatstro leadership team
Management profileNumber of profiles
Profiles5 records
Beatstro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beatstro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beatstro
What does Beatstro do?
Beatstro operates a single-location hip-hop themed speakeasy restaurant and entertainment venue in the Mott Haven neighborhood of the Bronx, NY. The company sells elevated Southern Comfort and Puerto Rican fusion cuisine through dedicated brunch, dinner, and cocktails menus, and hosts live entertainment events including Beats and Brunch, Open Mic nights, B-Boy Battles, Live DJ Parties, and Happy Hour programming. Revenue is generated primarily through dine-in food and beverage sales with à la carte and bottomless brunch package pricing.
Is Beatstro a public or private company?
Beatstro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beatstro founded?
Beatstro was founded in 2019. It employs 1 to 10 people.
Where is Beatstro based?
Beatstro is headquartered in The Bronx, United States, in the North America region.
How does Beatstro make money?
One revenue line is on record: food and Beverage Sales.
Who are Beatstro's main competitors?
Direct peers on record are The Spotted Pig, Sylvia's Restaurant, House of Yes, The Smith, Lure Fishbar, Sweet Chick, Harlem Tavern and Red Rooster Harlem. Broad incumbents are Tao Group Hospitality and Catch NYC.
Does Beatstro have an API?
No public API is recorded for Beatstro.
What industry is Beatstro in?
Beatstro's product category is Hip-Hop Themed Restaurant. Its primary akta.pro industry code is MPAGAIAD, Cocktail Lounges & Speakeasies, with a secondary code of MPAGALAF, Nightclub & Small Live Venue Operations (Clubs, Bars with Stages). Its NAICS code is 722511 and its SIC code is 5810.