Harriets

What Harriets does

Harriets is a privately-held, family-owned restaurant and hospitality venue located at Västra Norrlandsgatan 5 in central Umeå, Sweden, operating in ongoing collaboration with First Hotel Dragonen. Founded in 2015, the venue spans multiple on-site spaces: the Matsal dining room (capacity ~80 seated guests) serving Scandinavian à la carte cuisine with main courses priced from 235 SEK (burgers) to 325 SEK (Arctic Char); the Harriets Lounge; and a substantial conference and event complex comprising Salongen (240 sqm, up to 200 guests), Bakfickan (70 sqm, up to 40 guests), Hörnet (small meeting room for 12), and Grupprum group rooms. The business is cash-free (card-only), prices in SEK, and is seasonally closed during summer starting June 19. Operational hours are Tuesday–Friday for lunch and Tuesday–Saturday for dinner.

Revenue is generated across four streams: à la carte dining (Matsalen serving individuals and small groups up to 8 people via online reservation); lounge and bar services including the recurring "Bubbelfredagar" (Bubble Fridays) sparkling-wine event; group bookings and event hire for corporate events, conferences, dissertation dinners, memorial services, and birthdays (12–200 people, booked via phone/email); and beverage/sparkling wine sales. The customer mix therefore spans individual diners, walk-in groups, and corporate/academic event buyers, with no third-party delivery or marketplace presence. Marketing and distribution are minimal — limited to the harriets.nu website and Facebook/Instagram — while supply chain emphasizes named regional producers including Hälje Gård, Nordic Chocolate, High Coast Whisky, Westerbotten Brewery, Svedjan Ost, and Rödå Bröd & Spis, providing both inputs and brand differentiation.

The company does not disclose financials, headcount, or growth metrics, and operates as a single-site, family-owned business with no evidence of funding rounds, M&A activity, leadership changes, or geographic expansion.

Name

Harriets

Legal name

Harriets

Website

https://harriets.nu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Harriets is a family-owned restaurant and event venue in central Umeå, Sweden, operating since 2015 in collaboration with First Hotel Dragonen, serving Scandinavian à la carte dining, lounge events, and corporate conferences across multiple on-site rooms.

Ownership category

akta.pro rank

Product category

Restaurant and Hospitality Services

NAICS

Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), Venue & Banquet Hall Catering (THAFAIAC), Gala, Fundraiser & Nonprofit Event Catering (THAHAKAF), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Scandinavian restaurant
• Event catering services
• Conference venue rental
• Locally sourced dining
• Family-owned restaurant

Headquarters

HQ city

Umeå

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant dining: Revenue from lunch and dinner service in the main dining room (Matsalen), including à la carte dining with Scandinavian cuisine.
2. Lounge and bar services: Revenue from the lounge area featuring Friday bubbles (bubbly Fridays), drinks, cocktails, and bar snacks.
3. Group bookings and events: Revenue from private group bookings, conference facilities, and event venues including Matsalen, Salongen, Bakfickan, and Hörnet rooms. Catering to corporate events, dissertation dinners, birthday parties, tangoweekend, minimässor, and memorial services.
4. Bubbles and beverage packages: Revenue from sparkling wine, prosecco, cava, champagne sales, and recommended beverage packages during dining.

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Harriets is a family-owned restaurant in Umeå, Sweden, operating Harriets Matsal (à la carte dining room seating up to 80 guests), Harriets Lounge (informal bar with bubbles and bar snacks), and a portfolio of event/conference venues (Salongen up to 200 guests, Bakfickan, Hörnet, and Grupprum). It serves Scandinavian cuisine built on local suppliers, offers weekly lunch, evening à la carte dining, Friday bubbles events, and rents flexible spaces for conferences, corporate events, dissertation dinners, and celebrations.

Product overview

Harriets is a family-owned restaurant in Umeå, Sweden, offering a multi-space hospitality experience consisting of Harriets Matsal (main dining room) for à la carte dining, Harriets Lounge for casual drinks and bar bites with Bubbles Fridays events, and extensive conference/event facilities including the Salongen (event hall up to 200 guests), Matsalen (dining room up to 80 guests), Bakfickan (conference room), Hörnet (small meeting room), and Grupprum (group rooms). The restaurant emphasizes local suppliers, sustainability, and quality ingredients, with menus including à la carte dinners, weekly lunch, group menus for 30+ guests, and a children's menu. Harriets operates in partnership with First Hotel Dragonen for conference services.

Differentiator

Problem solved

Functional benefit

Brands

• Harriets Matsal: Main dining room restaurant serving à la carte menu
• Harriets Lounge

Products and services

• Harriets Matsal
• Harriets Lounge
• Harriets Salong (Salongen)
• Bakfickan Conference Room
• Hörnet Meeting Room
• Grupprum Meeting Rooms
• Bubbelfredagar (Bubble Fridays)
• Group Menus and Venue Buyouts

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• First Hotel DragonencoreStrategic or Co-development PartnerHarriets operates in collaboration with First Hotel Dragonen, located in the same property. This partnership provides access to hotel guests for dining and conference services, shared parking facilities (Dragonen parking house), and coordinated hospitality services. The restaurant serves hotel guests including the 'evening house special' as part of hotel accommodation.
• Hälje GårdminorOthersLocal lamb burger supplier providing regionally sourced lamb for the restaurant's signature lamb burger menu item.
• Nordic ChocolateminorOthersUmeå-based chocolate manufacturer - the only chocolate made in Norrland. Supplies chocolate for desserts including pralines.
• High Coast Whisky (Box Whisky)minorOthersWhisky distillery from Ådalen that was among the first to bottle their whisky. Harriets offers their own selected whisky from this distillery.
• Westerbotten BryggeriminorOthersLocal brewery supplying beverages to the restaurant.
• Svedjan OstminorOthersLocal cheese supplier for the restaurant's cheese offerings.
• Rödå Bröd & SpisminorOthersLocal bread and food supplier for the restaurant.
• Hanna CarlzonminorOthersLocal designer who created the distinctive wallpaper design in the restaurant's dining area.

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Scandic Hotels: Largest Nordic hotel operator with extensive restaurant, bar, and conference F&B offerings. Comparable as a broader incumbent that bundles restaurant, lounge, and event venue services across many locations, competing for the same corporate event spend.
• Sodexo (Nordic): Global contract caterer with Nordic operations delivering event catering, conference F&B, and corporate hospitality. Comparable on the event and conference catering side, especially for corporate group menus.

Direct peers

• Elite Hotels of Sweden: Swedish hotel chain with in-house à la carte restaurants, bars, and conference/event venues. Comparable through the hotel-anchored full-service restaurant model targeting both individual diners and corporate event clients in Sweden.
• Thon Hotels: Norwegian/Swedish hotel group operating full-service restaurants, conference facilities, and event venues inside its properties. Comparable through the hotel-restaurant-co-located offering and Nordic event clientele.
• Pinchos: Swedish full-service restaurant chain. Comparable in operating à la carte casual dining concepts in regional Swedish cities, with a similar focus on sit-down service and group bookings.
• Stureplansgruppen: Swedish operator of upscale, full-service restaurants and event venues. Comparable as a premium Scandinavian restaurant group combining dining with private-event and corporate-event hospitality.
• O'Learys: Swedish casual-dining and entertainment restaurant chain with strong events and group-booking orientation. Comparable in bundling food service with group and event experiences for a similar mass-market Swedish customer base.
• First Hotels: Chain that operates First Hotel Dragonen, Harriets' core hotel partner. Comparable via the same hotel-anchored restaurant and conference model in the Nordic market, and the natural scaling partner if Harriets expands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/1432588987042186
• Instagraminstagram.com/harrietsumea
• LinkedInlinkedin.com/company/restaurangharriets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harriets