PowerUp Energy Technologies
PowerUp Energy Technologies manufactures portable and stationary hydrogen fuel cell generators from 400W to megawatt-scale using PEM technology, serving defense, telecom, construction, healthcare, and rescue customers across Europe and North America.
- Company typePrivate
- Founded2016
- HeadquartersBerkeley, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What PowerUp Energy Technologies does
PowerUp Energy Technologies (legal entity: PowerUp Fuel Cells OÜ) is a hydrogen fuel cell generator manufacturer headquartered in Tallinn, Estonia, with a US presence in Berkeley, California, where it was originally founded in 2016. The company designs, develops, and manufactures portable and stationary PEM (Proton Exchange Membrane) fuel cell generators across a product line ranging from 400W to megawatt-scale containerized systems: the UP400, UP1K, and UP3K portable units; the trailer-friendly UPMobile at 10kW; the rack-mountable UPSystem; and the containerized UPSystem MAX. The core technology converts hydrogen into electricity with zero carbon emissions, producing only water vapor and heat, and operates at noise levels as low as 45 dB on the smaller units. Two granted patents — a modular plug-and-play architecture and a Smart Electronic Block that turns each generator into a node of a micro-smart-grid when combined with batteries, solar, or wind — are the primary differentiators from conventional diesel gensets.
The company serves multiple verticals with a clear dual-use positioning: defense and security (operationally validated through deployments in Ukraine, including frontline drone teams), telecommunications (pilots with Tele2 Estonia and Telia Estonia for cell-tower backup power), and stated use cases in construction, healthcare, rescue, and space. PowerUp operates a hybrid go-to-market combining direct enterprise sales with an actively built network of channel partners — Vogt-CTE GmbH in the DACH region, four Nordic distributors (Farco AS, Industrikomponenter AB, M.Sjöberg AB, YTM-Industrial Oy), and Greener InfoTech Systems in Scandinavia — supported by European and North American service hubs established with Series A capital. Revenue is generated through hardware sales of generators and accessories, plus installation and technical services, sold direct via the company website and through distributors, with quote-based pricing, 50% advance payment on order, and multi-year contracts.
In November 2025 the company closed a €10 million Series A led by Mercaton and ScaleWolf with participation from Estonia's SmartCap Green Fund, earmarked for production scaling, R&D on higher-density models, and international expansion. The founder and CEO is Ivar Kruusenberg, who has led the company since 2016, and the CTO is Yozo Okuyama. The company is ISO 9001 certified, holds its two key patents, and maintains an active public profile through industry events, content marketing, and social channels.
PowerUp Energy Technologies firmographics
Firmographics- Name
- PowerUp Energy Technologies
- Legal name
- PowerUp Fuel Cells OÜ
- Website
- https://powerup-tech.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PowerUp Energy Technologies manufactures portable and stationary hydrogen fuel cell generators from 400W to megawatt-scale using PEM technology, serving defense, telecom, construction, healthcare, and rescue customers across Europe and North America.
- Ownership category
- akta.pro rank
PowerUp Energy Technologies industry classification
Industry- Product category
- Hydrogen Fuel Cell Generators
- NAICS
- Turbine and Turbine Generator Set Units Manufacturing (333611), Electric Power Generation (22111), Other Electric Power Generation (221118)
- SIC
- Motors & Generators (3621), Engines & Turbines (3510), Cogeneration Services & Small Power Producers (4991)
- akta.pro primary industry
- Fuel Cell Distributed Generation (Hydrogen/Natural Gas SOFC/PEM) (EUACALAK)
- akta.pro secondary industries
- Power & Energy Systems for Telecom Sites (Generators, Batteries, Fuel) (HDAIAKAG), Hydrogen Energy Storage & Power-to-X Equipment (electrolyzers, storage, fuel cell systems) (IMAGAHAM), Temporary Power, Mobile Generation & Microgrid Support (EUAEAIAI)
Keywords
Where PowerUp Energy Technologies is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
PowerUp Energy Technologies business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hydrogen Fuel Cell Generators: Sale of hydrogen fuel cell generator products including UP400 (400W), UP1K (1kW), UP3K (3kW), UPMobile (10kW), UPSystem (rack solutions), and UPSystem MAX (container solutions). Products sold directly and through distribution partners.
- Generator Accessories: Sale of accessories and customizable options for generators. The company offers customization of generators and accessories based on buyer specifications.
- Installation and Technical Services: Installation services offered when applicable, along with technical support and service through PowerUP or licensed partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom Generator Configuration Pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
PowerUp Energy Technologies product offering
Product offeringCore offering
PowerUp Energy Technologies develops and manufactures hydrogen fuel cell-based electric generators using Proton Exchange Membrane (PEM) technology. The product line includes portable generators (UP400 400W, UP1K 1kW, UP3K 3kW), mobile trailer-mounted units (UPMobile 10kW), rack-based stationary systems (UPSystem), and containerized megawatt-scale solutions (UPSystem MAX). Generators produce zero carbon emissions, operate at near-silent 45 dB levels, and feature modular plug-and-play designs that integrate with batteries, solar panels, or wind turbines to form micro-smart-grids.
Product overview
PowerUp Energy Technologies is a hydrogen fuel cell generator manufacturer offering a comprehensive portfolio of portable and stationary power solutions. The UP series (UP400, UP1K, UP3K) provides scalable portable options ranging from 400W to 3kW for diverse applications including off-grid homes, marine vessels, construction sites, and critical infrastructure. The UPSystem and UPSystem MAX offer scalable rack-mountable and containerized stationary solutions for larger power requirements, while UPMobile provides a 10kW trailer-mounted option for mobile deployment. The product ecosystem is designed for modularity, allowing users to create micro-smart-grids by combining generators with batteries, solar panels, or wind turbines. The company targets defense, construction, telecommunications, healthcare, rescue, and space industries with dual-use (military and commercial) hydrogen fuel cell technology.
Differentiator
Problem solved
Functional benefit
Products and services
- UP400 400 W portable hydrogen fuel cell generator offering plug-and-play power for laptops, smartphones, radios, lights, GPS, and other devices. Modular design allows creation of micro-smart-grids when combined with batteries, solar panels, or wind turbines.
- UP1K 1 kW portable hydrogen fuel cell generator designed for backup power at 5G telecommunication towers, disaster relief operations, and marine applications. Smart compact design enables micro-smart-grid creation when combined with batteries, solar panels, or wind turbines.
- UP3K 3 kW portable hydrogen fuel cell generator serving as main or backup power source. Compact portable design suitable for construction sites, boats, and off-grid houses. Features the smart electronic block enabling transformation into a smart grid system.
- UPMobile 10 kW trailer-friendly mobile hydrogen fuel cell solution. Portable power system designed for easy transport and deployment at temporary or remote sites requiring higher power output.
- UPSystem 19-inch rack solutions for stationary power generation. Scalable rack-based hydrogen fuel cell system designed for fixed installations requiring reliable backup or continuous power.
- UPSystem MAX All-in-one container solution for large-scale hydrogen fuel cell power generation. Scalable containerized system designed for permanent installations or extended-duration remote deployments requiring megawatt-scale power.
Quantifiable outcome
- UP400 and UP1K models operate at 45 dB noise level
- +4 more outcomes
Companies that use PowerUp Energy Technologies
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
PowerUp Energy Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
PowerUp Energy Technologies partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major and core.
- Greener InfoTech SystemsmajorStrategic expansion partner in Scandinavia announced March 2026, contributing to PowerUP's strategic growth in the Scandinavian market.
- Vogt-CTE GmbHcoreStrategic partnership for distribution of the entire PowerUP product portfolio in the DACH region (Germany, Austria, Switzerland), serving the security and rescue sector throughout Europe. Vogt-CTE is a specialized rescue technology distributor supplying resellers and specialist dealers. They provide comprehensive advice, training, and technical support to ensure seamless integration and optimal performance.
- Farco AScoreNordic distributor partnership for Norway. Farco AS is a respected supplier of high-quality industrial components and technical solutions serving key sectors like manufacturing, energy, and construction, with focus on reliability and innovation.
- Industrikomponenter ABcoreNordic distributor partnership for Sweden. Specializing in industrial components and system solutions for automation, manufacturing, and engineering, offering decades of expertise in delivering cutting-edge products to optimize production processes.
- Ingenjörsfirman M.Sjöberg ABcoreNordic distributor partnership for Sweden. Well-established importer and distributor of high-quality automotive electronic products tailored for Nordic climate, serving major manufacturers and aftermarket retailers across Sweden from its Solna base. History dating back to 1953.
- YTM-Industrial OycoreNordic distributor partnership for Finland. Leading Finnish provider of advanced industrial equipment, components, and maintenance solutions. Member of Hydrogen cluster Finland, known for technical expertise and high-quality service across manufacturing, energy, and marine sectors.
- Tele2 EstoniacorePartnership to launch innovative and environmentally friendly energy solutions for Tele2's cell towers. The hydrogen fuel cell generator solution serves as an alternative power source during electricity supply disruptions. Initial test at Kostivere cell tower featuring two 1kW hydrogen generators and a 50-liter hydrogen cylinder, proving viability of the eco-friendly alternative.
- Telia EstoniacorePilot partnership to test hydrogen generators as replacement for industry-standard diesel generators for backup redundancy power. First test at Raudalu cell tower with two 1kW generators providing backup power during grid outages. Telia aims to become first Estonian telecom to use green energy for cell tower backup power.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
PowerUp Energy Technologies competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
PowerUp Energy Technologies social profiles
Digital presencePowerUp Energy Technologies compliance and trust
Trust signalCompliance1 record
PowerUp Energy Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
PowerUp Energy Technologies leadership team
Management profileNumber of profiles
Profiles2 records
PowerUp Energy Technologies funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PowerUp Energy Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PowerUp Energy Technologies
What does PowerUp Energy Technologies do?
PowerUp Energy Technologies develops and manufactures hydrogen fuel cell-based electric generators using Proton Exchange Membrane (PEM) technology. The product line includes portable generators (UP400 400W, UP1K 1kW, UP3K 3kW), mobile trailer-mounted units (UPMobile 10kW), rack-based stationary systems (UPSystem), and containerized megawatt-scale solutions (UPSystem MAX). Generators produce zero carbon emissions, operate at near-silent 45 dB levels, and feature modular plug-and-play designs that integrate with batteries, solar panels, or wind turbines to form micro-smart-grids.
Is PowerUp Energy Technologies a public or private company?
PowerUp Energy Technologies is a private company. It is classified as venture growth investor backed and is currently operating.
When was PowerUp Energy Technologies founded?
PowerUp Energy Technologies was founded in 2016. It employs 11 to 50 people.
Where is PowerUp Energy Technologies based?
PowerUp Energy Technologies is headquartered in Berkeley, United States, in the North America region.
How does PowerUp Energy Technologies make money?
Three revenue lines are on record. Hydrogen Fuel Cell Generators are the primary driver. The others are generator Accessories and installation and Technical Services.
Does PowerUp Energy Technologies have an API?
No public API is recorded for PowerUp Energy Technologies.
What industry is PowerUp Energy Technologies in?
PowerUp Energy Technologies's product category is Hydrogen Fuel Cell Generators. Its primary akta.pro industry code is EUACALAK, Fuel Cell Distributed Generation (Hydrogen/Natural Gas SOFC/PEM), with a secondary code of HDAIAKAG, Power & Energy Systems for Telecom Sites (Generators, Batteries, Fuel). Its NAICS code is 333611 and its SIC code is 3621.