What Tele2 Eesti does

Tele2 Eesti AS is an Estonian telecommunications operator and wholly-owned subsidiary of Tele2 AB (Sweden, NASDAQ Stockholm: TEL2). The company serves consumer (Eraklient) and business (Äriklient) customers across Estonia through mobile, fixed-line internet, TV, and managed IT services. Its core technical asset is a 5G/4G mobile network covering 99% of Estonia, complemented by fiber-optic home internet, wireless 5G business internet, and the Go3 TV streaming platform. The company also operates a self-service portal (Minu Tele2) accessible via Smart-ID, Mobile-ID, and Estonian ID-card authentication.

The product portfolio spans 5G mobile packages (unlimited calls, SMS, data) anchored by the Piiramatu Klubi loyalty program from 12.99 EUR/month, fiber and 5G home internet, Go3 TV, device sales (new iPhone/Samsung/Xiaomi plus the Nagu Uus refurbished line), and a business IT services stack including Bitdefender antivirus, Fortinet Fortigate managed firewall/VPN, DDoS protection, Microsoft 365 administration, web hosting, and cybersecurity audits delivered with partner OIXIO. Revenue is generated through recurring mobile/internet/TV subscriptions, one-time hardware sales, device leasing (Smart Rent), mobile payments, roaming, premium-rate services, and subscription-based business IT services. Pricing is publicly disclosed for consumer packages and campaign-promoted for business internet (e.g., 5G business internet at 22 EUR/month during campaigns vs. ~40 EUR regular; 300 Mbit/s wired business internet at 54 EUR/month).

Distribution and go-to-market operate through a nationwide physical retail store network (esindused), a full e-commerce storefront (tele2.ee/pood), the Minu Tele2 self-service portal, a phone contact center (6 866 866), parcel locker and 2-day courier delivery, and dedicated business account managers for enterprise IT sales. Marketing combines content (blog, news, sustainability reports), social media, brand ambassadors (telehypelased program), email, PR/earned media (NPS and sustainability rankings), and seasonal device campaigns. Named enterprise customers in case studies include Värska Originaal (food & beverage) and Credory (financial services / real estate lending). Tele2 Eesti holds the #1 NPS position (+8) among Estonian mobile operators for four consecutive years (2021-2024) and Tele2 AB is ranked #2 in Europe's Climate Leaders by Time/Statista.

Name

Tele2 Eesti

Legal name

Tele2 Eesti AS

Website

https://tele2.ee

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Tele2 Eesti AS is an Estonian telecom operator and wholly-owned subsidiary of Tele2 AB, providing 5G mobile, fiber/5G internet, Go3 TV, device sales, and managed IT/cybersecurity services to consumers and business customers across Estonia.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wireless Telecommunications Carriers (except Satellite) (517112), Telecommunications (517)

SIC

Radiotelephone Communications (4812), Cable & Other Pay Television Services (4841), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Site Security, Monitoring & Remote Operations (NOC/IoT) (HDAIAKAH)

akta.pro secondary industry

Home Networking & Connected Home Infrastructure (Wi‑Fi Mesh, Routers, Matter/Thread/Zigbee Bridges) (HSAPAQAG)

Keywords

• Mobile telecommunications services
• Mobile network operator
• Home internet services
• Business IT services
• Mobile voice and data

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Services: Recurring subscription revenue from mobile voice, SMS, and data packages. Tele2 offers unlimited packages and flexible plans for both consumer (eraklient) and business (äriklient) segments, including 5G-enabled mobile packages. Revenue is generated through monthly subscription fees billed on a monthly cycle.
2. Home Internet: Recurring revenue from fixed-line fiber internet and 5G wireless home internet packages (Internet koju), as well as bundled Internet + TV packages (Piiramatu Kodu / Nett + TV). Both consumer and business plans are offered.
3. TV Services: Revenue from Go3 TV streaming service and TV packages. Tele2 offers TV as a standalone service or bundled with internet (Nett + TV).
4. Device Sales: One-time revenue from the sale of mobile phones (iPhone, Samsung, Xiaomi), tablets, laptops, routers, smartwatches, headphones, electric scooters, TVs, robot vacuum cleaners, and accessories through the Tele2 e-shop and retail stores. Also includes 'Nagu Uus' (refurbished/used device) sales.
5. Business IT Services: Managed IT services for business customers including cybersecurity (antivirus, firewall, VPN, DDoS protection), IT management, Microsoft 365, web hosting, and cybersecurity audits. Revenue is recurring (subscription-based) as part of bundled business telecom and IT packages.
6. Roaming / International Services: Revenue from international roaming services when customers use Tele2 services abroad, billed according to roaming partner operator price lists.
7. Call Center / Premium Numbers: Revenue from premium rate service numbers and call routing services in Estonia and internationally.
8. Payment Services (Mobile Payments): Mobile payment services including m-makse (mobile payments), Google Play carrier billing, Apple carrier billing, Huawei AppGallery billing, and m-parking.
9. Smart Rent / Device Leasing: Device leasing and rental services (Tele2 Smart Rent) where customers rent devices over a contract period, generating recurring rental revenue.
10. Payphone / Prepaid Cards: Prepaid mobile services through call cards (Kõnekaart) with prepaid packages, starter kits, and top-up loading options.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Tele2 Eesti is a mobile network operator in Estonia providing 5G and 4G/LTE mobile subscriptions (covering 99% of Estonia), fiber and 5G-based home internet, Go3 TV streaming, and device retail (new and refurbished). For business customers, it offers a bundled managed IT and cybersecurity portfolio including firewall/VPN (Fortigate), antivirus (Bitdefender), DDoS protection, Microsoft 365 administration, IT management, web hosting, and cybersecurity audits in partnership with OIXIO.

Product overview

Tele2 Eesti is a telecommunications operator offering a comprehensive portfolio of mobile, internet, and TV services for consumer and business customers across Estonia. The core product portfolio centers on 5G mobile packages with unlimited calling, messaging, and data (covering 99% of Estonia), fixed-line home internet via fiber and wireless 5G, and Go3 TV streaming services. The consumer offering includes device sales (new and refurbished 'Nagu Uus' phones), device rental (Smart Rent), insurance, and buyback programs, along with payment services (mobile payment, parking). For businesses, Tele2 provides an extensive IT services platform encompassing cybersecurity solutions (Bitdefender antivirus, Fortigate firewall, DDoS protection), managed IT services (Microsoft 365, IT management, web hosting), and cybersecurity auditing in partnership with OIXIO. The product lineup also features add-on communication services like eSIM, VoLTE/VoWIFI, Mobile-ID, international roaming, and call cards. The company operates a self-service portal (Minu Tele2) supporting authentication via Smart-ID, Mobile-ID, and Estonian ID Card.

Differentiator

Problem solved

Functional benefit

Products and services

• 5G Mobile Packages
• Spiido (Youth Mobile Package)
• Piiramatu Klubi (Unlimited Club)
• Internet koju (Home Internet)
• Tele2 Go3 TV
• Piiramatu Kodu (Internet + TV Bundle)
• Kõnekaart (Prepaid Call Card)
• Nagu Uus (Refurbished Devices)
• Tele2 Smart Rent
• Seadmekindlustus (Device Insurance)
• Tele2 IT-teenused (Business IT Services)
• Bitdefender Viirusetõrje (Antivirus)
• Tulemüür ja VPN teenusena (Firewall as a Service)
• DDoS kaitse (DDoS Protection)
• Küberturbe analüüs (Cybersecurity Analysis)
• IT-haldusteenused (IT Management)
• Microsoft 365 teenused
• Veebimajutus (Web Hosting)

Quantifiable outcome

• NPS score of +8 (positive, highest among Estonian mobile operators) in Kantar Emori 2024 study
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature10 records

Partnerships

Five partnerships are on record, tiered minor and core.

• GreenDiceminorStrategic or Co-development PartnerTele2 partners with GreenDice, a company that refurbishes donated computers and rents them at affordable monthly rates. Tele2 donates its old work computers to GreenDice, which then refreshes and repairs them for rental. This initiative reduces e-waste and helps bridge the digital divide in Estonia.
• OIXIOcoreStrategic or Co-development PartnerTele2 partners with OIXIO to deliver cybersecurity audits and analysis (Küberturbe analüüs) to business customers. OIXIO's expertise is combined with Tele2's customer relationships to identify weaknesses in a company's IT infrastructure and help improve cybersecurity posture.
• Fortinet (Fortigate)coreTechnology or IntegrationTele2 provides enterprise firewall and VPN services powered by Fortinet's Fortigate Next Generation Firewall technology as a managed service to business customers. Fortinet provides the underlying technology platform for Tele2's security-as-a-service offerings.
• Microsoft (Microsoft 365)coreTechnology or IntegrationTele2 offers Microsoft 365 administration as part of its managed IT services for business customers. Tele2 manages Microsoft 365 accounts, document storage, email, and other application access for business clients as part of a bundled IT management service.
• Minu parem Eesti (Pilot Project)minorOthersTele2 participates in the 'Minu parem Eesti' pilot project where large companies collectively contribute 100,000 EUR directed to a public-voted cause. The 2024/2025 vote selected mental health as the recipient cause. Tele2 joined other large companies in this corporate social responsibility initiative.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Telia Eesti: The historical incumbent mobile and fixed-line operator in Estonia and Tele2 Eesti's largest direct competitor. Competes head-to-head across consumer mobile, home internet, TV, and business IT services in the same Estonian market.
• Tele2 Lithuania: Sister operator under Tele2 AB providing the same mobile, home internet, TV, and business IT services portfolio in Lithuania. Highly comparable operating model, brand, and product set.
• LMT (Latvijas Mobilais Telefons): Leading Latvian mobile operator with consumer mobile, fixed internet, and managed IT/security services. Comparable size, market structure, and Baltic-region operator profile.
• Elisa Eesti: Third Estonian mobile and broadband operator competing directly with Tele2 Eesti for consumer and business subscribers across mobile, home internet, and TV services.
• Bite Group (Lithuania): Lithuanian mobile operator offering consumer mobile, home internet, TV, and SMB business services — closely comparable to Tele2 Eesti in scale, Baltic geography, and product mix.
• Tele2 Latvia: Sister Tele2 AB subsidiary in Latvia offering the same consumer mobile, internet, and business IT portfolio under the Tele2 brand, enabling direct cross-market operating comparison.

Broad incumbents

• Elisa Corporation: Finnish-listed telecom group operating mobile, fixed broadband, and digital services across Finland and the Baltics. Parent of Elisa Eesti; comparable group structure and managed IT/security portfolio.
• Vodafone (Baltics / broader European): European telecom incumbent offering convergent mobile, fixed, TV, and managed IT/security for business customers. Useful for benchmarking the managed-services bundle monetization strategy.
• Tele2 AB (Parent): Swedish publicly-listed parent (NASDAQ Stockholm: TEL2) operating mobile, broadband, and TV across Sweden and the Baltics. Provides group-level strategic context, capital allocation benchmarks, and consolidated telecom operator economics.
• Telia Company: Major Nordic/Baltic telecom incumbent operating across Sweden, Finland, Norway, the Baltics. Telia Eesti's parent and the broader peer for group-level telecom economics and incumbent positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Tele2Latvia
• Facebookfacebook.com/tele2eesti
• LinkedInlinkedin.com/company/tele2eesti

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tele2 Eesti