Keiluhöllin

What Keiluhöllin does

Keiluhöllin operates a single multi-purpose entertainment venue at Egilshöll in the 112 Reykjavik postal area of Iceland. The facility integrates 22 bowling lanes, a pizza and milkshake restaurant (Shake & Pizza), a sports bar (Sportbarinn), an electronic darts area, and a karaoke room accommodating up to 30-40 people under one roof. The venue sells its services via walk-in traffic, pre-booked group reservations, birthday party packages, and gift cards; channel mix includes the company website (keiluhollin.is), a Facebook page for Sportbarinn scheduling, third-party booking platforms (Easybowl for bowling lanes, Noona.is for sportbar events), and an electronic gift card system via Oskaskrin.is.

The business serves four primary customer segments: families with children aged 5-11 booking all-inclusive birthday party packages (4,299 kr per child, minimum 10 children); social groups and corporate teams booking lanes with food served on lanes; adult sports enthusiasts (20+) consuming food and drinks while watching live broadcasts; and the general public using bowling, darts, and karaoke. Pricing is transactional and unit-based: 9,499 kr per 50-minute bowling session, 3,999 kr per pizza, 1,799 kr per shake, 3,990 kr per dart board session. No proprietary technology, proprietary software stack, or SaaS product is disclosed; the venue relies on third-party integrations for booking and gift card fulfillment.

The business model is conventional pay-as-you-go venue operation with no recurring subscription component, no enterprise contracts, and no disclosed revenue figures. Operating hours vary by service, with the sports bar and bowling extending to midnight on Fridays and Saturdays and opening earlier on weekends (11:30). No ownership structure, management team, investor information, headcount, or financial disclosures are publicly available; Keiluhöllin operates as a presumed-private Icelandic entertainment business with a single physical footprint and a domestic-only geographic reach.

Name

Keiluhöllin

Legal name

Keiluhöllin

Website

https://keiluhollin.is

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Keiluhöllin operates a multi-purpose entertainment venue in Reykjavik, Iceland, integrating 22 bowling lanes, a pizza and milkshake restaurant, a sports bar, electronic darts, and karaoke under one roof, primarily serving Icelandic families, social groups, and adult sports enthusiasts.

Ownership category

akta.pro rank

Product category

Family Entertainment Center / Bowling & Recreation Venue

NAICS

Bowling Centers (71395), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Bowling entertainment center
• Family entertainment venue
• Bowling alley services
• Sports bar restaurant
• Event hosting venue

Headquarters

HQ city

Reykjavik

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Bowling (Keila): Revenue from lane rentals for bowling sessions. Lanes bookable in 50-minute increments. Separate gift cards available for bowling experiences. Age restrictions apply (18+ after 22:00 on weekends, minors must be accompanied by guardian).
2. Shake & Pizza Restaurant: Restaurant serving shakes (milkshakes) and pizzas including specialty items like the 'Beikonsultupizzan' (ranked as the fourth best pizza in the world). Pizza and shake gift cards available. Restaurant has its own standalone website shakepizza.is for ordering.
3. Sportbarinn (Sports Bar): Sports bar serving beer on tap, cocktails, and food during game broadcasts. 'Boltatilboð' (game day specials) on food and drinks during live sports events. Features three large screens and multiple TVs. 20+ age requirement enforced.
4. Birthday Party Packages: All-inclusive children's birthday party packages including bowling lanes, pizza, soft drinks, ice cream, and party favors. Sold at 4,299 kr per child. Minimum 10 children required. Corporate group packages also available with beer tickets.
5. Darts and Karaoke: Dart board rental at 3,990 kr per board per session. Karaoke room rental available for groups up to 30-40 people. Bookings via email or phone.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Keiluhöllin is a physical entertainment venue in Reykjavik offering 22 bowling lanes, a restaurant (Shake & Pizza) serving specialty pizzas and milkshakes, a sports bar (Sportbarinn) for live game viewing, interactive darts, and a karaoke room. It also hosts children's birthday parties and corporate group events as all-inclusive packages, with gift cards sold online.

Product overview

Keiluhöllin is a multi-purpose entertainment venue at Egilshöll in Reykjavik, Iceland, combining bowling, sports bar, restaurant, and party services under one roof. The core offerings include Keila (bowling with 22 professional lanes), Sportbarinn (sports bar with live game viewing), Shake & Pizza (pizzas and milkshakes), and Píla og Kariókí (darts and karaoke). Additional services include Barnaafmæli (children's birthday party packages) and Hópar (group bookings), plus Gjafabréf (gift cards) for all services. The venue operates as a unified entertainment complex where customers can bowl, dine, watch sports, and celebrate events.

Differentiator

Problem solved

Functional benefit

Brands

• Keila: Bowling alley with 22 lanes, located at Egilshöll in Reykjavík
• Sportbarinn
• Shake & Pizza
• Píla og Kariókí

Products and services

• Keila (Bowling)

Quantifiable outcome

• 22 bowling lanes - one of the most magnificent bowling halls in Europe
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Tertugallerí MyllunnarminorOthersCake supplier for children's birthday parties. Keiluhöllin can order birthday cakes from Tertugallerí Myllunnar that arrive ready for the party. This service is available on weekdays only.
• Partýlandi í HoltagörðumminorGTM or Marketing PartnerParty supplies retailer. All customers who book birthday party packages at Keiluhöllin receive 20% discount at Partýlandi in Holtagörðum. This is a cross-promotional partnership.
• Easybowl.comcoreTechnology or IntegrationOnline bowling lane booking platform. Easybowl.com provides the booking functionality for bowling lanes at Keiluhöllin. This is the primary digital booking system for bowling reservations.
• Noona.iscoreTechnology or IntegrationEvent reservation platform. Noona.is handles Sportbarinn event bookings and large party reservations at Keiluhöllin.
• Shake & Pizza (shakepizza.is)coreOthersRestaurant brand operated within Keiluhöllin venue. Shake & Pizza is the restaurant component of the venue offering milkshakes and specialty pizzas. Has its own standalone website at shakepizza.is for ordering. Part of Keiluhöllin Egilshöll facility.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tenpin: UK's largest bowling operator with ~50 sites offering bowling, food, drinks, darts, and party packages. Closest analog to Keiluhöllin's bowling-led multi-vertical entertainment venue model in a similar demographic context.
• Bowlero Corp: Largest bowling entertainment operator in the US with ~300 locations, combining bowling with arcades, sports bars, and event hosting. Directly comparable business model: lane rentals, F&B service, group/party packages, and gift card sales under a single entertainment venue.
• Lucky Strike Entertainment: Premium bowling entertainment brand with boutique venues pairing bowling lanes with full-service bars, lounges, and event spaces. Comparable on bowling + upscale F&B + group event positioning.
• Round1 Entertainment: Japanese-founded bowling and amusement chain operating across the US, offering bowling, karaoke, darts, sports viewing, and dining in multi-attraction venues. Highly comparable to Keiluhöllin's combined bowling/karaoke/darts/sports bar model.
• AMF Bowling: Established European bowling chain operating bowling centers with on-site F&B, party hosting, and league play. Comparable core business of lane-based entertainment with food/beverage add-ons.
• Dave & Buster's: Eat-entertain-play concept combining arcade gaming, sports bar viewing, and casual dining. While centered on arcade rather than bowling, the multi-attraction entertainment venue + F&B model mirrors Keiluhöllin's hybrid approach.

Emerging players

• Puttshack: Tech-driven mini-golf and social entertainment concept pairing competitive gameplay with premium food, cocktails, and group bookings. Comparable as a single-venue multi-attraction operator targeting group occasions.

Broad incumbents

• Topgolf Callaway Brands: Tech-enabled golf entertainment venues with full-service bars, event spaces, and group bookings. Comparable as a broad entertainment-incumbent blending casual sport, dining, and group experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/keiluhollinegilsholl
• LinkedInlinkedin.com/company/keiluh%C3%B6llin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keiluhöllin