MAURICIO IMOVEIS

What MAURICIO IMOVEIS does

Mauricio Imóveis is a privately held, founder-owned real estate brokerage headquartered in Santa Rosa, in the northwest region of Rio Grande do Sul, Brazil. Founded in 1988 by Mauricio Roberto Côas, the firm operates with a small team of approximately 8 employees (including brokers Corretor Mauricio and Corretor André) and intermediates the purchase, sale, and rental of residential, commercial, and rural properties — houses, apartments, lots, commercial rooms, warehouses, and farms/fazendas — across Santa Rosa and neighboring municipalities such as Cândido Godói and Tuparendi. Its active inventory comprises roughly 121 properties for sale and 14 for rent, with sale prices spanning R$150,000 to R$155,000,000 and rental rates from R$1,100 to R$15,000 per month.

A distinguishing element of the offering is the firm's engineering evaluation service (Engenharia de Avaliações), which leverages the founder's engineering credentials to provide property valuations, asset appraisals, civil construction surveys, and expert-witness reports for residential, commercial, rural, and industrial assets — including fuel stations and warehouses. The firm operates without proprietary technology, relying instead on Nativa Sistemas' imogestao.com.br platform for website hosting, property listings, and CRM, and on dedicated WhatsApp lines for sales and rental inquiries. Buyer financing is facilitated through embedded simulator partnerships with Caixa Econômica Federal, Bradesco, and Santander.

The business model is transaction-based: revenue is generated through brokerage commissions on completed sale and rental transactions, supplemented by ancillary income from engineering evaluations and advertising/listing services for property owners. GTM is sales-led and locally distributed — walk-ins to the physical office, WhatsApp contacts, organic website traffic, and word-of-mouth referrals driven by 37 years of continuous local presence. There is no disclosed institutional investment, parent company, M&A activity, or geographic expansion beyond the immediate northwest Rio Grande do Sul region.

Name

MAURICIO IMOVEIS

Legal name

Mauricio Imovés

Website

https://mauricioimoveis.net

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Mauricio Imóveis is a founder-owned real estate brokerage in Santa Rosa, Rio Grande do Sul, Brazil, intermediating the purchase, sale, and rental of residential, commercial, and rural properties, supplemented by engineering-based property valuation and appraisal services for individual buyers, sellers, and investors in the northwest region.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJADAG

Vineyards & Orchards Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

Keywords

• Real estate brokerage
• Property sales intermediation
• Property rental services
• Property valuation services
• Engineering appraisal services

Headquarters

HQ city

Santa Rosa

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real estate brokerage commissions: The firm earns commissions on completed property transactions (both purchase and rental intermediation). Revenue is transaction-based, driven by the volume and value of properties bought, sold, or rented through the firm. The firm also offers consultancy and engineering evaluation services as ancillary revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mauricio Imoveis is a traditional real estate brokerage that intermediates the purchase, sale, and rental of residential, commercial, and rural properties in the northwest region of Rio Grande do Sul, Brazil. The firm supplements its brokerage activity with engineering-based property valuation, inspection, and appraisal services, and facilitates buyer access to bank financing through partner institutions (Caixa, Bradesco, Santander).

Product overview

Mauricio Imoveis operates as a traditional real estate brokerage offering a unified platform of property transaction services. The core offering consists of property buying/selling (Compra e Venda de Imóveis) and property rentals (Locação de Imóveis) for residential and commercial segments. The company supplements these with value-added services including property evaluation and inspection (Avaliação e Vistoria), engineering evaluations (Engenharia de Avaliações), property advertising (Anúncio de Imóveis), and mortgage financing simulators integrated with major Brazilian banks. The portfolio covers properties in Santa Rosa and surrounding municipalities including houses, apartments, lots, commercial rooms, warehouses, and agricultural land.

Differentiator

Problem solved

Functional benefit

Products and services

• Compra e Venda de Imóveis (Property Purchase and Sale) Real estate brokerage service facilitating the purchase and sale of residential and commercial properties including houses, apartments, lots, warehouses, and commercial spaces across Santa Rosa and surrounding municipalities in Rio Grande do Sul.
• Locação de Imóveis (Property Rental) Property rental service managing residential and commercial leases including houses, apartments, commercial rooms, warehouses, and commercial buildings in Santa Rosa and nearby municipalities.
• Avaliação e Vistoria de Imóveis (Property Evaluation and Inspection) Property inspection and evaluation service providing comprehensive assessments of real estate value, condition, and documentation status for residential, commercial, and rural properties.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered minor.

• Caixa Econômica FederalminorGTM or Marketing PartnerCaixa Econômica Federal is featured on the firm's property listing pages as a financing simulation partner. The bank provides mortgage and real estate financing options to buyers of properties listed by Mauricio Imoveis.
• BradescominorGTM or Marketing PartnerBradesco is featured on the firm's property listing pages as a financing simulation partner, providing mortgage and real estate financing options to buyers.
• SantanderminorGTM or Marketing PartnerSantander is featured on the firm's property listing pages as a financing simulation partner, providing real estate financing options to buyers.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• QuintoAndar: Brazil's largest proptech-enabled rental and sales platform. Comparable because it intermediates residential property transactions in Brazil, but operates with proprietary technology and a tech-enabled model that Mauricio Imoveis does not have.
• Loft: Brazilian proptech buying, selling, and renovating residential properties. Comparable because it competes for residential brokerage commission revenue in Brazil, though with a technology-led model.

Broad incumbents

• Lopes Premium Imóveis: One of Brazil's largest traditional real estate brokerages, operating broadly across residential and commercial segments. Comparable as a Brazilian real estate brokerage serving individual buyers and sellers, though at much greater national scale than Mauricio Imoveis.
• Coldwell Banker Brazil: International real estate franchise with Brazilian operations focused on residential brokerage. Comparable as a brokerage intermediating residential sales and rentals for individuals.
• Engel & Völkers Brazil: International real estate franchise operating in Brazil with residential brokerage and valuation services. Comparable as a franchised brokerage offering brokerage plus appraisal-style services, but operating at a much larger scale.
• Cyrela Brazil Realty: Major Brazilian real estate developer and brokerage. Comparable because it sells residential properties in Brazil, though Cyrela's primary activity is development rather than pure intermediation.

Others

• ZAP Imóveis: Brazilian property listing portal (part of OLX Brasil). Comparable as a listing and discovery channel used by Brazilian brokerages, and a competitor for buyer attention in the same residential/commercial segments.
• Viva Real: Brazilian property listing portal serving the same buyer/seller audience. Comparable as a digital listing and lead-generation channel competing for Mauricio Imoveis' core buyer traffic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mauricio-imoveis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAURICIO IMOVEIS