Movimark. Construido

Name

Movimark. Construido

Legal name

Movimark

Website

https://movimark.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Movimark is a Barranquilla, Colombia-based live marketing and brand activation company founded in 2009 that designs and executes mobile billboard campaigns and experiential BTL activations for consumer brands and healthcare organizations across Colombian neighborhoods.

Ownership category

akta.pro rank

Product category

Brand Activation Services

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)

akta.pro secondary industries

Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF), Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards) (MPAAAKAG)

Keywords

• Live marketing services
• Brand activation
• Mobile billboards
• BTL experiential marketing
• Itinerant activations

Headquarters

HQ city

Barranquilla

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Live Marketing Brand Activation Services: Movimark generates revenue through providing live marketing and brand activation services to companies. Services include mobile billboard campaigns (carro valla, moto valla, hombre valla), mobile TV activations, experiential marketing events (Festicanción, Cine al barrio, Movitarima, Oficina movil), and health brigades. Revenue is derived from project-based service fees for designing and executing brand activation campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Movimark is a live marketing and brand activation company that designs and executes experiential BTL campaigns using mobile billboard assets (car, motorcycle, and human-mounted billboards), mobile TV units, mobile stages, and neighborhood-based activations such as outdoor cinema, festivals, and health brigades. The firm delivers face-to-face, street-level brand experiences directly to consumers in popular Colombian neighborhoods, replacing or supplementing traditional mass-media advertising with creative itinerant activations.

Differentiator

Problem solved

Functional benefit

Brands

• Actívate: An experiential BTL campaign directed at popular neighborhoods, serving as a street communication medium to promote sales and boost brands through creative face-to-face marketing.

Products and services

• Carro valla
• Hombre valla
• Moto valla
• Tv movil
• Movitarima
• Oficina movil
• Festicanción
• Cine al barrio
• Brigada de salud
• Actívate

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Direct peers

• MKG: MKG is a US experiential marketing and creative agency focused on live brand experiences, mobile tours, and pop-up activations — comparable in service model to Movimark's live marketing portfolio.
• Geometry Global: Geometry (an Ogilvy/WPP agency) is a global activation and experiential marketing network that designs in-person brand experiences and shopper activations — comparable to Movimark's BTL experiential offering.
• Jack Morton Worldwide: Jack Morton is a global experiential brand experience agency producing live events, mobile tours, and pop-up activations for global brands — closely aligned with Movimark's BTL activation and live marketing model.
• Sparks: Sparks is a global experiential marketing agency that designs and executes live brand activations, mobile tours, and pop-up events for major brands — directly comparable to Movimark's live marketing and itinerant activation services.

Broad incumbents

• Lamar Advertising: Lamar Advertising is a major US-based outdoor advertising company operating billboards, transit, and digital OOH — comparable to Movimark's outdoor/mobile billboard offering but at much larger scale across a broader portfolio.
• JCDecaux: JCDecaux is the global leader in street furniture and outdoor advertising, including transit and mobile OOH formats — comparable to Movimark's mobile/urban outdoor advertising, though serving a global client base.
• BBDO Colombia: BBDO Colombia is the local office of the global BBDO/Omnicom advertising network, providing full-service advertising including activations in Colombia — comparable as a Colombia-based provider of brand marketing services overlapping with Movimark's live marketing offering.
• Publicis Colombia: Publicis operates a Colombia office as part of a global advertising network offering creative, media, and BTL/experiential services to local brands — comparable to Movimark as a Colombia-headquartered brand activation provider, though with broader agency capabilities.
• Clear Channel Outdoor: Clear Channel Outdoor is one of the world's largest out-of-home advertising operators, offering billboards, transit, and mobile advertising — directly comparable to Movimark's mobile billboard formats but at global scale and as part of a broader OOH portfolio.

Regional players

• IKON Outdoor: IKON Outdoor is a LATAM-focused out-of-home media operator with mobile billboard and transit advertising formats across the region — comparable to Movimark's Carro valla and Moto valla mobile OOH offering, but at significantly broader LATAM scale.

Market position

Customer concentration

• Facebookfacebook.com/movimark.s.a
• Instagraminstagram.com/movimark
• LinkedInlinkedin.com/company/movimark.-construido

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movimark. Construido