Poolside
- Company typePrivate
- Founded2000
- HeadquartersIvanhoe, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
Poolside firmographics
Firmographics- Name
- Poolside
- Legal name
- Poolside Ivanhoe
- Website
- https://poolside.net.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Poolside industry classification
Industry- Product category
- Pool and Spa Retail
- akta.pro primary industry
- Water Testing & Chemical Balancing (HSAIALAB)
- akta.pro secondary industries
- Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Pool Cleaning Robots (CRACARAC)
Keywords
Where Poolside is headquartered
LocationHeadquarters
- HQ city
- Ivanhoe
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Poolside business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Retail Product Sales: Poolside Ivanhoe generates revenue through direct retail sales of pool and spa products including chemicals, equipment, pumps, filters, and cleaners to residential consumers visiting the physical store location.
- Maintenance Programs: Poolside offers maintenance programs for pools and spas with step-by-step instructions for ongoing pool care, providing recurring service revenue through regular customer engagement.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Poolside product offering
Product offeringCore offering
Poolside Ivanhoe operates a physical retail store in Ivanhoe, Victoria that sells pool and spa chemicals (primarily the BioGuard range), pool and spa equipment (including Hayward pumps, filters, cleaners, and heat pumps), and Dolphin robotic pool cleaners directly to residential consumers. The business also offers recurring Poolside Assist maintenance programs with step-by-step pool care instructions and provides in-store computerized water analysis to recommend products tailored to customer needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Pool Products (BioGuard chemicals and treatments) Retail range of pool chemicals and treatments covering salt water and fresh water pool care requirements, sourced from the BioGuard range (sanitisers, oxidisers, algaecides, balancers and specialty products), sold to residential pool owners.
- Spa Products (BioGuard spa care range) Retail range of BioGuard spa care products designed to keep residential spas in top condition, sold to residential spa owners.
- Pool Equipment (Hayward pumps, filters, cleaners, heat pumps) Retail range of Hayward pool equipment including PowerFlo II pumps, Tristar Variable Speed pumps, ProSeries sand filters, Phoenix 2X and TigerShark QC pool cleaners, and Titanium Energyline Pro heat pumps, sold to residential pool owners.
- Dolphin Pool Cleaners Retail range of Dolphin automatic robotic pool cleaners stocked by Poolside Ivanhoe as part of its pool cleaning product offering.
- Poolside Assist Maintenance Programs Recurring pool and spa maintenance programs that include step-by-step instructions designed to deliver healthy, sparkling clear, algae-free water with minimum fuss, available to residential pool and spa owners.
Companies that use Poolside
Customer profileSegments1 record
Ideal customer profiles1 record
Poolside technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Poolside partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- BioGuardcoreBioGuard is the primary brand stocked by Poolside Ivanhoe. They are the exclusive distributors of the BioGuard range of pool and spa products including chemicals, sanitisers, oxidisers, algaecides, and specialty products. BioGuard is known for quality and commitment to customers.
- HaywardcoreHayward is a key equipment supplier for Poolside Ivanhoe, providing pumps (PowerFlo II, Tristar Variable Speed), filters (ProSeries Sand Filters), pool cleaners (Phoenix 2X, TigerShark QC), and heat pumps (Titanium Energyline Pro). Hayward is recognised as an industry leader in pool equipment.
- NSF InternationalminorNSF International is a USA-based independent organisation that develops public health standards and certifies products. BioGuard AFM ng filter media is certified to NSF 50 (Recreational Water Facility Products) and NSF 61 (Drinking Water System Components) standards through NSF's testing and certification processes.
- Dolphin Pool CleanersminorPoolside Ivanhoe stocks Dolphin Pool Cleaners as part of their product range for automatic pool cleaning solutions.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Poolside competitors and assessment
Company assessmentOthers
- Maytronics: Manufacturer of Dolphin robotic pool cleaners, which Poolside Ivanhoe stocks. Comparable as an ecosystem supplier whose direct-to-consumer push could disintermediate retailers like Poolside Ivanhoe in the robotic cleaner category.
- BioGuard Australia: Supplier and brand owner of the pool and spa chemical range that is the core product offering at Poolside Ivanhoe. Connected as a critical channel partner rather than a competitor, but benchmark for category demand dynamics in Australia.
- Waterco: Australian-headquartered manufacturer and supplier of pool and spa equipment (pumps, filters, heaters, chemicals). Comparable as an ecosystem participant — Poolside Ivanhoe is a downstream retailer of pool equipment products sourced via the same supply chain that Waterco serves.
- Hayward: Global manufacturer of pool equipment (pumps, filters, cleaners, heat pumps) whose products Poolside Ivanhoe distributes. Ecosystem supplier rather than competitor, but its product roadmap and pricing directly shape Poolside Ivanhoe's equipment economics.
Direct peers
- Swimart: Australian pool and spa retail/service franchise network offering products, water testing, and maintenance services. Closely comparable to Poolside Ivanhoe because both combine retail, water analysis, and recurring maintenance programs for residential pool owners.
- Clark Rubber: Australian specialty retailer of pool, spa, and rubber products with multiple stores and strong brand recognition. Comparable to Poolside Ivanhoe because both target residential pool/spa owners with chemicals, equipment, and accessories, though Clark Rubber operates at significantly greater national scale.
- Pool & Spa Depot: Independent pool and spa retailer in Australia offering chemicals, equipment, and accessories to residential owners. Comparable to Poolside Ivanhoe as a similarly positioned specialty store competing for the same residential pool/spa customer and supplier relationships.
Broad incumbents
- Bunnings Warehouse: Australia's largest home improvement and outdoor living retailer, stocking pool chemicals, equipment, and accessories alongside a much broader range. Competes with Poolside Ivanhoe in the pool/SKU overlap, but does not specialise in pool care or offer service-led water testing at specialist depth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Poolside social profiles
Digital presencePoolside financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poolside leadership team
Management profileNumber of profiles
Profiles2 records
Poolside funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poolside M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poolside
What does Poolside do?
Poolside Ivanhoe operates a physical retail store in Ivanhoe, Victoria that sells pool and spa chemicals (primarily the BioGuard range), pool and spa equipment (including Hayward pumps, filters, cleaners, and heat pumps), and Dolphin robotic pool cleaners directly to residential consumers. The business also offers recurring Poolside Assist maintenance programs with step-by-step pool care instructions and provides in-store computerized water analysis to recommend products tailored to customer needs.
Is Poolside a public or private company?
Poolside is a private company. It is classified as family owned and is currently operating.
When was Poolside founded?
Poolside was founded in 2000. It employs 1 to 10 people.
Where is Poolside based?
Poolside is headquartered in Ivanhoe, Australia, in the Oceania region.
How does Poolside make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are maintenance Programs.
Who are Poolside's main competitors?
Others on record are Maytronics, BioGuard Australia, Waterco and Hayward. Direct peers are Swimart, Clark Rubber and Pool & Spa Depot. Bunnings Warehouse is listed as a broad incumbent.
Does Poolside have an API?
No public API is recorded for Poolside.
What industry is Poolside in?
Poolside's product category is Pool and Spa Retail. Its primary akta.pro industry code is HSAIALAB, Water Testing & Chemical Balancing, with a secondary code of CRAJAKAL, Pool & Spa Chemicals (Chlorination, pH Control, Algaecides).