What Pool and Spa Depot does

Pool and Spa Depot is a privately held, family-owned specialty retailer of residential pools, hot tubs, and outdoor living products headquartered in La Vergne, Tennessee, founded in 1996 and operating nine showroom locations across Tennessee, Kentucky, and Alabama with approximately 116 employees. The company serves individual residential homeowners seeking to install above-ground pools (from $2,999), its exclusive Stealth semi-inground pools (from $9,999), custom inground pools ($29,999 to $100,000+), hot tubs (six brands including Jacuzzi, Bullfrog, and Icelandic, priced $3,999-$49,999), swim spas (from $17,999), saunas ($3,999-$34,999), cold plunges (from $799), and related water care chemicals and accessories. The product offering is supplied through authorized dealer relationships with multiple national brands and the proprietary Stealth line, with no in-house manufacturing disclosed beyond branding of the Stealth pool system.

The business model is a hybrid of one-time hardware sales and attached professional services, with installation performed by in-house crews within a 100-mile radius of each showroom and a recurring revenue tail from water care chemicals, accessories, and seasonal opening/closing service. Customer acquisition runs through 9 brick-and-mortar showrooms with consultative Product Advisors, an e-commerce site shipping within the 48 contiguous states, a content/blog funnel, and a strong reputation stack (A+ BBB, 4.8 Google rating) built over 30+ years and 50,000+ completed projects. The company facilitates consumer financing through four third-party lenders (HFS Financing, Lyon Financial, Viking Capital, Wells Fargo) and advertises 0% financing for 60 months on qualifying purchases, which is a key conversion lever for the discretionary, high-ticket product mix. The tech stack is intentionally light — no proprietary platform, no disclosed AI/ML, and an outsourced backyard design tool — consistent with a service-led, relationship-driven retail model.

Name

Pool and Spa Depot

Legal name

Pool & Spa Depot

Website

https://poolandspadepot.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Pool and Spa Depot is a privately held, family-owned specialty retailer operating 9 showrooms across Tennessee, Kentucky, and Alabama that sells residential pools, hot tubs, swim spas, saunas, cold plunges, and water care products to individual homeowners, with in-house installation and recurring chemical revenue.

Ownership category

akta.pro rank

Product category

Pool and Spa Retail

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)

akta.pro secondary industries

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Pool Opening & Seasonal Startup (HSAIALAD)

Keywords

• Pool retail store
• Hot tub retail
• Swim spa sales
• Sauna products
• Outdoor living products

Headquarters

HQ city

Bowling Green

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue generated from selling pools (above ground, semi-inground, inground), hot tubs, swim spas, saunas, cold plunges, and related outdoor living products. Products are sold as one-time purchases with optional financing.
2. Installation Services: Professional installation services for pools and spas, including site preparation, pool construction, plumbing, and liner installation. Installation is included in most packages with some exclusions for permits and electrical work.
3. Water Care Products: Recurring revenue from pool chemicals, accessories, maintenance supplies, and replacement parts including filters, pumps, liners, and cleaning equipment.
4. Financing Intermediation: The company facilitates financing through partner lenders (HFS Financing, Lyon Financial, Viking Capital, Wells Fargo) and earns revenue through product sales enabled by these financing arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pool and Spa Depot is a multi-location consumer retailer that sells above-ground pools, semi-inground pools, inground pools, hot tubs, swim spas, saunas, cold plunges, and water care products to residential homeowners across Tennessee, Kentucky, and Alabama through nine showroom locations and an e-commerce website. The company complements product sales with professional on-site installation services (site preparation, construction, plumbing, liner installation), scheduled pool opening and closing services, and consumer financing intermediation through partner lenders including HFS Financing, Lyon Financial, Viking Capital, and Wells Fargo.

Product overview

Pool and Spa Depot is a retail company offering pools, hot tubs, and outdoor living products through 9 locations in Tennessee, Kentucky, and Alabama. The product portfolio centers on Above Ground Pools (starting at $2,999), Stealth Semi-Inground Pools (starting at $9,999, exclusive to Pool & Spa Depot), and Inground Pools (starting at $29,999). Hot Tubs are offered across six brands: Jacuzzi, Bullfrog Spas, Harmonic, Celtic, Icelandic, and Resort Hot Tubs, ranging from $3,999 to $49,999. Swim Spas from Icelandic and Bullfrog (starting at $17,999) combine fitness and hydrotherapy. Saunas include traditional, infrared, and combo units from $3,999 to $34,999. Cold Plunges for wellness recovery start at $799. The company also offers water care products (chemicals, accessories) and financing services to support purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Stealth Semi Inground Pools: Exclusive semi-inground pool system featuring reinforced steel panels, available in 4 shapes and 17 sizes. Can be installed above ground, semi-inground, or fully inground. Made in USA with limited lifetime warranty.
• Pool & Spa Depot

Products and services

• Above Ground Pools Resale of above-ground swimming pools offered in aluminum wall and steel wall configurations in round and oval sizes from 15ft to 33ft, sold with bundled filtration packages (Gold, Platinum, Diamond). Targeted at residential homeowners seeking an affordable backyard pool, starting at $2,999 with installation included in most packages.
• Stealth Semi-Inground Pools Pool and Spa Depot's exclusive semi-inground pool brand featuring reinforced steel panels that can be installed above ground, semi-inground, or fully inground. Available in 4 shapes and 17 sizes, starting at $9,999, made in the USA with a limited lifetime warranty. Offered exclusively through Pool and Spa Depot locations.
• Inground Pools Custom inground pools available in Steel Wall, Concrete Wall, Fiberglass, and Custom Gunite configurations, professionally installed by Pool & Spa Depot crews. Price ranges from $29,999 to $100,000+ depending on materials and customization, targeted at residential homeowners undertaking a permanent backyard pool installation.
• Hot Tubs Multi-brand hot tub offering including Jacuzzi, Bullfrog Spas, Harmonic, Celtic, Icelandic, and Resort Hot Tubs in sizes ranging from 1-2 person to 6-7 person models. Includes Jacuzzi J-300, J-400, and J-500 series and Bullfrog's exclusive JetPak Therapy System. Priced from $3,999 to $49,999 and sold to residential customers seeking hydrotherapy and outdoor relaxation.
• Swim Spas Combination swim and spa units featuring adjustable current systems for swimming in place, sourced from Icelandic (Triathlon, Swim, Fossa Pro, Fossa PP) and Bullfrog (S200, S150, S180, A8). Priced from $17,999 to $59,999 and targeted at residential customers seeking at-home aquatic fitness and hydrotherapy.
• Saunas Traditional, infrared, and combination sauna units including Stealth, Fiera, Radia, and Therma57 models in sizes from compact personal units to multi-person setups. Priced from $3,999 to $34,999 and sold to residential customers for home wellness and recovery.
• Cold Plunges Cold water immersion tubs for recovery and wellness including Icelandic Bath, Icelandic Air, Icelandic Plunge with Chiller, and Chill Springs models typically operating at 50-60°F (10-15°C). Available in chiller-equipped units starting at $6,499 and portable/inflatable options starting at $799. Targeted at residential customers interested in contrast therapy and wellness routines.
• Pool Chemicals Pool water treatment consumables including sanitizers, algaecides, pH balancers, shock treatments, test strips, and specialty chemicals from brands including HTH, Nature's Balance, Baquacil, Poolife, and GLB. Sold to residential pool owners for ongoing water maintenance and chemistry balancing.
• Pool Accessories Pool equipment and accessories including pumps, filters, heaters, robotic cleaners (RC60, Cosmy), liners, covers, leaf rakes, and water care accessories from brands including Blue Torrent, Carvin, and Raypak. Sold to existing pool owners for repair, replacement, and routine maintenance.
• Hot Tub Chemicals Hot tub water treatment products and consumables listed within the company's water care product taxonomy, supporting ongoing maintenance of hot tubs sold to residential customers.
• Hot Tub Accessories Hot tub accessories and replacement items listed under the company's water care product taxonomy to support use and maintenance of hot tubs purchased from Pool and Spa Depot.
• Financing Services Consumer financing intermediation service offered through partner lenders HFS Financing, Lyon Financial, Viking Capital, and Wells Fargo to make pools, hot tubs, saunas, and outdoor living products more affordable. Includes promotional 0% APR for 60 months on qualifying purchases subject to approved credit. Lyon's terms include fixed rates, $200K maximum, no prepayment penalties, and no equity required.
• Professional Pool and Spa Installation Professional installation service performed by Pool and Spa Depot crews within 100 miles of store locations, covering site preparation, pool construction, plumbing, and liner installation. Included in most pool packages with some exclusions (permits and electrical work). Sold to residential customers who purchase inground or semi-inground pools.
• Pool Opening and Closing Services Scheduled seasonal pool opening and closing service for residential pool owners, coordinated through the Pool and Spa Depot service team. Targeted at existing customers needing professional seasonal startup and winterization of their pool.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• JacuzzicoreChannel Partner/ Reseller/ DistributorOfficial Authorized Dealer of Jacuzzi hot tubs. Pool and Spa Depot offers the complete Jacuzzi lineup including J-300, J-400, and J-500 series with sizes ranging from 2-9 people.
• Bullfrog SpascoreChannel Partner/ Reseller/ DistributorOfficial Authorized Dealer of Bullfrog Spas, featuring the exclusive JetPak Therapy System with customizable massage jets. Offers swim spas and hot tubs.
• Icelandic Hot TubscoreChannel Partner/ Reseller/ DistributorOfficial Authorized Dealer of Icelandic hot tubs, swim spas, and cold plunges. Icelandic products are known for energy-efficient performance and insulation designed for harsh climates.
• Harmonic Hot TubscoreChannel Partner/ Reseller/ DistributorOfficial Authorized Dealer of Harmonic Hot Tubs, designed and manufactured in Franklin, Kentucky. Features precision hydrotherapy jets, efficient heating, and durable construction.
• Celtic Hot TubscoreChannel Partner/ Reseller/ DistributorOfficial Authorized Dealer of Celtic Hot Tubs, inspired by Celtic history with focus on durability, energy efficiency, and advanced hydrotherapy.
• Resort Hot TubsminorChannel Partner/ Reseller/ DistributorOfficial Authorized Dealer of Resort Hot Tubs, designed for vacation homes, rentals, and homeowners who value simplified controls with premium hydrotherapy.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Caldera Spas: Caldera Spas is a manufacturer of premium hot tubs sold through a network of authorized dealers in the U.S. It competes with Pool and Spa Depot's hot tub offering by enabling similar dealer relationships and brand-level product differentiation.
• Master Spas: Master Spas is a U.S.-based hot tub and swim spa manufacturer distributing through authorized dealers in the Southeast and beyond. It competes on premium hot tub and swim spa product positioning versus Pool and Spa Depot's current brand lineup.

Direct peers

• Anthony & Sylvan Pools: Anthony & Sylvan is a longstanding U.S. pool builder with showrooms and installation operations in Sun Belt markets. It competes with Pool and Spa Depot for residential inground pool and backyard transformation projects.
• River Pools and Spas: River Pools manufactures and retails fiberglass pools through a regional dealer and direct sales network. It overlaps with Pool and Spa Depot's inground pool category on product, installation service, and consumer brand competition.
• Blue Haven Pools & Spas: Blue Haven is a regional pool design and installation company offering custom inground pools, spas, and related services across the Southern U.S. It overlaps with Pool and Spa Depot's installation-heavy inground and semi-inground pool business.
• Leslie's: Leslie's is the largest U.S. specialty retailer of pool and spa supplies, chemicals, and equipment, with hundreds of stores and a strong e-commerce platform. Pool and Spa Depot competes head-to-head on chemicals, accessories, and adjacent pool/spa hardware categories across overlapping geographies.
• Pinch A Penny: Pinch A Penny is a franchise-based pool and spa supplies retailer with hundreds of U.S. locations focused on water testing, chemicals, equipment, and recurring service. It competes with Pool and Spa Depot on consumables and mid-ticket pool/spa hardware, especially in the Southeast.
• Aqua Living Factory Outlets: Aqua Living operates factory outlet showrooms selling hot tubs, swim spas, and related outdoor living products across multiple U.S. regions. It is directly comparable to Pool and Spa Depot's hot tub/swim spa showroom model with similar mid-market pricing and on-site service.

Broad incumbents

• Pool Corporation: Pool Corporation is the world's largest wholesale distributor of swimming pool supplies, equipment, and related backyard products, supplying retailers like Pool and Spa Depot. It is a supplier/channel partner but also a competitive threat via its scale and supply chain advantages.
• Hot Spring Spas: Hot Spring Spas is a long-established premium hot tub brand sold exclusively through authorized dealers across the U.S. It competes for dealer mindshare and consumer brand preference versus Pool and Spa Depot's Jacuzzi/Bullfrog/Icelandic lineup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pool-and-spa-depot

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pool and Spa Depot