SkyBooks

What SkyBooks does

SkyBooks Việt Nam is a privately-held Vietnamese publishing company founded in 2013 and headquartered in Hanoi. It operates as Công ty TNHH văn hóa & truyền thông Skybooks Việt Nam and runs a portfolio of 12 distinct book sub-brands — including Skynovel (foreign literature), Skycomics (manga and comics), Skymommy (mother-and-baby), Sky Light Novel, I love cookbook, Tủ sách chữa lành (healing), Tủ sách quý cô (lifestyle), Deepbooks, Glowbooks, iBetter Books, Sky Special, and Sống khác — covering self-help, fiction, manga, light novels, poetry, culinary, and educational content targeted primarily at Vietnamese Gen Z and young-adult readers.

The company's underlying technology is a conventional book publishing and distribution platform: it owns the skybooks.vn e-commerce storefront built on the Sapo platform, distributes across Shopee, Tiki, and Fahasa, and ships through a nationwide physical bookstore network. Its marketing engine is built around TikTok's #BookTok initiative (signed with TikTok Vietnam and the Vietnam Publishing Association in November 2023), which has generated over 400 million hashtag views, supplemented by Facebook, Instagram, and offline book-launch events. The first international rights deal was a December 2023 license of Skycomics title 'Sideworld' to Italian publisher Toshokan (IF Edizioni).

SkyBooks monetizes primarily through one-time unit sales of books at low price points (for example, 52,000 VND for the manga title 'Người bà tài giỏi vùng Saga'), with promotional bundles such as 49K VND for three books or 79K VND for five books. Its go-to-market combines direct e-commerce, marketplace listings, offline bookstore distribution, and an influencer-led author pipeline that has produced bestsellers such as Giác Minh Luật's 'Vẻ đẹp của sự cô đơn' (5,000 copies sold in five days) and recurring multi-title hits from author Lư Tư Hạo under the Skynovel brand.

Name

SkyBooks

Legal name

Công ty TNHH văn hóa & truyền thông Skybooks Việt Nam

Website

https://skybooks.vn

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

SkyBooks Việt Nam is a Hanoi-based, privately-held book publisher founded in 2013 that runs 12 sub-brands across self-help, comics, light novels, and cookbooks, distributing via its own e-commerce site, Shopee, Tiki, Fahasa, physical bookstores, and TikTok #BookTok to Vietnamese Gen Z readers.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (513130), Book Publishers (51313), Book Retailers and News Dealers (45921)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Adult/Seinen/Josei Comics Publishing (MPAJAGAJ)

akta.pro secondary industry

Health, Wellness & Fitness Trade Publishing (MPAJAAAL)

Keywords

• Book publishing
• Vietnamese literature
• Manga and comics publishing
• Multi-brand publishing
• Book retail distribution

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Book sales: Primary revenue from publishing and selling books across multiple genres including self-help, fiction, comics, cookbooks, and educational materials through direct sales, marketplaces, and bookstore distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SkyBooks Việt Nam is a Vietnamese book publisher that publishes and sells Vietnamese-language books across 12 specialized sub-brands covering self-help, foreign literature, comics/manga, light novels, mother-and-baby, poetry, culinary, and personal development content. The company reaches consumers through its own e-commerce website, Vietnamese online marketplaces (Shopee, Tiki, Fahasa), and a nationwide physical bookstore network.

Differentiator

Problem solved

Functional benefit

Brands

• Skynovel: Foreign literature book brand
• Skycomics
• Skymommy
• Sky Special
• Sky Light Novel
• Tủ sách chữa lành
• Tủ sách quý cô
• Sống khác
• Deepbooks
• I love cookbook
• iBetter Books
• Glowbooks
• Trạm hướng nghiệp

Products and services

• Skynovel Foreign literature book brand publishing translated and international fiction titles for Vietnamese readers, including multi-million copy bestselling Chinese author Lư Tư Hạo's six published works.
• Skycomics Comics and manga book brand featuring Vietnamese and translated international comics and manga for entertainment and visual storytelling enthusiasts. Its title 'Sideworld - Thế giới bên cạnh' by author Nachi was licensed internationally to Italian publisher Toshokan (IF Edizioni).
• Skymommy Mother and baby book brand under the Skybooks umbrella, offering parenting and family-oriented Vietnamese-language books.
• Sky Special Special collection book brand under the Skybooks umbrella, featuring curated specialty titles.
• Sky Light Novel Light novel book brand under the Skybooks umbrella, publishing light novel genre titles for Vietnamese readers.
• Tủ sách chữa lành (Healing Books Collection) Healing/self-help book collection publishing titles focused on emotional healing and personal growth for young adult Vietnamese readers.
• Tủ sách quý cô (Lady's Book Collection) Lady-themed book collection publishing titles targeted at female Vietnamese readers, including recent titles 'Thời Gian Và Tôi Đều Đang Tiến Về Phía Trước' and 'Chân Thành Đúng Người, Dịu Dàng Đúng Lúc'.
• Sống khác (Alternative Lifestyle Collection) Alternative lifestyle book collection publishing titles on alternative living and lifestyle themes for Vietnamese readers.
• Deepbooks Deep content book brand under the Skybooks umbrella, publishing titles focused on in-depth thematic content.
• I love cookbook Culinary book brand under the Skybooks umbrella, featuring Vietnamese-language recipes and culinary content for home cooking enthusiasts, including baking-themed titles 'Tiệm bánh Ngày Mai - Rừng thông mùa hạ' and 'Mùa Nắng Ươm Mùi Bánh Thơm'.
• iBetter Books Self-improvement and language learning book brand under the Skybooks umbrella.
• Skybooks main brand (self-help & personal development titles) Skybooks flagship brand publishing core self-help and personal development titles in Vietnamese, including the bestseller 'Vẻ đẹp của sự cô đơn' by Giác Minh Luật.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• TikTok VietnamcoreGTM or Marketing Partner · 1 November 2023Partnership to promote books and reading culture through the #BookTok initiative, signed with Vietnam Publishing Association. SkyBooks leverages TikTok's platform to reach younger audiences, with SkyBooks books generating over 400 million hashtag views.
• Toshokan (IF Edizioni)minorStrategic or Co-development PartnerItalian publisher (comics division of IF Edizioni) that purchased copyright to publish Skycomics title 'Sideworld - Thế giới bên cạnh' by author Nachi in Italy. This represents SkyBooks' first international comic publication.
• NXB Phụ Nữ Việt NamminorChannel Partner/ Reseller/ DistributorJoint publication partnerships with Phụ Nữ Việt Nam National Publishing House for various titles including 'Vẻ đẹp của sự cô đơn' and 'Người bà tài giỏi vùng Saga'.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Penguin Random House: Global trade publisher with scaled TikTok/BookTok-driven campaigns in the English market. Comparable to SkyBooks in levering social media for bestseller acceleration and multiplier-platform retail distribution.
• VIZ Media: Major English-language manga and graphic novel publisher. Comparable to Skycomics in the manga publishing business model and cross-border rights licensing approach (e.g., the Italian Sideworld deal).
• Fahasa: Vietnam's largest bookstore chain and a major publisher/distributor. A broad incumbent that competes with SkyBooks both in publishing and in controlling shelf space across physical and e-commerce channels.

Direct peers

• Đinh Tị Books: Vietnamese publisher particularly strong in self-help, psychology, and personal development titles. Closely comparable to SkyBooks' healing-books and self-improvement brands targeting young adult readers.
• Phương Nam Book: Vietnamese bookstore and publisher with a strong physical-retail footprint. Directly comparable in the multi-brand publishing-plus-distribution model that characterizes SkyBooks.
• Nhã Nam Publishing & Trading: One of Vietnam's largest independent trade publishers, specializing in translated fiction and self-help. Directly comparable to SkyBooks in target audience (young Vietnamese readers) and multi-channel retail distribution.
• NXB Trẻ (Trẻ Publishing House): One of Vietnam's most established publishers, with strong youth/literature catalog. Comparable in book publishing breadth and Vietnam-market reach, though more institutional and less digital-first than SkyBooks.
• Bách Việt Books: Vietnamese publisher known for general literature and translated fiction. Comparable to SkyBooks' tier of mid-sized independent Vietnamese trade publishers with broad catalog.
• NXB Kim Đồng (Kim Đồng Publishing): Vietnamese publisher focused on children's, youth, and comics/graphic novel content. Comparable to SkyBooks' Skycomics and Sky Light Novel sub-brands targeting younger readers.
• IPM Group Vietnam: Vietnamese publisher and distributor of translated foreign titles, including manga and light novels. Comparable to SkyBooks' Skynovel and Skycomics sub-brands importing international content into Vietnam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/skybooks.vn
• Instagraminstagram.com/skybooks.vn
• TikToktiktok.com/@skybooks_official
• LinkedInlinkedin.com/company/skybooks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SkyBooks