Nhà Xuất Bản Trẻ

What Nhà Xuất Bản Trẻ does

Nhà Xuất Bản Trẻ (NXB Trẻ) is a Vietnamese publishing house founded on 24 March 1981 and headquartered in Ho Chi Minh City, operating under the governance of the Ho Chi Minh City Youth Union (Đoàn TNCS Hồ Chí Minh Thành phố Hồ Chí Minh). Originally named Nhà xuất bản Măng Mon before rebranding to its current name, the company is privately incorporated but state-affiliated and holds a publishing operating license (151/GP-BTTTT) issued by the Ministry of Information and Communications. Its catalog spans Vietnamese literature, translated foreign literature (including translated works of Agatha Christie, J.K. Rowling, and Stephen Hawking), children's books, manga translations, history, economics, science, educational/STEM material, and cultural studies.

The core technology is conventional print publishing infrastructure supplemented by an omnichannel distribution system: company-owned bookstores in Ho Chi Minh City, five regional branches (Hanoi, Đà Nẵng, Đông Nam Bộ, Tây Nam Bộ, Dong Thap), partner bookstore chains (Fahasa, Phương Nam, Nhân Văn, Cá Chép, Bến Nghé, NewShopVN), and presence on four e-commerce and social-commerce platforms (Shopee, Lazada, Tiki, TikTok Shop). Pricing is per-unit across categories (50,000–250,000 VND depending on format), with bundled box sets and special editions at the upper end. Marketing is conducted via the company website (nxbtre.com.vn), email newsletters, book-preview video clips, launch events and author meet-and-greets, and social media (including the dedicated Văn Học Tuổi 20 Facebook page).

Revenue is generated predominantly through one-time retail book sales to general Vietnamese consumers, distributed across persona-based segments such as young adult readers, children and families, general literature enthusiasts, and students and educators. The publisher also operates the recurring Giải thưởng Văn học Tuổi 20 youth literary award (with 20–70 million VND prizes) as a content acquisition and brand-building mechanism. Institutional backing via the Ho Chi Minh City Youth Union and the long-running Di Sản Hồ Chí Minh historical series (70+ titles) anchor both operational stability and franchise-level recurring demand.

Name

Nhà Xuất Bản Trẻ

Legal name

Nhà Xuất Bản Trẻ

Website

https://nxbtre.com.vn

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Nhà Xuất Bản Trẻ (NXB Trẻ) is a Vietnam-based, state-affiliated publishing house founded in 1981 under the Ho Chi Minh City Youth Union. It publishes Vietnamese and translated literature, children's books, manga, science, history and STEM titles, and distributes via its own bookstores, regional branches, partner chains, and Shopee, Lazada, Tiki, and TikTok Shop.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (513130), Book Retailers and News Dealers (45921), Used Merchandise Retailers (4595)

SIC

Books: Publishing Or Publishing & Printing (2731), Book Printing (2732)

akta.pro primary industry

Children’s Nonfiction Educational (Science, History, Nature) (EDAGAIAC)

Keywords

• Vietnamese book publishing
• Children's literature
• Manga translations
• Young adult fiction
• Literary awards

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Book sales: Sales of published books across multiple categories including Vietnamese literature, foreign literature, children's books, comics, educational materials, and non-fiction across various topics.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Nhà Xuất Bản Trẻ is a Vietnamese publishing house that produces and sells books across multiple categories including Vietnamese literature, foreign translated literature, children's books, manga, science, history, economics, and educational materials. The company also operates youth literary awards (Giải thưởng Văn học Tuổi 20) and distributes through its own bookstores, regional branches, partner bookstore chains, and major e-commerce platforms across Vietnam.

Product overview

Nhà Xuất Bản Trẻ (NXB Trẻ) là một nhà xuất bản sách đa thể loại tại Việt Nam, trực thuộc Đoàn Thanh niên Cộng sản Hồ Chí Minh thành phố Hồ Chí Minh, hoạt động từ năm 1981. Danh mục sản phẩm bao gồm sách văn học Việt Nam và nước ngoài, sách thiếu nhi, truyện tranh (manga), sách khoa học, sách lịch sử và giáo dục. NXB Trẻ xuất bản các series nổi bật như Chuyện Xứ Lang Biang (12 cuốn, Nguyễn Nhật Ánh), Rắc Rối Đáng Yêu - Love☆Com (17 tập), Hồn Oda Da Shiba (9 tập), Wistoria's Wand and Sword, Thám Tử Ẩm Thực Kamogawa (2 tập), Khi Tách Cà Phê Còn Chưa Nguội (6 tập), Phiêu Lưu Cùng STEM (8 cuốn), Di Sản Hồ Chí Minh (hơn 70 đầu sách), cùng các tác phẩm độc lập như Tiếng Của Rừng, Sự Sống Bí Ẩn Trong Vũ Trụ, Trong Vô Tận, Thương Ngàn và 100 CÁI CHÂN. NXB phân phối qua website trực tuyến, hệ thống cửa hàng và các kênh thương mại điện tử.

Differentiator

Problem solved

Functional benefit

Brands

• Giải thưởng Văn học Tuổi 20: A literary award organized by NXB Trẻ for young writers, with categories for novels and short story collections, prize money ranging from 20 to 70 million VND per category.
• Tủ sách Văn học tuổi 20

Products and services

• Chuyện Xứ Lang Biang (12-volume series) A 12-volume illustrated children's and middle-grade fantasy series by Nguyễn Nhật Ánh about a magical world with battles between good and evil; also sold as a boxed combo set. Targeted at children and family readers.
• Di Sản Hồ Chí Minh (Ho Chi Minh Legacy collection) A historical book series with over 70 titles covering the life and career of President Hồ Chí Minh, available in paper books, audio books, e-books, and maps; in production since 1999.
• Rắc Rối Đáng Yêu - Love☆Com (17-volume manga) Vietnamese edition of the 17-volume manga Love☆Com by Aya Nakahara, a school romance story; includes a Special Edition for volume 17. Targeted at manga readers and young adults.
• Hồn Oda Da Shiba (9-volume manga) A 9-volume comedic manga by Una Megurogawa about Japanese Edo-period warlords reincarnated as dogs in the modern era; Vietnamese edition.
• Wistoria's Wand and Sword (manga) Fantasy manga based on the work by Fujino Omori with art by Toshi Aoi, following mage student Will Serfort who fights with a sword in a magical world.
• Ship of Theseus (9-volume manga) Vietnamese edition of a 9-volume Japanese manga series.
• Thám Tử Thừa Kế (4-volume manga) A 4-volume detective manga series published by NXB Trẻ.
• Tiếng Của Rừng A standalone Vietnamese literary novel by author Vĩnh Quyền about nature conservation and wildlife rescue in the Sơn Trà Nature Reserve, Đà Nẵng.
• Sự Sống Bí Ẩn Trong Vũ Trụ Vietnamese translation of a science nonfiction book by Nathalie A. Cabrol, Director of the Carl Sagan Center at the SETI Institute, exploring extraterrestrial life and the search for life in the universe.
• Truyện Tuyển Cho Em A special anthology of curated stories for children by prominent Vietnamese children's authors, released as a 45th anniversary commemorative publication of NXB Trẻ (24.03.1981–24.03.2026).
• 100 CÁI CHÂN Children's picture book by Nguyễn Ngọc Thuần (author of 'Vừa Nhắm Mắt Vừa Mở Cửa Sổ'); a fable about hidden love with more than 20 color illustrations; 2026 publication.
• Phiêu Lưu Cùng STEM (8-volume STEM series) An 8-volume STEM educational book set for children covering topics including artificial intelligence, field investigation, green technology, infectious diseases, mathematics, forensic science, animal science, and high-tech.
• Thám Tử Ẩm Thực Kamogawa (2 volumes) A 2-volume series by author Hisashi Kashiwai (translated by Ái Tiên) about the Kamogawa restaurant in Kyoto where diners can rediscover the taste of memorable dishes from their past.
• Khi Lời Tạ Từ Còn Chưa Nói / Khi Tách Cà Phê Còn Chưa Nguội (Before the Coffee Gets Cold, 6-volume series) A 6-volume Vietnamese-translated novel series by Toshikazu Kawaguchi (translators: Duy Ngọc and Thiên Lộc) about a Tokyo café that allows guests to travel back in time.
• Trong Vô Tận A standalone literary novel by Vĩnh Quyền (b. 1951) published in 2019; follows a character's journey of self-healing after a broken leg to reconnect with the infinite past of his people.
• Thương Ngàn An ecological literary novel by Vĩnh Quyền published in 2023, set in Vietnamese forests and weaving together contemporary life and ancient legends.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Thành Đoàn TP.HCM (Ho Chi Minh City Youth Union)coreStrategic or Co-development PartnerParent organization overseeing Nhà Xuất Bản Trẻ. The publishing house operates under the authority of Thành Đoàn TP.HCM (Ho Chi Minh City Youth Union), providing institutional backing and alignment with youth development mission.
• FahasacoreChannel Partner/ Reseller/ DistributorMajor bookstore chain partner distributing NXB Trẻ books through their nationwide retail network.
• TikicoreChannel Partner/ Reseller/ DistributorE-commerce platform partner for online book sales.
• Phương Nam BookstoremajorChannel Partner/ Reseller/ DistributorMajor bookstore chain partner for physical retail distribution.
• Nhân VănmajorChannel Partner/ Reseller/ DistributorBookstore chain partner for physical retail distribution.
• Cá ChépminorChannel Partner/ Reseller/ DistributorBookstore partner for physical retail distribution.
• Bến Nghé BookminorChannel Partner/ Reseller/ DistributorBookstore partner for physical retail distribution.
• NewShopVNminorChannel Partner/ Reseller/ DistributorBookstore partner for physical retail distribution.
• ShopeecoreChannel Partner/ Reseller/ DistributorE-commerce marketplace partner with dedicated NXB Trẻ shop stores across multiple branches (Hanoi, Ho Chi Minh City branches, Da Nang, Dong Thap, Dong Nam Bo).
• LazadamajorChannel Partner/ Reseller/ DistributorE-commerce marketplace partner for online book sales.
• TikTok ShopmajorChannel Partner/ Reseller/ DistributorSocial commerce channel partner for live selling and social media-driven book sales.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PENGUIN RANDOM HOUSE: Global trade book publisher whose translated international catalog (Stephen Hawking, J.K. Rowling, Agatha Christie confirmed in NXB Trẻ's offer) NXB Trẻ licenses and competes against. Illustrative of the incumbent global publishers whose translated works represent both supply (licensing) and competitive threat (foreign editions entering Vietnam) for NXB Trẻ's foreign literature segment.

Direct peers

• Nhã Nam Publishing & Communications: Major private Vietnamese general trade publisher of Vietnamese and translated foreign literature, children's books, and nonfiction with a strong Hanoi retail footprint. Closely comparable business model, catalog breadth, and target reader segments, and an active competitor in bidding for foreign translation rights (where NXB Trẻ also operates).
• Đông A Publishing House: Long-established Vietnamese publisher known for cultural, historical, and translated literary works. Comparable as a heritage trade publisher with strong backlist curation, competing with NXB Trẻ for cultural/literary nonfiction shelf space and translation partnerships.
• Nhà Xuất Bản Hội Nhà Văn: Publishing arm of the Vietnam Writers' Association, focused on literary fiction, poetry, and criticism. Direct peer in the Vietnamese literature category, with a strong pipeline of literary award winners that overlaps with NXB Trẻ's editorial scope.
• Nhà Xuất Bản Kim Đồng: Vietnam's largest and longest-running children's and young adult publisher, headquartered in Hanoi with nationwide distribution. Most directly comparable peer given overlapping children's literature, comics/manga licensing, and youth-oriented editorial focus competing head-to-head with NXB Trẻ for the same family and YA audience.
• Nhà Xuất Bản Tổng hợp Thành phố Hồ Chí Minh: Ho Chi Minh City-based general trade and education publisher under similar municipal/state institutional auspices. Same regional market, comparable policy-aligned position, and overlapping general trade catalog create direct competitive overlap with NXB Trẻ.
• IPM (International Publishing & Media): Vietnamese publisher specializing in licensed Japanese manga and Korean comics/manhwa (Shogakukan-Shueisha Productions licensee). The single most direct competitor to NXB Trẻ in the rapidly growing Vietnamese manga market, competing for the same Japanese rights and same teen/young adult reader base.
• Nhà Xuất Bản Văn Học: State-owned Vietnamese literature publisher specializing in domestic and foreign literary fiction and poetry. Direct peer in the Vietnamese literature category where NXB Trẻ also competes, particularly for new Vietnamese novelists and literary awards.
• Nhà Xuất Bản Thế Giới: Vietnamese trade publisher of foreign literature, business/self-help, and translated works. Overlaps with NXB Trẻ in translated foreign titles (Stephen Hawking, Robert Greene, Piketty books visible in NXB Trẻ's selections), making them a direct competitor for foreign rights and adult nonfiction readers.

Others

• Fahasa: Vietnam's dominant bookstore chain and listed book retailer (Fahasa JSC), currently a distribution partner of NXB Trẻ. Comparable in scale and nationwide reach but operating in retail rather than publishing; dual-relationship dynamic as both a major channel and a potential future disintermediation risk.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/trepublishinghouse
• LinkedInlinkedin.com/company/tre-publishing-house

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nhà Xuất Bản Trẻ