fahasa
Fahasa is Vietnam's leading online bookstore and nationwide physical retail chain, selling Vietnamese and foreign books, K-12 textbooks, stationery, toys, and lifestyle products to individual consumers and wholesale B2B customers across all Vietnamese provinces via fahasa.com, mobile apps, and physical stores.
- Company typePrivate
- Founded-
- HeadquartersHo Chi Minh City, Vietnam
- Headcount—
- GTM typeB2C
- OfferingServices
What fahasa does
Fahasa (legal entity Công Ty Cổ Phần Phát Hành Sách TP HCM - FAHASA) operates Vietnam's leading online bookstore and a nationwide physical bookstore network under the brand fahasa.com. The company distributes Vietnamese-language books, foreign-language titles, K-12 textbooks aligned with the Vietnamese Ministry of Education curriculum (including the Cánh Diều, Chân Trời Sáng Tạo, and Kết Nối Tri Thức series), stationery, toys, beauty and personal care products, household goods, backpacks, LED desk lamps, and water bottles. Its core technology stack is a Magento-based e-commerce storefront, supplemented by native iOS and Android apps. Operations are headquartered in Ho Chi Minh City at 60-62 Lê Lợi, District 1, with a secondary address at 387-389 Hai Bà Trưng, and the company is privately held as a Vietnamese joint stock company.
The business model is direct-to-consumer online retail with a complementary B2B wholesale channel. Fahasa earns revenue through unit-priced sales of physical goods to individual consumers (B2C) at price points spanning 7,000 VND to over 500,000 VND, with periodic promotions, combo deals, and an F-Point loyalty program. A dedicated wholesale hotline (1900 63 64 67) serves schools, publishers, and businesses with bulk pricing. Order fulfillment is executed via partnerships with Viettel Post, Shopee Express, Vietnam Post, and Giao Hàng Nhanh, with checkout accepting COD alongside VNPAY, MoMo, ZaloPay, and ShopeePay. Customer acquisition and engagement are driven by a multi-channel marketing mix spanning fahasa.com, mobile apps, Facebook, Instagram, YouTube, Twitter, Pinterest, Tumblr, email newsletters, and seasonal campaigns such as Back to School and the Fahasa Birthday Sale.
Recent strategic activity — including a 2025 50th-anniversary campaign ("50 Năm Fahasa"), an AI-themed book collection launch, and the 2026 Back to School campaign — signals continued investment in brand equity and seasonal demand capture. No funding rounds, M&A, or headcount data are disclosed in the source, and no proprietary AI/ML capability or public API is documented; the competitive positioning rests primarily on Fahasa's exclusive textbook distribution rights, nationwide omnichannel reach, established brand, and deep integrations with Vietnam's dominant payment and logistics rails.
fahasa firmographics
Firmographics- Name
- fahasa
- Legal name
- Công Ty Cổ Phần Phát Hành Sách TP HCM - FAHASA
- Website
- https://fahasa.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Fahasa is Vietnam's leading online bookstore and nationwide physical retail chain, selling Vietnamese and foreign books, K-12 textbooks, stationery, toys, and lifestyle products to individual consumers and wholesale B2B customers across all Vietnamese provinces via fahasa.com, mobile apps, and physical stores.
- Ownership category
- akta.pro rank
fahasa industry classification
Industry- Product category
- Online Book Retail
- NAICS
- Book Retailers and News Dealers (45921), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Office, School & Business Supplies Online Retailers (CRAFADAL)
- akta.pro secondary industries
- Textbooks & Academic Books Retail (CRALAAAC), Office, School & Business Supplies Marketplaces (CRAFABAM), Children’s Books & Educational Readers Retail (CRALAAAD)
Keywords
Where fahasa is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
fahasa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Online Book and Retail Sales: Fahasa generates revenue through direct online retail sales of books, stationery, toys, and other consumer products via its e-commerce platform and mobile apps. The platform accepts orders online and delivers nationwide across Vietnam, serving individual consumers as well as wholesale customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer retail pricing for books, stationery, toys, and general merchandise |
Distribution channels5 records
Marketing channels5 records
fahasa product offering
Product offeringCore offering
Fahasa operates Vietnam's leading online bookstore (fahasa.com) and physical bookstore chain, selling Vietnamese and foreign-language books, stationery and student supplies, toys, official K-12 textbooks aligned with the Vietnamese Ministry of Education curriculum, and household, lifestyle, and personal care products. The platform provides nationwide home delivery through multiple logistics partners, supports wholesale bulk purchases, and runs a F-Point loyalty rewards program.
Product overview
Fahasa is Vietnam's leading online bookstore operating as a comprehensive e-commerce platform offering books (Vietnamese and foreign language titles), stationery and student supplies, toys, beauty and health products, household items, and educational materials. The platform distributes official textbooks for grades 1-12 following the Vietnamese Ministry of Education curriculum, covering three main textbook series: Cánh Diều, Chân Trời Sáng Tạo, and Kết Nối Tri Thức Với Cuộc Sống. Beyond books, Fahasa offers stationery products, toys from international brands, LED desk lamps, water bottles, backpacks, and personal care items. The platform provides online ordering with delivery services across Vietnam through partnerships with major logistics providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Vietnamese Books (Sách Trong Nước)
- Foreign Books
- Textbooks & Educational Materials (Sách Giáo Khoa)
- Stationery & Student Supplies (VPP)
- Toys (Đồ Chơi)
- Beauty & Health (Làm Đẹp - Sức Khỏe)
- Household & Lifestyle Products (Bách Hóa Online - Lưu Niệm)
- Backpacks & Bags (Balo)
- Water Bottles & Drinkware (Bình Nước)
- LED Desk Lamps (Đèn Bàn LED)
- Online Ordering & Nationwide Delivery Service
- Wholesale / Bulk Purchase Service
- F-Point Loyalty Rewards Program
Companies that use fahasa
Customer profileSegments1 record
Ideal customer profiles2 records
fahasa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
fahasa partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- Viettel PostminorLogistics delivery partner for Fahasa's nationwide order fulfillment. Contributes to Fahasa's delivery infrastructure enabling shipments across Vietnam.
- Shopee ExpressminorLogistics delivery partner integrated into Fahasa's e-commerce delivery network for nationwide order fulfillment.
- Vietnam PostminorState-owned postal service used by Fahasa for nationwide delivery of orders, particularly serving customers in provincial and remote areas.
- VNPAYminorPayment gateway partner enabling online payment processing for Fahasa's e-commerce transactions.
- MoMominorE-wallet payment partner integrated into Fahasa's checkout system for customer payments, also offering promotional discounts for MoMo users on Fahasa orders.
- ZaloPayminorE-wallet payment partner enabling ZaloPay users to make payments on Fahasa.com with promotional offers for ZaloPay transactions.
- ShopeePayminorE-wallet payment partner integrated for ShopeePay transactions on Fahasa with promotional discount codes available for users.
- Nhà Xuất Bản Giáo Dục Việt Nam (Vietnam Education Publishing House)coreKey publishing partner providing official textbooks and educational materials aligned with the Vietnamese Ministry of Education curriculum. Fahasa distributes these textbooks across all grade levels (K-12) including Kết Nối Tri Thức, Cánh Diều, and Chân Trời Sáng Tạo textbook series.
- Công Ty Đầu Tư Xuất Bản - Thiết Bị Giáo Dục Việt Nam (VEPIC)coreCo-publisher of Cánh Diều textbook series under the 2018 Vietnamese Education Program, distributed exclusively through Fahasa for grades 1-12.
- DeliminorStationery brand with dedicated storefront on Fahasa.com, offering pens, desk lamps, and office supplies. Fahasa hosts a Deli-branded storefront within its platform.
- InochiminorVietnamese household brand for water bottles and drinkware sold through Fahasa's Bách Hóa Tổng Hợp category. Fahasa distributes Inochi products including Kita Fami, Kita Slim, and Kita Brisk water bottles.
- Thiên LongminorVietnamese stationery brand with dedicated storefront on Fahasa.com, offering pens, pencils, and school supplies.
- Clever HippominorChildren's water bottle brand sold through Fahasa's Bách Hóa category, targeting students with colorful Tritan water bottles.
- MayoraminorIndonesian food and beverage brand (Danisa biscuits, D-MAXX Marie) offering gift box promotions exclusively on Fahasa.com.
- Harmony HomeminorVietnamese handmade aromatherapy and candle brand (CÔNG TY TNHH HƯƠNG THƠM MQ) sold through Fahasa's Làm Đẹp - Sức Khỏe category.
- TaoTronicsminorTaiwanese/American LED lighting brand sold through Fahasa's Bách Hóa Tổng Hợp category, offering LED desk lamps and anti-glare lights for students.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
fahasa competitors and assessment
Company assessmentBroad incumbents
- Shopee Vietnam: Leading Southeast Asian marketplace with a significant books and stationery category in Vietnam. Operates Shopee Express, a logistics provider also used by Fahasa, and pressures Fahasa's pricing and fulfillment benchmarks.
- Lazada Vietnam: Major general-merchandise marketplace active in Vietnam. Competes with Fahasa across books, school supplies, toys, and household items with broad assortment and subsidies.
- Tiki: Major Vietnamese e-commerce marketplace selling books, stationery, and general merchandise. Competes broadly with Fahasa on selection, pricing, and logistics for cross-category shoppers.
Others
- Đại lý Sách giáo khoa (Textbook Distributors): Network of authorized textbook distributors in Vietnam associated with the Ministry of Education. Functional peers in the K-12 textbook distribution layer that Fahasa competes with for school-level bulk supply.
Emerging players
- Alpha Books Vietnam: Vietnamese publisher-retailer with an online store and growing retail footprint. Comparable to Fahasa in the trade-book and educational content segments.
- Nhã Nam Publishing & Bookstore: Vietnamese publisher and bookstore chain with strong direct-to-consumer distribution. Overlaps with Fahasa on book retailing and content curation, especially in literature and translated titles.
Regional players
- Thái Hà Books: Vietnamese publisher with a growing bookstore and online retail presence focused on literature and translated works. Shares reader-audience overlap with Fahasa's Vietnamese-language books segment.
- Books.com.tw: Taiwan's leading online bookstore with a multilingual catalog including Chinese and English titles. Comparable in business model (catalog-driven online book retail) but operates in a different geography than Fahasa.
Direct peers
- Nhà Sách (Saigon Books): Largest Vietnamese bookstore chain operating physical stores nationwide with an online presence, selling books, stationery, and educational materials. Directly competes with Fahasa in the same offline+online bookstore category across Vietnam.
- Vinabook: Vietnamese online bookstore selling Vietnamese and imported books, stationery, and educational supplies. Competes head-on with Fahasa as an online-first bookstore targeting the same consumer segments in Vietnam.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
fahasa social profiles
Digital presencefahasa financial estimates
Financial estimateRevenue estimate
Valuation estimate
fahasa leadership team
Management profileNumber of profiles
Profiles1 record
fahasa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
fahasa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about fahasa
What does fahasa do?
Fahasa operates Vietnam's leading online bookstore (fahasa.com) and physical bookstore chain, selling Vietnamese and foreign-language books, stationery and student supplies, toys, official K-12 textbooks aligned with the Vietnamese Ministry of Education curriculum, and household, lifestyle, and personal care products. The platform provides nationwide home delivery through multiple logistics partners, supports wholesale bulk purchases, and runs a F-Point loyalty rewards program.
Is fahasa a public or private company?
fahasa is a private company. It is classified as unknown and is currently operating.
When was fahasa founded?
fahasa was founded in -1.
Where is fahasa based?
fahasa is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does fahasa make money?
One revenue line is on record: online Book and Retail Sales.
Who are fahasa's main competitors?
Broad incumbents on record are Shopee Vietnam, Lazada Vietnam and Tiki. Đại lý Sách giáo khoa (Textbook Distributors) is listed as an others. Emerging players are Alpha Books Vietnam and Nhã Nam Publishing & Bookstore. Regional players are Thái Hà Books and Books.com.tw. Direct peers are Nhà Sách (Saigon Books) and Vinabook.
Does fahasa have an API?
No public API is recorded for fahasa.
What industry is fahasa in?
fahasa's product category is Online Book Retail. Its primary akta.pro industry code is CRAFADAL, Office, School & Business Supplies Online Retailers, with a secondary code of CRALAAAC, Textbooks & Academic Books Retail. Its NAICS code is 45921 and its SIC code is 5961.