IUG
- Company typePublic
- Founded1963
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
IUG firmographics
Firmographics- Name
- IUG
- Legal name
- WW International, Inc.
- Website
- https://ww.com
- Company type
- Public
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
IUG industry classification
Industry- Product category
- Weight Loss Programs
- NAICS
- Diet and Weight Reducing Centers (812191)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Weight Loss Coaching (Non-Clinical) (HSADAFAB)
- akta.pro secondary industries
- Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Obesity Medicine & Weight Management (HLAKADAL), Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD), Weight Management & Behavior Change Education (EDAAAHAF)
Keywords
Where IUG is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IUG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Subscription Plans (Core and Core+): Monthly and annual subscription plans for weight loss program access. Starting price of $12/mo with promotional discounts (50% off 12-month plans). Includes app access, tracking tools, Workshops, and coaching.
- Med+ GLP-1 Medication Program: Access to GLP-1 medications with clinical support services. Includes insurance coordination and self-pay options.
- Affiliate Program Commission: Commission-based revenue from affiliate partners. Base commission of $10 per qualifying subscription through Impact platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core Plan - Essential weight-loss toolkit |
| Subscription | Monthly | Core+ Plan - Enhanced support with live coaching |
| Subscription | Monthly | Med+ Plan - GLP-1 medication access |
| Subscription | Annual | 12-Month Plan Promotion |
| Transaction based/ take rate | Monthly | Affiliate Commission |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
IUG product offering
Product offeringCore offering
WW International, Inc. (operating as Weight Watchers) sells subscription-based weight-loss and wellness programs built around the proprietary Points® nutrition tracking system. Core offerings include the Core and Core+ digital programs (app-based tracking, coaching, workshops), the Med+ program providing access to FDA-approved GLP-1 medications via the WeightWatchers Clinic, and the integrated GLP-1 Success Program for behavioral support while on medication.
Product overview
IUG operates as a unified weight-loss platform combining multiple interconnected programs. The Core Program serves as the foundational weight-loss toolkit built around the proprietary Points Program, supplemented by 350+ ZeroPoint foods that require no tracking. Core+ extends the offering with live coaching and Workshops, while Core+ Menopause adds specialized menopause support. Med+ provides access to FDA-approved GLP-1 weight-loss medications with complimentary enrollment in the GLP-1 Success Program, which includes dosage tracking, side-effect support, insurance coordination, and expert clinician access. A Diabetes Management Support program addresses specific needs for members with diabetes. All programs are delivered through a unified mobile app available for iOS and Android.
Differentiator
Problem solved
Functional benefit
Brands
- Core: Essential weight-loss toolkit delivered through the WW app with the Points Program for tracking nutrition.
- Core+
- Med+
- GLP-1 Success Program
Products and services
- Core Program The essential weight-loss toolkit providing access to the Points Program, food tracking, and habit-building tools in one mobile app, targeted at adults seeking general weight loss.
- Core+ Program Enhanced plan including everything in Core plus live coaching support and Workshops (in-person and virtual) for stronger weight-loss results.
- Med+ (Weight-Loss Medication) Subscription program providing access to FDA-approved GLP-1 and other weight-loss medications via WeightWatchers Clinic, including complimentary access to the GLP-1 Success Program with dosage tracking, side-effect support, expert coaching, insurance coordination, and virtual clinician appointments.
- GLP-1 Success Program Companion nutrition and behavioral program for members on GLP-1 medications, including expert clinician support, insurance coordination, and coaching workshops to optimize medication outcomes.
- Weight Watchers App Mobile application for iOS and Android that enables food tracking via camera, provides access to Points values, coaching, workshops, and weight management tools for members on Core, Core+, and Med+ programs.
- Core+ Menopause Specialized support program for individuals going through menopause, integrated within the Core+ plan, providing nutrition guidance and weight management tailored to hormonal changes.
- Diabetes Management Support Program tailored for individuals with diabetes, providing nutrition guidance and support for blood sugar management alongside weight loss.
Quantifiable outcome
- Members prescribed GLP-1s through Med+ lose average 7.4 lbs in first 4 weeks
- +3 more outcomes
Companies that use IUG
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
IUG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
IUG partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Impact (Impact.com)coreWW.com has partnered with Impact, a third-party affiliate marketing platform, to manage its affiliate program. Affiliates earn $10 per qualifying subscription. Impact provides tracking, real-time reporting, and monthly commission payments. The program is free to join and only accepts US-based affiliates.
Scale indicators7 records
IUG competitors and assessment
Company assessmentDirect peers
- Noom: Direct competitor in subscription-based behavioral weight-loss programs with mobile app, coaching, and nutrition tracking. Overlaps with WW Core/Core+ on target customer, business model, and digital delivery.
- MyFitnessPal: Food tracking and nutrition app with premium subscription. Overlaps with WW's Points tracking and food camera functionality for the same calorie/nutrition-tracking use case.
- Calibrate: GLP-1-focused weight-loss platform combining medication access with coaching and behavior change. Directly comparable to WW's Med+ and GLP-1 Success Program offering.
- Jenny Craig: Legacy weight-loss program offering meal plans and coaching. Historically a direct competitor to WW's in-person/workshop model, though it has scaled back operations.
- Mayo Clinic Diet: Subscription weight-loss program with clinical credibility, leveraging Mayo Clinic brand. Directly comparable to WW's Points Program in offering behavior-change diet plans with expert-reviewed content.
- Ro: Vertical telehealth platform (Ro Body) providing GLP-1 prescriptions paired with coaching. Competes head-to-head with WeightWatchers Clinic and Med+ for the same GLP-1 patient segment.
- Lose It!: Calorie and food tracking app with premium subscription tier. Overlaps with WW's food camera and macro tracking features for the same nutrition-tracking user.
- Hims & Hers Health: DTC telehealth platform that has expanded into weight loss with GLP-1 access. Targets overlapping consumer demographic with subscription-based digital-first delivery.
Emerging players
- LifeMD: Telehealth company offering branded weight-management programs including GLP-1 access. Direct overlap with WW Med+ on product and clinical delivery model.
Broad incumbents
- Nutrisystem: Established weight-management brand offering meal-based programs. Comparable in customer demographic and weight-loss outcome focus, though uses a different delivery model (food delivery vs. coaching).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
IUG social profiles
Digital presenceIUG compliance and trust
Trust signalCompliance2 records
IUG financial estimates
Financial estimateRevenue estimate
Valuation estimate
IUG leadership team
Management profileNumber of profiles
Profiles1 record
IUG subsidiaries and ownership
Company hierarchySubsidiaries8 records
IUG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IUG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IUG
What does IUG do?
WW International, Inc. (operating as Weight Watchers) sells subscription-based weight-loss and wellness programs built around the proprietary Points® nutrition tracking system. Core offerings include the Core and Core+ digital programs (app-based tracking, coaching, workshops), the Med+ program providing access to FDA-approved GLP-1 medications via the WeightWatchers Clinic, and the integrated GLP-1 Success Program for behavioral support while on medication.
Is IUG a public or private company?
IUG is a public company. It is classified as public and is currently operating.
When was IUG founded?
IUG was founded in 1963. It employs 251 to 500 people.
Where is IUG based?
IUG is headquartered in New York, United States, in the North America region.
How does IUG make money?
Three revenue lines are on record. Subscription Plans (Core and Core+) is the primary driver. The others are med+ GLP-1 Medication Program and affiliate Program Commission.
Who are IUG's main competitors?
Direct peers on record are Noom, MyFitnessPal, Calibrate, Jenny Craig, Mayo Clinic Diet, Ro, Lose It! and Hims & Hers Health. LifeMD is listed as an emerging player. Nutrisystem is listed as a broad incumbent.
Does IUG have an API?
No public API is recorded for IUG.
What industry is IUG in?
IUG's product category is Weight Loss Programs. Its primary akta.pro industry code is HSADAFAB, Weight Loss Coaching (Non-Clinical), with a secondary code of HSADAFAE, Medical Nutrition Therapy (Registered Dietitian). Its NAICS code is 812191 and its SIC code is 7997.