ARA Broker

What ARA Broker does

ARA Broker (АРА Брокер ЕООД) is an independent insurance broker registered in Bulgaria since 08 January 2008 under Financial Supervision Commission Certificate No. 28-ZB. The firm operates from a single office in Sofia's Mladost 4 district with a small team (6 total employees, 3 named insurance professionals led by Manager Aleksandar Valchev since founding) and serves both individual consumers and business clients across Bulgaria. Its core business is acting as an intermediary between customers and 12+ insurance carriers, including DZI, Allianz, Generali, UNIQA, Armeeec, Euroins, Groupama, and Bulstrad, with remuneration earned as commission embedded in the insurance premium and paid by the insurer.

The company's product surface spans core personal and commercial lines — third-party liability and Casco vehicle insurance, property, travel assistance, life, accident, and health insurance — as well as specialty verticals including cargo, agricultural, construction and assembly, financial and trade risk, aircraft, and vessel coverage. Underlying technology consists of static web-based online calculators for DZI property insurance and UNIQA travel assistance, plus operational service modules for premium payment tracking, policy expiry monitoring, and Casco damage inspection scheduling. Remote purchase and policy delivery are supported via email and courier.

Revenue is generated exclusively through brokerage commissions on placed policies, with no subscription, fee-for-service, or premium financing streams disclosed. Go-to-market is sales-led and direct, relying on the corporate website, organic social (Facebook), online calculators as mid-funnel tools, and phone/email consultation for closing. Pricing is individualized per client based on driver/vehicle/property inputs and claims history, with a stated lowest-price guarantee on Casco policies. The firm is privately held, has no disclosed external investment, no parent company, and operates solely within the Bulgarian market.

Name

ARA Broker

Legal name

АРА Брокер ЕООД

Website

https://arabroker.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

ARA Broker is an independent Bulgarian insurance brokerage founded in 2008, serving individual consumers and small businesses across Bulgaria through commission-based placement of policies with 12+ insurance carriers, supported by online quote calculators and remote purchase capability.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance brokerage services
• Vehicle insurance coverage
• Property insurance products
• Health insurance plans
• Travel insurance policies

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commission: ARA Broker earns commissions from insurance companies for policies placed on behalf of clients. The broker acts as an intermediary between customers and insurance providers, with remuneration included in the insurance premium and payable by the insurer.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ARA Broker is an independent insurance brokerage that intermediates between individual and business clients and 12+ insurance providers in Bulgaria, offering third-party liability, Casco, property, travel, life, accident, health, cargo, liability, agricultural, construction, financial, aircraft, and vessel insurance. The company provides personalized consultation, remote policy purchase, premium payment tracking, expiry monitoring with renewal reminders, and claims processing assistance including vehicle inspections for Casco coverage.

Product overview

ARA Broker is an independent insurance broker registered with the Bulgarian Financial Supervision Commission (Certificate No. 28-ZB/08.01.2008), operating since 2008. The company offers a full range of insurance products on the Bulgarian market through its website and physical office. Core offerings include vehicle insurance (third-party liability and Casco), property insurance, travel assistance, life insurance, accident insurance, and health insurance. Additional specialty insurance covers cargo, liability, agricultural, construction, financial, aircraft, and vessel risks. The company provides digital tools including online calculators for property (DZI) and travel (UNIQA) insurance, premium payment tracking, and claim scheduling services. Insurance products can be purchased remotely via email or courier delivery, with payment options including bank transfer, cash on delivery, and card payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Third-party Liability Insurance (Гражданска отговорност) Mandatory third-party liability insurance for vehicle owners in Bulgaria, with individualized pricing based on driver data, vehicle type, driving territory, and claims history. Discounts available for no-claims records.
• Casco Insurance (Каско) Comprehensive vehicle insurance offering individual quotes with a lowest-price guarantee via price matching. Includes initial vehicle inspection and claims filing assistance.
• Property Insurance (Имущество) Insurance coverage for residential and commercial property, helping clients determine appropriate coverage levels and value assessment to optimize pricing.
• Travel Assistance Insurance (Помощ при пътуване) Travel insurance covering assistance in Bulgaria and abroad, including medical emergencies, accident coverage, and trip cancellation options.
• Life Insurance (Застраховка Живот) Life insurance products including savings, risk, and credit life insurance with potential tax benefits for policyholders.
• Accident Insurance (Злополука) Accident insurance for students and athletes, providing coverage for unexpected events with individualized offers.
• Health Insurance (Здравна застраховка) Individual health insurance for persons and families, including Best Doctors coverage and supplementary health insurance, with options for corporate employee plans.
• Cargo Insurance (Карго) Insurance coverage for transported goods, protecting against loss or damage during transit.
• Liability Insurance (Отговорности) Various liability coverage including professional liability, employer's liability, product liability, and tour operator liability.
• Agricultural Insurance (Селскостопанска застраховка) Agricultural insurance with supplementary assistance for farming operations.
• Construction and Assembly Risk Insurance (Строително-монтажни рискове) Insurance coverage for buildings under construction against various risks.
• Financial and Trade Risk Insurance (Финансови и търговски рискове) Insurance for protecting against credit and commercial risks from counterparties.
• Aircraft Insurance (Лететелни апарати) Insurance coverage for aircraft and aviation-related risks.
• Vessel Insurance (Плавателни съдове) Insurance coverage for boats and other water vessels.

Quantifiable outcome

• Up to 30% reduction in third-party liability insurance premiums in 2021
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• DZI (ДЗИ)coreChannel Partner/ Reseller/ DistributorDZI is one of the major Bulgarian insurance companies. ARA Broker offers DZI products including property insurance (Комфорт за Дома) and other coverage options.
• Armeeec (АРМЕЕЦ)coreChannel Partner/ Reseller/ DistributorBulgarian insurance company offering vehicle, property, and other insurance products through ARA Broker.
• Allianz (АЛИАНЦ)coreChannel Partner/ Reseller/ DistributorInternational insurance company providing coverage through ARA Broker's brokerage services.
• Generali (ДЖЕНЕРАЛИ)coreChannel Partner/ Reseller/ DistributorLeading international insurer offering life, property, and other insurance products via ARA Broker.
• Uniqa (УНИКА)coreChannel Partner/ Reseller/ DistributorAustrian insurance group offering travel assistance and other products through ARA Broker, including online calculators.
• Euroins (ЕВРОИНС)minorChannel Partner/ Reseller/ DistributorBulgarian insurance company offering vehicle and other coverage through ARA Broker.
• Lev Ins (ЛЕВ ИНС)minorChannel Partner/ Reseller/ DistributorBulgarian insurance provider for vehicle and other insurance products.
• Groupama (ГРУПАМА)minorChannel Partner/ Reseller/ DistributorFrench international insurance company operating in Bulgaria through ARA Broker.
• Bulstrad (БУЛСТРАД)minorChannel Partner/ Reseller/ DistributorBulgarian insurance company offering various coverage options through ARA Broker.
• Bul Ins (БУЛ ИНС)minorChannel Partner/ Reseller/ DistributorBulgarian insurance provider for vehicle and property coverage.
• Baez (БАЕЗ)minorChannel Partner/ Reseller/ DistributorBulgarian insurance company offering coverage through ARA Broker.
• OZK (ОЗК)minorChannel Partner/ Reseller/ DistributorBulgarian insurance provider for various coverage options.
• Bulgaria InsuranceminorChannel Partner/ Reseller/ DistributorBulgarian insurance company offering coverage through ARA Broker.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Arthur J. Gallagher (AJG): Global insurance brokerage and risk management services firm. Comparable to ARA Broker as a multi-carrier independent broker serving personal, commercial, and specialty insurance markets, with significant scale advantage.
• Marsh: Global insurance brokerage and risk advisory firm that operates across personal and commercial insurance placement. Directly comparable to ARA Broker in business model (intermediary between clients and carriers earning commissions), though vastly larger and serving enterprise clients worldwide.
• Aon: Global professional services firm offering insurance brokerage and risk management. Comparable to ARA Broker as a multi-carrier insurance intermediary operating across personal and commercial lines, but operating at global scale with institutional client focus.
• Willis Towers Watson (WTW): Global advisory, insurance brokerage, and risk management firm. Similar broker-intermediary model to ARA Broker across personal, commercial, and specialty insurance lines, though operating internationally and primarily serving enterprise clients.
• Lockton: Largest independent insurance brokerage globally. Comparable in independent multi-carrier broker model to ARA Broker, with depth across specialty and commercial lines though operating at significantly larger scale.
• Howden: International insurance brokerage group with strong European presence and growing specialty lines practice. Matches ARA Broker's intermediary model and mix of personal/commercial/specialty placement, but with multi-country footprint.

Others

• DZI (Insurance Company): Major Bulgarian insurance company offering property, vehicle, and other insurance products. ARA Broker distributes DZI's products including the 'Komfort za Doma' property package integrated with the online calculator; comparable as a product supplier rather than peer broker.
• Allianz Bulgaria: Local Bulgarian subsidiary of Allianz, one of ARA Broker's insurance partners. Comparable as a channel for placing personal and commercial insurance in Bulgaria, though operating as a carrier rather than an independent broker.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/arabroker2010
• LinkedInlinkedin.com/company/ara-broker

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARA Broker