Bulstrad Vienna Insurance Group
Bulstrad Vienna Insurance Group is a Bulgarian general insurance carrier and majority-owned subsidiary of Vienna Insurance Group, offering more than 100 motor, property, liability, travel, transport, and agricultural insurance products to roughly one million individual and corporate clients in Bulgaria via branches, online, mobile, bancassurance, and embedded affinity channels.
- Company typePrivate
- Founded1961
- HeadquartersSofia, Bulgaria
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Bulstrad Vienna Insurance Group does
Bulstrad Vienna Insurance Group is a Bulgarian general insurance carrier headquartered in Sofia, founded in 1961 and operating under the legal name ZEAD Bulstrad Vienna Insurance Group. Since April 2007 it has been a majority-owned subsidiary of Vienna Insurance Group (VIG), a publicly listed Austrian insurer with over 190 years of history, giving Bulstrad access to international insurance expertise, capital strength, and EU-aligned best practices. The company offers more than 100 insurance products spanning motor (MTPL, Casco Standard, Casco 100, Green Casco for EVs, Motor GAP, road assistance), property (comprehensive property, SME packages, Bonus Home, Business Solution), liability (public, product, employer, hotelier, professional indemnity), personal accident and travel, transport (cargo, carrier liability, aircraft, vessels), agricultural (crop, livestock), and bancassurance/embedded affinity insurance. It serves close to one million individual and corporate clients in Bulgaria.
Bulstrad's core technology consists of an insurance platform supporting online sales (online.bulstrad.bg), claims management, and customer self-service, with the Bulstrad Ready mobile app enabling online registration of Casco and Property claims and processing within two working days. A GPS-enabled 24/7 customer service center operates ten proprietary repatriation vehicles and coordinates with 30 partner companies running more than 50 repatriation vehicles, delivering roadside assistance within 60 minutes anywhere in Bulgaria. The company holds ISO 9001 certification (December 2025) and partial WCAG 2.1 conformance for its digital properties.
The business model is built on recurring insurance premiums across multiple product lines, with flexible payment terms (lump sum or up to four annual installments) and premium-based revenue mechanics. Bulstrad distributes through a multi-channel architecture: an extensive branch office network covering more than 50 Bulgarian cities, a direct-to-consumer online platform, a mobile app, a 24/7 call center (0800 11 111), insurance intermediaries, bancassurance partnerships with leading banks, and embedded insurance via affinity partners in retail, utilities, telecommunications, and sports/fitness. Customer segments span individual consumers, SMEs (with bundled packages starting from 30 BGN), corporate clients, regulated professionals (doctors, lawyers, notaries, auditors), and bank/financial institution partners. The group also encompasses Bulstrad Life, POK Doverie pension insurance, NovaIns, and the shared services entity VIG Services Bulgaria.
Bulstrad Vienna Insurance Group firmographics
Firmographics- Name
- Bulstrad Vienna Insurance Group
- Legal name
- ZEAD BULSTRAD VIENNA INSURANCE GROUP (ЗЕАД БУЛСТРАД ВИЕНА ИНШУРЪНС ГРУП)
- Website
- https://bulstrad.bg
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Bulstrad Vienna Insurance Group is a Bulgarian general insurance carrier and majority-owned subsidiary of Vienna Insurance Group, offering more than 100 motor, property, liability, travel, transport, and agricultural insurance products to roughly one million individual and corporate clients in Bulgaria via branches, online, mobile, bancassurance, and embedded affinity channels.
- Ownership category
- akta.pro rank
Bulstrad Vienna Insurance Group industry classification
Industry- Product category
- Property and Casualty Insurance
- NAICS
- Insurance Carriers (5241), Direct Property and Casualty Insurance Carriers (524126), Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399), Accident & Health Insurance (6321)
- akta.pro primary industry
- Full-Coverage Personal Auto Insurance (FSAJAAAF)
Keywords
Where Bulstrad Vienna Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices10 records
Markets served
Bulstrad Vienna Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Premiums: Primary revenue from collecting insurance premiums across multiple product lines including motor, property, liability, personal accident, transport, agricultural, and travel insurance. Premiums can be paid as lump sum or deferred into up to 4 installments during one calendar year.
- Bancassurance and Embedded Insurance: Revenue from insurance products distributed through bank partnerships (bancassurance) and affinity partnerships with companies from various sectors. Products embedded in purchase journeys of retail, utility, telecom, and other partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bulstrad Combined SME Business Packages starting from 30 BGN |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Bulstrad Vienna Insurance Group product offering
Product offeringCore offering
Bulstrad Vienna Insurance Group is a Bulgarian generalist insurer that underwrites and distributes more than 100 insurance products for individuals, SMEs, and corporate clients. Its portfolio spans motor (Casco and Third Party Liability/Green Card), property (home, household, commercial buildings), personal accident, travel, cargo transport, and agricultural insurance, plus packaged offerings such as Bulstrad Business Solution for SMEs and the My Home home insurance package.
Product overview
Bulstrad Vienna Insurance Group is a comprehensive insurance company offering over 100 insurance products across multiple categories. The portfolio is organized into seven main product lines: Motor insurance (including Casco Standard, Casco 100, Green Casco, Motor GAP, and accident coverage), Property insurance (Comprehensive Property policy, All-Risk Property, Business Solution, SME packages, home insurance), Liabilities Insurance (Public, Product, Employer, Hotelier, Professional Indemnity), Personal Accident and Tourist Insurance (Travel Package, medical insurance, accident coverage), Transport insurance (Aircraft, Vessels, Carrier's Liability, Cargo), Agricultural insurance (Crop and Livestock), and Bancassurance/Embedded insurance. The company operates as part of Vienna Insurance Group with a history spanning over 55 years, serving approximately 1 million individual and corporate clients in Bulgaria.
Differentiator
Problem solved
Functional benefit
Brands
- Bulstrad Life: Life insurance subsidiary of Bulstrad Vienna Insurance Group
- Bulstrad Ready
- BULSTRAD BONUS HOME
- Bulstrad Business Solution
- Green Casco
- Casco Standard
- Casco 100
- Bulstrad Travel Package
Quantifiable outcome
- 24/7 road assistance available within 60 minutes anywhere in Bulgaria
- +2 more outcomes
Companies that use Bulstrad Vienna Insurance Group
Customer profileSegments5 records
Ideal customer profiles3 records
Bulstrad Vienna Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Bulstrad Vienna Insurance Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Bulstrad Life Vienna Insurance GroupcoreLife insurance subsidiary of Bulstrad Vienna Insurance Group operating under the same parent company VIG.
- VIG Services BulgariacoreOperational services subsidiary providing shared services to the VIG group companies in Bulgaria.
- POK DoverieminorPension insurance company, part of the Bulstrad VIG group of companies.
- NovaInsminorInsurance company operating as part of the Bulstrad VIG group.
- Leading Banks and Financial InstitutionscoreBancassurance partnerships with leading banks and financial institutions offering integrated insurance products as part of banking services. Combines international experience of Vienna Insurance Group with local expertise to provide risk management and added value solutions.
- Affinity Partners (Retailers, Utilities, Telecom, Sports)minorEmbedded insurance partnerships with companies from various sectors including retailers, utility providers, equipment manufacturers, telecommunications operators, non-bank financial institutions, and sports/fitness centers. Insurance is embedded directly into the purchase journey.
- Road Assistance Partner Companiesminor30 partner companies operating over 50 repatriation vehicles providing road assistance services across Bulgaria. Partners equipped with vehicles meeting Bulstrad's high standards for assisting customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bulstrad Vienna Insurance Group competitors and assessment
Company assessmentBroad incumbents
- Generali Group: Large European multi-line insurer with a Bulgaria presence. Comparable at parent-group level on portfolio breadth, life+P&C bundling and asset-management-supported underwriting.
- Vienna Insurance Group (VIG): Bulstrad's parent company and one of the largest CEE insurance groups. Comparable at the group level as a multi-line, multi-country P&C and life carrier; useful for benchmarking capital allocation, reinsurance and pan-CEE product strategy.
- Allianz SE: Global multi-line insurance leader with Bulgarian operations. Comparable at the incumbent-group level on broad product portfolio, bancassurance partnerships and digital claims investments.
- HDI V.a.G. (Talanx Group): German multi-line insurer with European P&C and life operations. Comparable as a continental European broad-line carrier with similar focus on SME and consumer segments.
Emerging players
- ERGO Group (Munich Re): European multi-line insurer (part of Munich Re) with growing CEE footprint and notable digital/embedded insurance investments. Comparable overlap on product lines and increasingly on the digital distribution models Bulstrad is investing in via Bulstrad Ready.
Direct peers
- Groupama Bulgaria: Bulgarian subsidiary of Groupama (France), offering personal and commercial P&C and motor lines. Comparable multi-channel distribution (agencies, partnerships, digital) and similar target segments to Bulstrad.
- UNIQA Insurance Group: Austrian multi-line insurer with a leading CEE and Balkans footprint including Bulgaria. Closest comparable: similar Vienna/parent heritage, broad product mix (motor, property, life), and parallel distribution model of agencies, bancassurance and digital channels.
- Generali Bulgaria: Generali Group's Bulgarian operations spanning P&C, motor and life insurance. Directly comparable on product portfolio and customer segments (individuals and SMEs), drawing on a similar European multi-line heritage.
- Euroins Insurance Group (Eurohold): Bulgarian-headquartered multi-line insurer competing directly in motor, property and travel insurance. Comparable geographic concentration and product set, with parallel push on agency and digital distribution in Bulgaria.
- Allianz Bulgaria: Bulgarian subsidiary of Allianz Group offering motor, property, liability and life insurance. Directly competes with Bulstrad across consumer and commercial segments in Bulgaria with similar product breadth and reliance on agency + digital channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bulstrad Vienna Insurance Group compliance and trust
Trust signalCompliance2 records
Bulstrad Vienna Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bulstrad Vienna Insurance Group leadership team
Management profileNumber of profiles
Bulstrad Vienna Insurance Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Bulstrad Vienna Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bulstrad Vienna Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bulstrad Vienna Insurance Group
What does Bulstrad Vienna Insurance Group do?
Bulstrad Vienna Insurance Group is a Bulgarian generalist insurer that underwrites and distributes more than 100 insurance products for individuals, SMEs, and corporate clients. Its portfolio spans motor (Casco and Third Party Liability/Green Card), property (home, household, commercial buildings), personal accident, travel, cargo transport, and agricultural insurance, plus packaged offerings such as Bulstrad Business Solution for SMEs and the My Home home insurance package.
Is Bulstrad Vienna Insurance Group a public or private company?
Bulstrad Vienna Insurance Group is a private company. It is classified as corporate owned and is currently operating.
When was Bulstrad Vienna Insurance Group founded?
Bulstrad Vienna Insurance Group was founded in 1961. It employs 251 to 500 people.
Where is Bulstrad Vienna Insurance Group based?
Bulstrad Vienna Insurance Group is headquartered in Sofia, Bulgaria, in the Europe region.
How does Bulstrad Vienna Insurance Group make money?
Two revenue lines are on record. Insurance Premiums are the primary driver. The others are bancassurance and Embedded Insurance.
Who are Bulstrad Vienna Insurance Group's main competitors?
Broad incumbents on record are Generali Group, Vienna Insurance Group (VIG), Allianz SE and HDI V.a.G. (Talanx Group). ERGO Group (Munich Re) is listed as an emerging player. Direct peers are Groupama Bulgaria, UNIQA Insurance Group, Generali Bulgaria, Euroins Insurance Group (Eurohold) and Allianz Bulgaria.
Does Bulstrad Vienna Insurance Group have an API?
No public API is recorded for Bulstrad Vienna Insurance Group.
What industry is Bulstrad Vienna Insurance Group in?
Bulstrad Vienna Insurance Group's product category is Property and Casualty Insurance. Its primary akta.pro industry code is FSAJAAAF, Full-Coverage Personal Auto Insurance. Its NAICS code is 5241 and its SIC code is 6331.