What HCVA does

HearingLife is a US hearing care retailer operating 600+ physical hearing center locations across the United States, headquartered at 580 Howard Ave, Somerset, New Jersey. The company is a private subsidiary of the Demant Group and exclusively distributes Oticon-branded hearing aids including Oticon Zeal, Own SI, Intent, Real, Zircon, and Jet PX models spanning behind-the-ear and invisible-in-the-ear form factors across four technology tiers. The company's primary customer base is adults with hearing loss, supplemented by senior living facility residents and independent audiology practice owners considering sale or succession.

The business model combines hardware sales of hearing aids with recurring professional services revenue. The customer journey follows a three-step model: a free in-person hearing test, a 30-day risk-free hearing aid trial, and ongoing lifetime support through the AfterCare program covering batteries, cleanings, adjustments, and repairs. Pricing is tiered across four technology levels, with financing options and insurance accepted across all providers. The company distributes through physical retail centers, an inside-sales channel (1-844-836-5003 phone line, online booking, chat), and onsite services at senior living facilities, with marketing supported by a blog, free online hearing test, social media presence, and the Campaign for Better Hearing community initiative.

Technically, HearingLife's product portfolio leverages Demant Group's hearing technology platforms, including AI-powered audio processing (Oticon Own SI trained on millions of complex sounds), the Polaris platform powering 360-degree sound handling, and intelligent sound processing for speech clarity and noise management. The company's role is primarily retail and clinical service delivery rather than core R&D, relying on its parent for product development, manufacturing, and AI/audio innovation. As a private company, no revenue figures, headcount, founding date, or ownership history are disclosed in the available data.

Name

HCVA

Legal name

HearingLife

Website

https://hcva.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HearingLife operates a US network of 600+ hearing care centers selling Oticon hearing aids and related audiology services to adults with hearing loss, senior living facilities, and independent audiology practice owners. It is a private retail subsidiary of the Demant Group offering free hearing tests, 30-day risk-free trials, and lifetime AfterCare support.

Ownership category

akta.pro rank

Product category

Hearing Care Retail

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

Keywords

• Hearing aids retail
• Hearing care services
• Audiology clinics
• Hearing assessments
• Hearing aid fittings

Headquarters

HQ city

Somerset

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hearing Aid Sales: Sale of hearing aids across 4 technology tiers (Oticon Zeal, Own SI, Intent, Real, Zircon, Jet PX models). Revenue is generated through one-time device purchases with varying price points based on technology level. Includes loss and damage coverage (typically 3 years for Oticon devices) and repair coverage.
2. Professional Hearing Care Services: Revenue from hearing assessments, fittings, adjustments, maintenance, and repairs. Services include free hearing tests, same-day results, and ongoing AfterCare support including batteries, cleanings, and adjustments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

HearingLife operates a network of 600+ US hearing care centers that sells Oticon-branded hearing aids across four technology tiers and provides professional audiology services including free hearing tests, hearing aid fittings, and a lifetime AfterCare program covering batteries, cleanings, adjustments, and repairs. The company also offers hearing aid financing, insurance coordination, and onsite services at senior living facilities.

Product overview

HearingLife is a hearing care retailer offering a portfolio of Oticon-branded hearing aids alongside diagnostic and support services. The core offering consists of multiple hearing aid product lines (Oticon Zeal, Own SI, Intent, Real, Zircon, and Jet PX) spanning different form factors (behind-the-ear and in-the-ear) and technology tiers, sold through 600+ retail hearing centers across the United States. These products are supported by complementary services including free hearing tests, online hearing assessments, the AfterCare program (providing lifetime batteries, cleanings, adjustments, and repairs), financing options, and insurance coordination. The company positions itself as a full-service hearing care provider offering hearing wellness evaluation through treatment.

Differentiator

Problem solved

Functional benefit

Products and services

• Oticon Zeal™ Behind-the-ear hearing aid with discreet design, intelligent sound processing for conversations, device connectivity, and up to 20 hours of battery life with on-the-go charging capability.
• Oticon Own SI™ Invisible-in-the-ear hearing aid featuring breakthrough AI technology trained on millions of complex sounds for natural audio representation, with stabilization features to manage disruptive noises.
• Oticon Intent™ Next-generation hearing solution offering improved speech quality and listening comfort with discreet design, fast charging, and fast device pairing capabilities.
• Oticon Real™ All-new hearing solution providing exceptional speech clarity, significant reduction in listening effort, and innovation for managing wind and disruptive sounds.
• Oticon Zircon Hearing aid powered by Polaris platform with 360-degree speech and clear sound from all directions, extensive connectivity options, available in rechargeable and non-rechargeable styles.
• Oticon Jet PX™ Behind-the-ear hearing aid offering quality sound in an easy-to-use device, available in five different colors to match hair or skin tones, designed as a lower-cost option.
• Free Hearing Test Complimentary in-person hearing assessment to evaluate hearing wellness and determine if hearing aids may benefit the consumer. Assessment is not a medical diagnosis.
• Online Hearing Test Digital self-service hearing assessment available online for initial hearing wellness evaluation.
• HearingLife AfterCare Program Lifetime support program offering hearing aid batteries, cleanings, adjustments, and repairs for customers.
• Hearing Aid Financing Flexible payment options and financing plans to help make hearing aids more affordable for customers.
• Hearing Aid Maintenance & Repair Professional maintenance, adjustment, and repair services for hearing aids through customer service support.

Quantifiable outcome

• Up to 20 hours of battery life on Oticon Zeal devices
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• Oticon (Demant Group)coreTechnology or IntegrationHearingLife is part of the Demant group and exclusively offers Oticon hearing aid products including Zeal, Own SI, Intent, Real, Zircon, and Jet PX models. The partnership provides access to Oticon's intelligent sound processing technology, AI-powered hearing solutions, and connectivity features. All Oticon devices come with 3 years of loss and replacement coverage and 3 years of repair coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Starkey: Starkey is a major US hearing aid manufacturer that also operates its own retail and clinic channels, making it a vertically integrated incumbent competing with HearingLife across product supply and service delivery.
• Amplifon: Amplifon is one of the world's largest hearing care retailers with thousands of centers globally; comparable as a broader incumbent in the same hearing care retail and service category where HearingLife competes.
• Sonova: Sonova is a global hearing healthcare company and parent of Phonak and Connect Hearing; comparable as a broad incumbent that both manufactures hearing aids and competes in clinic-based dispensing against HearingLife.
• WS Audiology: WS Audiology owns the Signia, Widex, and Rexton brands and operates retail hearing care networks globally; comparable as a broader incumbent in hearing aid manufacturing and retail competing with HearingLife's Oticon-only product strategy.

Emerging players

• Audicus: Audicus is a DTC hearing aid company selling pre-programmed and remotely-fitted devices online, bypassing traditional clinic dispensing and competing with HearingLife for cost-conscious consumers in the same hearing aid category.
• Lexie Hearing: Lexie Hearing sells OTC and online-fitted hearing aids directly to consumers, representing an emerging digitally-native model that competes with HearingLife for a portion of the same hearing-impaired customer base.
• Costco Hearing Aid Centers: Costco operates in-store hearing aid centers offering discounted hearing aids and basic audiology services, increasingly competing with traditional retailers like HearingLife on price and convenience.

Direct peers

• Miracle-Ear: Miracle-Ear operates a similarly large network of company-owned and franchised hearing aid retail centers across the US, offering hearing tests, fittings, and ongoing service—directly comparable to HearingLife's 600+ clinic model.
• Connect Hearing: Connect Hearing is the US retail arm of Sonova (Phonak), operating audiology clinics offering hearing tests, hearing aid fittings, and ongoing care—directly competing with HearingLife on clinical retail service.
• Beltone: Beltone runs a franchised network of hearing care centers in the US providing hearing assessments, hearing aid dispensing, and aftercare services, closely mirroring HearingLife's clinic-based retail and service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HearingLife
• YouTubeyoutube.com/HearingLifeUSA
• Facebookfacebook.com/HearingLifeUSA
• LinkedInlinkedin.com/company/hcva
• Instagraminstagram.com/hearinglife_usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HCVA