What Engrotuš d.d. does

Engrotuš d.d. (legal entity Engrotuš d.o.o.) is a Slovenian multi-format retail operator consolidated under the Skupina Tuš (Tuš Group) parent conglomerate. The company runs a horizontal retail platform spanning supermarkets (Tuš Trgovine), drogeries (Tuš Drogerija), wholesale cash-and-carry (Tuš Cash&Carry), shopping and entertainment centers (Planet Tuš, via Tuš centri in zabava), and real estate (Tuš Nepremičnine), all anchored in a single domestic market (Slovenia) with Planet Tuš Celje as the flagship shopping center at Mariborska cesta 128, Celje.

The company's core product surface is Planet Tuš Celje, a shopping and entertainment destination combining supermarkets, retail tenants, restaurants, a Cineplexx cinema, and an electric vehicle charging station. Supporting products include the Tuš Klub loyalty program with a mobile application (shopping lists, personalized offers), and group-wide gift cards valid across all Tuš formats. Tenant relationships populate the centers with branded retailers (Decathlon, Proteini.si, Office&More, De la Créme, Knjigarna Felix, Telemach, A1) and services (Tuš Restavracija), making the platform as much a property/tenant-management business as a direct retailer.

The business model combines B2C retail revenue (supermarkets, drogeries, restaurants), B2B wholesale (cash-and-carry), and shopping center economics (rental income from tenants, anchor footfall driving all formats). Customer segments are predominantly general Slovenian consumers plus small business buyers for the wholesale format. Revenue is not publicly disclosed, and the company is privately held with no public listing.

Name

Engrotuš d.d.

Legal name

Engrotuš d.o.o.

Website

https://planet-tus.si

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Engrotuš d.d. is a Slovenian multi-format retailer operating supermarkets, shopping centers, drogeries, cash-and-carry, and a loyalty program under the Tuš Group, serving general Slovenian consumers with groceries, entertainment, and daily goods.

Ownership category

akta.pro rank

Headquarters

HQ city

Celje

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Distribution channels4 records

Marketing channels3 records

Core offering

Engrotuš d.d. operates a multi-format retail platform in Slovenia under the Tuš brand, encompassing supermarkets (Tuš trgovine), drugstores (Tuš drogerija), shopping and entertainment centers (Planet Tuš), wholesale operations (Tuš cash&carry), and real estate services (Tuš nepremičnine). The flagship property is Planet Tuš Celje, which combines retail, dining, cinema, and other services under one roof, with the Tuš Klub loyalty program and associated mobile application connecting customers across the group's formats.

Product overview

Engrotuš d.d. operates a multi-format retail platform centered on shopping and entertainment centers under the Planet Tuš brand. The core offering includes Planet Tuš Celje as the flagship shopping center, complemented by the Tuš Club loyalty program and mobile application for customer engagement. The ecosystem extends to food services (Tuš Restaurant, De la Crême confectionery), entertainment (Cineplexx cinema), utility services (electric vehicle charging), and wholesale operations (Tuš Cash&Carry). Gift cards provide cross-brand utility throughout the Tuš group. The company announced a new Proteini.si shop opening in May 2024, expanding the retail tenant mix.

Differentiator

Problem solved

Functional benefit

Brands

• Tuš trgovine: Retail store chain
• Tuš drogerija
• Tuš centri in zabava
• Tuš cash&carry
• Tuš nepremičnine
• Tuš klub
• Cineplexx
• De la Crême
• Proteini.si SHOP

Products and services

• Tuš trgovine (Supermarkets) Supermarket retail format offering groceries and everyday household goods to Slovenian consumers as part of the Tuš retail platform.
• Tuš drogerija (Drugstores) Drugstore retail format selling personal care, beauty, and household care products to Slovenian consumers under the Tuš brand.
• Planet Tuš (Shopping and Entertainment Centers) Shopping and entertainment centers combining retail outlets, restaurants, cinema, and other services under one roof, with Planet Tuš Celje as the flagship destination.
• Tuš cash&carry (Wholesale) Wholesale cash-and-carry format serving small business and HoReCa buyers with bulk groceries and consumables under the Tuš brand.
• Tuš nepremičnine (Real Estate) Real estate services supporting the Tuš Group's retail and shopping center portfolio, including property management and development activities.
• Tuš Klub (Loyalty Program) Customer loyalty program unifying Tuš supermarkets, drugstores, shopping centers, and other group formats, with an associated mobile application for members.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record.

• CineplexxOthersCineplexx operates cinema multiplex within Planet Tuš shopping centers, providing entertainment offerings as part of the shopping center experience.
• Proteini.siOthersProteini.si opened a retail shop within Planet Tuš Celje on May 11, 2024, offering sports nutrition and supplements with opening discounts of 20-90%.
• DecathlonOthersDecathlon operates a sports retail store within Planet Tuš shopping center, offering sporting goods and equipment.
• De la CrêmeOthersDe la Crême operates a confectionery/cafe within Planet Tuš, offering cakes, pastries, and catering services. Featured as a special offer provider in the shopping center.
• Knjigarna FelixOthersFelix bookstore operates within Planet Tuš Celje, offering books and related products.
• Tuš RestavracijaOthersRestaurant operating within Planet Tuš Celje, offering daily menus and catering services.
• Office&MoreOthersStationery and office supplies store within Planet Tuš Celje, hosts children's creative workshops and events.
• TelemachOthersTelecommunications provider operating a retail store within Planet Tuš shopping center offering mobile phones and services.
• A1OthersTelecommunications company operating a retail store within Planet Tuš shopping center.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lidl Slovenija: Discount grocery chain operating extensively in Slovenia. Competes directly with Tuš Trgovine on price, putting pressure on Tuš's everyday-low-price positioning and forcing promotional reinvestment.
• BTC City Ljubljana: Slovenia's largest shopping and entertainment complex in Ljubljana. Competes with Planet Tuš for footfall, tenants, and entertainment/dining spend with a similar experiential mall-plus-cinema-plus-retail model.
• Mercator: Slovenia's largest grocery retailer and traditional rival to Tuš Trgovine. Operates supermarkets, hypermarkets, and shopping centers across Slovenia with comparable multi-format footprint and loyalty program (Pika Kartica).
• Hofer (Aldi South) Slovenija: Discount grocery operator in Slovenia under the Aldi South Hofer banner. Direct competitor in the same catchment areas as Tuš supermarkets with extended trading hours that outflank Tuš's Sunday closure.
• Supernova Ljubljana (and other regional centers): Regional shopping center operator with multiple Slovenian locations. Competes with Planet Tuš for retail tenants and visitors, and offers comparable mid-format enclosed mall experiences with grocery anchors.
• EuroSpin Slovenija: Italian discount grocery chain expanding in Slovenia. Competes with Tuš Trgovine on price across packaged groceries and household basics, particularly in value-conscious segments.
• Spar Slovenija (Spar Slovenija d.o.o.): Operates Spar, Spar Supermarket, and Spar Hypermarket banners throughout Slovenia. Direct competitor in supermarket and shopping-center formats and comparable in private-label and fresh assortment strategy.
• Müller Drogerija Slovenija: German drugstore chain with Slovenian presence. Competes with Tuš Drogerija across personal care, beauty, and household assortments at a discount price point.
• DM Drogerie Markt Slovenija: Drugstore chain in Slovenia operating hundreds of stores. Directly competes with Tuš Drogerija in cosmetics, personal care, and household categories with a comparable multi-format retail footprint.

Regional players

• Decathlon Slovenija: Sporting goods retailer with a Slovenia store located within Planet Tuš Celje. Them-to-Us tenant relationship today, but a comparable operator in physical retail footprint and Slovenia presence if Decathlon expanded to standalone stores.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCVIwEVJ7CKBZp5EQHwqlL5g
• Facebookfacebook.com/tusslovenija
• Instagraminstagram.com/tusslovenija
• LinkedInlinkedin.com/company/engrotu-d.d.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Engrotuš d.d.