Bottle Your Brand

What Bottle Your Brand does

Bottle Your Brand is a family-owned print shop headquartered in Bothell, Washington (north of Seattle), operating since 2002 as a private, bootstrapped e-commerce business with 1–10 employees. The company specializes in short-run custom printing of vinyl stickers and bottle/can labels — including wine, beer, water bottle, food, mini, growler, and occasion-based labels — using HP Indigo digital presses on 7ml Teslin synthetic waterproof material. It also sells custom-label bottled water in rPET plastic (8–16.9oz) and 12oz aluminum cans on a case-quantity basis.

The business model is product-led growth via a self-serve online storefront: customers upload artwork or customize pre-made templates using free browser-based design tools (Measure by Photo, Mockup Generators, Image Resolution Test, Cutline Generator, a Chrome extension for sticker creation, and a Profit Margin Calculator for resellers). Pricing is pay-as-you-go with steep volume discounts (up to ~93% off single-unit pricing) and industry-low minimum order quantities (1–4 units for many labels/stickers, 10–18 cases for bottled water). Distribution is exclusively through bottleyourbrand.com with worldwide shipping for stickers and labels and US-only shipping for bottled water; a Print-on-Demand Partner Program serves Etsy and Shopify resellers at wholesale.

Revenue is generated from three transactional streams: (1) custom sticker and label sales, (2) custom-label bottled water and canned water, and (3) wholesale print-on-demand partner services. Customer segments are horizontal and fragmented — small businesses, home brewers and craft beverage producers, event planners and individuals, and POD resellers — with no enterprise anchors or recurring contracts. Operational scale signals include 10,500+ Google reviews at a 4.9 average and 3,507 verified Yotpo reviews.

Name

Bottle Your Brand

Legal name

Bottle Your Brand

Website

https://bottleyourbrand.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Bottle Your Brand is a family-owned print shop in Bothell, Washington that sells short-run custom stickers, labels, and custom-label bottled water and cans direct-to-consumer online, serving SMBs, home brewers, event planners, and print-on-demand resellers with low minimums and fast turnaround.

Ownership category

akta.pro rank

Product category

Custom Printing Services

NAICS

Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Private Label Bottled Water Manufacturing (AFAFACAI)

akta.pro secondary industries

Private Label Beverage Manufacturing (Retail/Brand-Owned Formulations) (AFAFAIAL), Purified/RO Bottled Water Production (AFAFACAC), Non-Alcoholic Beverage Bottling/Canning & Packaging Operations (AFAFABAO)

Keywords

• Custom sticker printing
• Custom product labels
• Custom bottled water
• Wine bottle labels
• Beer can labels

Headquarters

HQ city

Kirkland, Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Sticker & Label Sales: One-time transaction sales of custom printed stickers and labels. Customers order specific quantities with volume discounts. Products include vinyl stickers, wine labels, beer labels, water bottle labels, food labels, and specialty labels. Revenue is transaction-based with no recurring component.
2. Custom Label Bottled Water & Cans: Sale of pre-filled bottled water (rPET plastic and aluminum) and canned water with custom printed labels applied. Sold by case with volume tier pricing. Includes 8oz, 10oz, 12oz, 16.9oz bottles and 12oz aluminum cans. Water contains spring or purified water.
3. Print-on-Demand Partner Services: Wholesale printing services for POD partners, Etsy sellers, and Shopify store operators. Partners receive discounted pricing and fulfill orders for their own customers using BYB's production capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bottle Your Brand is a family-owned print shop producing short-run custom stickers, labels, and bottled water in small batches using HP Indigo digital presses and 7ml Teslin synthetic waterproof material. Customers order online through a self-serve e-commerce platform, uploading their own artwork or customizing free templates, with industry-low minimum order quantities (1–4 units for many labels) and 2-business-day production turnaround on most items. A complementary bottled water program supplies private-label rPET plastic and aluminum bottles plus canned water in case quantities with applied custom labels.

Product overview

Bottle Your Brand is a family-owned print shop specializing in short-run custom printing of stickers, labels, and branded beverages. The core offering consists of customizable vinyl stickers (circle, square, rectangle, die-cut, holographic) and bottle/can labels (wine, water bottle, beer, champagne, mini bottles, food, growler, bottle neck) printed on HP Indigo digital presses using waterproof synthetic materials. The company operates a Make Your Own platform allowing customers to upload designs or use templates for 40+ product types. A complementary bottled water program offers rPET plastic and aluminum bottles plus canned water with applied labels in case quantities. Free design tools include Measure by Photo sizing, mockup generators, and image resolution testing. The product portfolio emphasizes low minimums (often 1-10 pieces for stickers/labels, 10-18 cases for beverages), 2-business-day turnaround on most items, and 100% satisfaction guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Stickers Vinyl custom stickers in various shapes (circle, square, rectangle, oval, custom die-cut) printed on waterproof self-adhesive material with high gloss or matte finishes. Available with low minimum orders starting at 1-20 pieces depending on configuration. Intended for SMB marketing, branding, product packaging, and personal use.
• Wine Labels Waterproof synthetic wine bottle labels in standard (4" x 3.5"), mini (3" x 2"), and large sizes with crack-and-peel backing for easy application. Sold with minimum order as low as 1 label and turnaround under 48 hours. Targeted at home winemakers, small-batch producers, weddings, and personalized gift givers.
• Water Bottle Labels Matte-coated synthetic labels in 1.75" x 8.25" and 2.125" x 8" sizes that are 100% waterproof with individual crack-and-peel backing, printed on HP Indigo press with 7ml Teslin material. Minimum order of 4 labels with 48-hour shipping. Intended for events, weddings, corporate promotions, and product packaging.
• Beer Labels Waterproof matte-finish beer bottle and can labels (4" x 3.5") on durable synthetic material with peel-and-stick backing, plus growler labels (4"x6", 5"x5", 4"x4") and bottle neck labels (3.5" x 1.5"). Targeted at home brewers, craft beverage producers, and small-batch beer makers.
• Mini Labels Small bottle labels for mini wine, champagne, and liquor bottles including 187ML and 50ML airplane bottles, available in popular 3" x 2" (minimum 10 labels) and 2" circle (minimum 24 labels) sizes. Targeted at weddings, parties, and small-batch craft beverages using small-format bottles.
• Custom Bottled Water Private-label bottled water in rPET plastic (8, 10, 12, 16.9 oz) and aluminum (16 oz) bottles, plus 12 oz canned water, sold in cases of 24 with full-color waterproof custom labels applied. Minimum 10 cases for plastic bottles, 18 cases (432 cans) for canned water. Targeted at SMBs, event planners, weddings, trade shows, and brand promotions. Ships within the U.S. only with up to 5-week production time for canned water.
• Food Labels Waterproof synthetic food labels for jars, packaging, and homemade goods, available in sizes including 3"x3", 2"x3", 3"x2", 4"x2" with minimum order of 10 labels. Targeted at small food producers, homemade goods makers, and cottage-food businesses.

Quantifiable outcome

• Most custom sticker and label orders ship within 2 business days, often within 24 hours for standard sizes
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

One partnership is on record.

• Print-on-Demand PartnerscoreChannel Partner/ Reseller/ DistributorPOD Partner Program serving Etsy sellers, Shopify store operators, and other e-commerce entrepreneurs. Partners receive discounted wholesale pricing to fulfill custom sticker and label orders for their own customers. The program includes an exclusive discount code system and allows partners to start printing orders immediately.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sticker Mule: Online custom sticker and label printer offering short-run, no-minimum orders with a self-serve design tool. Most direct competitor to Bottle Your Brand in the small-batch custom sticker and label space, with a comparable product-led growth motion.
• MOO: Premium custom printing brand for business cards, stickers, and labels targeting SMBs and creative professionals. Similar positioning around quality, design-friendly tools, and small-batch customization.
• Sticker Giant: Custom sticker and label e-commerce printer serving small businesses, with similar minimum order and turnaround dynamics. Direct competitor in the online custom sticker niche.
• StickerYou: Online custom sticker and label platform with die-cut and printable options targeted at small businesses and creators. Overlaps directly with BYB on custom short-run labels.
• OnlineLabels.com: Custom label e-commerce printer offering sheet and roll labels for product packaging. Direct competitor in custom product labels, particularly for SMB and home-based product businesses.
• Pure Buttons: Custom manufacturer of buttons, magnets, stickers, and labels with no minimums. Comparable small-batch, design-friendly custom print model targeted at events, breweries, and SMBs.
• Premium Waters: Private-label bottled water manufacturer offering custom-labeled water and canned water to businesses and events. Direct competitor in the custom bottled water line that represents BYB's beverage manufacturing arm.

Broad incumbents

• Vistaprint: Large-scale custom printing platform offering business cards, marketing materials, labels, and signage. Comparable as a broad incumbent in custom printing serving SMBs, though its portfolio is wider and minimum order economics differ from BYB's low-MOQ specialty.
• Avery: Established label manufacturer with both printable sheet labels and custom printed labels for businesses. Comparable across the labeling category, though Avery's scale and sheet-label DIY focus make it a broad incumbent rather than a direct short-run custom competitor.
• CCL Industries: World's largest label manufacturer serving consumer brands across beverage, food, healthcare, and personal care. Broad incumbent in the labeling industry; relevant as the scaled competitor BYB's private-label beverage customers could otherwise use at higher volumes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bottle_your_brand
• LinkedInlinkedin.com/company/bottle-your-brand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bottle Your Brand