65YMÁS

What 65YMÁS does

65YMÁS (legal entity 65 Y MÁS S.L.) is a privately held Spanish digital newspaper launched in 2019 and headquartered in Madrid, targeting Spanish-speaking adults aged 55 and older (with primary focus on the 65+ cohort). The company operates 65ymas.com, a free, ad-supported daily covering sections including Pensiones, Salud, Economía, Sociedad, Ocio, Ciberseguridad, and Practicopedia, and distributes content through owned channels: the 65TeVe YouTube channel, the weekly Boletín 65YMÁS email newsletter, a WhatsApp news channel, and the Revolución Sénior podcast. The product surface also includes the dedicated health and wellness section Cuídate+, the co-branded 'Transición Activa' educational section with Fundación Ibercaja, the companion lifestyle platform Hablando en Plata, and the MiiA AI assistant that helps users navigate site content.

The business is content-led with a go-to-motion built around senior-association advisory relationships (UDP, UGT-UJP, CEOMA, CCOO, CAUMAS, CEATE, CONJUPES, NAGUSILAN, PMP, SECOT, CONFEMAC, FATEC, AGMT) and a high-profile editorial committee featuring Carlos Herrera, Paloma del Río, Rosa María Calaf, Pilar Cernuda, Fernando González Urbaneja, and others, plus domain-specific Expert Committees covering Economics, Senior Talent, Health, Technology, Women, Sustainability, Gastronomy, and Tourism/Culture/Sports. Revenue is generated entirely through digital advertising and sponsored/branded content partnerships with advertisers including CaixaBank, Booking.com, Idealista, Fundación Ibercaja, and Fundación Colisée; there is no subscription or paywall.

The company has a stated headcount of approximately 25 employees, led by CEO Paco Valle (Consejero Delegado), with Ana Bedia as Director of the newsroom, Ignacio Rodríguez Borlado as Commercial Director, and Javier García as Director of Institutional Relations. Operating status is active, with current editorial output dated mid-2026, and geographic focus is exclusively Spain (single-country domestic market, no global footprint claim).

Name

65YMÁS

Legal name

65 Y MÁS S. L.

Website

https://65ymas.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

65YMÁS is a privately held Spanish digital news platform founded in 2019, publishing free ad-supported content on pensions, health, leisure, cybersecurity, and lifestyle for Spanish-speaking adults aged 55 and older across web, YouTube, newsletter, podcast, and WhatsApp.

Ownership category

akta.pro rank

Product category

Senior-focused Digital News Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJAMAF

Online Article & Blog Publishing Platforms

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Digital Publishing Platforms (E-books & Online Articles)

SECONDARYMPAJAEAO

News, Politics & Current Affairs Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Senior news media
• Digital newspaper
• Pensions journalism
• Senior lifestyle content
• Advertising publishing

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital advertising: 65YMÁS monetizes its audience through display and content advertising on its website and digital properties. The site features advertising placements and branded content partnerships with organizations such as CaixaBank, Booking.com, Idealista, and others as evidenced by the sponsored content articles and advertiser references throughout the site.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

65YMÁS is a free-to-reader Spanish digital newspaper and multimedia media brand dedicated to people aged 55 and older (primarily 65+). It publishes daily news, features, practical guides, podcasts, video programs, and email newsletters covering pensions, health, economy, society, leisure, cybersecurity, and active aging. The publication monetizes its audience through digital advertising and branded content partnerships with brands such as CaixaBank, Booking.com, and Idealista.

Product overview

65YMÁS is a unified digital news portal for seniors (65+), offering comprehensive coverage across multiple content verticals including pensions, health, economy, society, leisure, cybersecurity, and practical lifestyle advice. The platform operates as a single integrated media product with multiple content distribution channels: a core news website, the 65TeVe YouTube channel for video content, the Revolución Sénior podcast series, a weekly email newsletter (Boletín 65YMÁS), a WhatsApp news channel, and the companion wellness platform Hablando en Plata. The site also features specialized content sections like Cuídate+ for health and wellness, Practicopedia for practical how-to guides, and Transición Activa in partnership with Fundación Ibercaja for educational content on aging. The publication is supported by an Editorial Committee and Committee of Experts providing authoritative guidance across various senior-related topics.

Differentiator

Problem solved

Functional benefit

Products and services

• 65YMÁS Portal de Noticias Core digital news portal for people over 65 in Spain, publishing daily news, features, and practical guides across topics of pensions, health, economy, society, leisure, cybersecurity, and active aging.
• 65TeVe (YouTube Channel) YouTube video channel featuring program content, interviews, and multimedia news coverage for the Spanish senior audience, including programs such as 'Emprendimiento colaborativo', 'Emprendimiento con propósito', 'Apps seguras para los nietos', and special TV programs presented by Ana Bedia.
• Boletín 65YMÁS Weekly email newsletter delivering the most important news for people over 45, including health, economy, rights, and lifestyle content directly to subscribers' inboxes.
• Revolución Sénior (Podcast) Podcast series covering topics related to active aging, senior entrepreneurship, and relevant issues for the Spanish senior community.
• Canal de WhatsApp 65YMÁS WhatsApp channel for receiving 65YMÁS news and updates directly on mobile devices.
• Transición Activa (Fundación Ibercaja) Educational editorial section in collaboration with Fundación Ibercaja covering practical topics for active aging including pension planning, inheritance, life certificates, and financial guidance for seniors.
• Cuídate+ Health and wellness content section focused on preventive care, longevity, and healthy aging topics for Spanish seniors.
• Hablando en Plata Lifestyle and wellness companion platform offering articles on health habits, pet benefits, and activities for seniors.
• Practicopedia Practical how-to guides and tutorials covering mobility, home maintenance, technology, and everyday tips for seniors.
• Comité de Expertos 65YMÁS Advisory committee of experts providing cross-vertical authoritative guidance to 65YMÁS on health, technology, senior talent, sustainability, gastronomy, women's issues, and economics topics relevant to seniors.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, supporting and minor.

• Fundación IbercajacoreStrategic or Co-development Partner65YMÁS runs the section 'Transición Activa' in partnership with Fundación Ibercaja, producing editorial content on topics such as pension planning, inheritance, life certificates, and financial education for seniors. The partnership is publicly acknowledged with Fundación Ibercaja's branding on the section.
• CaixaBankcoreStrategic or Co-development PartnerCaixaBank collaborates with 65YMÁS on financial education content for seniors, including programs on cybersecurity (apps safety for grandchildren) and the 'Premios Generación +' recognition of senior contributions. CaixaBank representatives appear in editorial content as expert contributors.
• UDP (Unión Democrática de Pensionistas)coreStrategic or Co-development PartnerUDP is represented on 65YMÁS's Advisory Committee (Comité Asesor), contributing to editorial oversight and providing a direct channel to Spain's largest pensioner organization.
• UGT-UJP (Unión de Jubilados y Pensionistas de UGT)coreStrategic or Co-development PartnerUGT-UJP is represented on 65YMÁS's Advisory Committee, with Anatolio Díez Merino serving as a member, contributing senior labor and pension expertise to editorial content.
• CEOMA (Confederación Española de Organizaciones de Mayores)coreStrategic or Co-development PartnerCEOMA is represented on 65YMÁS's Advisory Committee, with president José Luis Fernández Santillana contributing to editorial content on senior rights and care.
• CCOO (Federación Estatal de Pensionistas y Jubilados de CCOO)coreStrategic or Co-development PartnerCCOO is represented on 65YMÁS's Advisory Committee, with secretary general Juan Sepúlveda contributing to editorial oversight on behalf of the federation.
• AGMT (Asociación de Mayores de Telefónica)supportingStrategic or Co-development PartnerAGMT is represented on 65YMÁS's Advisory Committee, with president Santiago González Carrero contributing to the publication's senior community representation.
• CEATE (Confederación Estatal de Personas Mayores Usuarios de Nuevas Tecnologías)supportingStrategic or Co-development PartnerCEATE is represented on 65YMÁS's Advisory Committee, focusing on digital inclusion and technology literacy for seniors.
• CAUMAS (Confederación de Asociaciones de Mayores Usuarios de Servicios Sociales)supportingStrategic or Co-development PartnerCAUMAS is represented on 65YMÁS's Advisory Committee through Inmaculada Fornoza, contributing expertise on senior social services.
• CONJUPES (Confederación Nacional de Jubilados y Pensionistas de España)supportingStrategic or Co-development PartnerCONJUPES is represented on 65YMÁS's Advisory Committee, with president Adela Cabezas contributing to the publication's editorial oversight.
• NAGUSILANsupportingStrategic or Co-development PartnerNAGUSILAN is represented on 65YMÁS's Advisory Committee, with president José Ramón Ecenarro contributing to senior advocacy representation.
• PMP (Plataforma de Mayores y Pensionistas)supportingStrategic or Co-development PartnerPMP is represented on 65YMÁS's Advisory Committee through Jesús Norberto Fernández.
• SECOT (Seniors Executives for Technology and Development)supportingStrategic or Co-development PartnerSECOT is represented on 65YMÁS's Advisory Committee through Fernando Sobrini, contributing expertise on senior entrepreneurship and mentorship.
• CONFEMAC (Confederación de Familias y Personas con Discapacidad)supportingStrategic or Co-development PartnerCONFEMAC is represented on 65YMÁS's Advisory Committee through Gloria Margarita Veiga.
• FATEC (Federación de Associations de Tercera Edad de Catalunya)supportingStrategic or Co-development PartnerFATEC is represented on 65YMÁS's Advisory Committee through Josep Carné i Teixidó.
• Booking.comminorGTM or Marketing PartnerBooking.com collaborates with 65YMÁS on travel content for seniors, including sponsored studies and articles on travel behavior and safety.
• Fundación ColiséeminorGTM or Marketing PartnerFundación Colisée partners with 65YMÁS on editorial content related to senior care, loneliness in rural areas, and the 'Red de Acción Rural' program addressing isolation among seniors.
• IdealistaminorGTM or Marketing PartnerIdealista, the real estate portal, is referenced in 65YMÁS housing affordability content for seniors, with data and press releases sourced from the company.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• El Mundo: El Mundo is one of Spain's leading national digital newspapers, with dedicated coverage of pensions, health and society that overlaps with 65YMÁS's content verticals. It is comparable as a competing premium digital news brand in Spain competing for advertising spend and senior readership.
• La Vanguardia: La Vanguardia is a major Spanish digital newspaper based in Barcelona with extensive national coverage of pensions, health, society and lifestyle — directly competing with 65YMÁS for Spanish readers in the 55+ segment and for advertisers seeking to reach them.
• AARP: AARP is the benchmark senior-focused media and advocacy organization in the US, publishing The AARP Magazine, The Bulletin, and operating a digital platform targeting Americans 50+. It is comparable to 65YMÁS as the global archetype for senior-focused digital publishing with association backing and editorial credibility, though it operates at vastly larger scale and in a different geography.
• El País: El País is Spain's flagship general digital newspaper, owned by PRISA, with extensive coverage of pensions, health, society and economy that overlaps with 65YMÁS's senior-relevant verticals. It is comparable as a competing source of news and advertising inventory for Spanish readers, though it serves a much broader audience.
• ABC (ABC.es): ABC is a major Spanish national newspaper with a digital edition covering politics, society, economy and lifestyle — including substantial pension and senior-relevant content. It competes with 65YMÁS for Spanish advertising budgets and reader attention, though it serves a broad demographic rather than specializing in seniors.

Emerging players

• Newtral: Newtral is a Spanish digital-native media and fact-checking organization covering politics, society and current affairs with a strong video and social-media focus. It is comparable to 65YMÁS as a Spanish digital-first news brand of similar vintage and scale, both leveraging multimedia (video, newsletter) to build audience.
• The Objective: The Objective is a Spanish digital-native news publication focused on politics, economy, and society, launched as a digital-first outlet. It is comparable to 65YMÁS as a Spanish digital-only news brand competing for similar advertising budgets and reader engagement.
• elDiario.es: elDiario.es is a leading Spanish digital-native newspaper founded in 2014, covering general news with progressive editorial positioning and a digital-first, community-funded model. It is comparable to 65YMÁS as a Spanish digital-native news brand of similar size and founding era, though it serves a broad audience rather than specializing in seniors.
• OkDiario: OkDiario is a Spanish digital-native news outlet launched in 2015, similar in vintage and digital-first orientation to 65YMÁS, covering general news, politics, economy and society in Spain. It is comparable as a competing digital publisher competing for Spanish advertising budgets and audience.
• Vozpópuli: Vozpópuli is a Spanish digital-native news outlet focused on politics, economy and society, founded in 2014. It is comparable to 65YMÁS as a competing Spanish digital-first news brand of similar scale competing for the same pool of advertisers and readers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@65ymasdiarioonline75
• LinkedInlinkedin.com/company/65ymas

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 65YMÁS