Amor y Amargo
America's first bitters-based bar, founded in 2011 in NYC's East Village, operating a single cocktail venue and a curated Shopify online store selling 20+ bitters brands, branded bar tools, apparel, and cocktail books to enthusiasts and gift shoppers.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Amor y Amargo does
Amor y Amargo is a New York City-based bitters and amari bar and curated online retailer, founded in 2011 by Ravi DeRossi and Sother Teague as the first bitters-based bar in America. Operating from 443 E 6th Street in the East Village, the company serves on-premise cocktail customers nightly (Sunday–Thursday 5PM–midnight; Friday–Saturday 5PM–1AM) and ships nationally via USPS from a Shopify storefront that aggregates 20+ third-party bitters brands alongside proprietary branded merchandise including Sother's Bitters, an AyA-engraved cocktail mixing glass, branded apparel, books, and enamel pins.
The core product portfolio spans five categories: bitters (Bitter Queens, Bittered Sling, The Bitter Truth, Scrappy's, and many others), bar tools (jiggers, strainers, barspoons, muddlers, mixing glasses), books authored by Sother Teague ("I'm Just Here for the Drinks" and "Let's Get Blitzen"), branded apparel, and gift/novelty items. There is no proprietary technology platform; the business is a conventional hospitality-plus-DTC-commerce operation with no AI, app, API, or patent assets disclosed.
Revenue is generated through two streams: bar/dining revenue from the single NYC location and one-time product sales through e-commerce, with pricing ranging from $8.50 to $57 per item and no subscription or membership programs. Go-to-market is direct-to-consumer supplemented by community-led content marketing via Sother Teague's "The Speakeasy" podcast on Heritage Radio Network and his published books. The business is operated by Revolution Hospitality (formerly Overthrow Hospitality) as part of a portfolio of beverage properties; Sother Teague crafts beverage programs across sibling venues in addition to helming the Amor y Amargo bar.
Amor y Amargo firmographics
Firmographics- Name
- Amor y Amargo
- Legal name
- Revolution Hospitality
- Website
- https://amoryamargony.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- America's first bitters-based bar, founded in 2011 in NYC's East Village, operating a single cocktail venue and a curated Shopify online store selling 20+ bitters brands, branded bar tools, apparel, and cocktail books to enthusiasts and gift shoppers.
- Ownership category
- akta.pro rank
Amor y Amargo industry classification
Industry- Product category
- Specialty Cocktail Bar
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cocktail Bars & Lounges (CRANACAD)
- akta.pro secondary industry
- Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)
Keywords
Where Amor y Amargo is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Amor y Amargo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- E-commerce Product Sales: Online sales of bitters, bar tools, apparel, and cocktail books through their Shopify storefront. Products include their own branded merchandise as well as curated third-party bitters from various producers.
- Bar/Dining Revenue: Physical bar operations at 443 E 6th Street, New York, serving cocktails featuring bitters and amari. The bar functions as both a revenue center and a marketing anchor for the brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual product pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Amor y Amargo product offering
Product offeringCore offering
Amor y Amargo operates a bitters-and-amari cocktail bar at 443 E 6th Street in New York City's East Village, paired with a direct-to-consumer Shopify online store. The bar serves cocktails built around bitters and Italian amari, while the online store sells a curated selection of cocktail bitters from numerous third-party producers, professional bar tools, branded apparel, novelty accessories, and cocktail books authored by co-founder Sother Teague. The business combines on-premise hospitality with national e-commerce retail under the Revolution Hospitality (formerly Overthrow Hospitality) umbrella.
Product overview
Amor y Amargo is a bitters and amari bar and online retail store founded in 2011, offering a curated selection of cocktail bitters from various third-party brands alongside proprietary branded merchandise. The product portfolio consists of: bitters (featuring brands like Bitter Queens, Sother's Biitters, The Bitter Truth, and 20+ other bitters brands), bar tools (including AyA Engraved Cocktail Mixing Glass, Premium Julep Strainer, Fine Mesh Strainer, Weighted Shaking Tin bundle, Teardrop Barspoon, and Big Black Muddler), books authored by Sother Teague ('I'm Just Here for the Drinks' and 'Let's Get Blitzen'), branded apparel (t-shirts featuring cocktail themes), and novelty accessories (enamel pins). The company operates both as a physical bar in New York City's East Village and as an e-commerce platform powered by Shopify, selling products across categories including Bitters, Bar Tools, Apparel, Gifts, and Stocking Stuffers.
Differentiator
Problem solved
Functional benefit
Products and services
- Curated Bitters Collection
- Bar Tools
- Branded Apparel
- I'm Just Here for the Drinks Book
- Let's Get Blitzen Book
- Branded Enamel Pins & Accessories
- On-Premise Bar Service
Companies that use Amor y Amargo
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Amor y Amargo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amor y Amargo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Overthrow Hospitality (now Revolution Hospitality)coreAmor y Amargo is part of the Overthrow Hospitality (now Revolution Hospitality) portfolio of beverage properties. Ravi DeRossi and Sother Teague co-founded the bar, and Sother continues to craft beverage programs across other Overthrow Hospitality properties.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Amor y Amargo competitors and assessment
Company assessmentDirect peers
- PDT (Please Don't Tell): Iconic East Village speakeasy-style cocktail bar operating within the same neighborhood as AyA. Comparable as a craft cocktail destination with a strong personal-brand mixologist at the center and a reputation for driving amaro/bitters-forward menus.
- Employees Only: West Village cocktail bar that has expanded to multiple global locations. Comparable as a founder-led cocktail concept that has scaled beyond a single venue while maintaining a recognizable point of view.
- The Dead Rabbit: Acclaimed NYC cocktail bar in the Financial District, repeatedly ranked among the world's best bars. Direct peer in the category of destination cocktail lounges with global recognition and a strong brand identity built around a specific cocktail thesis.
- Death & Co: Pioneering NYC cocktail bar group (East Village and beyond) known for award-winning cocktail programs and cocktail book publishing. Directly comparable to AyA as a high-authority, content-driven cocktail destination with a brand that has expanded into products and media.
- Cane & Table: New Orleans-rooted cocktail bar group expanding into NYC. Comparable as a destination cocktail concept with a thematic point of view and growing national footprint.
Others
- Scrappy's Bitters: Artisan bitters producer whose products are sold through the AyA storefront. Comparable as a brand in the premium bitters category that AyA both curates and competes against in the artisan bitters space.
- PUNCH (punchdrink.com): Cocktail media outlet that has repeatedly cited AyA and features its founder. Comparable as a complementary authority in the bitters/cocktail media ecosystem that shapes consumer taste and routes attention to brands like AyA.
Broad incumbents
- Master of Malt: Large online retailer specializing in spirits, bitters, and liqueurs for home bartenders. Comparable as a DTC channel for hard-to-find bitters and amari, though operating at a vastly larger scale and breadth than AyA's Shopify storefront.
- Fee Brothers: Established bitters/syrups manufacturer serving both retail and bar channels. Comparable as a long-standing bitters brand in the same category, but operating at a wholesale scale rather than retail-only.
Emerging players
- Dram & Smoke: Newer cocktail bar concept emerging in the East Village scene. Comparable as a specialty cocktail venue in the same geographic and category landscape, though smaller and newer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Amor y Amargo social profiles
Digital presenceAmor y Amargo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amor y Amargo leadership team
Management profileNumber of profiles
Profiles2 records
Amor y Amargo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amor y Amargo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amor y Amargo
What does Amor y Amargo do?
Amor y Amargo operates a bitters-and-amari cocktail bar at 443 E 6th Street in New York City's East Village, paired with a direct-to-consumer Shopify online store. The bar serves cocktails built around bitters and Italian amari, while the online store sells a curated selection of cocktail bitters from numerous third-party producers, professional bar tools, branded apparel, novelty accessories, and cocktail books authored by co-founder Sother Teague. The business combines on-premise hospitality with national e-commerce retail under the Revolution Hospitality (formerly Overthrow Hospitality) umbrella.
Is Amor y Amargo a public or private company?
Amor y Amargo is a private company. It is classified as corporate owned and is currently operating.
When was Amor y Amargo founded?
Amor y Amargo was founded in 2011. It employs 1 to 10 people.
Where is Amor y Amargo based?
Amor y Amargo is headquartered in New York, United States, in the North America region.
How does Amor y Amargo make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are bar/Dining Revenue.
Who are Amor y Amargo's main competitors?
Direct peers on record are PDT (Please Don't Tell), Employees Only, The Dead Rabbit, Death & Co and Cane & Table. Others are Scrappy's Bitters and PUNCH (punchdrink.com). Broad incumbents are Master of Malt and Fee Brothers. Dram & Smoke is listed as an emerging player.
Does Amor y Amargo have an API?
No public API is recorded for Amor y Amargo.
What industry is Amor y Amargo in?
Amor y Amargo's product category is Specialty Cocktail Bar. Its primary akta.pro industry code is CRANACAD, Cocktail Bars & Lounges, with a secondary code of CRANABAH, Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined). Its NAICS code is 722410 and its SIC code is 5810.