Audio Acoustics
Audio Acoustics BV is a Dutch exclusive distributor and integrator of professional audio equipment, serving theaters, pop venues, and rental companies across the Benelux with premium brands including Adamson Systems, Fulcrum Acoustic, APEX, and AuviTran.
- Company typePrivate
- Founded-
- HeadquartersAlphen aan den Rijn, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Audio Acoustics does
Audio Acoustics BV is a privately held Dutch professional audio distributor and integrator headquartered in Alphen aan den Rijn, Netherlands, operating across the Benelux (Netherlands, Belgium, Luxembourg). The company is the exclusive importer and distributor for several premium pro-audio brands, most notably Adamson Systems (its flagship loudspeaker brand), alongside AuviTran (digital audio networking), APEX (amplifiers with CloudPower), Fulcrum Acoustic (loudspeakers featuring patent-protected Passive Cardioid Technology), AudioFocus, Heil Sound, and Teqsas. It is also a dealer for Riedel Communications, Shure, Yamaha Pro Audio, Biamp, DPA Microphones, Beyerdynamic, and Bosch/Keenfinity, enabling it to deliver complete audio ecosystems spanning loudspeakers, amplification, digital networking, microphones, communication systems, and tracking software (Blacktrax).
The business operates on two revenue streams: hardware distribution of branded pro-audio equipment and professional integration services including system design, on-site installation, commissioning, RMA/repair, and training programs such as the LOUNGE demonstration event and NETGEAR AV training. Go-to-market combines a field-based account management and sales-engineering motion (visiting rental companies, pop venues, and theaters with on-site demonstrations and tailored proposals), an inside-sales team for customer support, a B2B webshop for registered customers, and dealer-channel partnerships across Benelux.
Audio Acoustics serves three primary customer segments: theaters and performing arts venues, pop venues and concert halls, and audio rental/production companies, with a secondary segment in corporate and hospitality. The customer portfolio includes marquee Dutch venues such as Ahoy Rotterdam, Chassé Theater Breda, Paradiso Amsterdam, 013 Tilburg, Effenaar Eindhoven, Schouwburg de Kring, Patronaat Haarlem, Luxor Live Arnhem, and Podium De Vorstin Hilversum, plus rental firms including Peitsman Licht en Geluid, MasterSound BV, Perfect Sound Tilburg, LvL Sound, and DG Sound Zevenhuizen. Leadership consists of co-directors Marc Frijters and Jeroen Knol. The company shares premises with Controllux (lighting, rigging), Lumen Solutions, and TDE-lighttech, jointly organizing the LOUNGE event series to bundle audio with adjacent entertainment-technology offerings.
Audio Acoustics firmographics
Firmographics- Name
- Audio Acoustics
- Legal name
- Audio Acoustics BV
- Website
- https://audioacoustics.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Audio Acoustics BV is a Dutch exclusive distributor and integrator of professional audio equipment, serving theaters, pop venues, and rental companies across the Benelux with premium brands including Adamson Systems, Fulcrum Acoustic, APEX, and AuviTran.
- Ownership category
- akta.pro rank
Audio Acoustics industry classification
Industry- Product category
- Professional Audio Equipment
- NAICS
- Audio and Video Equipment Manufacturing (334310)
- SIC
- Communications Equipment, Nec (3669)
- akta.pro primary industry
- Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)
- akta.pro secondary industry
- Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)
Keywords
Where Audio Acoustics is headquartered
LocationHeadquarters
- HQ city
- Alphen aan den Rijn
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Audio Acoustics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Professional Audio Equipment Distribution: Audio Acoustics generates revenue as exclusive importer and distributor of professional audio brands including Adamson Systems, AuviTran, APEX, AudioFocus, and Fulcrum Acoustics. Revenue comes from selling loudspeakers, amplifiers, microphones, and related audio equipment to rental companies, theaters, pop venues, and corporate clients.
- Installation Services: The company provides complete audio installation services for venues including new sound systems, monitor systems, and expansions of existing installations. Services include technical preparation, on-site installation, and commissioning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B direct sales through account managers and sales engineers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Audio Acoustics product offering
Product offeringCore offering
Audio Acoustics is the exclusive importer and distributor in the Netherlands of premium professional audio brands, with Adamson Systems as its flagship loudspeaker line. The company supplies loudspeakers, amplifiers, digital audio networking, microphones, in-ear monitoring, intercom, and tracking solutions to rental companies, theaters, pop venues, and corporate clients. It complements product distribution with complete audio integration services, including system design, on-site installation, commissioning, project management, and RMA/repair support.
Product overview
Audio Acoustics is an exclusive distributor and integrator of professional audio equipment in the Netherlands. The core offering consists of distributed speaker brands (Adamson Systems as the primary brand, Audiofocus, Fulcrum Acoustic), digital networking solutions (AuviTran), amplifiers (APEX), microphones (Shure, DPA, Heil Sound, Beyerdynamic), communication systems (Riedel), and tracking software (BlackTrax). The company provides complete audio installation solutions for venues including theaters, pop halls, concert halls, and corporate events. Services include professional installation, RMA/repair services, and training programs such as LOUNGE 26 demonstration events and NETGEAR AV training.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Audio Integration Services End-to-end audio system delivery for theaters, pop venues, concert halls, and corporate clients, including technical preparation, on-site installation, commissioning, and ongoing technical support.
- RMA Service Return merchandise authorization and repair service that customers can use to return products or have them serviced, supported by an online form requiring serial and order numbers.
- Training and Events Training sessions and demonstration events (such as LOUNGE 26 and NETGEAR AV training) that educate customers on professional audio products, integration best practices, and network security for touring and venue installations.
- Adamson Systems Loudspeakers
Quantifiable outcome
- Rider-friendly venue upgrades: 013 Tilburg replaced Spektrix underhang with Adamson E12, making venue more acceptable to touring artists
- +1 more outcomes
Companies that use Audio Acoustics
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Audio Acoustics technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Audio Acoustics partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship/core, core, partner and minor.
- Adamson Systemsflagship/coreAudio Acoustics is the exclusive importer and distributor of Adamson Systems in the Netherlands. Adamson Systems is a Canadian company developing and manufacturing a complete line of superior, technically advanced loudspeaker products for both live applications and fixed installations. This is the most important brand in Audio Acoustics' portfolio.
- AuviTrancoreAudio Acoustics is importer of AuviTran products, which provide digital connectivity solutions including 128x128 matrices and Av-Wall products for professional audio networking.
- APEXcoreAudio Acoustics distributes APEX products, a brand focused on simple innovation in professional audio amplifiers. APEX amplifiers are becoming increasingly sophisticated while maintaining streamlined user interfaces.
- AudioFocuscoreAudio Acoustics distributes AudioFocus products, a brand that has been developing high-quality loudspeakers for 20 years without excessive costs. AudioFocus has grown into a global challenger with a strong product range comparable to the best high-end speaker brands.
- Fulcrum AcousticscoreAudio Acoustics distributes Fulcrum Acoustic products, which design and build professional speakers with smart acoustics and easy installation. Fulcrum's patent-protected Passive Cardioid Technology enables compact speakers to attenuate low frequencies to the rear without additional drivers, amplifiers, or DSP channels.
- Heil SoundcoreAudio Acoustics is importer of Heil Sound products. Heil Sound was founded in 1966 by Bob Heil and manufactures world-class microphones used throughout the audio industry.
- Riedel CommunicationspartnerAudio Acoustics is a dealer/partner of Riedel Communications, a leading provider of live production tools for media, sports, and entertainment. Products include distributed video and audio networks, intercom, replay solutions, and WAN/MPLS applications.
- ShurepartnerAudio Acoustics is a dealer of Shure products, including microphones, headphones, and meeting equipment. Shure delivers solutions for audio equipment needs so users can focus on their message or performance.
- Yamaha Pro AudiopartnerAudio Acoustics is a dealer of Yamaha Pro Audio products, including digital mixers and speaker systems suitable for everything from live sound to commercial installations.
- BiamppartnerAudio Acoustics is a partner of Biamp, offering invisible quality for broadcasting, background music, and architectural integration solutions.
- Bosch (Keenfinity)minorAudio Acoustics is a partner of Bosch/Keenfinity, offering installation solutions for professional audio applications.
- DPA MicrophonespartnerAudio Acoustics distributes DPA Microphones, which designs microphones with stunning sound, exceptional consistency, and excellent durability based on more than six decades of world-class microphone design experience.
- BeyerdynamicpartnerAudio Acoustics is a sales partner for Beyerdynamic products, including a wide range of headsets for vocals, presentations, TV commentators, pilots, conference systems, and interpreter facilities. Founded in 1924 and based in Heilbronn, Germany.
- TeqsasminorAudio Acoustics is importer of Teqsas products. The Teqsas team consists of engineers and technicians with long experience in professional audio technology with roots in the touring and rental sector.
- NETGEAR AVcoreAudio Acoustics partners with NETGEAR AV for network solutions. Jointly hosts NETGEAR AV Training sessions focusing on safely connecting touring productions with theater networks without compromising security.
- ControlluxcoreAudio Acoustics shares premises with Controllux in Alphen aan den Rijn and jointly organizes LOUNGE events. Controllux is a supplier of lighting, rigging, and entertainment technology including brands like Robe, ETC, and ARRI.
- Lumen SolutionsminorAudio Acoustics shares premises with Lumen Solutions and jointly participates in LOUNGE events. Lumen Solutions specializes in lighting and control solutions.
- TDE-lighttechminorAudio Acoustics shares premises with TDE-lighttech and jointly participates in LOUNGE events. TDE-lighttech is a Dutch manufacturer known for IZI-Link system and Moodspots.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Audio Acoustics competitors and assessment
Company assessmentBroad incumbents
- L-Acoustics: French premium loudspeaker manufacturer (and direct sales channel) competing against Audio Acoustics' distributed Adamson line in the same Dutch/Benelux high-end venue market — represents both an alternative for end customers and a threat to Audio Acoustics' distribution-mediated business model.
- Solotech: Canadian-headquartered global pro audio, video, lighting, and rigging solutions provider — comparable in offering integrated audio solutions for live events and venues, though at enterprise scale and with own-rental fleet.
- d&b audiotechnik: German premium pro audio loudspeaker manufacturer with direct sales and partner network — competes head-to-head with Adamson in the same Dutch venue/install market, and represents the primary competitive alternative Audio Acoustics' customers evaluate against the Adamson line.
- PRG (Production Resource Group): Global leader in entertainment and event technology solutions providing audio, video, lighting, and rigging — operates at vastly larger scale than Audio Acoustics but addresses the same venue, touring, and corporate-event customer segments worldwide.
Regional players
- Habegger AG: Swiss professional event-technology provider with audio, lighting, rigging, and video distribution and integration services — same business model and venue customer base as Audio Acoustics, but operating primarily in Switzerland/Germany rather than Benelux.
Direct peers
- Controllux: Sister company sharing Audio Acoustics' premises in Alphen aan den Rijn, distributing entertainment-technology brands (Robe, ETC, ARRI). Operates as a peer in venue/lighting solutions and is co-marketed via the LOUNGE event.
- SSE Audio Group: UK-based professional audio sales, rental, and integration company supplying PA systems and installation services to venues and touring — closely comparable to Audio Acoustics' pro audio distribution + installation model, though at larger scale.
- Ampco Flashlight Sales: Dutch professional audio, lighting, and rigging distributor serving the same Benelux event-production market as Audio Acoustics, with overlapping customer base in rental companies, theaters, and concert halls. Closest direct comparable for distribution model and geographic scope.
- Wigwam Acoustics: UK pro audio hire, sales, and installation company serving venues, touring, and corporate clients — directly analogous to Audio Acoustics in combining sales, installation, and live-event support under one roof.
- Autograph Sales: UK-based pro audio distribution and integration specialist, particularly strong in theater and broadcast audio — directly comparable to Audio Acoustics' focus on theaters, schouwburgen, and performing-arts venues.
Market position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Audio Acoustics social profiles
Digital presenceAudio Acoustics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audio Acoustics leadership team
Management profileNumber of profiles
Profiles2 records
Audio Acoustics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audio Acoustics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audio Acoustics
What does Audio Acoustics do?
Audio Acoustics is the exclusive importer and distributor in the Netherlands of premium professional audio brands, with Adamson Systems as its flagship loudspeaker line. The company supplies loudspeakers, amplifiers, digital audio networking, microphones, in-ear monitoring, intercom, and tracking solutions to rental companies, theaters, pop venues, and corporate clients. It complements product distribution with complete audio integration services, including system design, on-site installation, commissioning, project management, and RMA/repair support.
Is Audio Acoustics a public or private company?
Audio Acoustics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Audio Acoustics founded?
Audio Acoustics was founded in -1. It employs 11 to 50 people.
Where is Audio Acoustics based?
Audio Acoustics is headquartered in Alphen aan den Rijn, Netherlands, in the Europe region.
How does Audio Acoustics make money?
Two revenue lines are on record. Professional Audio Equipment Distribution is the primary driver. The others are installation Services.
Who are Audio Acoustics's main competitors?
Broad incumbents on record are L-Acoustics, Solotech, d&b audiotechnik and PRG (Production Resource Group). Habegger AG is listed as a regional player. Direct peers are Controllux, SSE Audio Group, Ampco Flashlight Sales, Wigwam Acoustics and Autograph Sales.
Does Audio Acoustics have an API?
No public API is recorded for Audio Acoustics.
What industry is Audio Acoustics in?
Audio Acoustics's product category is Professional Audio Equipment. Its primary akta.pro industry code is MPAIAJAD, Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring), with a secondary code of MPAIAJAB, Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors). Its NAICS code is 334310 and its SIC code is 3669.