Controllux
Controllux is a Netherlands-based Benelux distributor and installer of professional lighting, audio, and rigging equipment for theaters, broadcasters, rental companies, educational institutions, and architectural projects, representing premium brands like Robe, ARRI, and Astera.
- Company typePrivate
- Founded-
- HeadquartersAlphen aan den Rijn, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Controllux does
Controllux is a privately held Benelux-based distributor and installer of professional lighting, audio, and rigging equipment, founded in 1968 and headquartered in Alphen aan den Rijn, Netherlands, with 29 employees and a Belgian sales operation (Controllux BVBA). The company serves theaters and concert halls, TV/broadcast studios, AV rental companies, educational institutions, and architectural projects (the latter handled through its sister company Lumen Solutions, established in 2015). Its core product portfolio spans Robe moving heads, ARRI studio fresnels and SkyPanels, Astera battery-powered wireless LED fixtures, Prolyte truss and stage decks, EXE Technology and Verlinde chain hoists, ADB/Strand/ETC dimming and control systems, and Adamson audio (via sister company Audio Acoustics); it also supplies consumables and delivers technical design, installation, and LED conversion services in collaboration with implementation partners including Chain, DutchView, and Inytium.
The business generates revenue through three primary streams: (1) one-time equipment sales of distributed brands via direct account managers and a web shop, (2) project-based installation and professional services for studio builds, theater renovations, and rigging infrastructure, and (3) rigging and infrastructure hardware supply often bundled with installation. The go-to-market is sales-led, supported by a strong reference library on the company website, manufacturer co-marketing (e.g., Robe factory visits), and active participation in industry trade events (ISE, CUE) and proprietary networking events (LOUNGE). Pricing is quote-driven and not publicly disclosed. Customer segmentation is vertical (theater, broadcast, rental, education, architectural), with named enterprise wins including NOS, RTL Nieuws, SBS6, AFAS, Fox Sport Studios, and Théâtre de Kampanje alongside mid-market rental companies and schools such as RITCS and Grafisch Lyceum Rotterdam.
Controllux firmographics
Firmographics- Name
- Controllux
- Legal name
- Controllux BV
- Website
- https://controllux.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Controllux is a Netherlands-based Benelux distributor and installer of professional lighting, audio, and rigging equipment for theaters, broadcasters, rental companies, educational institutions, and architectural projects, representing premium brands like Robe, ARRI, and Astera.
- Ownership category
- akta.pro rank
Controllux industry classification
Industry- Product category
- Professional Lighting and Rigging Equipment Distribution
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Audio and Video Equipment Manufacturing (33431)
- SIC
- Electric Lighting & Wiring Equipment (3640), Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)
- akta.pro secondary industries
- Backline & Musical Instrument Rental (MPAGAKAJ), Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF), Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH)
Keywords
Where Controllux is headquartered
LocationHeadquarters
- HQ city
- Alphen aan den Rijn
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Controllux business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of lighting fixtures, moving heads, LED panels, fresnels, rigging equipment, dimmers, controllers, and accessories from distributed brands (Robe, ARRI, Astera, Prolyte, ADB, ETC, Strand Lighting, TDE Lighttech, etc.). Revenue generated through direct sales to rental companies, theaters, broadcasters, schools, and event producers.
- Installation and Project Services: Technical design, installation, rigging, and commissioning services for new studio builds, theater renovations, and architectural lighting projects. Often delivered in partnership with installation firms such as Audio Acoustics, Chain, and DutchView. Revenue is project-based.
- Rigging and Infrastructure Supply: Supply of rigging equipment (chain hoists, truss, stage decks, transport solutions) for studio construction and live event infrastructure, often bundled with installation for new educational and studio facilities.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Controllux product offering
Product offeringCore offering
Controllux distributes and installs professional lighting, rigging, and audio equipment for theaters, broadcast studios, rental companies, educational institutions, and architectural projects across the Benelux. The company supplies premium brands including Robe, ARRI, Astera, Prolyte, EXE Technology, ADB, ETC, and Strand Lighting, complemented by technical design, installation, and LED conversion services delivered with partner firms. Sister companies Lumen Solutions (architectural lighting) and Audio Acoustics (audio systems) extend the offering into adjacent segments.
Product overview
Controllux is a Benelux-based distributor and installer of professional lighting, audio, and rigging equipment serving theaters, broadcast studios, entertainment venues, architectural projects, and rental companies. The company operates through sister companies Lumen Solutions (architectural lighting) and Audio Acoustics (audio systems). Their product portfolio includes Robe moving lights and LED fixtures, ARRI studio and broadcast lighting, Astera wireless LED systems, Adamson audio equipment, Prolyte truss and staging, Verlinde/EXE chain hoists, and dimming/control systems from ADB and Strand Lighting. They offer installation services, LED conversion solutions, and technical training alongside equipment distribution.
Differentiator
Problem solved
Functional benefit
Brands
- Lumen Solutions: Architectural lighting activities division of Controllux, located at Tankval 5A, 2408 ZC Alphen aan den Rijn, focused on specific architectural lighting projects
Products and services
- Theater Lighting Systems Professional theatrical lighting fixtures and control systems for performing arts venues, including spotlights, wash lights, profiles, and LED fixtures from Robe, ARRI, and other premium brands, supplied to theaters, concert halls, and pop venues across the Benelux.
- Studio & Broadcast Lighting LED fresnels, panels, and studio fixtures for television studios and broadcast environments, including ARRI SkyPanel and L-Series, ETC Source Four LED, QuartzColor fresnels, and Desisti studio fixtures, supplied to broadcasters across the Benelux.
- Architectural Lighting Architectural lighting solutions provided through sister company Lumen Solutions, including facade lighting, museum lighting, and interior architectural lighting systems for museums, hospitality venues, and public spaces.
- Event & Rental Lighting Moving head fixtures, LED wash/beams, and portable lighting kits for event production companies and rental operations, including Robe moving lights, Astera wireless LED, and battery-powered event lighting.
- Rigging Equipment Truss systems (Prolyte), chain hoists (Verlinde, EXE Technology), stage decks (Stagedex), and rigging hardware for suspended installations in studios, theaters, and live event venues.
- Audio Systems Professional audio equipment including Adamson speaker systems, Lab.gruppen amplifiers, and monitoring solutions provided through sister company Audio Acoustics, installed at venues such as Luxor Live Arnhem and Boom Chicago Amsterdam.
- Dimming & Control Systems Dimmer systems (ADB, Strand Lighting, ETC), lighting control consoles (Avolites, Hog4), and DMX networking infrastructure for studio and theater installations.
- LED Conversion Services Technical upgrade services to convert existing venues from conventional tungsten lighting to modern LED solutions, reducing energy consumption and maintenance requirements while improving color rendering and control flexibility.
- Training Services Professional training programs for lighting technicians, including product training and hands-on sessions organized at educational institutions and customer sites, supporting deployment of distributed equipment.
Quantifiable outcome
- Over 170 programmed shows per year at Theater de Kampanje supported by Controllux-supplied lighting system
- +2 more outcomes
Companies that use Controllux
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles4 records
Controllux technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Controllux partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- RobecoreControllux is the Benelux distributor for Robe lighting products, including moving heads (Pointes, BMFL, LEDBeam series, iFORTE, ESPRITE, Painte, Spiider, TetraX), and organized the first Hog4-18 console delivery in the Benelux through this partnership. Robe factory visits are arranged by Controllux for customers.
- ARRIcoreControllux distributes ARRI lighting products across the Benelux including SkyPanel LED panels, L-Series LED fresnels, ORBITER, T-Light, and HMI fixtures. Major broadcast installations include RTL, NOS, SBS6, AFAS, and Télésambre/RTBF.
- AsteracoreControllux distributes Astera battery-powered wireless LED fixtures including NYX bulbs, Titan Tubes, Helios Tubes, Hyperion Tubes, QuikSpot, and QuikPunch. Supplied to rental companies and event producers throughout the Benelux.
- Prolyte GroupcoreControllux distributes Prolyte truss systems, H30V truss, Stagedex podium elements, and related rigging hardware throughout the Benelux. Used in major studio builds including Endemol, RITCS, and Videohouse.
- EXE TechnologycoreControllux distributes EXE Technology chain hoists in the Benelux, including the Rise Direct Control D8+ model supplied for RITCS Campus Kaai studio infrastructure.
- Lumen SolutionscoreLumen Solutions (Tankval 5A, Alphen aan den Rijn) is Controllux's sister company handling architectural lighting projects since 2015. The two companies collaborate on projects, with Controllux handling entertainment/broadcast and Lumen Solutions handling architectural applications.
- Audio AcousticsmajorAudio Acoustics handles audio system installations as a partner to Controllux. Installed Adamson PA systems at Luxor Live Arnhem and audio at Boom Chicago Amsterdam.
- TDE LighttechmajorTDE Lighttech supplies proprietary lighting products (Moodspot RGBW, WD800 track fixtures, TDE Moodspot, Lima linear fixtures) used in architectural and theater projects. Controllux and TDE collaborate on joint projects and co-host LOUNGE events.
- ChainmajorChain is an installation partner for Controllux, handling lighting installation for projects including RTL Nieuws studio, Fox Sport Studios, and the inauguration of King Willem Alexander. DutchView serves a similar integration role for studio projects.
- ETDC, Strand Lighting, ETCminorControllux distributes additional lighting control and fixture brands including ETC (Source Four LED, Colorsource), Strand Lighting (Palette, VisionNet), ADB (Twin Tech dimmers), and others serving the broadcast and theater markets.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Controllux competitors and assessment
Company assessmentDirect peers
- Habegger: Swiss-based distributor and rental company for professional event and stage technology (lighting, audio, rigging). Closely comparable business model to Controllux, with multi-brand distribution and turnkey project delivery, though focused on Switzerland/Germany.
- White Light: UK-based distributor and integrator of professional lighting, audio, and rigging equipment for theater, broadcast, and events. Operates the same multi-brand distribution-plus-services model as Controllux and serves a similar customer set.
- Ampco Flashlight Rental: Major Benelux-based AV and lighting rental company that is both a Controllux customer (Robe, ARRI fixtures) and a competitor in supplying lighting for live events and broadcast productions.
- LMP Lichttechnik: German distributor of professional lighting, stage technology, and event equipment. Comparable to Controllux as a multi-brand distributor serving theater, broadcast, and event customers in a neighboring European market.
- AED Group: Belgium-headquartered distributor of professional lighting, audio, rigging, and video equipment with offices across Europe. Directly comparable to Controllux as a Benelux-rooted, multi-brand distributor serving rental, broadcast, and theater customers.
- Chain: Dutch lighting installation and integration firm that is both a Controllux partner and a competitor for lighting installation projects. Comparable as a Benelux-based AV/lighting integrator serving broadcasters and venues.
- SPL (Stagelight Production Lambrechts): Belgian event-technology rental and production company with lighting, sound, and rigging inventory. Comparable to Controllux's rental-company customer base and overlaps in Benelux event production.
Regional players
- Audio Acoustics: Controllux's sister company and Benelux AV/audio integrator (Adamson, Lab.gruppen, XTA). Operates as an implementation partner for Controllux projects and competes in the same venue-installation niche.
- Lumen Solutions: Controllux's sister company handling architectural lighting projects in the Benelux. Operates in an adjacent vertical of the same lighting industry, with shared ownership and collaborative project delivery.
Broad incumbents
- Production Resource Group (PRG): Global entertainment-technology provider offering lighting, video, audio, and rigging across live events, broadcast, and theater. Overlaps with Controllux in the supply of professional lighting and rigging, but operates at much larger scale and serves international tours and productions.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Controllux social profiles
Digital presenceControllux financial estimates
Financial estimateRevenue estimate
Valuation estimate
Controllux leadership team
Management profileNumber of profiles
Controllux funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Controllux M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Controllux
What does Controllux do?
Controllux distributes and installs professional lighting, rigging, and audio equipment for theaters, broadcast studios, rental companies, educational institutions, and architectural projects across the Benelux. The company supplies premium brands including Robe, ARRI, Astera, Prolyte, EXE Technology, ADB, ETC, and Strand Lighting, complemented by technical design, installation, and LED conversion services delivered with partner firms. Sister companies Lumen Solutions (architectural lighting) and Audio Acoustics (audio systems) extend the offering into adjacent segments.
Is Controllux a public or private company?
Controllux is a private company. It is classified as unknown and is currently operating.
When was Controllux founded?
Controllux was founded in -1. It employs 11 to 50 people.
Where is Controllux based?
Controllux is headquartered in Alphen aan den Rijn, Netherlands, in the Europe region.
How does Controllux make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are installation and Project Services and rigging and Infrastructure Supply.
Who are Controllux's main competitors?
Direct peers on record are Habegger, White Light, Ampco Flashlight Rental, LMP Lichttechnik, AED Group, Chain and SPL (Stagelight Production Lambrechts). Regional players are Audio Acoustics and Lumen Solutions. Production Resource Group (PRG) is listed as a broad incumbent.
Does Controllux have an API?
No public API is recorded for Controllux.
What industry is Controllux in?
Controllux's product category is Professional Lighting and Rigging Equipment Distribution. Its primary akta.pro industry code is CRAOAFAG, Lighting & Electrical Supplies for Home Distribution, with a secondary code of MPAGAKAJ, Backline & Musical Instrument Rental. Its NAICS code is 3351 and its SIC code is 3640.