3on3 Tourneys
3on3 Tourneys is a private youth hockey tournament organizer that hosts 3-on-3 and 4-on-4 events on PD Days and statutory holidays for players aged roughly 5-13 in the London and Kitchener-Waterloo regions of Ontario, Canada, using the Sportsheadz platform for registration and scheduling.
- Company typePrivate
- Founded-
- HeadquartersLondon, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What 3on3 Tourneys does
3on3 Tourneys is a privately operated youth hockey tournament organizer serving the London and Kitchener-Waterloo regions of Ontario, Canada. The organization hosts 3on3 and 4on4 ice hockey tournaments on PD Days and statutory holidays throughout the school year, dividing participants into age-based cohorts (2013-2016 full ice 3on3; 2017-2018 full ice 4on4; 2019-2021 cross ice 3on3) and into as many as 14 lettered divisions (A through N) for parity. Tournaments are run at a fixed set of regional arenas, including London Sports Park North and South, Nichols Arena (Pads B and C), Western Fair Sports Centre (CFA, Collins, Tonys), and venues in the Kitchener-Waterloo area. All teams are guaranteed four games per event; games are non-contact, officiated by certified referees, and the organization carries insurance. Tami Mairs is the named point of contact for the organization.
The technology underpinning the operation is provided entirely by a third party. 3on3 Tourneys runs on the Sportsheadz Web platform, which delivers tournament management, online registration, scheduling, standings, venue pages, and a calendar feed (WebCal) that synchronizes with Outlook, Google Calendar, iCal, iPhone, and BlackBerry calendars. A native Sportsheadz mobile app on iOS and Android surfaces schedules, scores, stats, standings, and push notifications. Customer-facing surfaces are limited to the 3on3tourneys.com website, the Sportsheadz app, Instagram and Facebook (@3on3tourneys), and a single phone/text line (519-359-8119). No proprietary technology, AI features, patents, or API surface area are present.
Revenue is generated almost entirely from one-time tournament registration fees. Teams pay C$650 for full ice entries and C$350 for cross ice entries; free agents register individually at C$70 (full ice) or C$55 (cross ice). The go-to-market motion is event-driven and community-led, relying on social media presence and word-of-mouth within the Southwestern Ontario youth hockey community rather than paid acquisition. Customer transactions are small and distributed across many SMB recreational teams (e.g., Ingersoll Ice Ninjas, London Maple Leafs NM, Forest City Force RI, BC Bulldogs), with no single large anchor account. No funding rounds, parent company, subsidiaries, M&A activity, patents, regulatory exposure, or formal corporate filings are disclosed in the available data.
3on3 Tourneys firmographics
Firmographics- Name
- 3on3 Tourneys
- Legal name
- 3on3 Tourneys
- Website
- https://3on3tourneys.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 3on3 Tourneys is a private youth hockey tournament organizer that hosts 3-on-3 and 4-on-4 events on PD Days and statutory holidays for players aged roughly 5-13 in the London and Kitchener-Waterloo regions of Ontario, Canada, using the Sportsheadz platform for registration and scheduling.
- Ownership category
- akta.pro rank
3on3 Tourneys industry classification
Industry- Product category
- Youth Hockey Tournament Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Youth & Junior Tournament Organizers (MPAKADAL)
- akta.pro secondary industries
- Youth & Amateur Sports Tournaments (MPAGAMAF), Ice Hockey Leagues (MPAKAAAE)
Keywords
Where 3on3 Tourneys is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
3on3 Tourneys business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Tournament Registration Fees: Revenue generated from team registration fees for youth hockey 3on3 tournaments. Teams pay per-entry fees with different rates for full ice ($650/team) versus cross ice ($350/team) formats. Free agents can also register individually at $70/player (full ice) or $55/player (cross ice). All teams are guaranteed 4 games per tournament.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Full Ice Team Registration |
| Unit Pricing | Multi-year contract | Cross Ice Team Registration |
| Unit Pricing | Multi-year contract | Full Ice Free Agent |
| Unit Pricing | Multi-year contract | Cross Ice Free Agent |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
3on3 Tourneys product offering
Product offeringCore offering
3on3 Tourneys organizes and runs youth hockey 3-on-3 (and 4-on-4) tournaments on PD Days and statutory holidays throughout the school year in the London and Kitchener-Waterloo regions of Ontario, Canada. The company provides team and free agent registration, scheduling, ice time allocation, and tournament management for youth hockey players, with registration and schedules hosted through the Sportsheadz platform.
Product overview
3on3 Tourneys operates a tournament management platform for youth hockey 3on3 tournaments serving the London and Kitchener-Waterloo regions of Ontario. The platform consists of a core tournament management system (registration, scheduling, standings, divisions, venues) built on the Sportsheadz Web infrastructure, supplemented by a native mobile app (Sportsheadz) for iOS and Android that provides real-time scores, stats, and standings. Calendar synchronization is available via WebCal feeds for external calendar applications. All tournaments are held at local arenas including Western Fair Sports Centre, Nichols Arena, and London Sports Park facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Youth Hockey 3-on-3 Tournament Events One-day 3-on-3 (and 4-on-4) hockey tournament events for youth players, with team and free agent divisions, offered on PD Days and statutory holidays in the London and Kitchener-Waterloo regions of Ontario.
- Team Registration Registration service for pre-formed youth hockey teams to enter a specific tournament date, with tiered pricing by ice format (full ice vs cross ice).
- Free Agent Registration Individual player registration for youth hockey players without a team, allowing them to be placed on a free agent squad for a tournament date.
Companies that use 3on3 Tourneys
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles1 record
3on3 Tourneys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
3on3 Tourneys partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SportsheadzcoreSportsheadz provides the web platform powering 3on3tourneys.com, including tournament management software, registration systems, scheduling, standings tracking, and mobile app infrastructure for iOS and Android. The partnership enables online registration, calendar feeds, and real-time tournament updates.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
3on3 Tourneys competitors and assessment
Company assessmentBroad incumbents
- LeagueApps: Larger youth and adult sports management platform offering registration, scheduling, and communication tools across many sports. Comparable in serving youth sports organizers but broader in scope than a single hockey tournament operator.
- Stack Sports: Parent of SportsEngine, the dominant youth sports league and tournament management platform in North America. While broader in scale, it directly overlaps with the registration, scheduling, and website offering 3on3 Tourneys depends on.
- Active Network: Large-scale sports and activity registration platform used by leagues, camps, and events. Provides infrastructure that competes with Sportsheadz for the registration and event management layer 3on3 Tourneys relies on.
Regional players
- Greater Toronto Hockey League (GTHL): Major Ontario youth hockey league that organizes Midget, Minor Midget, and Bantam tournaments and showcases. Operates in the same Ontario youth hockey ecosystem but functions as a sanctioned league rather than a third-party tournament organizer.
- ALLIANCE Hockey: Southwestern Ontario minor hockey sanctioning body (including London and surrounding areas) that runs its own youth hockey programming and tournaments. Comparable regional player in the same youth hockey catchment area as 3on3 Tourneys.
- Cross Ice Hockey Tournament operators (e.g., local Ontario-based 3on3/4on4 organizers): Numerous informal Ontario-based organizers run 3on3 and 4on4 youth hockey tournaments on PD Days and weekends in markets like Toronto, Hamilton, and Ottawa. They are the closest direct competitors for participation and registration dollars in the same format.
Direct peers
- Scoreholio: Tournament management app widely used for amateur sports brackets, including hockey. Operates in the same tournament-software-and-event-execution space as the Sportsheadz-powered 3on3 Tourneys platform.
- Tourney Machine: Tournament management platform serving hockey, lacrosse, and other youth sports events. Provides scheduling, registration, and standings tools comparable to what 3on3 Tourneys uses to run its tournaments.
- Sportsheadz: The technology platform powering 3on3 Tourneys' registration, mobile app, scheduling, and standings. Sportsheadz also serves other youth hockey and amateur sports tournament operators across North America, making it a directly comparable peer in the same ecosystem.
Others
- Hockey Canada: National governing body for hockey in Canada that sanctions and organizes national youth hockey tournaments. Not a direct competitor but a contextual ecosystem participant shaping the rules and pathways for youth hockey participation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
3on3 Tourneys social profiles
Digital presence3on3 Tourneys financial estimates
Financial estimateRevenue estimate
Valuation estimate
3on3 Tourneys leadership team
Management profileNumber of profiles
3on3 Tourneys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3on3 Tourneys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3on3 Tourneys
What does 3on3 Tourneys do?
3on3 Tourneys organizes and runs youth hockey 3-on-3 (and 4-on-4) tournaments on PD Days and statutory holidays throughout the school year in the London and Kitchener-Waterloo regions of Ontario, Canada. The company provides team and free agent registration, scheduling, ice time allocation, and tournament management for youth hockey players, with registration and schedules hosted through the Sportsheadz platform.
Is 3on3 Tourneys a public or private company?
3on3 Tourneys is a private company. It is classified as unknown and is currently operating.
When was 3on3 Tourneys founded?
3on3 Tourneys was founded in -1. It employs 1 to 10 people.
Where is 3on3 Tourneys based?
3on3 Tourneys is headquartered in London, Canada, in the North America region.
How does 3on3 Tourneys make money?
One revenue line is on record: tournament Registration Fees.
Who are 3on3 Tourneys's main competitors?
Broad incumbents on record are LeagueApps, Stack Sports and Active Network. Regional players are Greater Toronto Hockey League (GTHL), ALLIANCE Hockey and Cross Ice Hockey Tournament operators (e.g., local Ontario-based 3on3/4on4 organizers). Direct peers are Scoreholio, Tourney Machine and Sportsheadz. Hockey Canada is listed as an others.
Does 3on3 Tourneys have an API?
No public API is recorded for 3on3 Tourneys.
What industry is 3on3 Tourneys in?
3on3 Tourneys's product category is Youth Hockey Tournament Services. Its primary akta.pro industry code is MPAKADAL, Youth & Junior Tournament Organizers, with a secondary code of MPAGAMAF, Youth & Amateur Sports Tournaments. Its NAICS code is 7113 and its SIC code is 7990.