Tourney Machine
Tourney Machine is a cloud-based tournament management platform serving youth and amateur sports organizers with scheduling, bracket management, standings tracking, and a free mobile app for participants. It operates as part of SportsEngine, LLC under Versant Media.
- Company typePrivate
- Founded2010
- HeadquartersIowa City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tourney Machine does
Tourney Machine, now marketed as SportsEngine Tourney, is a cloud-based tournament and league management platform serving youth and amateur sports organizations. The platform enables organizers to create brackets, build schedules, manage team registrations, communicate with participants, and track standings, while a companion free iOS and Android mobile application lets teams and families search for tournaments, follow brackets, access schedules and directions, and monitor standings in real time. The technology stack is a standard cloud-based web application with native mobile clients, monetized via quote-based annual subscriptions to tournament organizers and offered free of charge to participants as a discovery and engagement surface. Tourney Machine operates as SportsEngine, LLC, a wholly-owned subsidiary of Versant Media, and is one of four integrated sub-brands within the SportsEngine youth-sports ecosystem alongside HQ (club/team/league management), Play (livestreaming and program directory), and Motion (class-based sport business and swimming). The combined SportsEngine platform serves 45,000+ organizations globally, with publicly referenced enterprise and mid-market customers including AAU, Ripken Baseball, Triple Crown, and Diamond Allegiance. The company was founded in 2010 by Tom Lynch and Rob Lynch and remains privately held with no external funding rounds disclosed.
Tourney Machine firmographics
Firmographics- Name
- Tourney Machine
- Legal name
- SportsEngine, LLC
- Website
- https://tourneymachine.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tourney Machine is a cloud-based tournament management platform serving youth and amateur sports organizers with scheduling, bracket management, standings tracking, and a free mobile app for participants. It operates as part of SportsEngine, LLC under Versant Media.
- Ownership category
- akta.pro rank
Tourney Machine industry classification
Industry- Product category
- Sports Management Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Amateur & Grassroots Tournament Organizers (MPAKADAH)
- akta.pro secondary industries
- Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Youth & Amateur Sports Tournaments (MPAGAMAF)
Keywords
Where Tourney Machine is headquartered
LocationHeadquarters
- HQ city
- Iowa City
- HQ country
- United States
- HQ region
- North America
Markets served
Tourney Machine business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Tournament Management Platform: Subscription-based platform access for tournament organizers to schedule, run, and manage tournaments. Pricing is quote-based and not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing for tournament organizers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Tourney Machine product offering
Product offeringCore offering
SportsEngine Tourney is a cloud-based tournament and league management platform that enables organizers to schedule, run, and manage youth and amateur sports tournaments. The platform provides bracket creation, scheduling with integrated directions, real-time standings tracking, team registration, and participant communication tools. A companion free mobile app for iOS and Android allows participants and fans to search for tournaments, view brackets, schedules, standings, and get directions to venues.
Product overview
SportsEngine Tourney is a unified tournament and league management platform designed for organizing youth and amateur sports events. The core product, SportsEngine Tourney, handles scheduling, bracket management, and communication, while a companion mobile app allows participants and fans to access brackets, schedules, directions, and standings. The platform operates within the broader SportsEngine ecosystem, which includes SportsEngine HQ (clubs/teams/leagues management), SportsEngine Play (livestreaming and program directory), and SportsEngine Motion (class-based sport business and swimming). The ecosystem collectively serves over 45,000 organizations worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- SportsEngine HQ: Clubs, teams & leagues management platform.
- SportsEngine Play
- SportsEngine Motion
Products and services
- SportsEngine Tourney
Companies that use Tourney Machine
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Tourney Machine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tourney Machine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Versant Mediaparent companyVersant Media is the parent company of SportsEngine, LLC, the developer and operator of SportsEngine Tourney (Tourney Machine). The company operates as part of the Versant Media portfolio of youth sports technology products.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Tourney Machine competitors and assessment
Company assessmentDirect peers
- LeagueApps: LeagueApps provides league and tournament management software for youth and adult sports organizers. Directly competes with Tourney Machine in the same customer segment (sports organizers) with overlapping bracket, scheduling, and registration functionality.
- TeamSnap: TeamSnap offers team and league management for youth sports clubs including scheduling, rosters, and communication. A direct peer serving the same youth sports organizer segment with increasingly overlapping tournament features.
- PlayMetrics: PlayMetrics provides club and league management software for youth sports organizations. Competes with SportsEngine HQ and adjacent tournament capabilities, targeting the same youth sports organizer buyer.
- Stack Sports: Stack Sports (formerly Blue Sombrero) is a youth sports management platform offering registration, websites, and tournament tools. Directly comparable to the SportsEngine ecosystem and Tourney in targeting national federations, clubs, and tournament operators.
- Jersey Watch: Jersey Watch provides tournament and league management software for youth sports organizers. Direct peer in the tournament scheduling and bracket management space, often serving smaller and mid-market organizers similar to Tourney's SMB segment.
- Sports Connect: Sports Connect offers online registration and tournament management for youth sports. A direct competitor in the tournament organizer segment with overlapping functionality for brackets, schedules, and registration workflows.
- Bonzi: Bonzi provides tournament management software for sports organizers including brackets, scheduling, and online registration. A direct peer targeting youth and amateur tournament operators with similar feature sets to Tourney Machine.
Broad incumbents
- Active Network: Active Network (now part of Global Payments) provides a broad portfolio of activity registration, league, and event management software. Larger incumbent with overlapping capabilities for sports organizers, serving as a broader alternative rather than a specialist.
Others
- Eventbrite: Eventbrite is a general-purpose event ticketing and registration platform. Adjacent comparison as a self-serve event management solution that some tournament organizers may use instead of a sports-specific platform, though it lacks sports-specific bracket logic.
- Cvent: Cvent provides event management software for meetings, conferences, and large events. An adjacent comparison in event logistics and registration but operating in the broader events space rather than sports-specific tournament workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Tourney Machine social profiles
Digital presenceTourney Machine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tourney Machine leadership team
Management profileNumber of profiles
Profiles2 records
Tourney Machine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tourney Machine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tourney Machine
What does Tourney Machine do?
SportsEngine Tourney is a cloud-based tournament and league management platform that enables organizers to schedule, run, and manage youth and amateur sports tournaments. The platform provides bracket creation, scheduling with integrated directions, real-time standings tracking, team registration, and participant communication tools. A companion free mobile app for iOS and Android allows participants and fans to search for tournaments, view brackets, schedules, standings, and get directions to venues.
Is Tourney Machine a public or private company?
Tourney Machine is a private company. It is classified as corporate owned and is currently operating.
When was Tourney Machine founded?
Tourney Machine was founded in 2010. It employs 11 to 50 people.
Where is Tourney Machine based?
Tourney Machine is headquartered in Iowa City, United States, in the North America region.
How does Tourney Machine make money?
One revenue line is on record: tournament Management Platform.
Who are Tourney Machine's main competitors?
Direct peers on record are LeagueApps, TeamSnap, PlayMetrics, Stack Sports, Jersey Watch, Sports Connect and Bonzi. Active Network is listed as a broad incumbent. Others are Eventbrite and Cvent.
Does Tourney Machine have an API?
No public API is recorded for Tourney Machine.
What industry is Tourney Machine in?
Tourney Machine's product category is Sports Management Software. Its primary akta.pro industry code is MPAKADAH, Amateur & Grassroots Tournament Organizers, with a secondary code of MPAKACAJ, Sport-Specific Amateur Leagues & Circuits (Non-Professional). Its NAICS code is 711320 and its SIC code is 7900.