abc cosmetica

What abc cosmetica does

ABC Cosmetica is a privately held wholesale distributor of professional cosmetics headquartered in Weert, Netherlands. The company sources and distributes four professional beauty brands — Rosa Graf, beMineral, SiennaX, and Blend New Day — to certified beauty specialists (principally beauty salons and professional makeup artists) operating in the Dutch market. Its commercial offering is built around a low-friction entry threshold of a €750 minimum first order with no subsequent order minimums, supported by assigned personal account contacts and product-education support rather than digital self-service.

The underlying operating model is relationship-driven wholesale rather than a technology platform. There is no e-commerce infrastructure, no proprietary ordering system, and no AI or machine learning components described in available materials. Go-to-market relies on direct sales contacts (e.g., Babs van de Louw as a named account contact), brand-driven demand from the underlying labels, and content marketing through an active blog and newsletter. Customer acquisition is targeted at certified beauty professionals, with education and usage coaching forming part of the value proposition beyond the products themselves.

The business earns revenue through wholesale margin capture on distributed brands, with order sizes implied to be modest (anchored by the €750 first-order minimum) and customer accounts implied to be numerous SMB specialists rather than large enterprise anchors. With approximately 10 employees and operations confined to the Netherlands, ABC Cosmetica is a small, niche distributor whose scale and growth levers are limited by its single-country footprint, the absence of disclosed financial scale, and the lack of technology-driven expansion mechanisms.

Name

abc cosmetica

Legal name

abc cosmetica

Website

https://abccosmetica.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ABC Cosmetica is a Dutch wholesale distributor of professional cosmetics, supplying certified beauty specialists in the Netherlands with four brands — Rosa Graf, beMineral, SiennaX, and Blend New Day — via a relationship-led B2B sales model.

Ownership category

akta.pro rank

Product category

Professional Cosmetics Wholesale

akta.pro primary industry

Cosmetics & Color Makeup Distribution (CRAOAEAG)

Keywords

• Professional cosmetics wholesale
• Skincare distribution
• Beauty salon supplies
• Mineral makeup wholesale
• Self-tanning products

Headquarters

HQ city

Weert

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Wholesale cosmetics sales: ABC Cosmetica generates revenue through wholesale distribution of professional cosmetics products to certified beauty specialists. Products are sold through their shop with a minimum initial order of €750. They carry multiple brands including Rosa Graf, beMineral, SiennaX, and Blend New Day.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

ABC Cosmetica is a Dutch wholesale distributor of professional cosmetics, exclusively serving diploma-certified beauty specialists. The company distributes four brands — Rosa Graf (professional skincare), beMineral (mineral makeup), SiennaX (self-tanning and waxing products), and Blend New Day (collagen supplements) — through its online shop with a €750 starter order and no further minimum purchase obligations. Beyond product distribution, ABC Cosmetica offers coaching, periodic training, Rosa Graf Knowledge Events, and online educational materials as part of its professional service offering.

Product overview

ABC Cosmetica is a professional cosmetics wholesaler exclusively serving qualified beauty specialists. The company operates a platform-plus-modules model, distributing four distinct sub-brands: Rosa Graf (comprehensive professional skincare with multiple product lines including Cleansing, Suntime sun protection, Thalasso, Helix Aspersa, AmintaMed, na2tur, Blue Line, Forty+, Eye Care, and wellness products), beMineral (100% natural mineral makeup with only three pure ingredients), SiennaX (luxury English self-tanning and professional waxing products), and Blend New Day (health supplements including liquid collagen drinks). Products are available exclusively through certified beauty specialists with services including coaching, training, and Rosa Graf Knowledge Events.

Differentiator

Problem solved

Functional benefit

Brands

• Rosa Graf: A quality cosmetics brand focused on natural beauty, bringing out the best in natural beauty. Offers product lines, salon treatments, and professional training.
• beMineral
• SiennaX
• Blend New Day

Products and services

• Rosa Graf skincare brand distribution Wholesale distribution of the Rosa Graf professional skincare brand — a 100+ year old cosmetic pioneer line — and the accompanying Rosa Graf Knowledge Events / salon treatments to certified beauty specialists in the Netherlands.
• beMineral mineral makeup distribution Wholesale distribution of beMineral — a 100% natural mineral makeup line made from only three ingredients (mica, iron oxide, titanium dioxide) and the only makeup brand in the Netherlands officially certified cruelty-free since 2013 — to certified beauty professionals.
• SiennaX self-tanning and waxing distribution Wholesale distribution of the SiennaX brand — award-winning English self-tanning products (spray, mousse, lotion, drops, rose water) and professional waxing products (wax heaters, hot wax, cartridge wax, accessories) — to beauty professionals, hairdressers, pedicures, and fashion stores in the Netherlands.
• Blend New Day supplements distribution Wholesale distribution of Blend New Day — a health and beauty supplement brand offering products such as the Collageen Perfect Cell liquid collagen drink — to beauty salons for resale to end customers.
• Professional coaching and education services Coaching, periodic training sessions, Rosa Graf Knowledge Events, and online educational materials provided to certified beauty specialists as part of abc cosmetica's professional wholesaler service.

Quantifiable outcome

• Same-day shipping for orders placed before 14:59 on workdays
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Rosa GrafcoreChannel Partner/ Reseller/ DistributorRosa Graf is a flagship brand in ABC Cosmetica's portfolio. Founded over 100 years ago, Rosa Graf is described as a cosmetic pioneer bringing out the best in natural beauty. ABC Cosmetica distributes Rosa Graf products and offers specialized training and Rosa Graf Knowledge Events.
• beMineralcoreChannel Partner/ Reseller/ DistributorbeMineral is an exclusive pure mineral makeup line developed by Greet Hoedeman. Known for their 100% natural mineral cosmetics with only three ingredients (mica, iron oxide, titanium dioxide). Holds the only 'cruelty-free' certification for makeup in the Netherlands since 2013.
• SiennaXcoreChannel Partner/ Reseller/ DistributorSiennaX is a prestigious UK beauty brand founded in 2004 by Nicky Matthews, inventor of the Pop Up Cubicle for spray tanning. Their self-tanning products win annual beauty awards. ABC Cosmetica distributes these products in the Netherlands to beauty professionals, hairdressers, pedicures, and fashion stores.
• Blend New DayminorChannel Partner/ Reseller/ DistributorBlend New Day is a brand focused on easy and healthy living, offering products like collagen drinks. ABC Cosmetica distributes these wellness products to beauty salons for resale to end customers.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Coty Professional Beauty: Global division of Coty Inc. covering professional hair, skin, and nail brands distributed to salons and beauty professionals worldwide. A broad incumbent in the same channel, though operating at much greater scale and breadth than ABC Cosmetica.
• Klapp Cosmetics: German professional cosmetics brand with established international distribution through beauty specialists and salons. Comparable channel and customer base, though significantly larger scale than ABC Cosmetica.
• Babor Beauty Group: German professional beauty brand with global direct distribution to spas, salons, and beauty professionals. Larger incumbent offering broader portfolio but comparable in customer base and education-led go-to-market.
• Elemis: British spa and professional skincare brand with global distribution through spas, salons, and beauty professionals. Overlapping customer base with ABC Cosmetica but at considerably larger international scale.
• Maria Galland: French professional cosmetics brand distributed globally through certified beauty institutes and salons. Comparable professional beauty channel with integrated treatment protocols and training — directly aligned with ABC Cosmetica's Rosa Graf-led model.
• L'Oréal Professionnel: Global L'Oréal division serving professional salons with hair care, color, and skincare products, supported by training and education. Same channel (professional beauty specialists) but vastly larger scale and brand portfolio.
• Decléor: French professional aromatherapy and skincare brand distributed through beauty salons and spas with embedded treatment protocols. Comparable in salon-channel model and treatment-driven sales approach.

Direct peers

• Pevonia International: US-headquartered natural skincare brand with global professional spa/salon distribution and a focus on training and education support. Comparable professional-channel distribution model with co-branded education offerings.
• Skin Tech Pharma Group: Spanish-origin professional aesthetics and skincare brand with own global distribution to clinics, spas, and beauty professionals. Comparable in targeting beauty/aesthetic professionals with specialized, education-supported distribution.
• Cenza Beauty Group: Dutch multi-brand professional beauty distributor serving beauty salons with international premium brands. Highly comparable to ABC Cosmetica in customer base (certified beauty specialists), distribution model, and Netherlands geographic focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/abc-cosmetica

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about abc cosmetica