Bowman Orchards

What Bowman Orchards does

Bowman Orchards is a family-owned agritourism business operating since 1952 across 98+ acres in Rexford, New York, with a secondary retail location (Farmers Wagon) in Clifton Park. The company runs a diversified seasonal operation spanning U-pick fruit harvesting (apples across 65+ acres and 63+ dwarf varieties, plus berries, peaches, cherries, plums, and sunflowers), an on-site farm store (selling donuts, pies, cider, jams, gift packs, and baked goods), and a fee-based attractions complex (Apple Cannon, Pony Rides, Hayrides, Steam Train, Corn Maze, Tube Slides, Playground) available primarily through a Fall Weekend Play Pass ($20.95 online/$22.95 at gate).

The business model is multi-stream and event-driven across a June-December operating window. Revenue derives from U-pick container sales, Play Pass wristbands and individual ride tickets ($6 each), birthday party packages ($250 base with add-ons), field trip/group tours, private tent rentals, farm store retail, online FedEx-shipped apple gift packs, and the off-site produce stand. Distribution combines physical on-site and off-site retail with online ticketing (Ticketspice) and e-commerce. Customer acquisition relies on Facebook, Instagram, email newsletter, and word-of-mouth within the Capital District catchment.

Ownership is held by the Bowman family: Kevin and Martha Bowman (who acquired the farm in 2004) operate alongside their three children — Kristal Gessler, Kenny Bowman, and Katie Bowman-Oathout — forming the third generation, with planned succession to a fourth generation. The company has two adjacent subsidiaries (Bowman Carriages and Farmers Wagon) and partnerships with FedEx (shipping), Mannix Marketing (web development), and Booo365 Production (haunted corn maze content). The company accepts WIC and FMNP checks at its produce stand and targets WCAG 2.0 / Section 508 accessibility compliance for its website.

Name

Bowman Orchards

Legal name

Bowman Orchards

Website

https://bowmanorchards.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1–10 employees

Short description

Bowman Orchards is a family-owned agritourism farm in Rexford, New York, operating since 1952 across 98+ acres with U-pick fruit harvesting, a farm store, attractions and rides, birthday parties, field trips, and online gift pack sales serving Capital District families, schools, and event organizers.

Ownership category

akta.pro rank

Product category

Agritourism and Pick-Your-Own Orchard

NAICS

Apple Orchards (111331), Noncitrus Fruit and Tree Nut Farming (11133), Strawberry Farming (111333), Fruit and Tree Nut Combination Farming (111336)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Cider & Orchard Fruit Production (Apples/pears for cider & processing) (AFAGACAJ)

akta.pro secondary industries

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD), Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC)

Keywords

• Pick your own fruit
• Apple orchard operations
• Agritourism attractions
• Farm retail store
• Fruit gift packs

Headquarters

HQ city

Rexford, New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. U-Pick Produce Sales: Customers purchase prepaid picking containers to harvest their own fruits (berries, peaches, apples) directly from the orchard fields. Container sizes determine pricing per person.
2. Attractions and Rides: Fall weekend Play Pass wristbands ($20.95 online/$22.95 at gate) provide unlimited access to all rides and attractions including Apple Cannon, Pony Rides, Hay Rides, Train rides, Corn Maze, slides, and play areas. Individual ride tickets available for $6 each.
3. Birthday Parties and Event Rentals: Barnyard Birthday packages at $250 for up to 10 children with add-ons for tube slides ($125), train rides ($85), and fruit train ($75). Private tent rentals at $250 for four hours with optional sound system ($100).
4. Group Tours and Field Trips: Honeycrisp Tour packages include orchard packinghouse tour, trolley ride, cider, donut, and picking bag. School tours available August-October, minimum 10 people.
5. Farm Store Retail: On-site farm store sells donuts, pies, fresh produce, cider, baking mixes, flowers, kettle corn, jams, chocolates, gift packs, and grass-fed beef. Gift packs shipped via FedEx with separate shipping costs ($24-$68).
6. Off-Site Produce Stand (Farmer's Wagon): Satellite produce stand in Clifton Park selling fresh fruits, vegetables, baked goods, fresh-pressed cider, water, jams, jellies, and kettle corn. Accepts WIC and FMNP checks.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bowman Orchards is a multi-generational family-owned farm operating 98+ acres in Rexford, NY, offering pick-your-own fruits (apples, berries, peaches, cherries, sunflowers, pumpkins) across 65+ acres of dwarf apple trees featuring 63+ varieties. The farm runs an on-site retail store selling cider donuts, pies, jams, and gift packs, alongside seasonal agritourism attractions (Apple Cannon, pony rides, hayrides, fruit train, corn maze, tube slides) and event hosting for birthday parties, field trips, and private gatherings.

Product overview

Bowman Orchards operates a diversified agritourism business featuring a unified core experience built around seasonal u-pick fruit operations across over 98 acres. The product portfolio centers on the You-Pick Experience (apples, berries, peaches, cherries, sunflowers) supplemented by on-site retail through the Farm Store (donuts, pies, cider, jams, gift packs). The company extends its offering through fee-based attraction access including rides (Apple Cannon, Pony Rides, Hayrides, Fruit Train, Express Steam Train), play attractions (Corn Maze, Super Mega Tube Slide, Playground), and seasonal special events (Fall Weekend Play Pass, Haunted Corn Maze, Trick or Treat Corn Maze). Additional revenue streams include Birthday Party Packages, Field Trips and Group Tours, Private Event Tent Rental, the Farmers Wagon off-site produce stand, a Loyalty Program, and Gift Cards/Apple Gift Packs. The You-Pick Experience requires prepaid containers but no general admission fee, while attractions operate on a wristband/ticket model available primarily on weekends September-October and special event days.

Differentiator

Problem solved

Functional benefit

Products and services

• You-Pick Experience Customers harvest fruit directly from the orchard, with container sizes ranging from Half Peck to Full Bushel and pricing varying by fruit type (apples, berries, peaches, cherries, sunflowers, pumpkins). Container options and pricing are published online and at the farm entrance.
• Farm Store On-site retail store selling freshly made cider donuts, fruit pies (apple, cherry, peach, berry, and pumpkin), jams, jellies, salsas, sauces, local honey, and fresh produce from the farm. Customers receive a 10% discount on store items when paying with cash.
• Farm Attractions Seasonal on-site rides and entertainment including the Apple Cannon, pony rides, hayrides, fruit train, tube slides, Jumping Pillow, pedal kart track, and sandbox. Individual rides are priced at $3 each or $6 for a wristband.
• Fall Weekend Play Pass All-inclusive pass for the fall weekend period that grants access to the full slate of farm attractions including rides, entertainment, and the corn maze. Sold online via Ticketspice and at the farm.
• Lights Out Haunted Corn Maze After-dark haunted corn maze experience hosted during the fall season. Tickets are $12 per person with online ticketing through Ticketspice.
• Trick or Treat Corn Maze Family-friendly daytime Trick or Treat event hosted inside the corn maze during the fall season. Tickets are $12 per person with online ticketing through Ticketspice.
• Birthday Party Packages Structured birthday party hosting at the farm with pre-built packages, offered for groups seeking a themed outdoor venue for children's parties.
• Field Trips and Group Tours Educational group visits for schools, daycares, scout troops, and youth organizations, including fruit picking experiences and farm tours booked in advance.
• Private Event Tent Rental Private tent rental for corporate outings, family reunions, and special celebrations, providing a dedicated venue space for groups outside of regular farm operations.
• Farmers Wagon Produce Stand Off-site produce stand located in Clifton Park, NY, selling fresh Bowman Orchards produce outside the main farm location.
• Apple Gift Packs Curated gift pack containing fresh apples and complementary farm products, ordered online and shipped nationwide via FedEx.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Booo365 ProductionminorStrategic or Co-development Partner · 1 October 2026Booo365 Production is a haunted attraction production company that partners with Bowman Orchards to produce the Lights Out: Haunted Corn Maze event. The event takes place October 23-24 and 30-31, featuring a horror narrative about hypnotist Clarence Shillington. Ticket holders consent to their likeness being used by both Bowman Orchards and Booo365 for advertising purposes.
• FedExminorOthersFedEx handles shipping for Bowman Orchards' online gift pack orders. Ground shipping rates range from $24-$68 depending on pack size and destination. Bowman discourages shipping to Arizona, Alaska, and California due to transit time and customs restrictions.
• Mannix Marketing, Inc.minorOthersMannix Marketing, Inc. designed and developed the Bowman Orchards website. Credited in the website footer as the developer of the Apple Orchard Website Design.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smolak Farms: North Andover, MA family farm offering U-Pick apples, berries, and peaches, a farm store with cider donuts, plus a large festival/event calendar (weddings, corporate events). Closely comparable as a Northeast family farm with both U-Pick and a deep attractions/events layer.
• Fishkill Farms: Multi-generational orchard in Hopewell Junction, NY with U-Pick apples, berries, and pumpkins, plus farm store, CSA, and events. Comparable diversified fruit operation with strong agritourism layer in the Hudson Valley.
• Indian Ladder Farms: Family-owned apple orchard in Altamont, NY offering pick-your-own apples, a farm store with cider donuts, and seasonal family attractions. Comparable in geography (NY Capital Region), product mix (U-Pick apples + farm store + events), and family-business operating model.
• Masker Orchards: Warwick, NY apple orchard known for drive-in U-Pick experience, farm store with cider and baked goods, and family-friendly attractions. Closely comparable on U-Pick model, family positioning, and product mix in the Hudson Valley.
• Wilkens Fruit & Fir Farm: Yorktown Heights, NY farm combining U-Pick apples with cut-your-own Christmas trees, farm market, and seasonal events. Comparable Westchester-area family operation spanning U-Pick fruit and multi-season agritourism.
• Wright's Farm: Gardiner, NY family farm offering U-Pick apples, a farm market with cider donuts and pies, and seasonal family activities. Comparable Ulster County family operation with overlapping U-Pick and farm store revenue mix.
• Devoe's Rainbow Orchards: Clintondale, NY apple orchard offering U-Pick apples, peaches, and pears plus a farm market with cider donuts and pies. Comparable as a NY family orchard combining pick-your-own fruit with on-site baked goods and farm store.
• Goold Orchards: Long-running apple orchard in Castleton-on-Hudson, NY with pick-your-own apples, a farm store, and seasonal cider/donut offerings. Directly comparable as a Capital Region family orchard with overlapping U-Pick and bakery revenue streams.
• Apple Dave's Orchards: Warwick, NY apple orchard offering U-Pick apples, a distillery, farm store with cider donuts, and family entertainment. Comparable as a NY orchard layering value-added products and attractions on top of the U-Pick core.
• Hilltop Orchards: Richmond, MA apple orchard with U-Pick apples, a farm winery/cidery, farm store, and seasonal events. Comparable as a Northeast family orchard that has added value-added beverage and agritourism lines alongside U-Pick.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BowmanOrchards
• Instagraminstagram.com/bowman_orchards
• LinkedInlinkedin.com/company/bowman-orchards

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bowman Orchards