Wilkens Farm

What Wilkens Farm does

Wilkens Fruit & Fir Farm, operating as Wilkens Farm, is a family-owned agritourism farm founded in 1916 in Yorktown Heights, New York, approximately one hour north of New York City. The farm spans roughly 180 acres of mature orchards and is operated by the third and fourth generations of the Wilkens family, led by Barbie Wilkens Pratt and Randy Pratt. Its core offering is direct-to-consumer pick-your-own experiences across nearly 40 varieties of apples, peaches, nectarines, and pumpkins, complemented by Choose-n-Cut Fraser Fir Christmas trees each holiday season.

The business operates an integrated on-site retail and hospitality complex that includes three farm markets (the Bakery, the Apple Farm Market, and the Country Market), the Ice Cream Corner Shoppe, the White Hill Vineyard winery and tasting room, a seasonal corn maze, group reservations for schools and scouts, and photo session and event rentals. Production is grounded in Integrated Pest Management practices and on-premises UV-treated apple cider processing approved by the New York State Health Department; the estate winery produces Riesling, Cayuga White, Chambourcin, Geneva Red, Cabernet Franc, and a hard apple cider brand called Farmers' Daughter.

The revenue model is entirely transactional and direct-to-consumer, with no third-party distribution or wholesale channels. Income is generated through unit-priced pick-your-own produce (e.g., $30 per peck bag, $45 per half-bushel bag), bakery and market retail sales, wine and hard cider tasting room sales, $40 Christmas tree reservations, $250 photo session site fees, and group admission arrangements. The farm operates Wednesday through Monday from late August through mid-December and markets primarily through its website, email newsletter, and Facebook/Instagram accounts. No external funding, private equity involvement, or publicly disclosed revenue figures are associated with the operation.

Name

Wilkens Farm

Legal name

Wilkens Fruit & Fir Farm

Website

https://wilkensfarm.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

11–50 employees

Short description

Wilkens Fruit & Fir Farm is a family-owned, fourth-generation pick-your-own agritourism farm in Yorktown Heights, NY, offering apples, peaches, pumpkins, Christmas trees, bakery goods, and an estate winery to New York metropolitan area visitors.

Ownership category

akta.pro rank

Product category

Agritourism Farm and Orchard

NAICS

Fruit and Tree Nut Farming (1113), Apple Orchards (111331), Forest Nurseries and Gathering of Forest Products (113210), Fruit and Tree Nut Combination Farming (111336)

SIC

Agricultural Production-Crops (100), Forestry (800), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Cider & Orchard Fruit Production (Apples/pears for cider & processing) (AFAGACAJ)

akta.pro secondary industry

Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC)

Keywords

• Pick-your-own produce
• Choose-and-cut christmas trees
• Farm winery operations
• Fresh baked goods
• Agritourism experiences

Headquarters

HQ city

Yorktown Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Pick-Your-Own Produce Sales: Visitors pay for produce they pick themselves including apples, peaches, pumpkins. Minimum purchase requirements apply for orchard entry. Revenue is transaction-based based on weight/quantity of produce picked.
2. Farm Markets & Bakery: Three on-farm retail locations sell pre-picked produce, fresh-baked goods including famous apple cider donuts, pies, cookies, strudel sticks, brownies, candy, snacks, and beverages. The Country Market upstairs sells country-themed gifts and local crafts.
3. Ice Cream Corner Shoppe: Soft serve ice cream shop offering chocolate, vanilla, or twist ice cream, plus specialty items like Apple Cider Donut Sundae and Apple Cider Float. Open on weekends and school holidays.
4. White Hill Vineyard Wine Sales: Winery producing wines from grapes grown on-site including Riesling, Cayuga White, Chambourcin, Geneva Red, and Cabernet Franc. Tasting room opens on weekends. Also produces hard apple cider called 'Farmers' Daughter.'
5. Christmas Tree Sales: Choose-n-Cut and pre-cut Fraser Fir Christmas trees sold during holiday season. Reservations required for opening weekend (Saturday and Sunday after Thanksgiving) at $40 per tree (credit towards purchase). Tree cutting assistance provided.
6. Event Hosting & Photo Sessions: Wedding and large party events hosted on farm property. Photo sessions by reservation on weekdays in November for $250 site fee for 2 hours. Group reservations available for schools and scouts.
7. Corn Maze: Corn maze open on weekends and holidays. Tickets purchased in Farm Market, Bakery, or Pick-Your-Own Pavilion.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Wilkens Fruit & Fir Farm is a family-owned agritourism farm that grows and sells seasonal fruits (apples, peaches, pumpkins), operates a Choose-n-Cut Christmas tree plantation, runs an on-site winery (White Hill Vineyard), and operates three retail outlets including a bakery, farm market, and country gift shop. The farm invites visitors to harvest produce directly from orchards, purchase freshly baked goods and pressed apple cider, and experience seasonal attractions such as a corn maze and ice cream shop.

Product overview

Wilkens Fruit & Fir Farm is a family-owned Pick-Your-Own and Choose-n-Cut agritourism farm founded in 1916, celebrating its 110th anniversary in 2026. The farm operates as a diversified agricultural business offering distinct seasonal product lines: Pick-Your-Own operations for Apples (starting September), Peaches (late August), and Pumpkins (October); Choose-n-Cut Christmas Trees (starting Thanksgiving); and three retail outlets including the Bakery (famous apple cider donuts and fresh pies), Apple Farm Market (apples, cider, preserves, and produce), and Country Market (gifts and crafts). The White Hill Vineyard Winery, opened in 2016, produces estate wines from five grape varieties. Additional attractions include a Corn Maze, Ice Cream Corner Shoppe, and venue rentals for weddings, events, and photo sessions. The farm operates Wednesdays through Mondays, closed Tuesdays, from late August through mid-December.

Differentiator

Problem solved

Functional benefit

Brands

• White Hill Vineyard: Winery operated by Wilkens Farm, producing wines from grapes grown in their vineyard. Opened in October 2016. Located at the farm and features a tasting room.

Products and services

• Pick-Your-Own Apples Seasonal pick-your-own apple experience where visitors harvest nearly 40 apple varieties directly from orchards; 2026 season begins September 5th with minimum purchase requirements applying for orchard entry.
• Pick-Your-Own Peaches Seasonal pick-your-own peaches and nectarines starting late August at the farm's orchards.
• Pick-Your-Own Pumpkins Seasonal pick-your-own pumpkin patch open from 10AM to 4:30PM Wednesdays through Mondays in October; no reservations or parking/admission fees required.
• Choose-n-Cut Christmas Trees Choose-and-cut Fraser Fir Christmas trees available starting the Saturday after Thanksgiving; pre-cut Fraser Firs also available; reservations required for opening weekend.
• Farm Bakery On-farm bakery offering fresh baked pies (apple and fruit varieties), famous apple cider donuts (including chocolate flavor), cookies, strudel sticks, brownies, muffins, candy, fudge, brittle, and seasonal cakes.
• Apple Farm Market Retail market selling nearly 40 varieties of apples, peaches, plums, pears, and nectarines; fresh-pressed unfiltered apple cider (UV treated); dried fruits, nuts, granola, jams, jellies, honey, maple syrup, and preserves.
• White Hill Vineyard Winery On-site winery producing wines from estate-grown grapes including Riesling, Cayuga White, Chambourcin, Geneva Red, and Cabernet Franc; tasting room open weekends.
• Corn Maze Seasonal corn maze attraction open Fridays, Saturdays, Sundays and holidays from 10am-5pm beginning late August; tickets purchased in Farm Market, Bakery, or Pick-Your-Own Pavilion.
• Ice Cream Corner Shoppe Soft serve ice cream shop offering chocolate, vanilla, or twist ice cream, plus specialty sundaes including Apple Cider Donut Sundae and Apple Cider Float; open weekends and school holidays.
• Country Market Country-themed gift shop located upstairs in the Red Barn offering local crafts, Christmas ornaments, teacher gifts, gift baskets, scarecrows, apple kitchen products, and custom souvenir shirts, tote bags, and caps.
• Fresh Apple Cider Fresh-pressed unfiltered apple cider made on premises, UV treated for safety and approved by NYS Health Department; available in gallons and half gallons seasonally from mid-September.
• Hard Apple Cider (Farmers' Daughter) Hard apple cider brand named 'Farmers' Daughter' produced on-site through pressing and fermenting.
• Group Reservations Group picking experiences available for groups of 15+ persons on Wednesdays and Fridays during harvest season; includes schools, scouts, church groups and other organizations.
• Photo Sessions Professional and family photo shoot sessions available by reservation only on weekdays in November; two-hour time slot for $250 site fee; photographer must provide proof of certificate of insurance.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Masker Orchards: Historic Warwick, NY PYO apple orchard with farm market, bakery, and seasonal events. Highly comparable to Wilkens as a Hudson Valley heritage pick-your-own apple destination.
• Harbes Family Farm: Long Island and Hudson Valley family farm operator running PYO apples, pumpkins, corn maze, bakery, and large-scale seasonal events. Comparable as a multi-site family-run agritourism operator with overlapping attractions.
• Fishkill Farms: Family-owned pick-your-own orchard and farm market in the Hudson Valley (East Fishkill, NY) offering apples, berries, pumpkins, and a cidery/tasting room with on-farm events. Highly comparable to Wilkens in geography, customer base, and diversified agritourism model.
• Lawrence Farms Orchards: Family-run Newburgh, NY PYO orchard offering apples, peaches, pumpkins, and a farm market with seasonal activities. Comparable small-footprint pick-your-own operator targeting NY metro day-trippers.
• Barton Orchards: Hudson Valley (Poughquag, NY) family farm offering PYO apples, pumpkins, a farm market, bakery, ice cream, taproom, corn maze, and event hosting. Closely comparable multi-revenue agritourism model targeting the same NYC metro demographic.
• Stuart's Farm: Multi-generational family PYO orchard in Granite Springs, NY offering apples, peaches, pumpkins, and a farm stand. Closely comparable generational family-farm pick-your-own model in Westchester/Putnam.
• Indian Ladder Farms: Family-owned PYO orchard in Altamont, NY (near Albany) with farm market, bakery, cidery, and on-farm events. Comparable diversified apple-orchard agritourism business model.
• Terhune Orchards: Family-owned PYO orchard and farm market in Princeton, NJ with bakery, winery, and seasonal events. Comparable diversified agritourism model serving a major Northeast metro.
• Dr. Davies Farm: Family-run PYO orchard in Congers, NY (Rockland County) with apples, pumpkins, and farm stand. Comparable small-scale Hudson Valley pick-your-own serving the NYC metro area.
• Samascott Orchards: Multi-generational family farm in Kinderhook, NY offering PYO apples, peaches, pumpkins, and on-farm retail. Comparable diversified fruit and agritourism operator with similar seasonality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WilkensFarm
• Facebookfacebook.com/wilkensfarm
• Instagraminstagram.com/WilkensFarm
• LinkedInlinkedin.com/company/wilkens-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilkens Farm