Alice Milliat Foundation

What Alice Milliat Foundation does

Alice Milliat Foundation is a Paris-based non-profit association (association loi 1901) founded in 2015 to advance gender equality in and through sport. It operates three strategic axes: increasing the visibility and media coverage of women's sports, feminizing the full range of jobs and functions in sport, and encouraging egalitarian and safe sporting practice. The foundation carries the legacy of Alice Milliat, founder of the International Women's Sports Federation in 1922 and organizer of the first Women's World Games.

Its portfolio is organized around signature programs and recurring events rather than proprietary technology. Programs include the Festival Les Sportives en Lumière (the first European documentary film festival on women's sport), the Trophées Alice Milliat (annual awards across five categories launched in 2021), the Challenge Alice Milliat (an annual connected race run with adidas and Intersport since 2016), the Queens Rugby 7 Festival (first European festival dedicated to amateur women's rugby 7), the SafeSport Area (training and prevention against sexist and sexual violence in sport), and 15 EU co-financed European projects on leadership, coaching, and education. The PRAM (Pôle Ressources Alice Milliat) operates as an in-house research and expertise center producing pedagogical resources, conferences, and training.

The foundation has no technology stack or proprietary software platform; its core "deliverables" are events, research outputs, and awareness campaigns. It monetizes through a diversified non-profit revenue mix — individual donations collected via HelloAsso at €10–€100 tiers (plus recurring monthly), corporate sponsorships (Adidas, Intersport, Palatine), and institutional grants from the French Ministry of Sports, CNOSF, ANS, Ville de Paris, and Erasmus+. It serves a multi-stakeholder audience: female athletes and women practicing sport, sports federations and ecosystem actors, schools and youth, and media partners — operating primarily in France with a secondary European footprint through 60+ partner organizations.

Name

Alice Milliat Foundation

Legal name

Alice Milliat Foundation

Website

https://alicemilliat.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Alice Milliat Foundation is a Paris-based non-profit founded in 2015 that advances gender equality in and through sport through flagship events (Challenge Alice Milliat, Festival Les Sportives en Lumière, Trophées Alice Milliat, Queens Rugby 7 Festival), European projects, and a research center (PRAM), funded by donations, corporate sponsorships, and institutional grants.

Ownership category

akta.pro rank

Product category

Nonprofit sports advocacy and gender equality programs

NAICS

Social Advocacy Organizations (8133), Civic and Social Organizations (8134), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Gender Equality & Women’s Empowerment (BPAGABAF), Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

Keywords

• Women's sports advocacy
• Gender equality programs
• Sports nonprofit foundation
• Women in sports initiatives
• Athletic gender equality

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Individual donations through HelloAsso platform at various tiers (€10, €20, €50, €100) supporting the organization's programs and initiatives for gender equality in sports.
2. Corporate Partnerships: Partnerships with private companies (Adidas, Intersport, Palatine) for event sponsorship and program support, including the annual Challenge Alice Milliat.
3. Institutional Funding: Support from government bodies and sports organizations including Ministry of Sports, CNOSF, Agence Nationale du Sport, and European funding through Erasmus+.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Alice Milliat Foundation is a French non-profit association (loi 1901) that organizes advocacy programs, festivals, awards, European cooperation projects, and educational initiatives to advance gender equality in and through sports. Its core deliverables include the Festival Les Sportives en Lumière (documentary film festival), Trophées Alice Milliat (annual awards), European projects on women's leadership and coaching in sport, the PRAM expertise and resource center, the Challenge Alice Milliat connected race, the Queens Rugby 7 Festival, and the SafeSport Area prevention program.

Product overview

Alice Milliat Foundation is a non-profit organization (association loi 1901) created in 2015, not a technology company. It operates as a single unified organization offering multiple programs and events focused on gender equality in sports. Its portfolio includes: Festival Les Sportives en Lumière (documentary film festival), Trophées Alice Milliat (annual awards), European Projects (cooperation initiatives), PRAM (research and expertise center), Queens Rugby 7 Festival, Challenge Alice Milliat (running event), and SafeSport Area (prevention programs). These programs are interconnected through three strategic axes: making women's sports visible, feminizing sports professions, and encouraging equal and safe sports practice.

Differentiator

Problem solved

Functional benefit

Brands

• Festival Les Sportives en Lumière: The first European festival dedicated to documentary films on women's sport, supported by ANS, Palatine, CNOSF, and in partnership with L'Équipe.
• Trophées Alice Milliat
• Challenge Alice Milliat
• Queens Rugby 7 Festival
• PRAM - Pôle Ressources Alice Milliat

Products and services

• Festival Les Sportives en Lumière The first European documentary film festival on women's sports, targeting the general public, sports professionals, media and federations in France. Each edition features three days of documentary screenings, round tables and public discussions, in partnership with L'Équipe and with support from the ANS, Palatine and CNOSF.
• Trophées Alice Milliat Annual awards ceremony recognizing actors and actresses of women's sport in France across five trophies: Association of the Year, Media of the Year (with SportMarket for Society), Partner of the Year (with Sporsora), Personality of the Year (with Sport & Citoyenneté), and Sportswoman of the Year (with auféminin). The awards also serve as a networking event for the women's sports ecosystem.
• Challenge Alice Milliat Annual connected race organized since 2016 in collaboration with adidas and Intersport to promote women's place in sport. Kilometers run by participants generate funds for structures that promote women in sports; the 10th edition launched at the adidas Arena.
• European Projects European projects co-financed by the European Union (Erasmus+) and led with European partners since 2016 to advance women's leadership, coaching and education in and through sport. To date the foundation has completed 15 European projects in cooperation with more than 60 organizations.
• PRAM – Pôle Ressources Alice Milliat In-house expertise and advisory center that produces, analyses, gathers, shares and promotes knowledge on equality and women's rights in and through sport. The PRAM conducts research, runs thematic monitoring, creates pedagogical resources, and organizes conferences, ciné-débates and training on discriminations and sexist/sexual violence in sport for institutions and partner organizations.
• Queens Rugby 7 Festival First European festival dedicated to amateur women's rugby sevens at federal, university and cadet levels, combining the sports competition with health awareness (including endometriosis) and inclusion objectives.
• SafeSport Area Awareness and training program aimed at sensitizing and training sports actors to prevent discrimination, sexist violence and sexual violence in sports. Activities include awareness sessions and training delivered to sports stakeholders, federations and educational audiences.

Quantifiable outcome

• 26,000 participants engaged through Challenge Alice Milliat
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record, tiered core and minor.

• AdidascoreGTM or Marketing PartnerCorporate partner for the annual Challenge Alice Milliat connected race since 2016 and sponsor of the 10th edition launch event at adidas Arena in September 2025. Also partner for adidas 10K Paris 2025 where the foundation was a patron.
• IntersportcoreGTM or Marketing PartnerCorporate partner collaborating on the annual Challenge Alice Milliat, a connected race promoting women's place in sports since 2016.
• PalatineminorGTM or Marketing PartnerPrivate partner supporting the Les Sportives en Lumière festival.
• CNOSF (Comité National Olympique et Sportif Français)coreStrategic or Co-development PartnerAlice Milliat Foundation is an associate member of CNOSF. The committee supports the Trophées Alice Milliat and Les Sportives en Lumière festival. The foundation operates in the legacy of Alice Milliat who was instrumental in women's entry to the Olympics.
• Agence Nationale du Sport (ANS)coreGTM or Marketing PartnerNational sports agency supporting the Les Sportives en Lumière festival as a key institutional partner.
• L'ÉquipecoreStrategic or Co-development PartnerStrategic media partner for the Les Sportives en Lumière festival, providing media coverage and promotion for the first European festival dedicated to documentary films on women's sports.
• Ministère des Sports, de la Jeunesse et de la Vie associativecoreGTM or Marketing PartnerFrench Ministry of Sports providing institutional support to the foundation's initiatives for gender equality in sports.
• SportMarket for SocietyminorGTM or Marketing PartnerStrategic partner for the Trophée du média de l'année award category.
• SporsoraminorGTM or Marketing PartnerStrategic partner for the Trophée du partenaire du sport de l'année award category.
• Sport & CitoyennetéminorGTM or Marketing PartnerStrategic partner for the Trophée de la personnalité de l'année award category.
• aufémininminorGTM or Marketing PartnerStrategic partner for the Trophée de la sportive de l'année award category.
• A.S.O (Amaury Sport Organisation)minorStrategic or Co-development PartnerStrategic partner, likely related to major sporting events presence including Tour de France Femmes avec Zwift.
• TBWAminorStrategic or Co-development PartnerStrategic partner, likely providing creative and marketing communications support.
• Koredge for SocietyminorImplementation/ SI/ Consulting PartnerWebsite development and digital partner responsible for the foundation's website creation.
• Fédération Française de BasketballminorStrategic or Co-development PartnerSports federation partner within the institutional partner network.
• Fédération Française d'AvironminorStrategic or Co-development PartnerSports federation partner within the institutional partner network.
• Fédération Française de CyclismeminorStrategic or Co-development PartnerSports federation partner within the institutional partner network.
• UNSS (Union Nationale du Sport Scolaire)minorStrategic or Co-development PartnerSchool sports federation partner for educational initiatives reaching 100,000 students.
• UfolepminorStrategic or Co-development PartnerSports federation partner within the institutional partner network.
• FSGT (Fédération Sportive et Gymnique du Travail)minorStrategic or Co-development PartnerSports federation partner within the institutional partner network.
• France ParalympiqueminorStrategic or Co-development PartnerPara-sports organization partner within the institutional partner network.
• Play InternationalminorStrategic or Co-development PartnerStrategic partner organization working on sports and international development.
• ANESTAPSminorStrategic or Co-development PartnerStrategic partner organization within the sports ecosystem.
• Ville de ParisminorGTM or Marketing PartnerCity of Paris as institutional partner supporting the foundation's initiatives.
• Région Académique Île-de-FranceminorGTM or Marketing PartnerRegional academic authority supporting educational initiatives in the Île-de-France region.
• CREPSminorStrategic or Co-development PartnerSports and youth training center partner within the institutional network.
• Service CiviqueminorStrategic or Co-development PartnerFrench civic service program partner for volunteer engagement.
• EPASminorStrategic or Co-development PartnerEuropean partner organization within the institutional network.
• Leroy TremblotminorStrategic or Co-development PartnerStrategic partner within the partner network, associated with Trophées Alice Milliat.
• L.Vis LyonminorStrategic or Co-development PartnerStrategic partner organization from Lyon.
• Sport en FranceminorStrategic or Co-development PartnerStrategic media partner in the sports ecosystem.
• Association Raisins Amis AmazingminorStrategic or Co-development PartnerPartner organization within the strategic partner network.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Women Win: International non-profit using sport to advance gender equity for girls and women, sharing Alice Milliat's focus on sport-as-a-tool-for-equity and operating global programs.
• Canadian Women & Sport: National non-profit advancing gender equity in Canadian sport via research, leadership programs, and advocacy — directly comparable in mission and operating model to Alice Milliat Foundation.
• Women's Sports Foundation: Founded by Billie Jean King, the US Women's Sports Foundation is the most established direct counterpart advancing equity in sport through research, advocacy, and programming.
• Women in Sport: UK charity dedicated to increasing women's participation in sport and challenging gender inequality, with a research, advocacy, and policy profile closely parallel to Alice Milliat Foundation.
• Play International: French-headquartered NGO using sport for development and social inclusion, listed as a strategic partner of Alice Milliat Foundation and operating overlapping European project portfolios.
• International Working Group on Women and Sport: Global network coordinating the women-in-sport movement via world conferences and advocacy — comparable peer ecosystem for cross-border gender-equity-in-sport collaboration.

Broad incumbents

• ONU Femmes France: French arm of UN Women driving gender equality, including via sport programming; broader mandate but a relevant peer for funding and policy influence in France.
• Right To Play: Large international NGO using sport to protect and empower children, including girls; broader remit and global footprint but overlapping in sport-for-equity programmatic logic.

Others

• Sporsora: French network of sport-business actors and sponsors — listed as a Trophées partner — relevant peer for accessing the corporate sponsorship ecosystem that funds Alice Milliat's events.

Regional players

• Sport & Citoyenneté: French think-tank linking sport and citizenship, listed as a Trophées Alice Milliat partner — overlapping French sport-and-society ecosystem and policy-influence space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alicemilliat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Alice Milliat Foundation