100 Détours

What 100 Détours does

100 Détours is a French craft manufacturer founded in 2015 that upcycles reclaimed wood from discarded exterior window and door frames into urban furniture, garden furniture, interior fittings, and micro-architecture. The company sources tropical and temperate hardwoods (oak, chestnut, Sipo, Bossé, Moabi, Sapelli) from demolition streams — addressing an estimated 6 million window frames discarded annually in France — and applies five proprietary construction techniques (lamellé-collé, massifs, entretoises, lattis, cadres) to convert the reclaimed material into structurally rated furniture suitable for indoor (Class 1–2) and outdoor (Class 3–4) use. The product portfolio spans 30+ catalog items ranging from €186 stools to €31,481 large urban platforms, plus fully bespoke commissions for architectural and public-space projects.

The company serves three primary customer segments: municipalities and public-sector bodies (Saint-Ouen-sur-Seine, Challans, Niort, Les Sables-d'Olonne, SAMOA) procuring durable outdoor and public-space furniture; architecture and landscape firms (D&A, Atelier Georges, RAAM, NUNC) that specify 100 Détours products within larger project mandates; and private corporates (L'Oréal, Wesco, Altarea/NIDA) plus individual consumers purchasing catalog items. Distribution is direct-to-client via project tender processes and the company website, with no third-party retail. Several product lines carry Article 58 AGEC (Anti-Waste for Circular Economy) law eligibility, providing a regulatory advantage for public procurement.

The business operates from a single workshop in La Chapelle Saint-Etienne (Nouvelle-Aquitaine) with a 6-person team, supplemented in 2025 by a satellite office in Lyon Métropole. Supply chain partners include ESIAM for additional reclaimed timber, Comebo for powder-coated metalwork, and Vivier Structure Bois for structural engineering. The company is privately held, founder-led, and bootstrapped, with no external investment or parent entity disclosed. Revenue derives from one-time project sales (municipal contracts and catalog purchases) at publicly listed or quote-based pricing.

Name

100 Détours

Legal name

100 Détours

Website

https://100detours.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

100 Détours is a French craft manufacturer that upcycles reclaimed wood from discarded window and door frames into urban furniture, garden furniture, interior fittings, and micro-architecture, serving French municipalities, architecture firms, and private clients with AGEC-compliant sustainable products.

Ownership category

akta.pro rank

Product category

Reclaimed Wood Urban Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (33721), Household and Institutional Furniture Manufacturing (33712), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Public Bldg & Related Furniture (2531), Office Furniture (2520)

akta.pro primary industry

Refurbished/Upcycled Home Furnishings Retail (CRAIANAN)

akta.pro secondary industries

Flat-Pack & Modular Furniture Assembly (IKEA, Wayfair, etc.) (HSAGAHAA), Gazebo, Pavilion & Shade Structure Installation/Repair (HSAIAJAH)

Keywords

• Reclaimed wood furniture
• Urban furniture manufacturing
• Wood upcycling services
• Custom furniture design
• Public space amenities

Headquarters

HQ city

La Chapelle Saint-Etienne

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Furniture and amenity product sales: 100 Détours designs, manufactures, and sells a catalog of urban furniture, outdoor amenities, and interior fittings. Products range from standard catalog items (benches, tables, picnic sets) to fully bespoke commissions. Pricing is either publicly listed for catalog items or quote-based for custom projects. Revenue is earned through direct project contracts (municipal/public sector) and catalog sales (private sector/individuals).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

100 Détours designs, manufactures, and sells furniture and urban amenities made from reclaimed wood sourced from discarded exterior window and door frames. The product portfolio spans urban furniture (benches, picnic tables, platforms, bike shelters, waste bins), garden/outdoor furniture (tables, benches, stools, lounge sets, storage boxes), interior fittings (meeting tables, counters, exhibition panels, glazed frames), and micro-architecture (reading tipis, covered picnic areas). The company sells standardized catalog items at public prices and produces fully bespoke (sur-mesure) commissions for municipalities, landscape architects, and architecture firms across France.

Product overview

100 Détours is a French upcycling company specializing in transforming reclaimed wood from old exterior windows into urban furniture, garden furniture, interior fixtures, and micro-architecture. The product portfolio includes five main construction techniques (Massif/solid, Entretoisé/spaced, Lattis/slat, Cadres/frame, and Lamellé-collé/laminated) applied across product categories: urban furniture (benches, platforms, bike shelters, picnic tables), garden/outdoor furniture (tables, benches, stools, storage boxes), interior fittings (meeting tables, counters, exhibition panels, glazed frames), and micro-architecture (reading tipis, covered picnic areas). The company operates on a made-to-order and catalog model, with products ranging from standard catalog items like the LBa02 garden bench and EPl01 group platform to custom projects for municipalities, landscape architects, and interior designers. All products are eligible for Article 58 of the French AGEC law concerning reuse of construction materials.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• EPl01 platform: 336 wood pieces from reclaimed windows per unit; EPl02 platform: 597 wood pieces per unit.
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• ESIAMcoreStrategic or Co-development Partner · 1 January 2024ESIAM (formerly known as a wood recovery and dismantling partner) supplies reclaimed structural timber from roof dismantling, complementing 100 Détours' window-frame supply with additional wood sources. The ESIAM partnership is described as 'une synergie vertueuse' (a virtuous synergy) — a core supply chain relationship for the company.
• ComebocoreStrategic or Co-development PartnerMetal partner Comebo manufactures steel feet, brackets, and structural supports for 100 Détours furniture. The company is described as a 'partenaire historique' (longstanding partner). Piétements (metal feet) are thermolacquered (powder-coated) to order and are a consistent component across the product range.
• Valorisons 53minorStrategic or Co-development PartnerPartner for reclaimed wood supply (seat and bench wood component sourcing) in the Saint-Ouen Docks project. Provides wood from reclaimed sources separate from the window frame supply.
• SAMOA (Société d'Architecture Mixte pour l'Opéra et l'Île de Nantes)coreStrategic or Co-development PartnerSAMOA is the urban development manager (aménageur) for Île de Nantes. They commissioned 100 Détours to fit out the Café des Marchandises in the 5 Ponts building as a community and exhibition space. SAMOA also provided reclaimed plywood and materials from their former Hangar 32 exhibition, which 100 Détours incorporated into the fit-out.
• Le Bon BoulotcoreStrategic or Co-development PartnerAssociation co-managing Café des Marchandises alongside SAMOA. Le Bon Boulot operates the bar, friperie, and object library within the space designed and fitted by 100 Détours.
• D&A (Devillers et Associés)coreStrategic or Co-development PartnerLandscape architecture firm serving as project manager for the Saint-Ouen Docks public space project. D&A acted as the landscape designer and lead coordinator, directly commissioning 100 Détours for all furniture across three parks within the ecoquartier.
• Séquano AménagementminorStrategic or Co-development PartnerDelegated project owner (maîtrise d'ouvrage déléguée) for the Saint-Ouen Docks urban redevelopment since 2007. Mandated 100 Détours indirectly through the overall project.
• DUBRAC TPminorChannel Partner/ Reseller/ DistributorExterior works and furniture installation company on the Saint-Ouen Docks project. Currently working on Sector 6 of the urban project with 100 Détours for future furniture installations.
• Atelier Georges (paysagistes)coreStrategic or Co-development PartnerLandscape architecture firm that co-developed the MBa04 outdoor bench and table for Challans city center. Ongoing relationship for outdoor furniture specification and joint product development.
• RAAM ArchitecturecoreStrategic or Co-development PartnerArchitecture firm with multiple successive projects with 100 Détours: Bercy Lumière atrium fit-out, Wesco kiosk, exhibition panels, and luminaires. RAAM commissions bespoke 100 Détours pieces and provides design drawings that 100 Détours engineers and manufactures.
• NUNC ArchitectesminorStrategic or Co-development PartnerParis architecture firm that commissioned the first reclaimed-wood glazed frames (CFe01) in France — a pioneering technical collaboration to create structural, multi-species laminated window frames for the firm's own office in Montrouge.
• Barré-BouilletminorImplementation/ SI/ Consulting PartnerCarpentry workshop that worked with 100 Détours on the Bercy Lumière atrium project, assembling and coordinating modules for curved bench installations designed by RAAM and manufactured by 100 Détours.
• IDM Design (Stéphane Choquet)minorStrategic or Co-development PartnerIndustrial designer who created the original design for the AMa02 Tipi de lecture, developed and manufactured by 100 Détours for the médiathèque du lac in Châtellerault.
• Pastille 51minorStrategic or Co-development PartnerSpecialist café and restaurant fitting agency that commissioned 100 Détours for custom table tops and standing-height tabletops for La Loge Café in Angers, involving prototype development and brand-specific customization (logo branding with hot iron marking).
• TV7minorGTM or Marketing PartnerRegional television channel that produced a report on 100 Détours' activities in Nouvelle-Aquitaine, providing earned media coverage.
• TV Bâti-JournalminorGTM or Marketing PartnerTrade media outlet that interviewed 100 Détours at the Carrefour International du Bois 2022 trade fair.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TOLIX: Iconic French metal furniture maker (A Chair, T37) with a contract/urban furniture line targeting hospitality, public spaces, and interior fit-outs. Comparable on the contract furniture dimension and French manufacturing heritage.
• RE-WOOD: French company producing furniture and construction elements from reclaimed wood, including exterior woodwork, decking, and outdoor amenities. Closest peer in terms of upcycling method and reclaimed hardwood feedstock.
• Sineu Graff: French urban furniture manufacturer specializing in public spaces, street furniture, and collective spaces. Comparable in serving municipalities and architects for large-scale public tenders, though traditionally using new materials.
• Vlaemynck: French outdoor furniture specialist serving parks, terraces, beaches, and public spaces. Overlaps with 100 Détours on picnic tables, benches, and urban amenities sold through municipal and private channels.
• Area (Urban Furniture): French urban furniture brand offering benches, bins, planters, and shelters for municipalities and public spaces. Comparable GTM through direct project sales to cities and landscape architects.
• Fermob: Major French outdoor and urban furniture manufacturer with deep penetration in municipal and hospitality contracts. Directly comparable target customer base and product categories (benches, tables, loungers), though Fermob uses new metal rather than reclaimed wood.

Broad incumbents

• Tikamoon: Larger French sustainable home furniture brand using solid wood (much of it FSC-certified) with a direct-to-consumer catalog model. Comparable on the natural wood / sustainable story and catalog-based pricing.
• Saint-Gobain: Global building materials and sustainable construction solutions incumbent with growing activity in circular economy and reclaimed construction materials. Relevant as a potential integrator or competitor in the AGEC-driven reclaimed materials procurement market.

Emerging players

• Mater Design: Danish sustainable furniture brand using reclaimed wood and eco-certified materials for contract and residential furniture. Comparable sustainability narrative and design-led positioning, though broader product scope.
• Ateliers Ughetti: French artisan workshop specializing in reclaimed wood furniture and architectural elements. Comparable artisanal upcycling model and French design sensibility, with overlap in custom urban and interior fittings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/100-detours

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 100 Détours