What TV7 does

TV7 is a Bulgarian online news media platform headquartered in Sofia, Bulgaria, founded in 2005. The company operates the digital news portal tv7.bg, providing coverage across multiple categories including Bulgarian national and regional news, world news, economy, technology, lifestyle, sports, politics, incidents, and conflicts. The platform serves a general Bulgarian-speaking audience through a direct-to-consumer web model, supplemented by a daily morning broadcast 'Good Morning Bulgaria' (Добро утро, България!) and utility features such as currency exchange rates sourced from the Bulgarian National Bank.

The platform is built on a standard web-based content management system for news publishing and distribution. No proprietary technology, mobile applications, public APIs, or developer integrations are disclosed. Content is distributed exclusively through tv7.bg, with social sharing buttons as the only secondary distribution mechanism.

TV7 generates revenue almost exclusively through advertising placements and PR publication services offered to brands and partners seeking access to its audience. Pricing for advertising and content services is not publicly disclosed. With 101-250 employees and no disclosed funding rounds, ownership structure, or investor backing, TV7 appears to operate as an independently held digital publisher serving the Bulgarian market.

Name

TV7

Legal name

TV7

Website

https://tv7.bg

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

TV7 is a Bulgarian online news media platform headquartered in Sofia, operating the tv7.bg portal to deliver news, analysis, and lifestyle content to Bulgarian-speaking consumers, monetized through advertising.

Ownership category

akta.pro rank

Product category

Online News Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Online news media
• News publishing
• Digital journalism
• News portal
• Online media

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Advertising: TV7 generates revenue through advertising placements on its website, offering multiple ad formats to help brands strengthen their presence. The platform also provides PR publication options for partners seeking to share news with the audience.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

TV7 (operating under the trade name NEWS7) runs a Bulgarian-language online news portal at tv7.bg that publishes articles and live coverage across categories including Bulgaria, World, Economy, Technology, Lifestyle, Sports, Politics, Incidents, and Regional news. In addition to written journalism, the platform produces the "Good Morning Bulgaria" morning show and provides a currency exchange rates service to its audience.

Product overview

TV7 is a Bulgarian online news media platform offering a comprehensive news portal with multiple content categories (Bulgaria, World, Economy, Technology, Lifestyle, Sports, Politics, Incidents, Regional news). The platform provides a daily morning show called 'Добро утро, България!' and a currency exchange rates service displaying daily rates from the Bulgarian National Bank. The offering consists of a unified news platform with integrated supplementary features rather than a modular SaaS product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• TV7 News Portal (tv7.bg / NEWS7) Bulgarian-language online news portal publishing articles and live coverage across general-interest categories for Bulgarian-speaking consumers; operated under the trade name NEWS7.
• Good Morning Bulgaria Daily morning video news show produced by TV7 and streamed online, providing Bulgarian viewers with a video news and lifestyle briefing.
• Currency Exchange Rates Service Online utility published on tv7.bg that displays currency exchange rate information for Bulgarian consumers checking the site alongside the news.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights3 records

Direct peers

• OFFNews: Bulgarian online news portal focused on investigative and current-affairs coverage. Comparable to TV7 in target audience, language, and digital ad-supported monetization.
• Mediapool: Independent Bulgarian online news outlet covering politics, economy, and current affairs. Directly comparable to TV7 as a Bulgarian-language digital newsroom competing for the same readers and digital ad budgets.
• ClubZ: Bulgarian online news magazine covering politics, society, and lifestyle. Directly comparable to TV7 as a mid-size independent digital news outlet targeting Bulgarian readers.
• Dir.bg: Long-running Bulgarian news and information portal covering multiple beats. Comparable to TV7 in horizontal news coverage and digital audience monetization.
• 24 Chasa (24 часа): Major Bulgarian news publisher with a digital-first presence. Competes directly with TV7 across news categories and Bulgarian digital advertising inventory.
• Dnevnik: One of Bulgaria's leading online daily news sites with multi-vertical coverage. Closely mirrors TV7's editorial scope (politics, business, world, lifestyle) and ad-supported digital model.
• Fakti.bg: Bulgarian digital news platform providing current affairs and political coverage. Comparable to TV7 in audience, language, and ad-supported digital newsroom model.

Broad incumbents

• Nova Broadcasting Group: Major Bulgarian TV broadcaster with national news programming and online news portal. Comparable to TV7 as a Bulgarian news producer spanning broadcast and digital, though materially larger and more diversified.
• bTV (bTV Media Group): Largest private TV broadcaster in Bulgaria with associated digital news properties. Overlaps with TV7's morning show + digital news strategy but operates at significantly greater scale and as part of a wider media portfolio.

Regional players

• Euronews: Pan-European multilingual digital news platform that competes with TV7 for international news consumption among Bulgarian audiences. Comparable as a digital news/video platform but serves a broader European footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV7