Farnham Green Primary School

What Farnham Green Primary School does

Greenhouse School Websites, operated by Vividise Ltd, is a UK-based provider of websites and digital services specifically designed for schools. With 19 years of operating history, the company claims to have served over 4,000 schools and 300+ multi-academy trusts (MATs), making it one of the largest dedicated school-website providers in the UK. Its core offering is a proprietary content management system (CMS) tailored to the operational and regulatory needs of UK schools, with templates for primary, secondary, and special educational needs institutions.

The technology stack centres on the proprietary school-focused CMS, supplemented by hosting on UK-based servers, a Compliance Manager module, an Ofsted Early Warning System, and a mobile app extension. Additional services include professional photography and videography, AI-enhanced photo services, branding work, and virtual tours. The company holds an ICO registration, supporting GDPR-aligned data handling for school clients. Distribution is direct, using demos and brochures to reach school procurement teams and MAT headquarters.

The revenue model combines a one-time website build/license fee (starting at £945 for primary schools) with an ongoing subscription support layer. Multi-year contracts are offered alongside a Liberty Contract option that provides greater flexibility. The go-to-market motion is sales-led, targeting both individual schools and multi-academy trusts, with MAT contracts likely representing higher-value deals. Customer base is broadly distributed across the UK education sector, with no single customer dominating.

Name

Farnham Green Primary School

Legal name

Vividise Ltd

Website

https://farnhamgreen.org.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenhouse School Websites (Vividise Ltd) designs and builds dedicated websites for UK schools, serving 4,000+ schools and 300+ multi-academy trusts via a proprietary school-focused CMS, compliance tools, and subscription support contracts.

Ownership category

akta.pro rank

Product category

School Website Design Services

akta.pro primary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• School website design
• Education CMS platform
• MAT website management
• School branding services
• School photography services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Website Design Services: Bespoke and template-based website design services for primary schools, secondary schools, special/SEN schools, and multi-academy trusts. Pricing varies by school type with packages starting from £945 for primary schools.
2. Ongoing Support Services: Ongoing support services included with website packages, featuring lightning fast, friendly support via call, email, or built-in CMS chat. No tiered packages, no forced upgrades, no mid-contract price rises.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Greenhouse School Websites (Vividise Ltd) designs, builds and hosts websites for UK schools and multi-academy trusts, powered by a proprietary school-focused CMS. The firm also offers photography, video production, mobile apps, branding, virtual tours, and compliance software (Compliance Manager, Ofsted Early Warning System) as complementary offerings. Its installed base spans 4,000+ schools and 300+ MATs.

Product overview

Greenhouse School Websites is a school website design company offering a unified platform consisting of bespoke and template-based website design services alongside a proprietary Content Management System (CMS) specifically built for schools. The company provides additional service modules including photography (with AI capabilities), video production, mobile apps, branding, virtual tours, compliance management, and Ofsted preparation tools. All offerings are designed for UK primary, secondary, special schools, and Multi-Academy Trusts, with over 4000 schools and 300+ MATs served. The ecosystem is supported by ongoing customer support with no tiered packages or mid-contract price rises.

Differentiator

Problem solved

Functional benefit

Brands

• Compliance Manager: Review, track, approve and publish policy documents with our new Compliance Manager tool.

Products and services

• Bespoke Website Design Custom-designed websites built to a UK school's individual brand, content and functional requirements. Targeted at primary, secondary and special schools seeking a differentiated, on-brand web presence.
• Template Website Design Pre-designed, sector-specific website templates adapted for each school, providing a faster and lower-cost alternative to bespoke design. Priced from £945 for primary schools.
• Greenhouse CMS Proprietary school-focused content management system that powers 4,000+ school websites and 300+ MAT estates. Enables school staff to manage pages, news, calendars and content without developer involvement.
• School Photography Service Professional photography for UK schools, typically bundled with website design to supply imagery for the new site.
• School Video Service Promotional and documentary video production for schools, used on websites and across digital channels.
• School Mobile App Mobile app product for schools, providing a companion app to the school website for parent communications and engagement.
• School Branding Service Branding services for UK schools including visual identity, logos and brand assets, often preceding or accompanying a website redesign.
• Virtual Tours Interactive virtual tours of school facilities, used on school websites to support parental engagement and open-day marketing.
• Compliance Manager Software platform helping schools manage statutory compliance obligations, used as a recurring-revenue add-on to the CMS.
• Ofsted Early Warning System Software tool designed to give schools early warning of potential Ofsted inspection issues, extending the platform beyond web publishing into inspection-readiness.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Information Commissioner's Office (ICO)coreOthersGreenhouse School Websites (Vividise Ltd) is registered with the Information Commissioner's Office as required for data protection compliance as a UK business handling personal data.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ParentPay: Established UK school payments and parent communication incumbent; competes for school IT budgets and increasingly offers website and engagement tooling adjacent to Greenhouse's services.
• ClassDojo: Widely adopted school communication and classroom engagement platform; an incumbent in school-family communication that overlaps with Greenhouse's parent app and engagement ambitions.
• Squarespace: General-purpose website builder increasingly used by budget-constrained schools as a DIY alternative to specialist providers like Greenhouse.
• Wix: Mass-market DIY website builder with education vertical templates; competes for price-sensitive school website budgets against specialist UK providers.

Direct peers

• Schudio: UK-focused school website design agency serving primary and secondary schools and multi-academy trusts with bespoke design and CMS services — directly overlapping Greenhouse's core offering.
• PrimarySite: One of the most established UK school website providers, directly competing with Greenhouse for primary, secondary, and MAT contracts with a comparable school-specific CMS and design offering.
• SchoolJotter (Webanywhere): UK-based school website and learning platform provider targeting the same primary, secondary, and MAT segments with a comparable school-specialized CMS proposition.
• 4Schools (Schools.co.uk): UK school websites and communication platform serving primary and secondary schools with CMS, parent communication, and website design — a direct competitor in the same vertical.

Emerging players

• Weduc: UK-focused parent engagement and school communication platform overlapping with Greenhouse's parent app and website communication features, targeting the same UK primary/secondary buyer.

Others

• Frog Education (FrogLearn): UK school learning platform / virtual learning environment; adjacent rather than directly competing, but commonly evaluated alongside school websites and CMS in school procurement.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/heyGreenhouse
• Facebookfacebook.com/greenhouseschoolwebsites
• Instagraminstagram.com/heygreenhouse
• LinkedInlinkedin.com/company/farnham-green-primary-school

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farnham Green Primary School