New Image
New Image Cosmetic and Family Dentistry is a privately held, single-location dental practice in Vancouver, WA, serving families and individuals across Southwest Washington with general, cosmetic, restorative, implant, sleep apnea, and orthodontic services delivered via Solea laser and CEREC same-day crown technology.
- Company typePrivate
- Founded-
- HeadquartersVancouver, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What New Image does
New Image Cosmetic and Family Dentistry is a privately held, single-location dental practice operating from 811 NE 112th Ave Suite 100, Vancouver, WA 98684, serving patients across Southwest Washington including Camas, Washougal, Orchards, Battle Ground, Hazel Dell, and surrounding communities. The practice is led by Dr. J. Blake Perkins (DDS, C.DSM) and Dr. Joseph Vasquez (DDS, University of Washington, 2023), with a reported headcount of 207 employees. Its service portfolio spans general dentistry, family dentistry, cosmetic dentistry, dental implants, dentures, clear aligners (Candid Pro), sleep apnea oral appliance therapy, sedation dentistry, TMJ treatment, wisdom teeth removal, root canal therapy, periodontal treatment, and emergency dental visits.
The practice is built around differentiated clinical technology rather than a software platform. Core technology assets include Solea laser dentistry (needle-free, anesthesia-free procedures for fillings and soft tissue work), CEREC in-house CAD/CAM milling for same-day crown fabrication, VidaShield UV air treatment, Surgically Clean Air purification, and ReLeaf aerosol evacuation. These enable same-day restorative procedures and a comfort-focused clinical experience. The practice also offers advanced procedures including Platelet Rich Fibrin (PRF) regeneration and full mouth implant reconstruction.
Revenue is generated primarily through fee-for-service billing per procedure, supplemented by an in-house Dental Membership Program that provides recurring membership revenue from uninsured patients, and a third-party financing partnership with Cherry that facilitates installment payments for higher-value cases. The go-to-market is direct-to-consumer: patients are acquired through Google Business Profile reviews (4.9 stars, 434 reviews), Facebook and Instagram presence, website SEO, and new patient specials ($99 consultation, $299 cash pay new patient package). Distribution is exclusively physical, with all services delivered in-person at the Vancouver office; no e-commerce, marketplace, or channel partner distribution exists.
New Image firmographics
Firmographics- Name
- New Image
- Legal name
- New Image Cosmetic and Family Dentistry
- Website
- https://beautiful-smiles.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- New Image Cosmetic and Family Dentistry is a privately held, single-location dental practice in Vancouver, WA, serving families and individuals across Southwest Washington with general, cosmetic, restorative, implant, sleep apnea, and orthodontic services delivered via Solea laser and CEREC same-day crown technology.
- Ownership category
- akta.pro rank
New Image industry classification
Industry- Product category
- Dental Services
- NAICS
- Offices of Dentists (621210)
- akta.pro primary industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
- akta.pro secondary industries
- Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Dentoalveolar Surgery (Tooth Extractions & Alveoloplasty) (HLABAEAA)
Keywords
Where New Image is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Image business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Dental Services Fee-for-Service: Traditional fee-for-service model for general, cosmetic, and specialty dental procedures including cleanings, fillings, crowns, implants, veneers, extractions, and sleep apnea treatments. Revenue is generated per procedure with no subscription component for standard services.
- Dental Membership Program: In-house membership program offering discounted rates on services for enrolled patients, providing recurring revenue from participating members.
- Cherry Financing: Third-party financing partnership (Cherry) enabling patients to pay for treatments in installments, facilitating higher-value case acceptance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | $99 New Patient Consultation |
| Unit Pricing | One time/ perpetual license | $299 New Patient Cash Pay |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
New Image product offering
Product offeringCore offering
New Image is a dental practice providing comprehensive dental care including general dentistry (cleanings, fillings, checkups), family dentistry for all ages, cosmetic dentistry (crowns, veneers, whitening, bonding), dental implants, dentures, clear aligner orthodontics, root canals, periodontal treatment, sleep apnea oral appliance therapy, and emergency dental care. The practice differentiates through advanced technology such as Solea needle-free laser dentistry and CEREC same-day crown milling.
Product overview
New Image Cosmetic and Family Dentistry is a single-location dental practice offering a comprehensive portfolio of dental services as a unified practice rather than a modular platform. The core service offering spans general dentistry (preventive care, cleanings, fillings), family dentistry (services for all ages including pediatric care), cosmetic dentistry (crowns, bridges, veneers, teeth whitening), and specialty dentistry (root canals, periodontal treatment, TMJ, sleep apnea). The practice differentiates through advanced technology including Solea laser dentistry for needle-free procedures, CEREC same-day crown milling, and sleep apnea oral appliances. Additional services include dental implants, dentures, clear aligners (Candid Pro), wisdom teeth removal, and sedation options. The practice also offers financial programs including Cherry financing and an in-house dental membership plan for uninsured patients.
Differentiator
Problem solved
Functional benefit
Products and services
- General and Family Dentistry Preventive and routine dental care for patients of all ages including cleanings, checkups, dental fillings, fluoride treatments, dental sealants, dental bridges, dental crowns, root canal therapy, and child dentistry services.
- Cosmetic Dentistry
- Dental Implants
- Dentures
- Solea Laser Dentistry
- CEREC Same-Day Restorations
- Clear Aligners (Candid Pro)
- Sleep Apnea Treatment
- Sedation Dentistry
- Emergency Dental Visits
- TMJ Disorder Treatment
- Wisdom Teeth Removal
- Periodontal Treatment
- Platelet Rich Fibrin (PRF) Therapy
- Frenectomy
- Dental Membership Program
Quantifiable outcome
- 4.9 star average rating from 434 Google Reviews
Companies that use New Image
Customer profileSegments4 records
Ideal customer profiles4 records
New Image technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
New Image partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
New Image competitors and assessment
Company assessmentBroad incumbents
- Comfort Dental: Established franchise dental network with a strong Pacific Northwest presence. Comparable as a multi-location general/cosmetic dental provider serving similar suburban patient segments with broad service offerings.
- Heartland Dental: Largest dental support organization (DSO) in the U.S., supporting thousands of practices nationwide. Comparable as a scaled dental services platform but with vastly greater scale, group purchasing, and corporate infrastructure than an independent practice.
- Smile Brands: Multi-brand dental support organization operating affiliated practices across multiple states. Comparable as a group dental services provider with similar service mix but operates across geographies with centralized business support.
- Pacific Dental Services: Major DSO supporting hundreds of dental practices across the western U.S. including the Pacific Northwest region. Comparable service portfolio (general, specialty, implants) but operates at scale with embedded insurance, billing, and clinical support services.
- Aspen Dental: National DSO brand operating hundreds of dental offices with a focus on accessibility, dentures, and implants. Comparable in service breadth (general, cosmetic, restorative, implants) but with significantly larger marketing budget and national brand recognition.
Others
- Solea by Convergent Dental: Manufacturer of the Solea dental laser used by New Image. Comparable as a key technology supplier; relevant because adoption of Solea is a central differentiator for the practice's needle-free, anesthesia-free positioning.
- Cherry: Patient financing platform partnered with New Image to enable installment payments for higher-value treatments. Comparable as a financial-services enabler supporting case acceptance, not a direct competitor.
Emerging players
- Candid: Clear aligner company whose Candid Pro system is used by New Image. Comparable as an orthodontic/dental technology partner rather than a direct practice competitor; relevant for benchmarking the clear aligner service line.
Direct peers
- Vancouver Dental Care: Local dental practice competing head-to-head with New Image in the Vancouver, WA market. Directly comparable in geography, service mix (general/cosmetic/implant), and target patient demographic of Southwest Washington families.
- Gentle Dental: Multi-location dental group operating practices across the Pacific Northwest including Oregon and Washington. Comparable as a general, family, and cosmetic dentistry provider serving similar suburban patient demographics with similar service breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
New Image social profiles
Digital presenceNew Image financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Image leadership team
Management profileNumber of profiles
Profiles2 records
New Image funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Image M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Image
What does New Image do?
New Image is a dental practice providing comprehensive dental care including general dentistry (cleanings, fillings, checkups), family dentistry for all ages, cosmetic dentistry (crowns, veneers, whitening, bonding), dental implants, dentures, clear aligner orthodontics, root canals, periodontal treatment, sleep apnea oral appliance therapy, and emergency dental care. The practice differentiates through advanced technology such as Solea needle-free laser dentistry and CEREC same-day crown milling.
Is New Image a public or private company?
New Image is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Image founded?
New Image was founded in -1. It employs 101 to 250 people.
Where is New Image based?
New Image is headquartered in Vancouver, United States, in the North America region.
How does New Image make money?
Three revenue lines are on record. Dental Services Fee-for-Service is the primary driver. The others are dental Membership Program and cherry Financing.
Who are New Image's main competitors?
Broad incumbents on record are Comfort Dental, Heartland Dental, Smile Brands, Pacific Dental Services and Aspen Dental. Others are Solea by Convergent Dental and Cherry. Candid is listed as an emerging player. Direct peers are Vancouver Dental Care and Gentle Dental.
Does New Image have an API?
No public API is recorded for New Image.
What industry is New Image in?
New Image's product category is Dental Services. Its primary akta.pro industry code is HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care), with a secondary code of HLABAAAC, Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding). Its NAICS code is 621210.