10pin Bowling Lounge

What 10pin Bowling Lounge does

10pin Bowling Lounge operates a single physical entertainment venue at 330 N. State Street in Chicago's River North neighborhood, located inside the iconic Marina City complex adjacent to House of Blues. The company offers 24 luxury bowling lanes as its primary product, supplemented by hourly rental of pool tables, ping pong tables, and shuffleboard, plus a full-service American-inspired gastropub kitchen, craft cocktail program, and rotating craft beer list. The venue also operates two semi-private event lounges (Cosmopolitan at $300/hour, Martini at $200/hour) and offers full-venue buyouts starting at $3,000/hour, supporting corporate events, holiday parties, and birthday celebrations for groups up to 400 guests. The company advertises the largest HD video wall in Chicago as a venue differentiator for customized event displays.

The business serves a diversified customer base across three primary segments: corporate and enterprise groups booking team events, holiday parties, and fundraisers; families hosting children's and teen birthday parties; and individual consumers seeking upscale casual entertainment such as date nights and social outings. The go-to-market is event-driven and primarily inbound, leveraging OpenTable for online reservations, phone bookings, walk-in traffic, and a dedicated events sales team led by a named Director of Sales. Marketing reach extends through organic social channels (Facebook, Twitter, Instagram), email newsletter signups, and a BentoBox-powered website.

Revenue is generated entirely through transactional, pay-as-you-go pricing with no disclosed subscription or recurring contract layer. Streams include per-person bowling lane rentals ($25/hour plus $5 shoe rental), hourly game table rentals ($20-$25/hour), per-item food and beverage sales, per-child birthday packages ($22-$32), and per-hour event space rentals. The company is privately held with no disclosed funding history, no parent company, no subsidiaries, and no publicly traded instruments; firmographic data lists 11 employees, which likely represents corporate or management staff rather than total hourly venue labor.

Name

10pin Bowling Lounge

Legal name

10pin Bowling Lounge

Website

https://10pinchicago.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

10pin Bowling Lounge operates a single luxury entertainment venue in downtown Chicago's Marina City, featuring 24 bowling lanes, full-service dining, event spaces, and additional gaming. It serves corporate event clients, families hosting birthday parties, and individual consumers seeking upscale casual entertainment.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Bowling Lane Rentals: Revenue from hourly bowling lane reservations at $25 per person for 1 hour, plus $5 shoe rental per person. Primary revenue stream for individual and group bowling.
2. Food and Beverage Sales: Full-service kitchen and bar with American-inspired gastropub menu, cocktails, wines, beers. Generates revenue through per-item menu pricing and lane-side service.
3. Corporate and Private Events: Event bookings including corporate parties, holiday parties, birthday celebrations. Revenue from semi-private lounges ($200-$300/hour), full venue buyout (starting at $3,000/hour), and food/beverage minimums.
4. Game Table Rentals: Hourly rental of pool tables ($25/hour), ping pong tables ($25/hour), and shuffleboard ($20/hour).
5. Birthday Party Packages: Tiered birthday party packages for kids and teens at $22-$32 per child, including bowling, shoe rental, food, and beverages.
6. Merchandise Sales: Sale of merchandise including trophies, hats, shirts, glassware, and signed memorabilia as competition prizes and souvenirs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

10pin Bowling Lounge operates a single physical entertainment venue in downtown Chicago offering 24 luxury bowling lanes with lane-side food and beverage service, a full-service American-inspired gastropub kitchen and bar, additional games (pool, ping pong, shuffleboard), and dedicated event spaces for corporate events, birthday parties, and holiday celebrations. Pricing is per-lane, per-person, per-hour, or via packaged event buyouts with food and beverage minimums.

Product overview

10pin Bowling Lounge is a single-venue entertainment destination offering a core bowling experience with 24 luxury lanes as its primary product, supplemented by additional recreational gaming options (pool, ping pong, shuffleboard), a full-service gastropub restaurant with craft cocktails, and private event spaces (Full Venue Buyout, Cosmopolitan Lounge, Martini Lounge) for corporate events, birthday parties, and holiday celebrations. The venue operates as a unified hospitality experience where dining, entertainment, and event hosting are integrated services rather than separate modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Bowling Lane Reservations Core service offering hourly bowling lane reservations at $25 per person for 1 hour (plus $5 shoe rental) on 24 luxury lanes in downtown Chicago with lane-side service and dedicated servers. Targeted at individuals, small groups, and walk-in customers seeking upscale bowling in a River North venue.
• American-Inspired Gastropub Menu Full-service kitchen offering American-inspired gastropub cuisine (shareables $7-$22, pizzas 10"/16" at $20/$30, burgers $16-$23, wings $17-$30, entrees $9-$20) with laneside service for bowling guests and general diners. Targeted at on-premise guests including casual diners, social outings, and event attendees.
• Craft Cocktails and Beverage Program Extensive cocktail menu featuring craft cocktails with freshly squeezed juices and house-made syrups, a rotating craft beer list, wines ($10-$75), and zero-proof options (draft beers $6-$12, cocktails $12-$15). Targeted at on-premise guests and event attendees.
• Pool Table Rentals Walk-in pool table rental at $25/hour, included with Cosmopolitan Lounge event package rental. Targeted at walk-in customers and event attendees looking for additional entertainment beyond bowling.
• Ping Pong Table Rentals Walk-in ping pong table rental at $25/hour, included with Cosmopolitan Lounge event package rental. Targeted at walk-in customers and event attendees seeking additional recreation.
• Shuffleboard Rentals 12-foot indoor shuffleboard table rental at $20/hour on walk-in basis; included with Martini Lounge event package. Targeted at walk-in customers and event attendees.
• Full Venue Buyout Exclusive rental of the entire venue including 24 lanes, private bar, ping pong, pool tables, shuffleboard, assorted seating, private TV/A/V ready, and DJ capability, starting at $3,000/hour with food and beverage minimums. Targeted at corporate clients and large private event hosts for groups up to 400 guests.
• Cosmopolitan Lounge Event Rental Semi-private event lounge featuring ping pong table, pool table, foosball, and private TV with A/V capability at $300/hour; food and beverage minimums apply. Targeted at corporate event planners and private party hosts needing a dedicated semi-private space.
• Martini Lounge Event Rental Semi-private raised lounge adjacent to the main bar with table shuffleboard and private TV and A/V capability at $200/hour; food and beverage minimum applies. Targeted at small corporate groups and private party hosts.
• Private and Corporate Event Hosting End-to-end corporate event hosting service accommodating groups of 12 to 400 with customizable buffets, bar packages, team building activities, and dedicated events sales support. Targeted at companies and organizations seeking turnkey upscale event experiences.
• Children's Birthday Party Packages Three-tiered birthday party packages for kids and teens ages 15 and under (minimum 8 children): Turkey $32/child (2 hours bowling, shoe rental, pizza, ice cream sundae bar, soft drinks), Strike $26/child, and Spare $22/child. Targeted at parents and guardians hosting children's and teen birthday parties.
• Holiday Party Event Hosting Holiday party venue services for groups of 12 to 300+ with extended December hours starting at 10am, featuring unlimited buffets, carving stations, and bar packages. Targeted at companies and organizations hosting holiday season celebrations including Christmas and New Year's events.
• Digital Gift Cards Digital gift cards purchasable through the Toasttab platform for use at the venue. Targeted at consumers and corporate gifting buyers.

Quantifiable outcome

• Largest bowling venue in downtown Chicago
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Punch Bowl Social: Nationwide eatertainment concept combining bowling, darts, karaoke, and a scratch kitchen. Targets the same upscale-casual group event and nightlife customer.
• Splitsville Luxury Lanes: Upscale bowling and dining brand with locations in major US downtowns and Disney resorts. Direct competitor in the luxury bowling-and-events segment.
• Bowlero: Largest bowling center operator in the US with hundreds of locations. Direct competitor serving similar walk-in and event customers, though at a more mass-market price point.
• Kings Dining & Entertainment: Upscale bowling, billiards, and dining concept with strong event-hosting positioning. Highly comparable business model targeting the same corporate and social event clientele.
• Lucky Strike Entertainment: National upscale bowling-alley chain with full-service dining and event programming. Direct peer at the same luxury bowling-and-events price point.
• Howl at the Moon: Multi-city dueling-piano bar and entertainment venue with full bar and event programming. Comparable nightlife/event venue serving a similar urban demographic.
• Pin Stripes: Premier upscale bowling, bocce, and bistro concept with similar Chicago-area footprint and luxury positioning. Closest direct competitor in the bowling-meets-dining space.
• WhirlyBall: Multi-activity entertainment venue combining bowling with electric go-karts, laser tag, and other games. Comparable eatertainment venue competing for group/corporate event dollars.

Regional players

• City Winery Chicago: Urban winery, restaurant, and live music venue with strong private events business. Comparable River North-style entertainment-plus-hospitality venue competing for corporate group bookings.
• House of Blues Chicago: Iconic music and entertainment venue adjacent to 10pin in Chicago, drawing from the same downtown nightlife and corporate event crowd. Regional competitor for event and F&B share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/10pinchicago
• Facebookfacebook.com/10pinChicago
• Instagraminstagram.com/10pinchicago
• LinkedInlinkedin.com/company/10pin-bowling-lounge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10pin Bowling Lounge