Acai Da Praia

What Acai Da Praia does

Açaí da Praia is a Brazilian healthy-food restaurant brand headquartered in São José do Rio Preto, São Paulo, operating through a franchise model across Brazil. The company sells a beach-inspired menu centered on açaí (bowls, cups/cones, and gourmet preparations), complemented by a broad lineup of salads, wraps, tapiocas, crepes, pancakes, omelettes, natural sandwiches, low-carb options, and fresh juices and shakes. Menu items are named after Brazilian beaches (e.g., Wrap Ipanema, Tapioca Itamaracá, Beirute Recife), reinforcing an experiential, lifestyle-oriented brand rather than a purely functional açaí shop. The parent company employs approximately 13 people and runs the brand without a proprietary app, API, or disclosed technology stack; customer engagement relies on a website, Facebook, Instagram, and an email newsletter.

The business operates on a dual revenue model: retail food and beverage sales at franchise locations, and franchise/licensing fees generated by onboarding new franchisees via a dedicated franchising website (acaidapraiafranchising.com.br). The franchise is marketed as a low-investment, high-profitability opportunity to entrepreneurs, targeting health-conscious consumers and general diners seeking casual, balanced meals. The company is privately held, has no disclosed funding rounds, no parent company, and no publicly disclosed revenue or unit count, leaving operating scale difficult to triangulate from outside.

Name

Acai Da Praia

Legal name

Açaí da Praia

Website

https://acaidapraia.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Açaí da Praia is a Brazilian healthy-food restaurant franchise headquartered in São José do Rio Preto, São Paulo, selling açaí bowls, salads, wraps, and beach-inspired dishes through franchise locations across Brazil. It targets health-conscious and general consumers seeking balanced, casual meals.

Ownership category

akta.pro rank

Product category

Healthy Food Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Shaved Ice, Snow Cones & Italian Ice Shops (THAFAGAJ)

Keywords

• Healthy food restaurant
• Açaí bowls
• Franchise restaurant
• Brazilian cuisine
• Beach-inspired dining

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Franchise Fees: Revenue generated from franchising the Açaí da Praia brand to entrepreneurs. The company recruits franchisees through its dedicated franchising website and promotes a low-investment, high-profitability business model.
2. Retail Food Sales: Revenue from direct food and beverage sales at restaurant locations, including açaí bowls, salads, hot dishes, fitness options, beverages, and desserts prepared on-site for dine-in and takeaway customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Açaí da Praia is a Brazilian healthy food restaurant chain operating through a franchise model, serving açaí bowls, salads, wraps, tapiocas, crepes, omelettes, sandwiches, low-carb options, fresh juices, and shakes. All dishes are prepared on-site, with menu items named after Brazilian beaches (e.g., Wrap Ipanema, Tapioca Itamaracá) to evoke a coastal lifestyle experience. The company also licenses its brand to entrepreneurs seeking to open franchise locations.

Product overview

Açaí da Praia is a Brazilian healthy food restaurant chain offering a diverse menu centered around açaí bowls and beach-inspired cuisine. The product portfolio includes açaí-based items (bowls, cups/cones, and gourmet variations), fresh salads, wraps, tapiocas, crepes, pancakes, omelettes, sandwiches, low-carb options, and beverages including juices and shakes. The company operates on a franchise model, allowing entrepreneurs to open locations under the brand. The menu is nutritionally designed to combine flavor and health, inspired by Brazilian coastal cuisine.

Differentiator

Problem solved

Functional benefit

Products and services

• Açaí na Tigela

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights3 records

Broad incumbents

• Bob's: Iconic Brazilian QSR chain (burgers, shakes) with deep franchised presence. Operates in the same limited-service, franchise-driven dining channel as Açaí da Praia, with overlap in the dessert/shake subcategory.
• Habib's: Largest Brazilian Arabic-origin fast-food chain with thousands of franchised units. A much larger incumbent operating in the same limited-service restaurant and franchise channel space.
• Subway (Brazil): Global franchise-led QSR with presence in Brazil. Share the asset-light franchise model and target similar casual, health-leaning lunchtime occasions (wraps, salads).
• Giraffas: Established Brazilian fast-food/QSR chain with national franchised footprint. Comparable in franchise-led distribution and casual Brazilian dining positioning, though broader menu than açaí-only concept.
• McDonald's (Brazil) — Arcos Dorados: Master franchisee of McDonald's in Brazil and across Latin America. Relevant comparable for franchise unit economics, supply chain, and QSR operations in Brazil, even though menu is fundamentally different.

Direct peers

• Tropic Açaí: Brazilian açaí bowl brand with multiple franchised units. Competes in the same product category (açaí bowls, toppings) and targets the same health-conscious customer segment.
• Oakberry: Brazil-origin açaí bowl chain with international franchised footprint. Competes directly with Açaí da Praia in the açaí-as-meal category and shares the same franchise-led, low-investment model.
• Açaí Prime: Brazilian açaí-focused chain operating franchise locations nationwide. Direct competitor in menu, target customer (health-conscious consumers), and franchise-driven GTM motion.

Regional players

• Frooty: Brazilian açaí and frozen-fruit dessert chain concentrated in specific regions. Comparable in açaí-focused product and small-shop retail format, with regional overlap rather than direct national head-to-head.

Emerging players

• Tropical Açaí (independent regional chains): Independent regional açaí shops and small chains across Brazil. While individually small, collectively they represent the most price-sensitive competitive set for Açaí da Praia's franchisees in their local trade areas.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/acaidapraiaoficial
• Instagraminstagram.com/acaidapraia
• LinkedInlinkedin.com/company/acai-da-praia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acai Da Praia