Brasserie Jansen

What Brasserie Jansen does

Brasserie Jansen is a privately held, single-location brasserie restaurant operating at Nieuwe Markt 14 in the heart of Zwolle, Netherlands. Founded on April 1, 2012, and acquired by chef Jonnie Boer and Thérèse Boer in January 2022, the restaurant is part of the Librije Beheer BV hospitality group, which also includes the 3-Michelin-star restaurant De Librije. The venue serves a full-day offering: lunch (sandwiches, salads, seasonal dishes), dinner (signature Jansen burger, pasta, ossenhaas beef tenderloin), and borrel (cocktails and Dutch bar snacks), with seasonal outdoor terrace seating and half-portion options for sharing or children.

The core technology and operations are conventional restaurant food service, with no proprietary software, delivery platform, or AI systems disclosed. Differentiation rests on locally sourced and seasonal ingredients, partly organic coffee and tea, a wine list personally curated by Thérèse Boer (including her own 'Kus van Thérèse' label), and a signature smoked salmon prepared by chef Ronald in the former women's prison housing De Librije. Distribution is purely physical dine-in plus online reservations through Zenchef (individuals) and MICE (groups of 7+), with gift certificates available for purchase on-site.

The revenue model is straightforward food and beverage sales to walk-in and reserved guests, supplemented by gift certificate revenue. There are no disclosed prices, no delivery channel, and no franchising or licensing arrangements. The target customer base comprises local individual diners, families, and group bookings for celebrations, business meetings, and association outings, served 7 days per week. The business is supported by approximately 12 employees and operates with no external funding, public listing, or disclosed financial figures.

Name

Brasserie Jansen

Legal name

Brasserie Jansen

Website

https://brasseriejansen.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Brasserie Jansen is a privately held, single-location brasserie in Zwolle city center, Netherlands, serving lunch, dinner, and borrel to local diners and groups. Operating since 2012 under the Librije Beheer BV hospitality group owned by Jonnie and Thérèse Boer.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFACAI

Brasseries, Bistros & Trattorias

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Brasserie restaurant dining
• Lunch dinner service
• Wine and cocktails
• Group dining reservations
• Local seasonal cuisine

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Food and beverage sales: Revenue generated from serving lunch, dinner, and drinks (cocktails, borrelhapjes) to customers dining in the restaurant or on the terrace. Gift certificates also available for purchase.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Brasserie Jansen is a casual brasserie restaurant located at Nieuwe Markt 14 in Zwolle, Netherlands, serving lunch, dinner, and drinks (borrel) using local, seasonal, and sustainable ingredients. The menu draws influences from Tuscany, New York, Paris, and Dutch cuisine, and includes a wine selection curated by owner Thérèse Boer, including her own brand 'Kus van Thérèse'. The restaurant operates seven days per week and accepts individual and group reservations.

Product overview

Brasserie Jansen is a traditional brasserie restaurant offering a unified dining experience with three core service offerings: lunch, dinner, and borrel (drinks/snacks). The menu features regional ingredients with influences from Tuscany, New York, Paris, and local Dutch cuisine. Additional services include gift cards, group reservations for 7+ guests, and seasonal outdoor terrace seating. The restaurant operates 7 days per week with different opening hours for weekdays (11:00-22:00) and weekends (10:00-22:00).

Differentiator

Problem solved

Functional benefit

Products and services

• Lunch Service Varied lunch menu featuring fresh salads, generously topped sandwiches, and seasonal dishes prepared with local ingredients, served to individual diners and families.
• Dinner Service Evening dining featuring the classic Jansen burger, pasta dishes, and premium ossenhaas (beef tenderloin), with half-portions available for sharing or for children, served to individual diners and groups.
• Borrel Service Cocktails, drinks, and traditional Dutch bar snacks such as bitterballen and luxury cheese and charcuterie boards, crafted by expert bartenders for casual social gatherings.
• Gift Cards (Cadeaubon) Gift certificates available for purchase at the restaurant in any desired amount, suitable for birthdays, thank-you gifts, or special occasions.
• Group Reservations Catering for groups of 7 or more persons including birthdays, business meetings, or association outings, with custom menu options and dietary accommodations.
• Outdoor Terrace Seasonal outdoor terrace seating available for coffee, lunch, and dinner when weather permits, located in the heart of Zwolle city center.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Librije Beheer BVcoreOthers · 1 January 2022Parent company that acquired Brasserie Jansen in January 2022. Part of a portfolio including De Librije (3-Michelin-star restaurant), Brass Boer Thuis, Wijn Boer, Brass Boer Bonaire, Brass Boer Curaçao, and Bar Senang. The acquisition by Jonnie and Thérèse Boer maintains the brasserie's casual dining identity.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Wagamama: International casual full-service restaurant chain with Dutch locations, offering all-day service including lunch, dinner, and drinks. Overlaps with Brasserie Jansen in casual full-service dining and broad menu offer but operates at much larger scale internationally.
• La Place: Large Dutch multi-location restaurant and hospitality brand operating all-day dining formats (breakfast through dinner). Overlaps with Brasserie Jansen in daypart coverage and broad menu approach, but operates at significantly greater scale across many venues.
• Vapiano: International casual full-service Italian restaurant chain with Dutch locations. Comparable all-day casual dining format and broad menu, though operating at significantly larger scale and with a more standardized, fast-casual-leaning service model.

Direct peers

• Humphrey's Restaurants: Established Dutch full-service restaurant chain offering an accessible all-day menu (lunch, dinner, drinks). Operates with comparable casual full-service positioning and a similar group-booking-friendly format to Brasserie Jansen.
• Café Loetje: Dutch casual dining chain specializing in steaks and brasserie-style all-day menus across multiple locations. Closely comparable to Brasserie Jansen in service style (lunch/dinner/borrel), target customer (families, friends, casual gatherings), and casual full-service positioning.
• De Beren: Dutch casual dining chain serving lunch, dinner, and drinks in a brasserie-style setting with broad menus. Comparable to Brasserie Jansen in casual full-service format, group-friendly seating, and value-oriented all-day dining.
• Bakers & Roasters: Amsterdam-based casual brasserie/bistro known for all-day dining, locally sourced ingredients, and a strong brunch/coffee culture. Comparable in casual full-service positioning, ingredient-sourcing ethos, and all-day brasserie format.

Others

• Restaurant De Librije: Sibling concept within Librije Beheer BV, the 3-Michelin-star fine dining flagship of Jonnie and Thérèse Boer. Not a direct competitor (different price point and concept) but provides the culinary talent, reputation, and shared infrastructure (smoked salmon preparation) that underpins Brasserie Jansen's brand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/61552475943919
• Instagraminstagram.com/brasseriejansen
• LinkedInlinkedin.com/company/brasserie-jansen

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasserie Jansen