Name

AdFysio

Legal name

AdFysio De Lier

Website

https://adfysio.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Chronic Pain Rehabilitation & Functional Restoration (HSADAIAJ)

akta.pro secondary industries

Parkinson’s & Movement-Disorder Personal Care Support (HSABABAJ), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

Keywords

• Physiotherapy services
• Manual therapy
• Sports rehabilitation
• Corporate wellness programs
• Exercise therapy

Headquarters

HQ city

De Lier

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Physiotherapy Treatment Fees: Fee-for-service model for individual physiotherapy treatments including general physiotherapy, manual therapy, pediatric physiotherapy, geriatric physiotherapy, pelvic floor therapy, and specialized treatments. Patients can self-refer or come via GP/specialist referral.
2. Training and Exercise Programs: Subscription-based training programs including AdFysio Total Training (ATT), group classes (Pilates, Total Body Workout, Bootcamp), and specialized exercise groups (diabetes, COPD, pregnancy fitness).
3. Corporate/B2B Services: Occupational health services, workplace screenings, presentations (Generatie Slapjanus), and corporate fitness programs targeting employers through FIT-aan-het-werk approach.
4. GLI Beweegkuur Lifestyle Program: Two-year combined lifestyle program for people with overweight, partially covered by basic health insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

AdFysio is a multidisciplinary physiotherapy and movement center operating six physical clinics across the Westland region of the Netherlands, providing specialized physiotherapy treatments (manual, sports, pediatric, geriatric, pelvic floor, occupational, hand, and lymphedema therapy), advanced therapeutic modalities (shockwave, ultrasound, dry needling, BFR, HEIT), group exercise programs, condition-specific training (diabetes, COPD), and corporate wellness services. Treatments are delivered fee-for-service and partially reimbursed by all Dutch health insurers under contract.

Product overview

AdFysio is a physiotherapy and movement center offering a comprehensive suite of treatment services and exercise programs across multiple locations in the Westland region. The core offering consists of specialized physiotherapy treatments (manual therapy, sports physiotherapy, pediatric physiotherapy, pelvic floor physiotherapy, geriatric physiotherapy, occupational physiotherapy, hand therapy, lymphedema therapy) supported by advanced therapeutic modalities (ultrasound, shockwave therapy, dry needling, kinesio taping, respiratory muscle training, BFR training, HEIT). The exercise programs include group training options (Pilates, Total Body Workout, AdFysio Totaal Training, Summer Challenge, Mama in Balans, Onbeperkt Sporten, ZomerFit) and condition-specific programs (Diabetes Training, COPD Training, PeuterGym, GLI Beweegkuur). The company also offers corporate wellness services including Generatie Slapjanus presentations and comprehensive stress management programs. The portfolio operates as a unified platform combining clinical physiotherapy with preventive and lifestyle intervention programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Fysiotherapie (Physiotherapy) General physiotherapy services addressing musculoskeletal complaints including movement limitations, post-surgical rehabilitation, and chronic condition management through therapies such as sports physiotherapy and manual therapy. Target users: individual patients requiring physiotherapy treatment.
• Manuele Therapie (Manual Therapy) Specialized treatment method for joint mobility issues, addressing complaints like head/neck pain, shoulder problems, back pain, hip arthrosis, and certain forms of headache and dizziness. Target users: adults with joint and spine complaints.
• Sportfysiotherapie (Sports Physiotherapy) Professional treatment and guidance for sport-related injuries or complaints, including diagnosis, rehabilitation, prevention, training program advice, and sports-specific recovery programs for athletes. Target users: athletes and sports clubs.
• Kinderfysiotherapie (Pediatric Physiotherapy) Specialized physiotherapy for children aged 0-18 with motor development issues, treating conditions including developmental delay, asthma, hypermobility, infant skull deformities, neurological conditions, DCD, and obesity-related movement issues. Target users: children and parents.
• Bekkenfysiotherapie (Pelvic Floor Physiotherapy) Treatment for pelvic floor muscle problems including continence issues, bedwetting, bladder infections, and constipation in adults and children. Target users: adults and children with pelvic floor dysfunction.
• Oedeemtherapie (Lymphedema Therapy) Therapy for lymphedema using exercise therapy, manual lymphatic drainage, bandaging, and taping techniques to stimulate fluid drainage and prevent chronic conditions. Target users: patients with lymphedema.
• Geriatriefysiotherapie (Geriatric Physiotherapy) Specialized treatment for elderly patients with multiple health issues, including stroke, Parkinson's disease, dementia, or accident-related hip fractures, focusing on maintaining independence. Target users: elderly patients with complex health needs.
• Arbeidsfysiotherapie (Occupational Physiotherapy) Treatment for work-related complaints arising from incorrect lifting, poor ergonomics, and one-sided postures, including individual guidance, training programs, workplace instruction, and ergonomic assessments. Target users: working adults and corporate clients.
• Handtherapie (Hand Therapy) Treatment for hand, wrist, and elbow complaints including pain, stiffness from arthritis, post-operative care, fractures, and custom splint fabrication. Target users: patients with hand, wrist, and elbow complaints.
• Podologie en Voetanalyse (Podiatry and Gait Analysis) Dynamic gait analysis using advanced measurement equipment to examine foot movement and its impact on knees, hips, and back, providing exercise therapy, custom orthotics, and shoe advice. Target users: patients with foot, knee, hip, or back complaints.
• Echografie (Musculoskeletal Ultrasound) Diagnostic ultrasound imaging for visualizing tendons, muscles, ligaments, bursae, bones, and joints to enable faster diagnosis and visual feedback during treatment. Target users: patients needing MSK diagnostics.
• Shockwave Therapie (Shockwave Therapy) Treatment using high-energy sound impulses to improve metabolism and blood circulation, stimulating the body's natural healing mechanisms for chronic conditions without medication, injections, or surgery. Target users: patients with chronic musculoskeletal conditions.
• Dry Needling Physiotherapy technique using dry acupuncture needles to quickly and sustainably relax muscles by targeting specific trigger points. Target users: patients with myofascial trigger points.
• Kinesio Taping Elastic tape therapy supporting muscles without restricting movement, improving tissue blood flow and promoting natural healing during sport or work. Target users: athletes and patients needing muscle support.
• Ademspier Training (Respiratory Muscle Training) Training using Powerbreathe device for breathing muscles to reduce shortness of breath in patients with COPD, asthma, or post-COVID conditions. Target users: patients with respiratory conditions.
• Blood Flow Restriction Training (BFR) Innovative rehabilitation method partially restricting blood flow to muscles during low-intensity training, enabling effective muscle building for post-operative recovery such as ACL reconstruction. Target users: post-operative and rehab patients.
• Hoog Energetische Inductie Therapie (HEIT) Advanced physiotherapy technique using high-frequency electromagnetic fields to reduce pain, fight inflammation, and accelerate healing of tissues. Target users: patients with pain and inflammation.
• Voorste Kruisband Revalidatie (ACL Rehabilitation) Comprehensive sports-specific anterior cruciate ligament rehabilitation program with evidence-based guidance, collaborative training environment, and multidisciplinary team approach. Target users: post-surgical ACL patients.
• RUGFIT Back Program Unique back pain treatment program with weekly supervised training, treatment, and evaluation sessions led by two physiotherapists, including Physitrack home exercise integration. Target users: patients with chronic back pain.
• AdFysio Totaal Training (ATT) Unlimited group training program with personalized intake and goal-setting, including access to all locations during free walk-in hours. Target users: individuals seeking structured group training.
• AdFysio Premium Subscription Monthly subscription product providing premium access to AdFysio training, classes, and benefits. Target users: individuals seeking recurring training access.
• Pilates Classes Group training method focusing on posture, stability, coordination, breathing, and body-mind awareness to strengthen and elongate muscle groups for a balanced and flexible body. Target users: individuals seeking Pilates training.
• Total Body Workout Group training session targeting all muscle groups with varied forms including Bootcamp, CrossFit, Calisthenics, HIIT, Tabata, and ab exercises. Target users: individuals seeking varied group fitness.
• Bootcamp Intensive outdoor group training program preparing participants for varied fitness challenges. Target users: individuals seeking high-intensity outdoor training.
• Summer Challenge Intensive outdoor training program preparing participants for summer with diverse courses and stairs, held in Kijkduin. Target users: individuals seeking seasonal outdoor training.
• Mama in Balans Continuous exercise program for expectant and new mothers covering training and education, available year-round with indoor and outdoor sessions. Target users: pregnant and postpartum women.
• Onbeperkt Sporten (Unlimited Sports Membership) Unlimited sports membership offering unrestricted access to group training at all locations including Bootcamp, CrossFit, Calisthenics, HIIT, and Tabata. Target users: individuals seeking unlimited multi-location training access.
• ZomerFit Full-body workout training program held on Wednesday evenings, formerly SkiFit, targeting all muscle groups. Target users: individuals seeking evening full-body training.
• Diabetes Training Specialized exercise program for diabetes patients under physiotherapist supervision to improve muscle strength, endurance, and reduce symptoms. Target users: patients with diabetes.
• COPD Training Exercise program for chronic lung conditions under physiotherapist guidance to increase muscle strength, endurance, and reduce shortness of breath. Target users: patients with COPD.
• PeuterGym Gymnastics class for toddlers aged 1.5-4 years, held weekly with parents, focusing on movement, discovery, and fun. Target users: toddlers and parents.
• GLI Beweegkuur Lifestyle Program Two-year combined lifestyle program for people with obesity (BMI 25-40) or increased risk of cardiovascular disease/diabetes, combining group sessions with physiotherapist and dietitian plus individual coaching conversations. Target users: adults with elevated BMI or cardiometabolic risk.
• Energie/Stressmanagement Program Comprehensive stress management program combining physical and mental recovery with nine-step approach including workshops, physical fitness training, performance coaching, PMO, workplace screening, and burnout rehabilitation. Target users: individuals and corporate clients facing stress or burnout.
• Corporate Wellness Programs (FIT aan het werk) Occupational health services, workplace screenings, corporate fitness programs, and 24/7 injury hotline targeting employers for employee health and absenteeism reduction. Target users: corporate clients and employers.
• Generatie Slapjanus Presentation Interactive presentation by Maurice van Veldhooven addressing changing society in relation to health and movement, delivered in a provocative and confrontational manner with cabaret-style elements. Target users: corporate audiences and employees.

Quantifiable outcome

• 24-hour appointment scheduling capability
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Van Veldhooven Sport ConsultancycoreStrategic or Co-development PartnerStrategic partnership for corporate services. Together with Van Veldhooven Sport Consultancy, AdFysio targets businesses with the 'FIT aan het werk' (FIT at work) approach, offering occupational health services and corporate wellness programs.
• Westland ARBOcoreStrategic or Co-development PartnerCollaboration agreement with Westland ARBO for occupational health services. Focus on speed and communication, with quick employee recovery as the shared goal.
• VV LyracoreChannel Partner/ Reseller/ DistributorSports facility partnership providing access to football fields, treatment facilities, and space for presentations to large groups. AdFysio physiotherapists serve as team physiotherapists for vv Lyra.
• Vitae Voedingsbureau (Miranda and Suzanne)coreStrategic or Co-development PartnerDietetic partnership for GLI Beweegkuur lifestyle program. Dietitians provide nutritional guidance as part of the two-year combined lifestyle intervention program.
• Running Therapie NaaldwijkminorChannel Partner/ Reseller/ DistributorRunning therapy service for sports rehabilitation and conditioning. Operates under AdFysio brand for specialized running programs.
• Diana van Winden (Sportpsycholoog VSPN)coreStrategic or Co-development PartnerAccredited sport psychologist providing performance coaching and mental health support. Specializes in rehabilitation and burnout trajectories, working with clients on performance under pressure, dealing with physical complaints, and confidence building.
• ODIS, Tennis 't Loo, VALTO, VV MaasdijkcoreChannel Partner/ Reseller/ DistributorSports club partnerships providing on-site physiotherapy services, screening, and injury advice for club members.
• Heidi van der Does (Leefstijlcoach)coreStrategic or Co-development PartnerLifestyle coaching partnership for GLI Beweegkuur program. Provides lifestyle coaching and GLI (Gecombineerde Leefstijlinterventie) services.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PMC Fysiotherapie: Mid-sized Dutch physiotherapy group offering general, manual, sports, and geriatric therapy across multiple locations. Comparable on multi-specialty service breadth and outpatient clinic model.
• Topvorm: Regional Dutch physiotherapy and sports rehab group combining clinical treatments with subscription-based training programs. Comparable on integration of physio plus exercise/fitness revenue streams.
• FysioHolland: Dutch multi-location physiotherapy chain offering general and specialized physio with all-insurer contracts and direct-access booking. Closest comparable on footprint, service mix, and reimbursement model.
• FYNE: Dutch physiotherapy practice network with multi-site locations and broad specialty coverage. Comparable in scale, multi-clinic model, and insurer-contracted billing.
• IZER: Dutch physiotherapy chain with multiple regional locations and broad specialty coverage including sports and manual therapy. Comparable on multi-site operational model and consumer-facing appointment scheduling.

Broad incumbents

• Bergman Clinics: Large Dutch private clinic network offering orthopedics, physiotherapy, and rehabilitation services at scale. Comparable as a broader incumbent that competes for referrals, corporate contracts, and complex rehabilitation cases.

Emerging players

• Rugzorg Nederland: Specialized Dutch provider focused on low back pain and spinal complaints with a protocolized treatment approach. Comparable as a focused competitor in the back/neck pain sub-segment where AdFysio's RUGFIT competes.
• Ksyos: Dutch digital health platform enabling teleconsultations between physiotherapists, GPs, and specialists. Comparable as a tech-enabled care delivery model that threatens traditional clinic-based intake.

Others

• Physitrack: Provider of home exercise prescription and patient engagement software used by physiotherapists globally, including AdFysio. Comparable as the enabling digital layer that complements clinical physio treatment.

Regional players

• Beweegzorg Nederland: Network of Dutch physiotherapy practices with regional cluster coverage, offering insurer-contracted general and specialized therapy. Comparable on operating model, geographic clustering, and payer mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/adfysiodelier
• Facebookfacebook.com/AdFysioDeLier
• Instagraminstagram.com/adfysio
• LinkedInlinkedin.com/company/adfysio

Revenue estimate

Valuation estimate

Number of profiles

Profiles32 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdFysio