AnnaLena
AnnaLena is a Michelin-starred tasting menu restaurant in Vancouver, BC, founded in 2015 by Chef Mike Robbins and GM Jeff Parr, serving a fixed CA$168 multi-course menu with wine pairings, off-site private dining, and branded merchandise to special-occasion diners and event hosts.
- Company typePrivate
- Founded2015
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What AnnaLena does
AnnaLena is a single-location Michelin-starred tasting menu restaurant in Vancouver's Kitsilano neighbourhood, founded in 2015 by Executive Chef Mike Robbins and General Manager Jeff Parr and in continuous operation under their ownership since. The restaurant offers a single core product — a multi-course tasting menu at CA$168 per person that evolves with seasonal local ingredients — with no à la carte alternative. Optional wine pairings (Classic at CA$89, Premium at CA$195) are composed by Michelin-awarded Wine Director Reverie Beall, and corkage is available at CA$65 per 750mL bottle.
Revenue is generated from four streams: in-restaurant dining (dining room and bar, reservation-only via the Resy platform with bookings opening 30 days in advance), off-site private dining and full restaurant buyouts, an ALXO-branded merchandise line ('Chef Stuff' apparel and accessories) sold via the restaurant website, and gift certificates (e-gift and physical) distributed through oftendining.com. All pricing is in CAD; the cancellation policy imposes a CA$100 per-person fee for cancellations within 48 hours.
The business is founder-led, privately held, and operates without external institutional investment, subsidiaries, or disclosed partnerships beyond platform integrations (Resy, oftendining.com, Squarespace). Recognitions include a Michelin star, inclusion in Canada's Top 100 Restaurants since opening, and a 2025 debut at #35 on North America's 50 Best Restaurants list. The team is described as small, comprising the two founders, a restaurant chef, two sous chefs, a junior sous chef, a restaurant manager, a wine director/AGM, and bartending staff — a structure typical of a chef-driven tasting-menu house.
AnnaLena firmographics
Firmographics- Name
- AnnaLena
- Legal name
- AnnaLena
- Website
- https://annalena.ca
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AnnaLena is a Michelin-starred tasting menu restaurant in Vancouver, BC, founded in 2015 by Chef Mike Robbins and GM Jeff Parr, serving a fixed CA$168 multi-course menu with wine pairings, off-site private dining, and branded merchandise to special-occasion diners and event hosts.
- Ownership category
- akta.pro rank
AnnaLena industry classification
Industry- Product category
- Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
- akta.pro secondary industry
- Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)
Keywords
Where AnnaLena is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
AnnaLena business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Tasting Menu: Multi-course tasting menu at $168 per person. Revenue from direct consumer dining in dining room and bar seating. Reservations required, booked 30 days in advance.
- Wine Pairings and Beverage: Optional wine pairings with tasting menu - Classic Pairing $89, Premium Pairing $195. Bottle and glass sales from curated wine list. Corkage policy at $65 per 750mL bottle.
- Private Dining Events: Full-service private dining experiences beyond the restaurant - in-home, private venues. Multi-course menus, wine pairings, and service. Full restaurant buyout option available.
- Merchandise (Chef Stuff): Branded merchandise including apparel (ALXO Prep Shirts at CA$48, Kids Prep Shirts at CA$45) and accessories (Let Me Cook Hat at CA$48). E-commerce sales through restaurant website.
- Gift Certificates: Gift certificates available in any denomination. Available as e-gift cards (emailed) or physical cards (in-store pickup or mail). Sold through third-party platform (oftendining.com).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Multi-course Tasting Menu |
| Subscription | Pay-as-you-go | Classic Wine Pairing |
| Subscription | Pay-as-you-go | Premium Wine Pairing |
| Other | Pay-as-you-go | Corkage Fee |
| Unit Pricing | Pay-as-you-go | Branded Apparel and Accessories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
AnnaLena product offering
Product offeringCore offering
AnnaLena is a Michelin-starred tasting menu restaurant in Vancouver, BC that sells a multi-course dining experience priced at $168 per person, with optional Classic ($89) or Premium ($195) wine pairings curated by Wine Director Reverie Beall. The menu is built around seasonal local farms and suppliers and changes continuously. Beyond the dining room, the restaurant offers private dining events, full restaurant buyouts, gift certificates, and a small line of branded ALXO merchandise.
Product overview
AnnaLena is a Michelin-starred tasting menu restaurant located in Vancouver, BC, offering a single unified dining experience centered on its continuously evolving multi-course tasting menu ($168/person). The core offering is supplemented by wine pairing options (Classic at $89, Premium at $195), private dining services for off-site events, and gift certificate programs. The restaurant also operates a small merchandise line called 'Chef Stuff' featuring branded apparel and accessories.
Differentiator
Problem solved
Functional benefit
Brands
- ALXO: Merchandise line including prep shirts and hats sold through the Chef Stuff section of the website.
Products and services
- Tasting Menu A continuously evolving multi-course tasting menu featuring seasonal local ingredients from farms and suppliers, priced at $168 per person. Dishes change based on seasons and product availability; dietary restrictions accommodated with 48 hours notice. No à la carte options. Reservations required.
- Wine Pairings
Companies that use AnnaLena
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
AnnaLena technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AnnaLena partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
AnnaLena competitors and assessment
Company assessmentDirect peers
- Hawksworth Restaurant: Hawksworth is a Vancouver fine dining flagship inside the Rosewood Hotel Georgia with a strong wine program and chef-driven tasting experiences. Comparable on city, luxury positioning, wine pairing emphasis, and special-occasion diner segment.
- Burdock & Co: Burdock & Co is a Vancouver seasonal/farm-to-table tasting-menu restaurant in a similar chef-driven format. Comparable on seasonal local sourcing, intimate dining format, and food-enthusiast customer base.
- L'Abattoir: L'Abattoir is a high-end Gastown restaurant with a tasting-driven menu, strong beverage program, and similar Vancouver fine dining positioning. Comparable on experiential dining format and aspirational diner base.
- Published on Main: Published on Main is a chef-driven Vancouver tasting-menu restaurant with a similar intimate, reservation-based format. Comparable on menu structure, pricing tier, and special-occasion positioning in the same city.
- St. Lawrence Restaurant: St. Lawrence is a Vancouver fine dining restaurant offering a refined tasting/experience-driven menu in an intimate setting. Most directly comparable local peer — same city, similar chef-driven ethos, comparable check average, and overlapping special-occasion diner base.
- Kissa Tanto: Kissa Tanto is a Michelin-starred Vancouver restaurant serving Japanese-Italian fusion in an intimate dining room. Directly comparable on Michelin recognition, Vancouver market, tasting menu format, and wine-pairing program.
Broad incumbents
- The French Laundry: The French Laundry is Thomas Keller's benchmark California tasting-menu restaurant. Comparable on multi-course prix-fixe tasting menu, Michelin recognition, and aspirational luxury fine dining positioning.
- Eleven Madison Park: Eleven Madison Park is a Michelin-starred New York tasting menu flagship with global recognition. Comparable on multi-course format, prestige awards profile (World's 50 Best), and luxury special-occasion positioning.
- Alinea: Alinea is a globally renowned multi-Michelin-starred tasting menu restaurant in Chicago. Comparable as a benchmark peer on tasting-menu format, world-class chef reputation, premium check average, and exclusive reservation model.
Emerging players
- Masayoshi: Masayoshi is a high-end Vancouver omakase/sushi counter known for premium ingredients and an intimate, chef-driven experience. Comparable on intimate tasting format, premium pricing, and Vancouver high-end diner audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
AnnaLena social profiles
Digital presenceAnnaLena financial estimates
Financial estimateRevenue estimate
Valuation estimate
AnnaLena leadership team
Management profileNumber of profiles
Profiles8 records
AnnaLena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AnnaLena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AnnaLena
What does AnnaLena do?
AnnaLena is a Michelin-starred tasting menu restaurant in Vancouver, BC that sells a multi-course dining experience priced at $168 per person, with optional Classic ($89) or Premium ($195) wine pairings curated by Wine Director Reverie Beall. The menu is built around seasonal local farms and suppliers and changes continuously. Beyond the dining room, the restaurant offers private dining events, full restaurant buyouts, gift certificates, and a small line of branded ALXO merchandise.
Is AnnaLena a public or private company?
AnnaLena is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AnnaLena founded?
AnnaLena was founded in 2015. It employs 11 to 50 people.
Where is AnnaLena based?
AnnaLena is headquartered in Vancouver, Canada, in the North America region.
How does AnnaLena make money?
Five revenue lines are on record. Tasting Menu is the primary driver. The others are wine Pairings and Beverage, private Dining Events, merchandise (Chef Stuff) and gift Certificates.
Who are AnnaLena's main competitors?
Direct peers on record are Hawksworth Restaurant, Burdock & Co, L'Abattoir, Published on Main, St. Lawrence Restaurant and Kissa Tanto. Broad incumbents are The French Laundry, Eleven Madison Park and Alinea. Masayoshi is listed as an emerging player.
Does AnnaLena have an API?
No public API is recorded for AnnaLena.
What industry is AnnaLena in?
AnnaLena's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAG, Chef’s Table & Tasting Menu Restaurants, with a secondary code of HSACAGAH, Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly). Its NAICS code is 722511 and its SIC code is 5812.