1177 - Eleven Seventyseven

What 1177 - Eleven Seventyseven does

Eleven Seventyseven (1177) is an Italian hosiery brand owned and manufactured by Calze Ileana S.p.A., a family-owned Italian hosiery manufacturer established in 1960 in Carpenedolo (Brescia) within the Castel Goffredo hosiery district. The 1177 brand was officially launched in 2014 after three years of research and validation on 10,000 athletes, positioning Dryarn fiber from Aquafil — described as the lightest natural fiber — combined with proprietary anatomical features (Y-heel construction, right/left-specific foot mapping, reinforced soles, anti-torsion bands) at the core of every product. The portfolio spans men's and women's socks (footies, ankle, knee-high), women's tights, a Sport Collection (socks, leggings, jerseys, neck warmers), and accessories, organized under three sub-brands: Basic Business, Design Seasonal, and Active. All products are packaged in the patented Energy Can and carry dermatological, OekoTex Standard 100, and SA8000 certifications.

The company generates revenue primarily through direct-to-consumer e-commerce at 1177.store, which operates 24/7 with shipping to Italy (24–48h), the EU (2–3 days), and worldwide (4–5 days). A wholesale channel runs through the Faire.com marketplace, and emerging physical distribution includes store corners and vending machines (launched 2018 alongside the SoftBank Pepper humanoid robot). Pricing ranges from €7.50–€18 for individual socks and €21–€80 for multipack bundles, with free shipping thresholds differing by market. The brand targets three primary segments: fashion-conscious consumers seeking technical performance, athletes and sports enthusiasts (running, tennis, cycling, skiing, padel), and environmentally-minded buyers attracted to the solar-powered production (95,000 KW capacity) and durability claims of 50x over traditional fiber socks.

Customer concentration is low and long-tail, with celebrity and high-fashion collaborations (Christina Aguilera and Cher for Burlesque; capsule collections for Italian, French, and American fashion houses; St. Moritz ski school) serving brand positioning rather than recurring revenue. Marketing relies on a bilingual website, an active blog with style guides, email newsletter, and organic social presence on Facebook and Instagram. Ownership remains within the Pinelli/Bondioli family across two generations (second generation assumed control in 1996), with no disclosed external institutional or private equity investment; e-commerce operations are housed in a separate entity, 1177 SRL.

Name

1177 - Eleven Seventyseven

Legal name

Calze Ileana S.p.A.

Website

https://1177.store

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Eleven Seventyseven (1177) is an Italian hosiery brand owned by Calze Ileana S.p.A., selling technical Dryarn-fiber socks and apparel for fashion-conscious consumers, athletes, and eco-minded buyers through DTC e-commerce, wholesale, and physical retail channels.

Ownership category

akta.pro rank

Product category

Technical Hosiery

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Piece Goods, Notions, and Other Dry Goods Merchant Wholesalers (424310)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Performance Socks, Underlayers & Active Essentials (CRAAAEAJ)

akta.pro secondary industry

Intimates, Hosiery & Sleepwear Wholesale (CRAOADAG)

Keywords

• Technical hosiery
• Dryarn fiber socks
• Made in Italy socks
• Sports performance socks
• Premium fashion hosiery

Headquarters

HQ city

Carpenedolo (Brescia)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Consumer sales through owned 1177.store e-commerce platform operating 24/7, 365 days per year. Ships internationally with delivery times of 24-48h in Italy, 2-3 days in EU, 4-5 days worldwide.
2. Wholesale B2B: Wholesale distribution through Faire.com marketplace platform targeting retail partners and resellers.
3. Multipack/Bundled Products: Set products and multipacks sold at discounted bundle pricing (e.g., 5-pair knee-high sets, 3-pair cotton collections) driving higher average order values.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

1177 - Eleven Seventyseven designs, manufactures, and sells technical hosiery built on Aquafil's Dryarn fiber, the lightest fiber in nature. The product range covers men's and women's footies (no-show), short socks, knee-high socks, women's tights, a sport collection (sport socks, leggings, jerseys, neck warmers, padel apparel, bike socks), multipack bundles, and accessories such as Dryarn textile face masks and gift boxes. All pairs are delivered in the patented Energy Can and sold direct to consumers globally through 1177.store, with wholesale distribution via Faire.com and branded physical retail touchpoints.

Product overview

1177 - Eleven Seventyseven is an Italian hosiery brand owned by Calze Ileana S.p.A., offering technical socks and apparel in Dryarn fiber. The product portfolio centers on men's and women's socks (footies, short socks, knee-high socks, and women's tights) organized into three sub-brands: Basic Business Collection (classic everyday styles), Design Seasonal Collection (fashion-forward seasonal designs including The Blue Collection and Performance lines), and Active Collection (sports-oriented products). The brand also offers a Sport Collection featuring technical sportswear including socks with reinforced soles, leggings, shirts, and neck warmers. Multipack bundles, accessories (face masks, sock protectors), and cotton-based products round out the offering. All core products utilize Dryarn fiber from Aquafil, known for being the lightest natural fiber with thermoregulating, antibacterial, and quick-drying properties. The company was founded in 2014 after three years of research and testing on 10,000 athletes, pioneering the introduction of technical sports fiber into everyday fashion.

Differentiator

Problem solved

Functional benefit

Brands

• Basic Business Collection: Classic and pragmatic collection representing the traditional soul of the brand.
• Design Seasonal Collection
• Active Collection

Products and services

• Men's Footies (Fantasmini Uomo) Invisible/no-show men's socks made from Aquafil Dryarn fiber, designed for sneakers and loafers, featuring an elastic edge that prevents slipping and breathable Dryarn properties to keep feet dry. Targeted at men seeking invisible everyday comfort with sports-grade moisture management.
• Men's Short Socks (Calzini Corti Uomo) Ankle-length men's socks in Dryarn fiber, available in pique, dots, stripes, color-blocking patterns and solid colors. Features thermoregulating properties for year-round wear. Targeted at fashion-conscious men who want technical performance in everyday and dress-casual styling.
• Men's Knee-High Socks (Calze Lunghe Uomo) Knee-length men's socks in Dryarn fiber combining elegance, innovation, quality, and practicality. Available in classic neutral tones and more glamorous patterns. Targeted at style-conscious men seeking knee-high dress or statement socks with technical performance benefits.
• Women's Footies (Fantasmini Donna) Invisible women's no-show socks in Dryarn fiber with high breathability, quick-drying performance, soft touch, and comfortable elastic support. Targeted at women wearing sneakers, loafers, or low-profile shoes who want hidden comfort.
• Women's Short Socks (Calze Corte Donna) Ankle and calf-length women's socks in Dryarn fiber available in polka dots, geometric, stripes, logomania, pied de poule, animalier patterns and solid colors. Targeted at style-conscious women seeking short fashion socks with technical performance.
• Women's Knee-High Socks (Calze Lunghe Donna) Fashion-forward knee-length women's socks in Dryarn fiber balancing elegance, innovation, quality, and practicality. Available in classic neutral tones and statement patterns. Targeted at women seeking statement knee-highs with thermoregulation and breathability.
• Women's Tights (Collant Donna) Women's pantyhose in Dryarn fiber preserving thermoregulation, comfort, and refined styling in classic and geometric contrast patterns. Targeted at women who want pantyhose with sports-grade moisture and temperature management.
• Sport Collection (Collezione Sport) Technical sportswear line in Dryarn fiber covering sport socks (including the 2024-launched Bike Sock), leggings (co-developed with St. Moritz Ski School), jerseys, neck warmers, padel jersey, padel shorts, and multipacks. Features reinforced soles, anti-torsion bands, moisture-wicking, and thermoregulating properties for running, tennis, cycling, skiing, padel, and general fitness. Targeted at athletes and active-lifestyle consumers.
• Multipack Sets Bundle packs of socks for men and women at discounted prices, including The Rib Collection (5-pair knee-highs), Comfy, Jack, Sport, Cotton Collection long socks, and Mystery Packs. Targeted at value-seeking consumers who want higher average order value through set purchases.
• Accessories Accessory line including Dryarn textile face masks (CE certified and dermatologically tested), Aghostino sock-washing protector, and gift boxes. Targeted at existing customers seeking complementary products and gifting options.

Quantifiable outcome

• Products last 50x longer than traditional fiber socks
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Aquafil (Dryarn)coreTechnology or IntegrationAquafil provides Dryarn fiber, the innovative technical yarn that forms the foundation of all 1177 products. Dryarn is the lightest fiber in nature, thermoregulating, waterproof, resistant, hypoallergenic and antibacterial.
• Dryarn.comminorGTM or Marketing PartnerCo-marketing partnership for Dryarn fiber technology promotion on dryarn.com partner page.
• CiocomitiminorStrategic or Co-development PartnerMountain lodge partnership including Baita Ciocomiti for lifestyle content and brand positioning in mountain/ski culture context.
• Altitude SportsminorGTM or Marketing PartnerOutdoor sports retailer partnership for brand exposure to athletic consumers.
• Maso MartisminorGTM or Marketing PartnerItalian distillery partnership for lifestyle brand collaborations.
• Ski School Switzerland (skischool.ch)minorStrategic or Co-development PartnerSki school partnership for sport collection development and exposure. 1177 created sport leggings in collaboration with St. Moritz ski school.
• Calze Ileana S.p.A.coreOEM/ Whitelabel/ Licensing PartnerParent company and manufacturing partner. Calze Ileana provides 60+ years of Made in Italy hosiery expertise, production facilities, and brand heritage. Eleven Seventyseven is the owned brand of Calze Ileana.
• MaximilianminorGTM or Marketing PartnerItalian fashion brand partnership for cross-promotional marketing.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Happy Socks: Swedish fashion-sock brand selling colorful, design-led socks at premium price points through DTC and global wholesale. Comparable to 1177 on positioning fashion-forward socks as an everyday premium accessory.
• Falke: German premium hosiery and sportswear brand with deep heritage in technical socks and tights. Most direct European comp to 1177 on premium technical hosiery with strong sport and fashion credentials.
• Stance: Premium fashion and performance sock brand with celebrity collaborations, multipack bundles, and a strong DTC + wholesale footprint. Closely aligned with 1177 on style-led technical socks targeting both everyday and athletic use cases.
• Bombas: US-based premium performance sock brand built around comfort, durability, and a one-for-one donation model. Directly comparable to 1177 on technical-fiber positioning, DTC-first GTM, and a focus on socks that last far longer than commodity alternatives.
• Oroblu: Italian hosiery brand owned by the Calzedonia group, specializing in tights and stockings with strong fashion and technical credentials. Direct European peer to 1177 on premium Italian hosiery and women's legwear.
• Wolford: Austrian luxury hosiery and tights maker with a premium DTC and department-store distribution model. Comparable to 1177 on premium hosiery, women's tights category, and European premium-fashion positioning.

Broad incumbents

• Calzedonia: Italian hosiery, swimwear and intimate apparel group with a global retail chain. Comparable to 1177 as an Italian hosiery incumbent operating at scale across fashion and basics categories worldwide.
• Smartwool: Performance sock and outdoor apparel brand (owned by VF Corporation) with technical merino-blend socks for hiking, running, and skiing. Comparable as a broader technical-sock incumbent with sport and lifestyle distribution.

Emerging players

• Darn Tough Vermont: US premium performance sock brand marketed around lifetime durability and merino-blend construction. Comparable to 1177 on durability-led performance positioning and premium single-pair pricing.

Others

• Aquafil (Dryarn): Italian fiber producer and key technology partner of 1177, supplying the Dryarn polypropylene yarn that underpins the brand's performance claims. Included as an upstream ecosystem participant central to 1177's product story.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/1177elevenseventyseven
• Instagraminstagram.com/1177.store
• LinkedInlinkedin.com/company/1177---eleven-seventyseven

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1177 - Eleven Seventyseven