Coconuts Fish Cafe

What Coconuts Fish Cafe does

Coconuts Fish Cafe is a privately held, casual-dining restaurant operator founded around 2006 and headquartered in Kihei, Maui, Hawaii. It operates two physical locations — Kamaole (2463 S Kihei Road) and Azeka (1279 S Kihei Road) — both open daily from 11am to 9pm, under a surf-shack-style concept featuring surfboard tables, local coastal artwork, and Hawaiian cultural elements. The menu centers on wild-caught Hawaiian seafood (ono, ahi, mahi-mahi) prepared in island styles, including signature fish tacos, mahi mahi fish & chips, poke bowls, salads, sandwiches, local plates, and a dedicated keiki (children's) menu, with a double daily happy hour at the Kamaole location offering $3 small bites, draft beer, and house wine between 2:30-4:30pm and 7:30-8:30pm.

The company earns revenue through three streams: dine-in sales at its two restaurants, online ordering for pickup and delivery via third-party platforms Toast, Hopper, and DoorDash, and off-premise catering through its 'Coconuts on the Go' service for island picnics, tours, road trips, and group gatherings. Customer segments span Maui visitors and tourists (the primary positioning), Maui locals (supported by a kama'aina discount), families, first responders and military (offered a 15% discount), and health-conscious diners. Distribution is regional to Maui with no off-island presence. Marketing relies on Facebook and Instagram organic content, the company website as a content and ordering hub, email inquiries, and community-driven word-of-mouth. There is no proprietary technology platform; the business operates as a traditional restaurant with standard third-party SaaS integrations for ordering and delivery.

Name

Coconuts Fish Cafe

Legal name

Coconut's Fish Cafe

Website

https://coconutsfishcafe.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Coconuts Fish Cafe is a privately held, surf-shack-style casual-dining restaurant operator in Kihei, Maui, founded around 2006, operating two locations serving wild-caught Hawaiian seafood to tourists, locals, families, and groups, with dine-in, third-party delivery, and catering.

Ownership category

akta.pro rank

Product category

Casual Seafood Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industries

Ethnic & Regional Cuisine Restaurants (THAFACAD), All-Day Dining Restaurants (THAFACAJ)

Keywords

• Seafood restaurant
• Hawaiian island cuisine
• Casual dining
• Fish tacos
• Catering services

Headquarters

HQ city

Kihei

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Traditional restaurant revenue from customers dining at two physical locations in Maui, generating one-time transaction revenue per order. Menu includes appetizers ($10-$18), salads ($23-$24), tacos ($19-$22), sandwiches, local plates, and desserts. Beverages and alcohol available during happy hour.
2. Online Ordering: Revenue from third-party delivery platforms (Toast, Hopper, DoorDash) and direct online orders. Customers order for pickup or delivery through digital channels.
3. Coconuts on the Go / Catering: Catering and group delivery service for island adventures, picnics, tours, and gatherings. Provides fresh, made-daily local flavor for pickup or group delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Coconuts Fish Cafe is a surf-shack-style seafood restaurant serving Hawaiian island cuisine centered on fresh wild-caught fish at two dine-in locations in Kihei, Maui (Kamaole and Azeka). Offerings include dine-in service across an à la carte menu, a double daily happy hour, a catering service called Coconuts on the Go, and online ordering through Toast, Hopper, and DoorDash.

Product overview

Coconuts Fish Cafe is a single-location surf shack-style restaurant concept with two physical cafe locations in Maui's Kihei area (Kamaole and Azeka). The core offering is dine-in restaurant service featuring Hawaiian-island cuisine including famous fish tacos, mahi mahi fish and chips, poke bowls, sandwiches, local plates, salads, and appetizers. The product portfolio includes the core dine-in service, a catering/takeout service called 'Coconuts on the GO' for island adventures, and online ordering integration through third-party platforms (Toast, Hopper, DoorDash). Additional offerings include a children's menu (Keiki Menu), double daily happy hour, and event catering services. The restaurant is known for its wild-caught fish and locally-sourced Maui ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service Surf-shack-style casual dine-in seafood restaurant serving Hawaiian island cuisine built around fresh wild-caught fish, operating at two Kihei, Maui locations. Targets tourists, families, and local residents.
• Coconuts on the Go (Catering)

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lahaina Grill: Maui fine-dining restaurant emphasizing local ingredients and Hawaiian regional cuisine. Comparable in Maui geography and emphasis on island-sourced menus.
• Sansei Seafood Restaurant & Sushi Bar: Hawaii-based seafood and sushi restaurant group with multiple islands and a reputation for premium seafood. Comparable on cuisine category and Hawaii regional presence.
• Mama's Fish House: Iconic, long-running Maui seafood restaurant in Paia with a similar locally-sourced, fish-forward menu and destination-dining positioning. Closest direct comparable in geography, cuisine, and operating model.
• Monkeypod Kitchen: Roy Yamaguchi's Hawaii-based seafood-forward casual dining concept with multiple Maui locations. Directly comparable on seafood menu, casual full-service format, and Hawaiian regional positioning.
• Hula Grill Kaanapali: Open-air Maui seafood restaurant with a casual island atmosphere and fish-focused menu. Comparable destination-dining model and surf-shack aesthetic.
• Duke's Beach House: Maui oceanfront seafood restaurant under the TS Restaurants group with a surf/beach theme and fish-centric menu. Comparable in theme, menu mix, and Maui tourist dining experience.

Broad incumbents

• Roy's Restaurants: Established Hawaii-anchored seafood and Pacific Rim restaurant brand founded by Roy Yamaguchi with broader menu and national footprint. Comparable on seafood-forward Hawaiian cuisine, but operates at larger scale.

Others

• Toast (online ordering platform): Restaurant POS and online-ordering platform on which Coconuts runs digital ordering. Not a competitor, but a key ecosystem/infrastructure peer given its integration into Coconuts' order flow.

Regional players

• Nico's Pier 38: Honolulu-based seafood restaurant and fish market serving locally-sourced Hawaiian fish. Comparable on seafood sourcing and casual island dining, but in a different Hawaiian market.
• Coconut Grill: Smaller Hawaiian seafood and plate-lunch style restaurant on a neighboring island. Adjacent comparable on seafood focus and casual Hawaiian dining format, though in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CoconutsFishCafe
• Instagraminstagram.com/coconutsfishcafe
• LinkedInlinkedin.com/company/coconuts-fish-cafe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coconuts Fish Cafe