What Codeq does

Codeq Sp. z o.o. is a privately held software house founded in 2018 and headquartered in Gdańsk, Poland (13 employees, founder Paweł Kuptz). The company delivers custom web development and e-commerce projects for clients primarily in Poland and Germany, with a cumulative portfolio of 180+ project wins since inception. Its service portfolio is organized into four phases — Discovery (desk research, UX audits, benchmarking, usability testing, customer journey mapping, in-depth interviews), Design (information architecture, UX/UI, design systems), Development (WordPress, WooCommerce, Shopify, Low Code), and Support (Continuous Improvement sprints, e-commerce maintenance). Technology stack centers on commodity but widely adopted platforms — WordPress, WooCommerce, Shopify, Figma, JavaScript ES6+, PHP 8, WebPack 5 — augmented by analytics and UX research tools (Google Analytics 4, HotJar, Attention Insights, Lyssna, MIRO, UsabilityHub) and infrastructure (Cloudflare, WPML, ACF PRO).

The business operates on a professional services model, with project-based pricing quoted after a free consultation delivered via Google Meet. Standard payment terms are 50/50 or 40/30/30 installments, with no fixed price list. GTM is sales-led and consultative, emphasizing discovery workshops before contract signing. Customer mix spans SMBs and startups (Cêlinesa, SuperSonic Food, LuminanceRED, Finansowy Piotr, Semcore, Personal Aus Polen, GoodTime Monty) alongside enterprise engagements (Nayax Polska in fintech, CERI International/Commerzbank shared services center in banking). The recurring engagement model — Continuous Improvement sprints — generates longer-tail relationships, with documented 25+ month collaborations and 250+ iterative improvements on a single client account. The company is bootstrapped, without disclosed funding, parent company, or acquisition activity, and distributes growth through a 5% referral partner program and content marketing.

Name

Codeq

Legal name

Codeq Sp. z o.o.

Website

https://codeq.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Codeq is a Polish software house founded in 2018 in Gdańsk, delivering custom WordPress, WooCommerce, Shopify, and Low Code web development and e-commerce projects for SMBs, startups, and enterprise clients across Poland and Western Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Gdańsk

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Web Development Projects: Project-based professional services for website and e-commerce development. Pricing is quote-based after consultation. Standard payment structure is 2-ratal (50/50) or 3-ratal (40/30/30) with potential for more installments by arrangement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Codeq is a software house that designs, develops, and maintains websites and e-commerce stores primarily on WordPress, WooCommerce, and Shopify platforms. It delivers projects through four phases, Discovery, Design, Development, and Support, with specialized offerings including UX audits, UI design, information architecture, design systems, and ongoing Continuous Improvement sprints. The company serves clients globally with custom project quoting and dedicated cross-functional teams.

Product overview

Codeq is a software house offering a comprehensive, phased approach to digital product development consisting of four interconnected service stages: Discovery (research and analysis), Design (UX/UI and information architecture), Development (WordPress, WooCommerce, Shopify, and Low Code platforms), and Support (Continuous Improvement and e-commerce maintenance). The company operates on a Growth Driven Design methodology and delivers projects through dedicated cross-functional teams including Project Managers, UX/UI Designers, developers, QA testers, and DevOps engineers. The portfolio spans websites, e-commerce stores, and web applications with a focus on conversion optimization, user experience, and ongoing product evolution.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Development Custom WordPress website development service for businesses and brands, leveraging the Gutenberg block editor with emphasis on performance, Core Web Vitals optimization, and ease of content management.
• WooCommerce Development Custom e-commerce store development on the WooCommerce platform for WordPress, including subscription models, product bundles, and multi-currency support.
• Shopify Development E-commerce development on the Shopify platform including store setup, custom theme development, Shopify Apps integration, and subscription functionality implementation.
• UX Design User experience design service focused on creating intuitive, user-centered digital experiences through iterative sketching, prototyping, and validation processes.
• UI Design User interface design service creating visually appealing, functional interfaces for websites, e-commerce stores, and applications through color selection, typography, icons, and layout design.
• Continuous Improvement Ongoing product development service conducted in project sprints, combining research, design, development, and marketing tools to optimize business metrics and achieve goals.
• E-commerce Support Technical maintenance and support services for e-commerce platforms including bug fixes, security updates, performance monitoring, and feature enhancements.
• Design System Comprehensive design system development creating consistent visual languages, component libraries, and guidelines for brand coherence across digital products.
• Low Code Development Low-code development approach for rapid prototyping and accelerated delivery of digital solutions with reduced development time and complexity.
• Discovery Services Research and analysis phase covering Desk Research, UX Audits, Benchmarking UX, Usability Testing, Customer Journey Mapping, and In-depth Interviews to understand user needs and business opportunities.
• Partner Program Mutual referral partnership program for freelancers and agencies offering web development services, with 5% commission on completed contracts and bidirectional lead sharing.

Quantifiable outcome

• 35% speed improvement for WooCommerce stores
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature4 records

Partnerships

One partnership is on record.

• Partner Program ParticipantsminorGTM or Marketing PartnerMutual referral program where Codeq partners with freelancers, agencies, SEO firms, video studios, software houses, and other entities. Partners refer clients to Codeq and receive 5% commission on completed contracts. Codeq reciprocally refers their clients to partners when appropriate needs arise. Governed by formal partnership agreement specifying contact transfer protocols and commission structure.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cieden: UX/UI and product design agency with operations in Poland/Ukraine, offering discovery, UX research, and design services comparable to Codeq's Discovery and Design phases.
• Netguru: Polish software house offering custom web, mobile, and e-commerce development with a similar Discovery-to-Support delivery model. Much larger than Codeq, but directly comparable in service mix and target clients.
• Gorrion: Polish software house providing custom web, e-commerce, and integration services with a comparable end-to-end delivery approach for SMB and mid-market clients.
• Boldare: Poland-based product design and software development agency combining discovery, UX/UI, and web development, overlapping with Codeq's phased approach and SME/mid-market focus.
• RST Software: Polish web and software development firm delivering custom platforms, e-commerce, and integrations, similar in service mix to Codeq but historically more enterprise-oriented.
• 10Clouds: Poland-based software house focused on web and product development for startups and enterprises, overlapping with Codeq in WordPress, Shopify, and custom web builds.
• Brainhub: Polish web and software development agency delivering web apps, e-commerce, and UX/UI design, comparable to Codeq in delivery phases and target customer segments.
• Ideo Agency: Polish UX/UI and web design agency combining research, UX, and front-end delivery, mirroring Codeq's Discovery-Design-Development structure with a comparable boutique scale.

Broad incumbents

• Future Processing: Established Polish software house offering custom development, UX, and e-commerce services, similar in service breadth to Codeq but significantly larger and more enterprise-focused.
• Andersen Lab: Large Polish-origin software development company with broad enterprise and e-commerce capabilities; competes for the same enterprise web/e-commerce RFPs as Codeq but at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/codeqpl
• LinkedInlinkedin.com/company/codeqpl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Codeq