Alex-Cares

Name

Alex-Cares

Legal name

Alex-Cares B.V.

Website

https://alex-cares.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Disability and Elderly Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI)

akta.pro secondary industries

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA), Crisis Intervention & Emergency Planning/Response Coordination (HSABAIAN)

Keywords

• Assisted living services
• Home care services
• Day activity programs
• Supported housing care
• Disability and elderly care

Headquarters

HQ city

Appelscha

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government-funded care services (WLZ/WMO/Jeugdwet): Alex-Cares generates revenue primarily through government-funded care reimbursement under the WLZ (Wet Langdurige Zorg), WMO (Wet Maatschappelijke Ondersteuning), and Jeugdwet. Clients with a valid WLZ indication or WMO status receive care that is reimbursed through care offices (zorgkantoren) and municipalities. A personal contribution may be required via CAK.
2. Private/Particular care (particuliere begeleiding): For clients without a formal indication or who prefer faster access, Alex-Cares offers private pay care arrangements. These are paid directly by the client and offer immediate accessibility without needing a government indication.
3. Personal Budget (PGB) and Care in Kind (ZIN): Alex-Cares accepts both Personal Budget (PGB) and Care in Kind (ZIN) arrangements, allowing clients to choose how care is funded and delivered. This provides flexibility and widens the addressable market across different financing preferences.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Alex-Cares is a small-scale Dutch care organization that delivers personalized assisted living, day activity programs, home guidance, home care, household help, and full care packages (VPT) for adults and seniors with disabilities, psychiatric conditions, or age-related care needs. Services are funded via Dutch government care regimes (WLZ, WMO, Jeugdwet) and private pay, and are delivered at three own residential care locations (De Spiker, Vaartzicht, Swettehiem) and in clients' own homes across Friesland, Groningen, and Drenthe.

Product overview

Alex-Cares is a small-scale, personal care organization offering a coordinated portfolio of care services in northern Netherlands (Friesland, Groningen, and Drenthe). The core offerings include Begeleid wonen (assisted living with professional guidance), Dagbesteding (structured day care activities), Thuisbegeleiding (home guidance), and Thuiszorg (home care including household help). They also provide a Volledig Pakket Thuis (Complete Package at Home/VPT) for clients with more intensive care profiles. Care housing is available at three locations: De Spiker in Ternaard, Vaartzicht in Appelscha, and Swettehiem in Leeuwarden. An additional day care venue, De Blije Dobber, operates as a restaurant-based activity center. Services are delivered through fixed caregivers who build personal relationships with clients, and funding is available through WLZ, WMO, and Youth Act regulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Begeleid wonen (Assisted Living) Self-directed living in the client's own apartment with regular professional guidance covering daily structure, finances, social contacts, and self-reliance. Designed for adults with mild intellectual disabilities, psychiatric vulnerabilities, autism, ADHD, non-congenital brain injury, or age-related care needs.
• Dagbesteding (Day Care / Daytime Activities) Structured daytime activities including creative workshops, gardening, cooking, exercise, and social games, delivered in small groups under professional guidance. Participants include adults with care needs and elderly clients (55+) seeking social engagement and structured programs.
• Thuisbegeleiding (Home Guidance) Support delivered in the client's own living environment covering daily planning and overview, administration, accompanying appointments, and emotional support. Aimed at people with psychosocial problems, intellectual disabilities, or those transitioning to independent living.
• Thuiszorg (Home Care) Home care services covering household help, personal guidance, family assistance, and day care for the elderly to enable continued independent living at home across Friesland and surrounding regions.
• Volledig Pakket Thuis (VPT) Full care package combining housing, care, support, and services delivered in the client's own home for people with an intensive care profile who would otherwise need residential admission.
• Huishoudelijke hulp (Household Help) Domestic support including vacuuming, mopping, making beds, laundry, bathroom cleaning, and shopping assistance for clients who need help maintaining their household.
• De Spiker (Residential Care Location) Residential care home in a rural, low-stimulus environment in Ternaard suitable for clients who benefit from a calm setting. Provides 24-hour care availability and assisted living arrangements.
• Vaartzicht (Residential Care Location) Residential care home in a green, spacious location in Appelscha in the heart of Friesland, providing assisted living and on-site care services.
• Swettehiem (Residential Care Location) Residential care home in an urban location in Leeuwarden, easily accessible by public transport, providing assisted living, residential care, and activity programs.
• De Blije Dobber (Restaurant-Based Day Care Venue) Cozy restaurant-style day care location where participants can enjoy lunch, dinner, affordable daily meals, or drinks with friends as part of structured daytime activities and social engagement.

Quantifiable outcome

• HKZ certification achieved and maintained
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tzorg: Major Dutch home care organization (thuiszorg) offering household help, personal care, and nursing across regions. Tzorg is directly comparable to Alex-Cares' Thuiszorg, Huishoudelijke hulp, and WLZ/WMO-funded home services.
• Dichterbij: Specialized Dutch care provider for individuals with intellectual disabilities, offering assisted living, daytime activities, and home guidance. Comparable in target population and service mix to Alex-Cares' LVB/VG programs.
• Buurtzorg Nederland: Large Dutch home care provider operating through small, self-managing neighborhood teams. Both Alex-Cares and Buurtzorg center on small-scale, relationship-driven care delivery in the Netherlands, using fixed caregiver teams and ambulatory models.
• Amarant: Care provider for people with intellectual disabilities, autism, and psychiatric needs in the Netherlands, offering residential, ambulatory, and day programs. Direct overlap with Alex-Cares' begeleid wonen and dagbesteding services.
• Middin: Regional Dutch care organization supporting people with intellectual disabilities and psychiatric needs via residential, day, and home guidance services. Comparable regional mid-size provider model to Alex-Cares.
• Philadelphia Zorg: Dutch care provider specialized in support for people with intellectual disabilities, including assisted living and day programs. Philadelphia's LVB/VG focus and regional service model mirror Alex-Cares' primary client segment.
• Siza: Provider of support, housing, and day programs for people with disabilities across the Netherlands. Siza's portfolio of begeleid wonen, dagbesteding, and ambulatory care closely parallels Alex-Cares' service suite.

Broad incumbents

• Careyn: Major Dutch home care and elderly care organization providing thuiszorg, household help, and elderly services across multiple provinces. Overlaps with Alex-Cares' home care and senior services.
• Leger des Heils Welzijns- en Gezondheidszorg: Large Dutch care organization offering residential, ambulatory, and psychosocial support services across populations including those with psychiatric needs. Comparable to Alex-Cares' psychosocial support and residential segments.
• 's Heeren Loo: One of the largest Dutch care providers for people with intellectual disabilities, operating across the Netherlands with a broad portfolio including assisted living, day programs, and specialist care. Larger incumbent with overlapping segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alex-cares-bv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alex-Cares