Fells Group

What Fells Group does

Fells Group is a Baltimore-based national public affairs agency offering integrated campaign services to political candidates, non-profit organizations, corporate clients, and ballot initiative committees. Founded in 2018 by Jonathon Rowland and John J. Rohrer, the firm took its current shape in October 2021 when Rowland Strategies (grassroots and public relations) merged with Fells Cobble (creative and advertising). The company delivers seven integrated service lines: ballot initiatives, creative production, grassroots advocacy, paid media and advertising, strategic communications, political consulting, and coalition building. Underlying capabilities span digital advertising platforms, social media management tools, online petition and signature submission platforms, and in-house multimedia production for video, graphic design, and campaign collateral. The firm's "3 Cs" creative framework (Consistent, Clear, Compelling) and integrated online-plus-traditional grassroots approach constitute its primary methodological differentiators.

The business operates as a project-based professional services firm with quote-based engagements and no publicly disclosed pricing. Revenue is generated through consulting fees and campaign execution fees across its four primary service streams: political campaign consulting, public affairs and advocacy services, creative production, and ballot initiative services. Customer acquisition is direct-sales-led via referrals, industry events, and direct outreach, with the website (fellsgroup.com) and Fells Group Labs thought-leadership blog serving as the primary inbound channels. The firm is privately held by its two founders with no disclosed institutional capital. With 7 employees and a 2022 enterprise value of approximately $2 million, it operates at sub-scale relative to large national public affairs competitors but maintains a track record of 100% ballot placement and 7-for-7 electoral wins in the 2022 cycle, plus advocacy wins enabling $500M+ in private investment and a $6B transportation project.

Geographic reach spans at least 12-16 U.S. states with deep Maryland and Mid-Atlantic density. The firm is positioned as a full-service alternative to single-discipline boutiques, competing on integrated execution and demonstrable outcomes rather than scale or technology moats.

Name

Fells Group

Legal name

Fells Group

Website

https://fellsgroup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Fells Group is a Baltimore-based national public affairs agency offering integrated political campaign, ballot initiative, grassroots advocacy, paid media, and creative production services to candidates, non-profits, corporate clients, and advocacy committees across 16 U.S. states.

Ownership category

akta.pro rank

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Political Campaign Consulting: Provides comprehensive political campaign services including grassroots strategy, digital advertising, mail campaigns, voter targeting, and messaging. Revenue generated through project-based consulting fees for electoral campaigns.
2. Public Affairs and Advocacy Services: Legislative advocacy, grassroots organizing, coalition building, and strategic communications for corporate and non-profit clients. Revenue generated through consulting engagements and campaign execution fees.
3. Creative Production: Produces videos, banner assets, mail pieces, one-pagers, infographics, campaign landing pages, and full websites for clients across mediums.
4. Ballot Initiative Services: Petition drive management, ballot placement initiatives, and voter engagement campaigns with robust quality control mechanisms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Fells Group is a national public affairs agency that delivers integrated political campaign, advocacy, and strategic communications services. Its core offerings include grassroots advocacy, paid media/advertising, creative production, political consulting, coalition building, public relations, and ballot initiative management for political candidates, corporate clients, and non-profit organizations across 16 states.

Product overview

Fells Group is a national public affairs agency offering integrated professional services rather than a traditional software product. The firm operates as a single unified service offering combining seven core service lines: Ballot Initiatives, Creative Production, Grassroots Advocacy, Paid Media/Advertising, Strategic Communications, Political Consulting, and Coalition Building. These services are designed to work hand-in-hand to deliver comprehensive public affairs campaigns. The agency also publishes thought leadership content through Fells Group Labs. All services leverage data analysis, digital platforms, and multi-channel approaches including grassroots organizing, paid media, and press communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Ballot Initiatives Petition drives and ballot placement services with a 100% placement record, including quality control mechanisms and petition turn-in support for placing issues or candidacies on ballots.
• Creative Production Production of campaign assets across multiple mediums following a '3 Cs model' (Consistent, Clear, Compelling), including videos, banner assets, mail pieces, one-pagers, infographics, campaign landing pages, and full websites.
• Grassroots Advocacy Strategic grassroots and advocacy services including stakeholder organization, door-to-door canvassing, and phone call campaigns to build support bases and facilitate authentic communication with policy influencers.
• Paid Media/Advertising Planning, launching, and optimization of media campaigns across digital platforms, mail programs, billboards, and television, with in-house creative team for advertising banners, videos, and landing pages.
• Strategic Communications Messaging strategy development incorporated into compelling creative, cross-platform campaigns, and media communications, including press advisory and event management.
• Political Consulting Political campaign services including grassroots, digital, mail, voter audience, and messaging strategies, with data analysis covering fundraising, social media engagement, and voter contact.
• Coalition Building Identification and activation of key organizations and stakeholders to advance issues, leveraging deep networks and on-the-ground organizing across industry and issue lines.

Quantifiable outcome

• 100% Petition Ballot Placement Rate across ballot initiative campaigns
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SKDKnickerbocker (SKDK): Full-service public affairs and political consulting firm offering advertising, strategic communications, and crisis management to political, corporate, and non-profit clients — overlapping service mix and client base with Fells Group.
• Acronym: Political digital advertising agency focused on Democratic campaigns and progressive advocacy — closely comparable to Fells Group's paid media and digital advertising services for political clients.
• The Herald Group: Mid-Atlantic-based public affairs and government relations firm serving corporate, non-profit, and association clients — directly comparable geography and public-affairs service mix to Fells Group.
• GMMB: Political advertising and public affairs agency delivering media strategy, creative production, and campaign execution for issue advocacy and electoral clients — direct competitor in political paid media and ballot work.
• BerlinRosen: Progressive public relations and strategic communications firm with advocacy, political, and corporate practices — competes with Fells Group in strategic communications, public affairs, and ballot-initiative campaigns.
• Bully Pulpit Interactive: Digital-first political and public affairs agency providing integrated campaign strategy, paid media, and creative production for Democratic campaigns and advocacy organizations — directly comparable to Fells Group's digital advertising and grassroots offerings.
• Bracy Tucker Brown & Valianatos: Mid-size political consulting firm offering campaign management, public affairs, and ballot initiative services — directly comparable to Fells Group on political campaigns and ballot work.
• Pyramid Communications: Strategic communications and public affairs firm specializing in issue advocacy campaigns, ballot initiatives, and coalition building — overlapping capability set with Fells Group's advocacy and ballot initiative practice.

Emerging players

• Higher Ground Labs: Progressive political technology and advisory firm backing digital-first campaign shops — adjacent to Fells Group as a peer in the Democratic political services ecosystem, though more focused on technology and investment than direct service delivery.

Regional players

• Venable Strategies (now unWired Strategies): Government affairs and public affairs firm with strong Mid-Atlantic presence serving corporate and non-profit clients — geographic and service overlap with Fells Group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/webflow
• Facebookfacebook.com/webflow
• Instagraminstagram.com/webflow
• LinkedInlinkedin.com/company/fellsgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fells Group