Be Cooltural

What Be Cooltural does

Be Cooltural (legal entity: Cooltural Plans SL) is a Madrid-based boutique cultural communication and PR agency founded in 2017. The firm operates as a B2B professional services provider serving cultural institutions, luxury brands, government entities, and media companies across Spain, with select international projects. Its team of three co-founders — Violeta Dávila, Patricia Villalobos, and Cristina Rodríguez — delivers cultural project management, communication strategy, event production, and PR services for clients including Amazon (KDP), Sotheby's International Realty, Ayuntamiento de Madrid, TELVA, Arcos, Fundación Valsaín, and Barcelona Obertura. The firm has no proprietary technology platform, software, or AI/ML capabilities; its offering is human-expertise-driven.

The company operates two distinct service lines: (1) Cultural Project Management and Production, covering end-to-end event conception, production, and execution for festivals, literary awards, and brand activations; and (2) Communication and PR services, encompassing press office operations, media relations, social media strategy, creative concept development, and narrative creation. Its flagship consumer-facing asset, Cooltural Plans, is a subscription-based cultural event series featuring curated intimate conversations with cultural figures (writers, journalists, artists) paired with wine and gastronomy, functioning primarily as a marketing vehicle and brand-building platform rather than a significant standalone revenue stream.

The business model is built on professional services fees from enterprise clients on a project or retainer basis, supplemented by event revenue from Cooltural Plans. No pricing is publicly disclosed. Acquisition is sales-led and relationship-driven, leveraging the founders' personal networks within Spain's cultural elite, augmented by earned media coverage in major Spanish publications (El País, El Mundo, TELVA, ELLE, Harper's Bazaar, ABC). The company is privately held, bootstrapped (no funding rounds or institutional investors disclosed), operating through a Madrid registered office with no indications of permanent secondary locations despite projects in Barcelona, Huelva, and Segovia.

Name

Be Cooltural

Legal name

Cooltural Plans SL

Website

https://becooltural.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Be Cooltural is a Madrid-based boutique cultural communication and PR agency, founded in 2017, serving cultural institutions, luxury brands, and media companies in Spain with cultural project management, event production, and communications services. It operates with three co-founders and runs a flagship subscription event series called Cooltural Plans.

Ownership category

akta.pro rank

Product category

Cultural Communications & Public Relations Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Cultural communications
• Public relations services
• Cultural project management
• Event production
• Narrative development

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Cultural Management and Production Services: The company advises, produces, and communicates cultural projects for clients, including strategy design, narrative development, event production, and PR/media relations for cultural festivals, literary awards, gallery openings, and luxury brand activations.
2. Cooltural Plans Event Series: The company's own branded event series featuring curated conversations with cultural figures (writers, journalists, artists). Revenue model unclear; may serve as a brand-building and client-attraction vehicle rather than a direct revenue source.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Be Cooltural is a Madrid-based cultural communication and PR agency that advises, produces, and communicates cultural projects for clients. It offers communication and PR services (press office, media relations, social media strategy, creative concept development, event scripting, and strategic narrative creation) and end-to-end cultural management and production (event conception, content development, production coordination, and speaker management). Its flagship branded offering is Cooltural Plans, a curated event and newsletter program featuring intimate encounters with writers, journalists, and cultural figures paired with wine and gastronomy.

Product overview

Be Cooltural operates as a cultural communication and PR agency offering two interconnected service lines: Communication and PR services (press office, media relations, social media, creative concept development, and strategic narrative creation), and Cultural Management and Production (event conceptualization, production, and execution). The flagship offering is Cooltural Plans, a subscription newsletter and event program featuring curated encounters with cultural figures combining culture, leisure, and gastronomy. The company manages diverse cultural projects including literary festivals (Bajo 35, Amazon Storyteller Prize, Madrid Book Fair events), film festivals (FESCIVAL, Barcelona Obertura), art exhibitions, and specialized events for clients such as Sotheby's International Realty, TELVA, and Arcos.

Differentiator

Problem solved

Functional benefit

Brands

• Cooltural Plans: Event series featuring cultural conversations with prominent figures from literature, cinema, journalism, and the arts.

Products and services

• Comunicación y PR (Communication and PR) Comprehensive communication and public relations services for cultural sector clients, including press office management, media relations, social media strategy, creative concept development, event scripting, and strategic narrative creation for both internal and external communications. Targeted at cultural institutions, foundations, luxury brands, government bodies, and media companies in Spain.
• Gestión y Producción Cultural (Cultural Management and Production) End-to-end cultural project management including event conception, content development, production coordination, speaker selection and management, and communication strategy for festivals, literary awards, film events, and art exhibitions. Delivered to cultural institutions, government bodies, luxury brands, and media companies.
• Cooltural Plans A curated cultural experience and newsletter program featuring intimate gatherings, conversations, and encounters with cultural figures (writers, artists, journalists, filmmakers) combining culture, leisure, and gastronomy. Offers subscribers exclusive access to cultural personalities' insights, paired with wine and food experiences. Functions both as a cultural subscriber offering and as a client-attraction/brand-building platform for the agency.

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• Distrito de Tetuán (Madrid)coreStrategic or Co-development Partner · 1 April 2024Madrid's Tetuán district hosted the I edition of Bajo 35 Festival Iberoamericano de Poesía (April 2024), aligning with neighborhood cultural programming. The festival included an event at IES Jaime Vera secondary school.
• Ayuntamiento de Madrid (Madrid City Council)coreStrategic or Co-development Partner · 1 January 2024Madrid City Council supported the Bajo 35 Festival Iberoamericano de Poesía held in the Tetuán district in April 2024. This partnership aligns with the city's cultural programming objectives.
• Diputación de HuelvacoreStrategic or Co-development Partner · 1 May 2023Huelva Provincial Council organized the Bajo 35. Encuentro Iberoamericano de Poetas (May 2023) in Punta Umbría and Moguer, held within the framework of the Premio Iberoamericano de Poesía Juan Ramón Jiménez. Be Cooltural handled full event direction, program design, content creation, coordination, production, and communication.
• Grand Hotel Central (Barcelona)coreStrategic or Co-development Partner · 1 April 2023Grand Hotel Central Barcelona partnered with Be Cooltural to launch the 'Cultura en Vivo' event series, featuring cultural conversations in the hotel's historic library on the 8th floor.
• Gran Teatro del Liceo, Palau de la Música Catalana & L'Auditori (Barcelona)coreStrategic or Co-development Partner · 1 January 2023Barcelona Obertura is an initiative uniting Barcelona's three major classical music venues to promote the city internationally. Be Cooltural provided national press communication support, helping amplify the initiative's reach.
• Universidad Francisco de Vitoria (UFV)minorStrategic or Co-development Partner · 1 January 2023Be Cooltural developed cultural projects around the figure of the artist and the creative process for UFV, contributing to the university's cultural programming.
• Fundación ValsaíncoreStrategic or Co-development Partner · 1 October 2022Fundación Valsaín is the promoter of FESCIVAL, the Festival of European Cinema and Democratic Values. Be Cooltural designed the festival's communication strategy and managed media visibility. This is the primary strategic partnership for this project.
• EUNIC Madrid (EU National Institutes for Culture)coreStrategic or Co-development Partner · 1 October 2022EUNIC Madrid (EU National Institutes for Culture in Madrid) co-promoted FESCIVAL. Be Cooltural worked with this pan-European cultural network to give visibility to the festival among EU cultural stakeholders and media.
• Ayuntamiento de SegoviacoreStrategic or Co-development Partner · 1 October 2022Segovia city government supported FESCIVAL's I edition in October 2022, providing institutional backing for the festival.
• Amazon KDPcoreStrategic or Co-development Partner · 1 October 2022Be Cooltural collaborated with Amazon to design the concept and narrative for the IX Premio Literario Amazon Storyteller 2022, organized the award ceremony at Nave María, and managed creative influencer outreach for social media amplification.
• El MundominorGTM or Marketing Partner · 1 December 2021El Mundo newspaper featured Be Cooltural in December 2021. As one of Spain's leading newspapers, El Mundo coverage provides significant credibility and reach for the agency's cultural positioning.
• La Chica de la CiudadminorGTM or Marketing Partner · 1 March 2017La Chica de la Ciudad featured Be Cooltural in March 2017, extending reach to a female urban cultural audience.
• ELLE SpainminorGTM or Marketing Partner · 1 October 2016ELLE magazine featured Be Cooltural in its March 2022 issue. Coverage in a major fashion/culture publication serves as a brand credibility and reach amplifier for the agency's profile.
• El PaísminorGTM or Marketing Partner · 1 October 2016El País featured Be Cooltural in October 2016. As Spain's leading newspaper, coverage reinforces the agency's standing in the cultural and media ecosystem.
• Hello Showroom MadridminorGTM or Marketing Partner · 1 October 2016Hello Showroom Madrid featured Be Cooltural in October 2016 in the context of Madrid's cultural and lifestyle scene.
• NegratintaminorGTM or Marketing Partner · 1 October 2016Negratinta media featured Be Cooltural in October 2016, adding to coverage in specialized cultural press.
• TELVAcoreGTM or Marketing Partner · 1 September 2016TELVA magazine (part of Grupo Hachette Filipacchi) featured Be Cooltural multiple times (2016–2018) and co-organized the Tertulia TELVA en Chicote series with Be Cooltural, involving prominent Spanish writers. This is a collaborative GTM partnership with co-branded events.
• Harper's Bazaar SpainminorGTM or Marketing Partner · 1 September 2016Harper's Bazaar featured Be Cooltural in September 2016, adding to the agency's portfolio of coverage in premium lifestyle media.
• Woman (Grupo Hachette)minorGTM or Marketing Partner · 1 September 2016Woman magazine featured Be Cooltural in September 2016. Multiple press mentions across the Grupo Hachette portfolio reinforce the agency's lifestyle and cultural positioning.
• ABC (Spain)minorGTM or Marketing Partner · 1 September 2016ABC newspaper covered Be Cooltural in September 2016, adding to press credentials in Spain's mainstream media landscape.
• Madrid DiferenteminorGTM or Marketing Partner · 1 September 2016Madrid Diferente media outlet covered Be Cooltural in September 2016, positioning the agency within Madrid's alternative cultural scene.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shackleton: Madrid-based creative and brand communications agency with cultural and entertainment clients. Comparable because of similar boutique positioning, creative-led project work, and Spanish cultural/festival client base, though Shackleton serves larger brand accounts and runs broader creative campaigns.
• Tinkle: Spanish independent creative agency with a strong cultural, entertainment, and brand activation practice. Comparable because of creative-led project work with cultural and brand clients in Spain, similar size, and an event/activation-led offering.
• China (LOLA MullenLowe): Spanish creative agency with cultural and brand activation work, part of the MullenLowe global network. Comparable because of cultural-sector clients in Spain and creative-led communications, though it operates with network-level scale and resources.
• Estudio de Comunicación: Madrid-based boutique public relations firm specializing in corporate communications, luxury, lifestyle, and cultural clients. Comparable because of similar boutique positioning, cultural sector focus, and relationship-driven B2B service model in Spain.
• Best Relations: Independent European PR and communications agency with offices in Spain and Germany covering cultural, lifestyle, and corporate clients. Comparable because of similar boutique positioning, cultural sector work, and relationship-driven B2B model.

Regional players

• The Modern House: UK-based cultural brand and communications firm with focus on cultural, design, and lifestyle clients. Comparable because of similar cultural sector focus and creative communications model, but UK-based rather than Spanish.

Broad incumbents

• Llorente & Cuenca (LLYC): Spain's largest independent PR and communications firm with operations across Spain, Portugal, and Latin America. Comparable because it serves the same enterprise, public-sector, and cultural clients in Spain, but offers a much broader portfolio of communications services at greater scale.
• Archetype: Global strategic communications agency with deep cultural, technology, and consumer practices. Comparable because it serves similar cultural and lifestyle clients, but at significantly larger scale and with cross-border delivery capabilities.

Emerging players

• Spafax: Content and communications agency specializing in luxury, travel, and lifestyle brands. Comparable because of similar cultural and lifestyle brand positioning, though focused primarily on content strategy and airline/luxury travel verticals.
• Barley Communications: UK-based boutique PR agency serving luxury, hospitality, and lifestyle brands. Comparable because of similar boutique model, premium/luxury positioning, and cultural sector crossover, though primarily UK-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/coolturalplans
• Facebookfacebook.com/coolturalplans
• Instagraminstagram.com/coolturalplans
• LinkedInlinkedin.com/company/cooltural-plans

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Cooltural