Madrid Diferente
- Company typePrivate
- Founded2017
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Madrid Diferente firmographics
Firmographics- Name
- Madrid Diferente
- Legal name
- Diferente Comunicación S.L.
- Website
- https://madriddiferente.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Madrid Diferente industry classification
Industry- Product category
- Local Lifestyle Digital Media
- NAICS
- Broadcasting and Content Providers (516), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Local Tours, Activities & Attractions Metasearch (THALAEAI)
- akta.pro secondary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
Keywords
Where Madrid Diferente is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Markets served
Madrid Diferente business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Advertising and sponsored content: The platform features sponsored/promoted content from businesses (e.g., Amazon Prime Day event, restaurants promoting special events). Revenue comes from advertisers paying for featured placements and promotional articles.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Madrid Diferente product offering
Product offeringCore offering
Madrid Diferente (Very Diferente) is a digital editorial platform that publishes curated content about restaurants, bars, events, concerts, exhibitions, neighborhood routes, and leisure activities in Madrid, Spain. The platform operates a website (verydiferente.com) with thematic sections covering things to do, dining, cultural spaces, music, shopping, and discoveries, distributing content via the website, newsletter, and Instagram (@madriddiferente). It monetizes through sponsored content and advertising from local businesses.
Product overview
Very Diferente (Madrid Diferente) is a local lifestyle and events editorial platform covering plans, restaurants, and leisure activities in Madrid. The platform operates as a content website with multiple thematic sections including Qué hacer (things to do), Comer y beber (eat and drink), Espacios culturales (cultural spaces), Por descubrir (to discover), Música (music), De compras (shopping), and Recomendaciones (recommendations). The platform distributes content through its main website, a newsletter subscription service, and social media channels (Instagram). No product integrations, APIs, or distinct product modules are offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Very Diferente Editorial Website
- @madriddiferente Instagram Channel
- Email Newsletter
- Sponsored Content & Advertising Placements
Companies that use Madrid Diferente
Customer profileSegments1 record
Ideal customer profiles2 records
Madrid Diferente technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Madrid Diferente partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon SpainminorAmazon Spain partnered with Very Diferente to promote 'El Jaleíto Prime' event — a free celebration in Madrid welcoming Prime Day and marking Amazon's 15 years in Spain. The platform published sponsored content featuring Amazon Music concerts, activities, and Prime benefits. Very Diferente acted as a promotional channel, not a formal integration partner.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
Madrid Diferente competitors and assessment
Company assessmentDirect peers
- The Infatuation: Restaurant-discovery editorial platform with city-specific coverage, social channels, and a newsletter. Closely aligned with Madrid Diferente's editorial-driven restaurant recommendation model and content/audience monetization approach.
- Atlas Obscura: Discovery-focused editorial platform covering unique local experiences, food, and cultural activities. Mirrors Madrid Diferente's mix of curated editorial + neighborhood guides + experiences discovery across cities worldwide.
- Secret Media Network: Network of hyperlocal city discovery publications (Secret London, Secret NYC, etc.) covering restaurants, events, and hidden gems. Operates the same hyperlocal editorial + sponsored content business model that Madrid Diferente runs in Madrid.
- Fever: Madrid-headquartered events and experiences discovery platform with strong local presence. Operates in the same 'find things to do in Madrid' use case as Madrid Diferente, with overlapping audience (locals seeking plans) and advertiser base (local venues).
- Time Out: Global lifestyle and events editorial brand with a dedicated Madrid edition covering restaurants, culture, nightlife, and events — directly competing with Madrid Diferente for both audience attention and local advertiser dollars in the same Madrid market.
Broad incumbents
- Eater: National restaurant-focused editorial brand under Vox Media with local city editions. Competes with Madrid Diferente's restaurant content vertical but operates at vastly larger scale and as part of a broader food media portfolio.
- Eventbrite: Global events listing and ticketing platform. Overlaps with Madrid Diferente's event-discovery use case and competes for event-organizer attention, though Madrid Diferente's editorial curation is differentiated from Eventbrite's marketplace model.
Emerging players
- Resident Advisor: Specialized editorial and ticketing platform for nightlife, music events, and club culture with city-specific coverage. Partial overlap with Madrid Diferente's Música and Qué hacer verticals, particularly for younger audiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Madrid Diferente social profiles
Digital presenceMadrid Diferente financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madrid Diferente leadership team
Management profileNumber of profiles
Madrid Diferente funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madrid Diferente M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madrid Diferente
What does Madrid Diferente do?
Madrid Diferente (Very Diferente) is a digital editorial platform that publishes curated content about restaurants, bars, events, concerts, exhibitions, neighborhood routes, and leisure activities in Madrid, Spain. The platform operates a website (verydiferente.com) with thematic sections covering things to do, dining, cultural spaces, music, shopping, and discoveries, distributing content via the website, newsletter, and Instagram (@madriddiferente). It monetizes through sponsored content and advertising from local businesses.
Is Madrid Diferente a public or private company?
Madrid Diferente is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Madrid Diferente founded?
Madrid Diferente was founded in 2017. It employs 1 to 10 people.
Where is Madrid Diferente based?
Madrid Diferente is headquartered in Madrid, Spain, in the Europe region.
How does Madrid Diferente make money?
One revenue line is on record: advertising and sponsored content.
Who are Madrid Diferente's main competitors?
Direct peers on record are The Infatuation, Atlas Obscura, Secret Media Network, Fever and Time Out. Broad incumbents are Eater and Eventbrite. Resident Advisor is listed as an emerging player.
Does Madrid Diferente have an API?
No public API is recorded for Madrid Diferente.
What industry is Madrid Diferente in?
Madrid Diferente's product category is Local Lifestyle Digital Media. Its primary akta.pro industry code is THALAEAI, Local Tours, Activities & Attractions Metasearch, with a secondary code of BPAMAIAK, Restaurant Reservations & Dining Booking Platforms. Its NAICS code is 516 and its SIC code is 7900.