Beer n tea
Beer n tea is a bootstrapped Dutch software development studio in Breda, founded 2009, building custom web apps, mobile apps, and SaaS products (notably MICE Operations) for B2B clients across events, real estate, e-learning, and entertainment.
- Company typePrivate
- Founded2009
- HeadquartersBreda, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Beer n tea does
Beer n tea is a privately held Dutch software development studio (BEER N TEA B.V.) founded in 2009 and based in Breda, Netherlands. The company operates as a custom development partner rather than a traditional agency, delivering web applications, SaaS products, native iOS and Android mobile apps, API integrations, hardware prototypes, and internet platforms with user-specific digital environments. Its core technology stack is conventional web and mobile application development with an emphasis on regulated, process-critical workloads, evidenced by ISO/IEC 27001:2022 certification and EEA data residency.
The company serves a diversified set of B2B clients across multiple verticals including the MICE/events sector (MICE Operations), real estate crowdfunding (Crowdrealestate, AFM-approved), watersport education (VIKING Bookings), safety training e-learning (hetveiligheidsboek.nl), and entertainment (Breda Live festival, DJ Hardwell). Beyond client services, Beer n tea operates a 'creative lab' that develops and exploits proprietary SaaS products, of which MICE Operations is the flagship.
The business model blends professional services — hourly rate collaboration and fixed-price project work — with subscription recurring revenue from own-label SaaS products. Go-to-market is sales-led with direct enterprise engagement and long-term development partnerships. The team is intentionally small (approximately 6 specialists) and the company is bootstrapped with no disclosed external funding or institutional ownership.
Beer n tea firmographics
Firmographics- Name
- Beer n tea
- Legal name
- BEER N TEA B.V.
- Website
- https://beerntea.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Beer n tea is a bootstrapped Dutch software development studio in Breda, founded 2009, building custom web apps, mobile apps, and SaaS products (notably MICE Operations) for B2B clients across events, real estate, e-learning, and entertainment.
- Ownership category
- akta.pro rank
Where Beer n tea is headquartered
LocationHeadquarters
- HQ city
- Breda
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Beer n tea business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Custom Development Services: Hourly rate collaboration with clients, project-based fixed-price quotes, and strategic partnerships for promising concepts. Working as a development partner for businesses needing process digitization.
- SaaS Products (Creative Lab): Self-developed SaaS solutions including MICE Operations, launched and exploited through their creative lab initiative.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | PHP Back-end Developer compensation |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Beer n tea product offering
Product offeringCore offering
Beer n tea is a creative software development partner that builds custom digital products including web applications, internet platforms, native iOS/Android mobile apps, API integrations, and hardware prototypes for business clients. Beyond client work, they develop and operate their own SaaS solutions through their Beer n tea Labs creative lab, including MICE Operations event planning software used daily by thousands of event professionals.
Product overview
Beer n tea is a Dutch software development agency offering custom digital product development. Their portfolio consists of client projects (MICE Operations event planning software, VIKING Bookings booking system, Crowdrealestate crowdfunding platform, hetveiligheidsboek.nl e-learning platform) and service offerings including web applications, internet platforms, mobile apps for iOS/Android, API integrations, and hardware solutions. They operate as a development partner rather than a product company with a unified platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- MICE Operations Planning and sales software for event venues and restaurants in the MICE industry (Meetings, Incentives, Conferences, Exhibitions). Optimizes acquisition, sales, event planning, and internal communication processes. Used daily by thousands of event professionals.
- Webapplicaties (Custom Web Applications) Custom web-based application software for automating and standardizing business processes, such as online planning tools. Delivered as a development service for B2B clients.
- Internetplatformen (Custom Internet Platforms) Complex websites with protected digital environments for users, enabling personal information to be linked to users. Examples include ticket sales and crowdfunding platforms.
- Mobiele Apps (Native Mobile Apps) Native apps for iOS and Android enabling enhanced user interaction, featuring GPS, camera, offline usage, and smart device integrations. Delivered as a development service for B2B clients.
- API-koppelingen (Custom API Integrations) Custom API integration solutions enabling different software applications to communicate with each other. Delivered as a development service for B2B clients.
- Hardware Solutions Hardware development combined with software expertise, including prototypes and smart meters connected to digital products. Delivered as a development service for B2B clients.
Quantifiable outcome
- Booking planning process reduced by 90% for VIKING Bookings
- +1 more outcomes
Companies that use Beer n tea
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Beer n tea technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Beer n tea partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- CM (Breda)minorChatbot development partnership for platform-agnostic chatbot supporting WhatsApp, Facebook Messenger, WeChat, and iMessage for DJ Hardwell fan engagement features.
- LeasewebcoreInfrastructure partner providing hosting services, CDN for podcast distribution (200TB/month data traffic), and servers for DJ Hardwell's digital platforms including live streaming and website hosting. Leaseweb's global infrastructure enables fast content delivery worldwide.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Beer n tea competitors and assessment
Company assessmentDirect peers
- Hoppinger: Rotterdam-based Dutch digital agency building custom web platforms and mobile apps. Closely comparable to Beer n tea in size, Dutch origin, custom-development-plus-product mix, and SME/enterprise client base.
- e-sites: Breda-based Dutch digital agency offering custom web/app development and SaaS solutions. Directly comparable on geography (also Breda), service mix, and long-tenured SME/enterprise focus.
- Qlic: Dutch digital product agency delivering custom software, web apps and SaaS for SMEs and enterprises. Similar services-plus-product posture and comparable team size to Beer n tea.
- Everest (NL): Dutch software development and digital transformation partner working on custom web applications, integrations and SaaS-like products. Comparable as a mid-sized Dutch dev partner with a partner-not-agency positioning.
Broad incumbents
- Capgemini Netherlands: Global IT services and digital transformation firm with a substantial Netherlands practice; competes with Beer n tea for enterprise digitization RFPs while operating at far greater scale.
- Dept Agency: Large Amsterdam-based digital agency delivering custom web/app engineering and platforms. Comparable service offering and Dutch roots, but materially larger scale and broader portfolio.
- Eventbrite: Large-scale event ticketing and management SaaS. Comparable to Beer n tea's event-tech work (Breda Live ticketing, MICE Operations) at vastly greater scale; sets the competitive ceiling.
- Conclusion: Dutch business-IT and digital transformation group with multiple specialist agencies. Competes with Beer n tea for Dutch enterprise custom-software work; broader portfolio and significantly larger scale.
- Cvent: Global enterprise event-management SaaS platform serving the same MICE buyer as Beer n tea's MICE Operations. Directly comparable product category; Beer n tea competes in the same vertical from a niche, smaller-footprint angle.
Emerging players
- Resamania: French SaaS for sports and leisure activity bookings. Directly comparable to Beer n tea's VIKING Bookings water-sports product in vertical, function (booking/scheduling) and SMB customer profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Beer n tea social profiles
Digital presenceBeer n tea compliance and trust
Trust signalCompliance1 record
Beer n tea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beer n tea leadership team
Management profileNumber of profiles
Profiles7 records
Beer n tea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beer n tea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beer n tea
What does Beer n tea do?
Beer n tea is a creative software development partner that builds custom digital products including web applications, internet platforms, native iOS/Android mobile apps, API integrations, and hardware prototypes for business clients. Beyond client work, they develop and operate their own SaaS solutions through their Beer n tea Labs creative lab, including MICE Operations event planning software used daily by thousands of event professionals.
Is Beer n tea a public or private company?
Beer n tea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beer n tea founded?
Beer n tea was founded in 2009. It employs 1 to 10 people.
Where is Beer n tea based?
Beer n tea is headquartered in Breda, Netherlands, in the Europe region.
How does Beer n tea make money?
Two revenue lines are on record. Custom Development Services are the primary driver. The others are saaS Products (Creative Lab).
Who are Beer n tea's main competitors?
Direct peers on record are Hoppinger, e-sites, Qlic and Everest (NL). Broad incumbents are Capgemini Netherlands, Dept Agency, Eventbrite, Conclusion and Cvent. Resamania is listed as an emerging player.
Does Beer n tea have an API?
Yes. Beer n tea offers API integration services (API-koppeling) as one of their core offerings. They develop custom API solutions to enable two different software applications to communicate with each other. However, no specific public or partner-facing API product, documentation URL, or SDK is described in the available sources.