Filser

What Filser does

Hotel FILSER GmbH operates a 4-star family-run hotel in Oberstdorf in the Allgäu region of Germany, founded in 1952 and currently managed by the third generation of the Thanner family (Michael Thanner and Andrea Horn as legal representatives). The property at Freibergstraße 15 offers accommodation across approximately 12 room categories — single and double rooms (Standard, Komfort, Komfort Plus), family apartments, and holiday apartments in the adjacent Villa Filser and Haus Höfats — alongside an indoor pool (6x12m, 28-30°C), Finnish sauna (up to 90°C), gym, a treatment menu of massages and Kneipp/wellness therapies, and an active program of guided hikes, yoga, snowshoe tours, and mountaineering. The hotel bundles accommodation with breakfast and wellness access, sells themed vacation packages priced from €316 (Schnuppertage) to €1,141 per person (Bergwanderwoche), and runs a medically supervised orthopedic health hiking program with Dr. Rainer Fink. Distribution is direct via the website (OnePageBooking integration), phone and email, with secondary listings on Booking.com and HRS and gift vouchers sold online; Brandnamic GmbH provides the digital platform and marketing automation stack. The customer base comprises leisure travelers — outdoor and wellness enthusiasts, families with dogs, and health-conscious guests — drawn to the Allgäu mountains, with no enterprise or anchor accounts and revenue generated transactionally from individual stays and packages.

Name

Filser

Legal name

Hotel FILSER GmbH

Website

https://filserhotel.de

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel FILSER GmbH is a family-run 4-star hotel in Oberstdorf, Allgäu, operating since 1952 under the Thanner family. It offers accommodation, wellness, dining, and guided outdoor activity programs to leisure travelers, families, and wellness guests in the German Alps.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wellness-Lifestyle Boutique Hotels (THAGADAF)

akta.pro secondary industry

Destination Spa Resorts (THAGAMAA)

Keywords

• Hotel accommodation
• Wellness services
• Alpine hospitality
• Vacation packages
• Mountain tourism

Headquarters

HQ city

Oberstdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodation: Room bookings with breakfast included. Rooms range from Doppelzimmer Standard (22-24 m²) to Ferienwohnungen (apartments 36-60 m²). Prices from €91-129 per night depending on room type and season.
2. Packages and Offers: Themed vacation packages including hiking weeks, mountaineering, health days, bike weeks, and pampering/relaxation weeks. Prices range from €316 (Schnuppertage/3 nights) to €1,141 per person for 7-night packages.
3. Wellness and Spa Services: Additional revenue from treatments and massages including herbal stamp massage (€88), reflexology (€46-92), full body massage (€63-78), Kneipp treatments (€13-14), aquatic therapy (€64 individual). Wellness packages and vouchers available.
4. Hotel Service Add-ons: Optional hotel services for apartment guests including breakfast, wellness access. Restaurant dining available (evening offerings with flammkuchen, salads, pizzas).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hotel Filser is a 4-star family-run hotel that sells overnight accommodation in rooms and holiday apartments bundled with breakfast and wellness access, complemented by paid spa/massage treatments, dining, a guided outdoor activity program, and themed vacation packages. The offering targets individual leisure travelers seeking authentic Allgäu hospitality, alpine activities, and on-site wellness in Oberstdorf.

Product overview

Hotel Filser is a 4-star family-run hotel in Oberstdorf, Allgäu, Germany, operated since 1952 by the Thanner family. The hotel operates as a unified hospitality offering rather than a platform-plus-modules architecture. Its core product portfolio consists of hotel accommodation (rooms in various categories from single to family apartments, plus separate holiday apartments in Villa Filser and Haus Höfats) bundled with inclusive access to wellness facilities (indoor pool, sauna, gym). Additional paid services include wellness treatments and massages, culinary offerings (breakfast and evening dining), and activity programs. The hotel also offers themed vacation packages (mountain hiking, alpine escape, health days, mountaineering, pampering weeks) and dog-friendly accommodation. The product ecosystem integrates accommodation with wellness, dining, activities, and spa services as interconnected offerings rather than standalone modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation - Doppelzimmer Komfort Comfort double rooms (26-28 m²) for 1-2 persons with breakfast included, starting at €107 per person per night.
• Hotel Accommodation - Doppelzimmer Komfort Plus Upgraded comfort plus double rooms (30-35 m²) for 1-2 persons with enhanced amenities and breakfast included.
• Hotel Accommodation - Doppelzimmer Standard Standard double rooms (22-24 m²) for 1-2 persons, the most affordable room category, starting at €91 per night including breakfast.
• Hotel Accommodation - Einzelzimmer Komfort Comfort single rooms (16 m²) for solo occupancy, starting at €111 per night including breakfast.
• Hotel Accommodation - Einzelzimmer Komfort Plus Enhanced single rooms (20-24 m²) for solo occupancy with additional amenities, starting at €121 per night including breakfast.
• Hotel Accommodation - Einzelzimmer Standard Standard single rooms (15 m²), the most affordable single-occupancy option at Hotel Filser.
• Hotel Accommodation - Familienapartment Oberstdorf Family apartments (40-48 m²) designed for families, priced from €127 per night.
• Ferienwohnungen (Holiday Apartments) Holiday apartments in Villa Filser and Haus Höfats ranging from 36-60 m² with optional hotel services for add-on, including units 655-659 (45-60 m²) and 747-749 (36-55 m²).
• Wellness and Spa Area Indoor pool (6x12m, 28-30°C), Finnish sauna (up to 90°C), relaxation areas, gym, and wellness facilities included with room bookings.
• Wellness Treatments and Massages À-la-carte spa treatments including herbal stamp massage (€88), foot reflexology (€46-92), medical massages (€36-80), Cleopatra bath (€37), aquatic therapy, and Kneipp treatments.
• Culinary Services Extended breakfast buffet until 11:00 AM included with rooms, plus evening dining options featuring flammkuchen, salads, and pizzas; local restaurant recommendations also provided.
• Active Programme Free activity program including guided hikes, yoga, mindfulness training, Jacobson's muscle relaxation, and snowshoe tours, with private guided tours available as paid add-ons.
• Vacation Packages Themed vacation packages including Filser Bergwanderwoche (€1,141/person), Alpen-Auszeit 4=3 (€399), Filser Gesundheitstage with Dr. Fink (€480), Gipfelstürmer 7=6 (€899), Hike- und Bike-Woche (€1,092), Verwöhn- und Entspannungswoche (€818), Schnuppertage (€316), and Wohlfühltage (€541).
• Dog-Friendly Services Dog-friendly hotel with dedicated services for guests traveling with pets, including nearby park access approximately 100m away.
• Gift Vouchers Gift vouchers available for hotel stays and spa services, purchasable online through the hotel website.
• Filser Gesundheitswandern (Health Hiking Program) Therapeutic outdoor program for guests with knee or back issues, combining joint-friendly hiking, fascial therapy, and orthopedic supervision under Dr. Rainer Fink.

Quantifiable outcome

• 70+ years of continuous hotel operations in Oberstdorf
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Brandnamic GmbHcoreTechnology or IntegrationDigital marketing, software, and consulting partner responsible for website development, Brandnamic Hotel Apps implementation, content management, and booking system integration. Also provides marketing automation tools including Campaign Manager, Voucher App, Carlito, newsletter system, and Korrespondenzmanager.
• OnePageBookingcoreTechnology or IntegrationBooking engine platform integrated into hotel website enabling online reservations and real-time availability management.
• Allgäu Top HotelsminorGTM or Marketing PartnerRegional hotel network partnership for marketing and visibility within the Allgäu tourism region.
• Marke AllgäuminorGTM or Marketing PartnerRegional branding partnership promoting Allgäu as a tourism destination.
• Online Travel Agencies (Booking, HRS)minorChannel Partner/ Reseller/ DistributorThird-party distribution channels listing hotel rooms with varying cancellation policies for guest bookings.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hotel Birkenhöhe: 4-star wellness hotel in Oberstdorf with extensive spa and indoor pool facilities. Directly comparable on wellness depth, family-friendly amenities and Allgäu activity programming.
• Parkhotel Frank: 5-star wellness hotel in Oberstdorf. Comparable on wellness positioning and destination but at a higher tier, making it the direct upscale comparable for guests trading up from Filser.
• Hotel Alpenrose: Long-established 4-star hotel in Oberstdorf with wellness, dining and activity programs. Comparable on tier, longevity and the integrated wellness-plus-activity offering that Filser also delivers.
• Hotel Franks: Family-run 4-star hotel in Oberstdorf with wellness facilities and comparable room/wellness product mix. Most direct local competitor because it sits in the same market, tier, and wellness-led positioning as Hotel Filser.
• Hotel Exquisit: Family-run 4-star hotel in Oberstdorf with wellness and dining offerings. Closely mirrors Filser's family-run, wellness-inclusive, mid-scale profile in the same micro-market.

Broad incumbents

• Althoff Hotels: German collection of upscale independent hotels with strong wellness and culinary positioning. Comparable on the wellness-lifestyle boutique hotel positioning but at higher price points and with multi-property marketing infrastructure.
• Lindner Parkhotel Oberstdorf: Branded 4-star resort hotel in Oberstdorf with spa, dining and conference facilities. Comparable on product scope but operates as a multi-property chain with broader marketing reach and group infrastructure.
• Hotel Post Lech: Luxury wellness hotel in the Austrian Alps with a deep spa and activity offering. Comparable on integrated wellness-plus-outdoor concept but operates at a higher price tier with broader international brand pull.

Regional players

• Hotel Edelweiss (Berchtesgaden): Family-run 4-star wellness hotel in the Bavarian Alps. Highly comparable on family ownership, wellness positioning and Alpine activity programming, but in a different (Berchtesgaden) destination.

Others

• Brandnamic GmbH: Hotel marketing/technology vendor that built Filser's website, booking integration and CRM tooling. Included as an ecosystem peer that shapes Filser's digital capabilities, not a competing hotel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/filser

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Filser