MARKE

What MARKE does

MARKE is a privately held avant-garde fashion label founded in Cologne in 2022 by designer Mario Keine, operating as Keine Marke GmbH. The company designs and produces ready-to-wear clothing, art-fair collaborations, and silicone costume jewelry across three sub-brands — MARKE EDITION (seasonal collections), MARKE UNIKAT (interdisciplinary and art-fair projects, in development), and MARKE MULTIPLE (everyday accessories). Core production technology is handcrafted and artisanal, leveraging historic and newly developed manufacturing techniques with Italian deadstock and overstock fabrics, German-made outerwear and tailoring, and Polish-made shirting and pants. Sustainability is positioned as foundational: 100% recycled and recyclable silicone accessories, FSC-certified grass-based packaging that reduces CO2 by 75%, and a pre-order model designed to minimize overproduction.

The business operates on a multi-channel GTM combining event-driven demand generation (runway presentations at Berlin, Paris, Pitti Uomo, and Copenhagen Fashion Weeks), selective international wholesale (TAKASHIMAYA Tokyo from AW2026/27, FUSION CONCEPT Lagos, BOON PARIS for Paris representation and B2B distribution), and direct-to-consumer e-commerce with pre-orders for main collections and 70–90%-discount sample sales. Pricing is premium (€340–€2,390 per garment; €79–€119 per jewelry piece) and the customer base is fashion-forward consumers seeking culturally meaningful, sustainability-positioned clothing, plus international concept-store and department-store retailers. Revenue is not publicly disclosed and the company is bootstrapped with no external funding on record.

Name

MARKE

Legal name

Keine Marke GmbH

Website

https://marke-brand.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Avant-garde Ready-to-Wear Fashion

NAICS

Jewelry and Silverware Manufacturing (33991), Cut and Sew Apparel Manufacturing (3152)

SIC

Costume Jewelry & Novelties (3960), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Fashion/Costume Jewelry Manufacturing (CRAKAIAB)

Keywords

• Avant-garde fashion label
• Ready-to-wear collections
• Sustainable fashion design
• Handcrafted costume jewelry
• Fashion week presentations

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct E-commerce Sales: Seasonal collections sold directly through brand website with pre-order model. Main collections (SS2027, AW2026/27) available for pre-order with delivery windows. Sample sales offer past season items at 70-90% discounts.
2. Wholesale Distribution: Sales to selected international retailers including FUSION CONCEPT (Lagos) and TAKASHIMAYA (Tokyo from AW2026/27). B2B inquiries handled through [email protected].
3. MARKE MULTIPLE Accessories: Hand-assembled silicone costume jewelry (necklaces, bracelets) sold directly with immediate availability, complementing the seasonal collection model.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

MARKE designs, produces, and sells seasonal avant-garde ready-to-wear fashion collections, hand-assembled silicone costume jewelry, and collaborative art-fair works. The brand operates a pre-order model for its main Spring/Summer and Autumn/Winter collections, complemented by sample sales of past-season runway pieces and direct-to-consumer sales of MARKE MULTIPLE jewelry accessories. Production emphasizes sustainable, locally sourced materials and craftsmanship in Germany and Poland.

Product overview

MARKE is a fashion label founded by Mario Keine in 2022, creating collections that explore hybridity, fluidity, and eclecticism. The brand operates three distinct sub-brands: MARKE EDITION (main ready-to-wear clothing offering seasonal collections including Spring/Summer and Autumn/Winter releases with blazers, coats, duster coats, bombers, tunics, tailored trousers, shorts, and shirts), MARKE UNIKAT (collaborative art fair works and artist interpretations), and MARKE MULTIPLE (modern silicone costume jewelry accessories including necklaces and bracelets). The current portfolio spans SS2027 "Relics & Remnants" (pre-order), AW2026/27 "The Owl" (pre-order), SS2026 "The Summer I Never Had" (sale), and a Sample Sale channel featuring discounted runway samples from prior seasons.

Differentiator

Problem solved

Functional benefit

Brands

• MARKE EDITION: Main seasonal collections including Spring/Summer and Autumn/Winter ready-to-wear.
• MARKE UNIKAT
• MARKE MULTIPLE

Products and services

• MARKE EDITION Seasonal Ready-to-Wear Collections Main ready-to-wear clothing line offering seasonal Spring/Summer and Autumn/Winter fashion collections including blazers, coats, duster coats, bombers, tunics, tailored trousers, shorts, and shirts. Sold via pre-order and sale periods through the brand website.
• MARKE UNIKAT Collaborative Art-Fair Works Collaborative works for art fairs featuring interpretations of the existing portfolio by established and upcoming artists. Represents interdisciplinary projects that exist outside the classic fashion context.
• MARKE MULTIPLE Costume Jewelry Modern accessories line for everyday use featuring hand-assembled silicone costume jewelry including necklaces (€119) and bracelets (€79-89), available for immediate direct ordering.
• SS2027 "Relics & Remnants" Collection Pre-Order Spring/Summer 2027 ready-to-wear pre-order collection inspired by Virginia Woolf's Orlando, featuring blazers (€1,320-€1,510), coats (€1,360-€1,640), trousers/shorts (€390-€690), and tops (€340-€590). Pre-order with delivery from February 2027.
• AW2026/27 "The Owl" Collection Pre-Order Autumn/Winter 2026/27 ready-to-wear pre-order collection inspired by Minerva's Owl symbolizing wisdom at dusk, with 20+ pieces including 3-in-1 satin trenchcoats, belted wool-silk cabans, and double-layered opera coats. Delivery from June 2026.
• SS2026 "The Summer I Never Had" Collection Spring/Summer 2026 ready-to-wear collection inspired by queer literature including Maurice, Swimming in the Dark, and Young Mungo, blending tailoring with streetwear. Currently on sale with 30% discounts.
• MARKE Runway Sample Sale Runway samples from SS2024, AW2024/25, and SS2025 collections. All items made from Italian over- and deadstock material, produced in Germany or Poland. Discounts of 70-90% off original prices (sale prices €38-€423).

Quantifiable outcome

• 100% recycled and recyclable silicone used in MARKE MULTIPLE accessories
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BOON PARIScoreChannel Partner/ Reseller/ DistributorBOON PARIS serves as the brand's representative during Paris Fashion Week and handles all distribution and B2B inquiries for international wholesale. Contact: [email protected]
• FUSION CONCEPTminorChannel Partner/ Reseller/ DistributorAfrica stockist located in Lagos. The brand's first African retail presence.
• TAKASHIMAYAminorChannel Partner/ Reseller/ DistributorJapan stockist beginning with AW2026/27 collection. One of Japan's premier department store groups.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GmbH: Berlin-based avant-garde label showing at Berlin and Paris Fashion Weeks, with a similar gender-inclusive, culturally themed positioning and sustainability-integrated supply chain. Comparable size, runway strategy, and product mix (knitwear, tailoring, accessories).
• Bianca Saunders: London-based tailoring-led designer label with London and Paris Fashion Week runway presence and cultural-literary references informing each season. Comparable in conceptual-cut tailoring, cultural narrative, and seasonal runway-to-retail cadence.
• Eckhaus Latta: New York-based conceptual designer label shown at NYFW with art-world crossover and inclusive sizing. Direct comparable on interdisciplinary positioning, runway-to-gallery bridge, and small-batch production ethos.
• Ottolinger: Berlin-based conceptual fashion label with runway presence at international fashion weeks, blending tailoring with experimental and streetwear-leaning cuts. Mirrors MARKE's Berlin runway seat, hybridity aesthetic, and sustainability-driven production footprint.
• Cecilie Bahnsen: Copenhagen-based designer label shown at Copenhagen and Paris Fashion Weeks with a romantic-yet-tailored aesthetic and emphasis on craft and material origins. Direct comparable: similar Nordic/German design-school sensibility, runway distribution model, and premium price architecture.
• SANKUANZ: Paris-based conceptual designer label showing at Paris Fashion Week with culture-inflected collections and a subcultural streetwear-tailoring hybrid. Comparable runway-tier positioning and narrative-driven product drops.
• Ahluwalia: London-based designer label led by Priya Ahluwalia, runway-presenting, culturally narrative-driven and using deadstock / surplus materials. Highly comparable in cultural-commentary positioning, sustainability commitments, and emerging-designer runway stage.
• Hed Mayner: Paris-based designer from Israel working with oversized, fluid tailoring and shown at Paris Fashion Week. Comparable in gender-inclusive tailoring, art-meets-fashion sensibility, and premium pricing architecture.

Broad incumbents

• Y/Project: Paris-anchored conceptual fashion house known for deconstructed tailoring and runway-led cultural relevance. Comparable as a larger designer voice occupying the cultural-tailoring space MARKE is positioned within.
• Acne Studios: Swedish fashion house operating a global boutique and wholesale network with a similar hybrid-tailoring-meets-streetwear aesthetic. Serves as a scaled incumbent reference point for the designer-direction MARKE is pursuing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/marke.brand
• LinkedInlinkedin.com/company/keinemarkegmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARKE