Brant Electric Limited
Brant Electric Limited is a family-owned electrical contractor founded in 1946 in Burlington, Ontario, serving residential, commercial, and industrial customers across 12+ Ontario municipalities with ESA-licensed, Red Seal certified electricians and 24-hour emergency service.
- Company typePrivate
- Founded1946
- HeadquartersBurlington, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Brant Electric Limited does
Brant Electric Limited is a family-owned electrical contracting company founded in 1946 in Burlington, Ontario, and now led by the third generation of the Phelps family. The firm provides installation, repair, troubleshooting, and maintenance services across residential, commercial, and industrial customers in Burlington and 12+ surrounding municipalities including Oakville, Hamilton, Dundas, Waterdown, Milton, and Grimsby. The company holds ESA License #7003735 and employs Red Seal certified electricians, with all work performed under direct on-site service delivery.
The company's core product portfolio spans electrical panel upgrades, troubleshooting and code-compliance repairs, indoor and outdoor lighting installations, EV charger installation, bucket-truck exterior lighting service, and Generac backup generator sales, installation, and maintenance (as an authorized Generac dealer). A secondary product extension is a financing offering via Financeit that splits larger projects into installment payments. The website is built on Wix; primary customer-acquisition channels are direct phone/text, website contact forms, Google Reviews, Facebook/Instagram, HomeStars, and Yellow Pages for Business listings.
The revenue model is direct-to-consumer, quote-based service contracting. Pricing is not publicly disclosed; jobs are won on request-for-quote and occasionally facilitated by Financeit financing. The firm offers 24-hour emergency services seven days a week despite normal business hours of Monday-Friday 8:30am-4:30pm. No public revenue, funding, or M&A activity is disclosed; private ownership remains concentrated within the Phelps family across three generations.
Brant Electric Limited firmographics
Firmographics- Name
- Brant Electric Limited
- Legal name
- Brant Electric Limited
- Website
- https://brantelectriclimited.ca
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brant Electric Limited is a family-owned electrical contractor founded in 1946 in Burlington, Ontario, serving residential, commercial, and industrial customers across 12+ Ontario municipalities with ESA-licensed, Red Seal certified electricians and 24-hour emergency service.
- Ownership category
- akta.pro rank
Brant Electric Limited industry classification
Industry- Product category
- Electrical Contracting Services
- NAICS
- Electrical Contractors and Other Wiring Installation Contractors (23821), Power and Communication Line and Related Structures Construction (237130)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Electrical Contracting & Wiring (IMAFALAA)
- akta.pro secondary industries
- Residential Electrical Installation & New Construction Wiring (HSAOADAA), Generator Installation & Transfer Switches (Standby/Portable Interlock) (HSAOADAF), Electrical Panel & Service Entrance Emergency Repair (HSAOAEAF), Circuit Additions & Dedicated Lines (Appliance/EV/Hot Tub) (HSAOADAD)
Keywords
Where Brant Electric Limited is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Brant Electric Limited business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Electrical Contracting Services: One-time service revenue from electrical installations, repairs, troubleshooting, and upgrades for residential, commercial, and industrial clients. Services include electrical panel upgrades, lighting installations, wiring, and code compliance repairs.
- Generator Sales and Installation: Sales and professional installation of Generac backup generators. Includes ongoing maintenance and warranty support services.
- EV Charger Installation: Installation services for electric vehicle home chargers. Can sell chargers directly or install customer-provided units.
- Financing Services: Partnership with Financeit to offer installment payment plans to customers for larger electrical projects, enabling easier affordability for services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for all services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Brant Electric Limited product offering
Product offeringCore offering
Brant Electric Limited provides electrical contracting services covering installation, repair, troubleshooting, and maintenance of electrical systems for residential, commercial, and industrial customers in Burlington, Ontario and surrounding communities. Core deliverables include electrical panel upgrades, indoor and outdoor lighting installation, EV charger installation, Generac backup generator sales and installation, and 24-hour emergency troubleshooting. Services are delivered by ESA-licensed, Red Seal certified electricians using a bucket truck for exterior work.
Product overview
Brant Electric Limited is an established electrical services company (founded 1946, celebrating 80 years) offering a comprehensive suite of electrical services across three main segments: residential, commercial, and industrial. The company's core product portfolio includes electrical panel upgrades, troubleshooting and repairs, lighting installation (indoor and outdoor), EV charger installation, and backup generator services (as an authorized Generac dealer). The company also offers specialized bucket truck services for commercial exterior lighting. Services are provided by Red Seal certified electricians operating under ESA license. The company primarily serves the Burlington, Ontario area and surrounding communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Electrical Services
Companies that use Brant Electric Limited
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Brant Electric Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brant Electric Limited partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ESA (Electrical Safety Authority)coreESA is the Ontario electrical safety regulator. Brant Electric Limited holds ESA License #7003735, indicating they are an authorized and regulated electrical contractor required to meet safety standards in Ontario.
- GeneraccoreBrant Electric Limited is a certified/authorized dealer and installer of Generac generators. The partnership enables sales, installation, maintenance, and warranty support for Generac backup generators for residential and commercial customers.
- HomeStarsminorHomeStars is a platform connecting homeowners with verified contractors. Brant Electric Limited is a member, providing third-party credibility verification for potential customers.
- CFIB (Canadian Federation of Independent Business)minorBrant Electric Limited is a member of CFIB, a membership-based organization representing independent businesses in Canada. This membership provides networking and advocacy benefits.
- FinanceitminorFinanceit provides financing options allowing customers to break down large electrical purchases into installment payments. Brant Electric Limited works with Financeit to offer affordable payment options, making services more accessible to customers.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Brant Electric Limited competitors and assessment
Company assessmentBroad incumbents
- Reliance Home Comfort: Large Canadian home services company offering HVAC, plumbing, water heating, and electrical across Ontario including the Burlington/Hamilton corridor. Named in Brant's own customer testimonial as a competing provider, indicating direct overlap in residential electrical services.
- Enercare: Major Canadian provider of home and commercial services including HVAC, plumbing, water heaters, and electrical. Operates broadly in Ontario and competes with Brant in residential electrical, generator, and EV charging installations as part of a multi-service bundle.
- Direct Energy: Large North American energy and home services company with residential electrical, HVAC, and solar offerings in Canada. Overlaps with Brant in residential electrical installations and home energy services as part of a broad portfolio.
- ServiceMaster of Canada: National franchise network offering restoration, cleaning, and home services across Canada. Comparable as an established home-services platform that could expand into electrical contracting in Brant's service area with greater scale and marketing reach.
Regional players
- Applewood Plumbing, Heating & Electric: Family-run multi-trade home services company operating in the Greater Toronto and Halton regions. Comparable to Brant as a similarly positioned regional contractor offering residential electrical, plumbing, and HVAC with established local brand reputation.
Direct peers
- Mr. Electric: Neighborly franchise brand offering residential and commercial electrical services across North America. Direct comparable as a multi-vertical electrical contractor serving homeowners and businesses with installation, repair, and emergency services similar to Brant Electric.
- Mister Sparky Electric: National electrical service franchise focused on residential repair, installation, and 24/7 emergency response. Comparable to Brant Electric in service mix, customer segment (homeowners), and emphasis on on-demand emergency availability.
Emerging players
- Cool Blew Electric & Plumbing: Multi-trade home services provider offering electrical and plumbing across the Greater Toronto Area and surrounding regions. Comparable as a regional direct competitor targeting similar residential and small-commercial electrical jobs with on-demand service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Brant Electric Limited social profiles
Digital presenceBrant Electric Limited compliance and trust
Trust signalCompliance2 records
Brant Electric Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brant Electric Limited leadership team
Management profileNumber of profiles
Profiles1 record
Brant Electric Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brant Electric Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brant Electric Limited
What does Brant Electric Limited do?
Brant Electric Limited provides electrical contracting services covering installation, repair, troubleshooting, and maintenance of electrical systems for residential, commercial, and industrial customers in Burlington, Ontario and surrounding communities. Core deliverables include electrical panel upgrades, indoor and outdoor lighting installation, EV charger installation, Generac backup generator sales and installation, and 24-hour emergency troubleshooting. Services are delivered by ESA-licensed, Red Seal certified electricians using a bucket truck for exterior work.
Is Brant Electric Limited a public or private company?
Brant Electric Limited is a private company. It is classified as family owned and is currently operating.
When was Brant Electric Limited founded?
Brant Electric Limited was founded in 1946. It employs 1 to 10 people.
Where is Brant Electric Limited based?
Brant Electric Limited is headquartered in Burlington, Canada, in the North America region.
How does Brant Electric Limited make money?
Four revenue lines are on record. Electrical Contracting Services are the primary driver. The others are generator Sales and Installation, EV Charger Installation and financing Services.
Who are Brant Electric Limited's main competitors?
Broad incumbents on record are Reliance Home Comfort, Enercare, Direct Energy and ServiceMaster of Canada. Applewood Plumbing, Heating & Electric is listed as a regional player. Direct peers are Mr. Electric and Mister Sparky Electric. Cool Blew Electric & Plumbing is listed as an emerging player.
Does Brant Electric Limited have an API?
No public API is recorded for Brant Electric Limited.
What industry is Brant Electric Limited in?
Brant Electric Limited's product category is Electrical Contracting Services. Its primary akta.pro industry code is IMAFALAA, Electrical Contracting & Wiring, with a secondary code of HSAOADAA, Residential Electrical Installation & New Construction Wiring. Its NAICS code is 23821 and its SIC code is 1731.