QDOBA Mexican Eats
QDOBA Mexican Eats is a fast-casual Mexican restaurant franchise operating 874 locations across the US, Canada, Puerto Rico, and Japan, serving individual consumers and catering customers with a create-your-own menu of bowls, burritos, tacos, and quesadillas.
- Company typePrivate
- Founded-
- HeadquartersUnited States, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What QDOBA Mexican Eats does
QDOBA Mexican Eats is a fast-casual restaurant franchise operating 874 locations worldwide — 855 across all 50 US states and Washington DC, 14 in Canada (Ontario and Manitoba), 4 in Puerto Rico (Bayamon, Caguas, Guaynabo, Ponce), and 1 in Japan (Camp Foster military base, Okinawa). The menu centers on a create-your-own format spanning bowls, burritos, tacos, and quesadillas, with complimentary guacamole and queso toppings serving as a signature differentiator. The company offers dine-in, takeout, delivery, drive-thru, and online ordering, supplemented by a corporate and event catering program that delivers customizable hot bars, taco kits, nacho bars, and Mega Burrito Party Packs to groups and businesses.
Revenue is generated transactionally via point-of-sale at restaurant locations (franchise-operated) and through catering orders. Pricing is not publicly disclosed and individual transactions and catering orders are quote-based. The digital surface consists of a self-service online ordering platform at order.qdoba.com and native iOS/Android mobile applications, alongside the QDOBA Rewards loyalty program that drives repeat frequency. Marketing reach is maintained through active social channels (YouTube, Facebook, X, Instagram) and a dedicated franchise sales channel (qdobafranchise.com). No public API, AI/ML capability, patent portfolio, third-party logistics integration, or disclosed funding round is referenced in the available data, and the company operates as a private entity with no public ticker or parent organization disclosed.
QDOBA Mexican Eats firmographics
Firmographics- Name
- QDOBA Mexican Eats
- Legal name
- QDOBA Mexican Eats
- Website
- https://locations.qdoba.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- QDOBA Mexican Eats is a fast-casual Mexican restaurant franchise operating 874 locations across the US, Canada, Puerto Rico, and Japan, serving individual consumers and catering customers with a create-your-own menu of bowls, burritos, tacos, and quesadillas.
- Ownership category
- akta.pro rank
QDOBA Mexican Eats industry classification
Industry- Product category
- Fast-Casual Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
Keywords
Where QDOBA Mexican Eats is headquartered
LocationHeadquarters
- HQ city
- United States
- HQ country
- United States
- HQ region
- North America
Offices21 records
Markets served
QDOBA Mexican Eats business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Food and Beverage Sales: Point-of-sale transactions at restaurant locations including dine-in, takeout, drive-thru, and delivery orders. Transaction-based revenue model with individual customer purchases.
- Catering Services: Corporate and event catering with customizable Mexican food hot bars, taco kits, nacho bars, and Mega Burrito Party Packs. Provides freshly prepared ingredients delivered to events.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
QDOBA Mexican Eats product offering
Product offeringCore offering
QDOBA Mexican Eats operates a fast-casual restaurant chain offering customizable Mexican cuisine including create-your-own burritos, bowls, quesadillas, tacos, and nachos with complimentary guacamole and queso toppings. Revenue is generated through dine-in, takeout, delivery, and drive-thru transactions at 874 franchise and corporate locations, complemented by event catering and a digital ordering platform with a loyalty program.
Product overview
QDOBA Mexican Eats operates a fast-casual restaurant chain offering customizable Mexican cuisine through a create-your-own format. The core product portfolio consists of online and mobile ordering platforms, catering services for events and corporate functions, and a loyalty rewards program. The menu centers on customizable bowls, burritos, quesadillas, and tacos, with complimentary guacamole and queso toppings. The company operates 874 locations across the United States, Canada, Puerto Rico, and Japan.
Differentiator
Problem solved
Functional benefit
Products and services
- QDOBA Online Ordering Self-service digital ordering platform enabling customers to place orders for pickup and delivery, featuring menu browsing, customization options, and order tracking.
- QDOBA Catering Corporate and event catering service offering customizable hot bars, group salads, taco kits, and Mega Burrito Party Packs delivered to events.
- QDOBA Rewards Loyalty program offering free queso and chips upon joining and earning free food with subsequent purchases through exclusive promotions and deals.
- Create-Your-Own Bowls Customizable bowl format allowing customers to select protein, rice, beans, salsas, sauces, and toppings, with complimentary guacamole and queso.
- Create-Your-Own Burritos Customizable burrito format allowing customers to select protein, rice, beans, salsas, sauces, and toppings wrapped in a tortilla, with complimentary guacamole and queso.
- Create-Your-Own Quesadillas Grilled tortilla quesadilla with customizable protein, salsas, sauces, toppings, hand-crafted guacamole, and sour cream, with complimentary queso.
- Create-Your-Own Tacos Taco trio customizable with choice of protein, served in flour or soft corn tortillas, with complimentary guacamole and queso.
- QDOBA Mobile Application Native mobile application available on iOS and Android for ordering, account management, and accessing rewards and promotions.
Companies that use QDOBA Mexican Eats
Customer profileSegments2 records
Ideal customer profiles2 records
QDOBA Mexican Eats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
QDOBA Mexican Eats partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights5 records
QDOBA Mexican Eats competitors and assessment
Company assessmentDirect peers
- Baja Fresh: Baja Fresh is a fast-casual Mexican chain with ~50+ US locations, emphasizing flame-grilled, fresh-prepared ingredients. Although much smaller than QDOBA, it targets the same build-your-own/premium Mexican niche and competes in overlapping geographies.
- Taco Bell: Taco Bell is the largest Mexican-inspired QSR in the US with 7,000+ locations, owned by Yum! Brands. While positioned at QSR price points below QDOBA, it competes for the same consumer meal occasions and share of stomach, particularly among value-driven fast-casual customers.
- Moe's Southwest Grill: Moe's operates ~700+ fast-casual Mexican restaurants primarily franchised across the US, with a similar build-your-own burrito/bowl/taco menu and free chips and salsa differentiator. Owned by FOCUS Brands (parent of Auntie Anne's, Cinnabon), Moe's is one of the closest direct competitors to QDOBA by footprint and concept.
- Chipotle Mexican Grill: Chipotle is the dominant fast-casual Mexican chain in North America with ~3,500+ locations, offering customizable burritos, bowls, tacos, and salads. It is the most direct competitor to QDOBA, sharing the same customizable build-your-own menu format, ingredient sourcing philosophy, and target consumer base.
- Del Taco: Del Taco operates ~600+ Mexican QSR/fast-casual hybrid locations in the US, combining traditional Mexican fare with American burgers. Its hybrid positioning and value menu strategy put it in direct competition with QDOBA for price-conscious Mexican food consumers.
- Fuzzy's Taco Shop: Fuzzy's Taco Shop is a fast-casual Mexican taco-focused franchise with ~100+ US locations. It competes with QDOBA on the build-your-own taco/burrito occasion with a casual dining atmosphere similar to QDOBA's format.
- Salsarita's Mexican Grill: Salsarita's is a smaller fast-casual Mexican franchise (~75+ US locations) offering customizable burritos, tacos, and salads. It is a direct niche competitor to QDOBA with the same franchise growth model and menu format.
- Pancheros Mexican Grill: Pancheros is a fast-casual Mexican chain with ~70+ US locations, founded by the creator of Chipotle's original concept. It offers a build-your-own burrito/bowl/taco menu very similar to QDOBA's and competes directly in the same segment.
Emerging players
- Wahoo's Fish Tacos: Wahoo's is a smaller fast-casual Mexican chain with ~30+ US locations primarily in California and Colorado. It targets the same build-your-own Mexican occasion with a surf-inspired menu, competing with QDOBA in select Western US markets.
Regional players
- Taco Cabana: Taco Cabana is a regional Mexican fast-casual/QSR chain operating ~150+ locations concentrated in Texas. Its 24/7 drive-thru differentiation and Tex-Mex menu position it as a regional competitor to QDOBA in overlapping Southwest markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
QDOBA Mexican Eats social profiles
Digital presenceQDOBA Mexican Eats financial estimates
Financial estimateRevenue estimate
Valuation estimate
QDOBA Mexican Eats leadership team
Management profileNumber of profiles
QDOBA Mexican Eats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QDOBA Mexican Eats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QDOBA Mexican Eats
What does QDOBA Mexican Eats do?
QDOBA Mexican Eats operates a fast-casual restaurant chain offering customizable Mexican cuisine including create-your-own burritos, bowls, quesadillas, tacos, and nachos with complimentary guacamole and queso toppings. Revenue is generated through dine-in, takeout, delivery, and drive-thru transactions at 874 franchise and corporate locations, complemented by event catering and a digital ordering platform with a loyalty program.
Is QDOBA Mexican Eats a public or private company?
QDOBA Mexican Eats is a private company. It is classified as unknown and is currently operating.
When was QDOBA Mexican Eats founded?
QDOBA Mexican Eats was founded in -1. It employs 251 to 500 people.
Where is QDOBA Mexican Eats based?
QDOBA Mexican Eats is headquartered in United States, United States, in the North America region.
How does QDOBA Mexican Eats make money?
Two revenue lines are on record. Food and Beverage Sales are the primary driver. The others are catering Services.
Who are QDOBA Mexican Eats's main competitors?
Direct peers on record are Baja Fresh, Taco Bell, Moe's Southwest Grill, Chipotle Mexican Grill, Del Taco, Fuzzy's Taco Shop, Salsarita's Mexican Grill and Pancheros Mexican Grill. Wahoo's Fish Tacos is listed as an emerging player. Taco Cabana is listed as a regional player.
Does QDOBA Mexican Eats have an API?
No public API is recorded for QDOBA Mexican Eats.
What industry is QDOBA Mexican Eats in?
QDOBA Mexican Eats's product category is Fast-Casual Restaurant. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.