Bo’s Barn
Bo's Barn Dance Hall is a single-location live country music venue and dance hall in Temple, Texas, founded in 1981, serving adults 21+ in Central Texas with live music, karaoke, free dance lessons, and on-site food and beverage.
- Company typePrivate
- Founded1981
- HeadquartersTemple, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bo’s Barn does
Bo's Barn Dance Hall is a single-location live country music venue and dance hall operating in Temple, Texas. Founded in 1981 by Horace Milton "Bo" Hallmark as a bar and dance hall in a building that previously operated as a strip shop, bingo hall, and indoor archery range, the venue is currently owned by Lola Baum. The business operates Thursday through Saturday from 5pm to 2am, offering live country music performances every Friday and Saturday night, Thursday-evening karaoke from 8:30pm to 11:30pm, and free dance lessons on the second and last Thursday of each month.
The venue's service portfolio includes live music event ticketing, on-site food service through Ben's Grill (hamburgers, sliders, appetizers, breakfast tacos), recreational amenities (pool tables, darts, cornhole), and table reservations accepted by phone. Pricing is transactional — $10 per person for most live music shows, with special events priced higher (e.g., $40 for Paint Party). No subscription, membership, or online ticketing system is in place; admission is collected at the door. Marketing is conducted organically through Facebook, Instagram, and a weekly email newsletter, supported by a partnership with Gale Force Marketing, Inc.
In January 2012, Bo's Barn relocated approximately 10 miles north from its original Temple site to its current address at 4984 FM93 due to the I-35 highway expansion. The business is privately held, employs approximately 6 people, and serves adults 21+ in Central Texas including the Temple and Belton communities. No technology platform, AI/ML capability, or proprietary software is part of the operating model.
Bo’s Barn firmographics
Firmographics- Name
- Bo’s Barn
- Legal name
- Bo's Barn Dance Hall
- Website
- https://bosbarndancehall.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bo's Barn Dance Hall is a single-location live country music venue and dance hall in Temple, Texas, founded in 1981, serving adults 21+ in Central Texas with live music, karaoke, free dance lessons, and on-site food and beverage.
- Ownership category
- akta.pro rank
Bo’s Barn industry classification
Industry- Product category
- Live Music Venue & Dance Hall
- NAICS
- Drinking Places (Alcoholic Beverages) (72241), Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Live Music Clubs & Venues (MPAGAIAB)
- akta.pro secondary industries
- Karaoke Bars & Entertainment Bars (THAFAEAH), Live Music Bars & Venues (CRANACAH)
Keywords
Where Bo’s Barn is headquartered
LocationHeadquarters
- HQ city
- Temple
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bo’s Barn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Event Admission: Cover charge for live music shows and events, typically $10 per person for most performances
- Food and Beverage Sales: On-site food service through Ben's Grill offering hamburgers, appetizers, and other bar food; beverage sales including alcoholic drinks
- Event Rentals: Venue available for private events, corporate gatherings, reunions, and parties (mentioned in BORDERLINE band description)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Live Music Admission |
| One time/ perpetual license | Pay-as-you-go | Special Event Admission |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Bo’s Barn product offering
Product offeringCore offering
Bo's Barn Dance Hall operates a physical live country music venue and dance hall in Temple, Texas, offering live country band performances on Friday and Saturday nights, Thursday karaoke, free bi-monthly dance lessons, and on-site food and beverage service through Ben's Grill. The venue is open to adults 21+ and also accommodates private events such as corporate functions, family reunions, and parties through venue rentals.
Product overview
Bo's Barn Dance Hall is a live music venue and dance hall offering a portfolio of entertainment services centered around live country music performances. The venue operates as a single physical location offering live music events every Friday and Saturday, karaoke on Thursday evenings, and free dance lessons on select Thursdays. On-site food service is provided through Ben's Grill, and amenities include pool tables, darts, and cornhole. The venue is located in Temple, Texas and caters primarily to country music enthusiasts aged 21 and older.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Music Events
Companies that use Bo’s Barn
Customer profileSegments2 records
Ideal customer profiles2 records
Bo’s Barn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bo’s Barn partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gale Force Marketing, Inc.minorMarketing partner providing digital marketing services for the venue. Listed as the marketing partner in the website footer.
Scale indicators1 record
Recent moves6 records
Expansion highlights2 records
Bo’s Barn competitors and assessment
Company assessmentDirect peers
- Riley's Tavern: New Braunfels, TX live music bar with country, Americana, and Texas music acts, plus on-site food trucks and a bar. Comparable as a regional Texas live-music venue with cover charges, F&B, and dancing.
- The White Horse Saloon: Austin, TX honky-tonk featuring live country music, two-step lessons, and full bar. Directly comparable as a live country dance hall with similar recurring programming model.
- Cheatham Street Warehouse: San Marcos, TX honky-tonk and songwriter venue founded by Kent Finlay in 1974, hosting live country/Americana acts. Comparable as a Central Texas live country venue with cover charges, bar service, and dance floor.
- Midnight Rodeo: Former Central Texas (Austin/San Marcos) country dance hall and live music venue — comparable genre and format though currently closed/rebranded, illustrating the operational risk of the category.
- John T. Floore's Country Store: Historic Helotes, TX dance hall established in 1946 serving Willie Nelson's first stage. Comparable as a heritage Texas venue offering live country music, food service, and dance floor with cover charges.
- The Broken Spoke: Legendary Austin, TX honky-tonk since 1964 featuring live country music, dance lessons, and a full bar. Same core offering as Bo's Barn — live country music, two-stepping, bar food, and 21+ atmosphere — making it the closest peer in Texas.
- Gruene Hall: Historic Texas dance hall in New Braunfels operating since 1878 with live country, Tex-Mex, and Americana music. Directly comparable as a heritage live-music/dance venue in Central/South Texas serving an adult audience with cover charges, F&B, and dance floor.
Emerging players
- Stampede Austin: Austin-area live country dance venue offering similar programming (live music, dance floor, bar). Comparable as a contemporary regional live country dance hall, though smaller scale than Bo's Barn's heritage brand.
Others
- Texas Dance Hall Preservation Society: Nonprofit organization dedicated to preserving Texas dance halls including Gruene Hall and Broken Spoke. Adjacent to Bo's Barn's heritage positioning and relevant for partnership, ticketing referrals, and brand association.
- Evetts Hailey Jr. Birthday Bash / Dance Halls of Texas tour operators: Regional live-music tour operators and event promoters (e.g., Texas Heritage Songwriters' Association) that book the same Texas country artist circuit Bo's Barn draws from — relevant for partnership and shared marketing with peer venues.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Bo’s Barn social profiles
Digital presenceBo’s Barn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bo’s Barn leadership team
Management profileNumber of profiles
Profiles1 record
Bo’s Barn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bo’s Barn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bo’s Barn
What does Bo’s Barn do?
Bo's Barn Dance Hall operates a physical live country music venue and dance hall in Temple, Texas, offering live country band performances on Friday and Saturday nights, Thursday karaoke, free bi-monthly dance lessons, and on-site food and beverage service through Ben's Grill. The venue is open to adults 21+ and also accommodates private events such as corporate functions, family reunions, and parties through venue rentals.
Is Bo’s Barn a public or private company?
Bo’s Barn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bo’s Barn founded?
Bo’s Barn was founded in 1981. It employs 1 to 10 people.
Where is Bo’s Barn based?
Bo’s Barn is headquartered in Temple, United States, in the North America region.
How does Bo’s Barn make money?
Three revenue lines are on record. Event Admission is the primary driver. The others are food and Beverage Sales and event Rentals.
Who are Bo’s Barn's main competitors?
Direct peers on record are Riley's Tavern, The White Horse Saloon, Cheatham Street Warehouse, Midnight Rodeo, John T. Floore's Country Store, The Broken Spoke and Gruene Hall. Stampede Austin is listed as an emerging player. Others are Texas Dance Hall Preservation Society and Evetts Hailey Jr. Birthday Bash / Dance Halls of Texas tour operators.
Does Bo’s Barn have an API?
No public API is recorded for Bo’s Barn.
What industry is Bo’s Barn in?
Bo’s Barn's product category is Live Music Venue & Dance Hall. Its primary akta.pro industry code is MPAGAIAB, Live Music Clubs & Venues, with a secondary code of THAFAEAH, Karaoke Bars & Entertainment Bars. Its NAICS code is 72241 and its SIC code is 5810.